According to its Q3 Community Guidelines Enforcement Report, 99.1 percent of these videos were taken down within 24 hours of being posted.

With millions of videos uploaded daily by its over one billion users worldwide, TikTok has continued to improve its content moderation efforts through advanced technology.

The platform’s proactive detection rate has now reached 98.2 percent globally, allowing it to identify and remove harmful content before it reaches viewers.

Between July and September 2024, TikTok removed over 147 million videos worldwide, with 118 million taken down through automation.

In Nigeria, 92.1 percent of all removed videos were taken down before any user reported them, reflecting the platform’s proactive moderation strategy.

The report highlights the most common policy violations that led to content removal in Nigeria. These include sensitive and mature themes, where 99.4 percent of flagged videos were removed before any user report.

Content related to regulated goods and commercial activities, including scams and the illegal sale of items such as firearms or explosives, accounted for 99.1 percent of removals before user reports.

Additionally, content categorized under mental and behavioral health, which could negatively impact users, particularly younger audiences, saw a 99.9 percent removal rate before any user reports.

TikTok maintains that its mission to inspire creativity and bring joy is built on a foundation of user safety and content integrity.

The platform continues to invest in Trust and Safety professionals who work alongside advanced technology to enforce its Community Guidelines, Terms of Service, and Advertising Policies.

By prioritising a positive and secure digital space, TikTok aims to ensure that users can create, connect, and be entertained without exposure to harmful content.

This quarterly report provides transparency into the content and accounts removed during the reporting period, for violating the platform’s Community Guidelines.

The report reveals that over 2.1 million videos were removed from TikTok in Nigeria, which is less than 1% of the total videos uploaded in the country in the latest reporting period, as the platform continues to strengthen its content moderation systems to safeguard its diverse community.

Key findings show that 99.1% of these videos were proactively removed before users reported them, with 90.7% taken down within 24 hours.

These figures highlight TikTok’s commitment to staying ahead of harmful content, ensuring a safer platform for Nigerian users.

With over a billion people and millions of pieces of content posted every day, TikTok continues to invest in technologies which improve content understanding and assess potential risks, allowing the platform to remove harmful content before it reaches viewers.

In June 2024, the platform removed over 178 million videos and of these, 144 million were removed through automation globally.

These technical advancements reduce the volume of content that moderators review, helping minimise human exposure to violative content.

With a proactive detection rate now at 98.2% globally , TikTok is more efficient than ever at addressing harmful content before users encounter it.

As TikTok continues to invest in cutting-edge moderation technologies, its commitment to transparency and platform safety remains at the forefront, ensuring a secure environment for its diverse user base across Nigeria and globally.

The full report can be accessed here.