From customer encounters to service failures and moments of satisfaction, consumers today document and share their realities in real time. In many ways, we have all become walking diaries, constantly showcasing our experiences to the world.

This cultural shift has changed the relationship between brands, institutions and the public. Consumers are no longer passive buyers; they are active reputation stakeholders with the power to influence trust, perception and market relevance.

It is within this evolving consumer culture that the Consumers Value Awards (CVA) continues to position itself as a growing consumer-driven recognition platforms.

Now, consumers have yet another opportunity to tell brands and government agencies how they are truly delivering value.

Beyond consumer protection, the conversation today is increasingly about consumer value, a more proactive approach to encouraging higher standards, better experiences, transparency and accountability before consumers even encounter products or services.

Since its inception in 2022, the Consumers Value Awards has continued to amplify consumer voices across multiple sectors of the economy.

Over the last four editions, the platform has recorded over 800 nominations involving different brands, products, services and institutions, alongside a cumulative voting population of more than 38,000 participants expressing opinions on organizations they believe consistently deliver value.

What began as a recognition initiative has steadily evolved into a broader movement advocating accountability, service excellence and consumer participation in evaluating market performance.

The awards has also continued to gain institutional commendation and support from key regulatory and public institutions including the Nigerian Communications Commission, Advertising Regulatory Council of Nigeria, Lagos State Consumer Protection Agency, Nigerian Content Development and Monitoring Board, Nigeria Civil Aviation Authority and the Federal Competition and Consumer Protection Commission through goodwill messages, participation, event attendance and institutional support over the years.

The introduction of the Citizens Scorecard further expanded the platform’s engagement by bringing government institutions into the accountability conversation through public feedback and consumer-driven assessments.

The journey to the landmark 5th edition is now fully underway, with nominations officially closing on May 15, 2026. So far, over 210 brands and government agencies have been listed across different categories reflecting growing participation and public interest in the initiative.

Interestingly, several government agencies emerged from direct consumer activities and engagement on the portal in 2025, leading to the nominations of institutions such as the National Agency for Food and Drug Administration and Control, National Orientation Agency and the Nigeria Civil Aviation Authority among others.

As the nomination portal closes for the 2026 edition and the public voting portal officially opens on June 1, 2026, the focus now shifts toward identifying brands and institutions that truly deliver value through consistency, transparency, fair pricing, responsiveness, reliability and overall consumer satisfaction.

However, the ultimate decision rests with the consumers.

The Consumers Value Awards continues to reinforce the idea that recognition should not only come from advertising campaigns, boardrooms or industry insiders, but from the everyday experiences of the people who actually use the products and services.

“Consumer trust is becoming one of the most important currencies in today’s marketplace. The Consumers Value Awards continues to provide a platform where consumers can actively participate in recognizing brands and institutions that genuinely prioritize value and service delivery,” the organizers stated.

As voting opens for the landmark 5th edition, consumers across the country and beyond are encouraged to participate actively and support brands and institutions that have consistently created meaningful experiences and delivered measurable value.

For brands and government agencies, the voting phase also represents an opportunity to listen more closely to consumers, strengthen trust and better understand public expectations in an increasingly transparent and consumer-driven environment.

The conversation is no longer only about visibility. It is now about value, and consumers are ready to speak.

Scheduled to hold on 23rd September 2026, this year’s edition introduces a Consumer & Citizen Value Scorecard, a nationwide voting platform that places the power of evaluation directly in the hands of consumers.

Speaking on the theme, the Convener, Akonte Ekine, noted that the concept of consumer satisfaction is no longer sufficient in today’s economic climate.

“For too long, satisfaction has been the benchmark. But in reality, many consumers who are ‘satisfied’ still feel overcharged, underserved, or unheard. This year, we are going beyond satisfaction to focus on what truly matters, real value. Value in pricing, value in service, and value in trust,” he said.

He further explained that the introduction of the Consumer & Citizen Value Scorecard marks a significant evolution of the Awards into a data-driven, people-powered evaluation system.

“Through this Scorecard, Consumers will not just vote, they will assess. They will tell us which brands deliver fair value and which public institutions are truly serving the people. This is about giving consumers and citizens a structured voice that drives recognition and accountability,” Ekine added.

Unlike traditional award systems driven by panels or jury decisions, the Consumers Value Awards remain strictly based on consumer voting, ensuring that winners emerge from real-life experiences and public perception.

The 2026 edition expands its scope to include public sector institutions, reinforcing the idea that citizens are not only customers of brands but also consumers of government services.

“From banking halls to public hospitals, from telecom services to regulatory agencies, Nigerians interact with systems every day. This initiative ensures that both brands and institutions are held to the same standard—delivering value in a challenging economy,” he stated.

The voting process will measure key indicators such as:

• Value for money
• Trust and transparency
• Service delivery quality
• Responsiveness to consumer needs
• Accessibility and inclusiveness

Insights from the voting process will culminate in a Consumer & Citizen Value Index, offering one of the most comprehensive snapshots of consumer sentiment.

The organisers believe the initiative will not only celebrate excellence but also drive improved performance, strengthen consumer trust, and encourage responsible service delivery across sectors.

Voting is expected to commence in June 2026, with nominations open to the general public.

Over 40 categories of brands are listed based on consumers’ nominations on the Consumers Value Awards portal for voting as Value-for-Money brands in the 2024 edition of the award.

Consumers cast votes for brands to express satisfaction among various brands.

Presenting the one-month result, Akonte Ekine, CEO of BrandXchange, said the initiative is transparent and objective. It’s the consumer position on brands as nomination and voting drive the platform.

According to him, in the Telecommunications category (MNOs), MTN leads with 51.1% of the votes recorded in the first month, Spectranet has 47.6% of the votes in the Internet Service Provider segment, and MTN has 69.2% votes for ISP under the MNOs.

In the ongoing 3rd edition voting, two new categories of sanitary pad and Ice Cream are experiencing consumers’ attention as Always Sanitary Pad leads the segment with 63.6%, Just Delight Ice Cream at 36.2% and Viva Detergent at 41.7%.

Other leaders on the voting platform of Consumers Value Awards based on consumer preferences in the first month under home appliances (Television, Refrigerator, Air conditioner and washing machine) are Samsung 40%, Haiier Termocool 40%, Lontor 40% and Haier Termocool 42.9% respectively.

Trophy leads Alcohol Beverage with 50% of the votes, and Pepsi takes 62.5% of ⁠Carbonated Drinks. It is a tie among consumers on the cooking oil and regular Toot paste as Kings Oil and Power Oil achieved the same vote of 50%, Colgate Toothpaste and Close Up Toothpaste also tied with 26.7% votes each in the categories while Dabur Toothpaste leads in the herbal toothpaste category with 55.6%.

Lafarge Cement leads with 62.5% in the Cement, Dangote Sugar has 55% of the votes in Sugar, Leadway Insurance has 57.1%, Eva leads the Table water category with 38.5%

Other leaders in various segments based on consumer votes on the Consumers Value awards platforms are Maltina 40%, Dettol 37.5%, Peak Milk 80%, Golden Penny Spaghetti 80%, Indomie Noodle 85.7%, Checkers 90%, GTB 66.7%, OPay 62.5%, Morning Fresh 62.5%, and Gala Sausage Roll 94.4%.

Also, knorr Cube 57.1%, Lipton Tea Bag 83.3%, Vaseline 71.4% and Golden Morn lead their sectors, Milo and Bournvita tied with 50% of the vote each as leaders alongside MTN and Cadbury tying with 40% votes under Consumer-Friendly brands.

Vitafoam 44.4%, Guinness Stout 83.3%, Mobil Engine oil 100% (International Engine Oil Brand), Oleum Oil 100% (Made in Nigeria Brand), Hypo and Harpic 50%, Fearless 33.3%, Abidec 80%, Reload Kids 60% Reload Adult 66.6%, and Bet 9ja 50%

The voting will close on 30th June 2024.

A vibrant consumer-centric market not only ensures fair practices and quality products but also drives innovation and competition.

To champion this cause BrandXchange is once again hosting the Consumers Value Awards, a powerful vehicle for raising awareness about consumer rights and consumerism in the country.

This year’s event theme, the “Consumer Satisfaction Index”, promises to deepen the dialogue on the significance of consumer feedback and advocacy in shaping the marketplace.

The consumer Value Awards, hosted by BrandXchange for the second time, are designed to recognize and celebrate brands that prioritize consumer satisfaction and uphold ethical business practices.

Unlike traditional awards, the winners of these awards are determined not by an expert panel but by the consumers themselves. Through a voting mechanism, consumers have the opportunity to voice their preferences, share their experiences, and ultimately shape the marketplace.

Why Consumer Value Awards Matter

1. Promoting Consumers Empowerment: The Consumer Value Awards serve as a platform that empowers consumers to voice their opinions and exert their influence in the market. By voting for their preferred brands, consumers can directly impact which businesses thrive and which ones need improvement. This level of engagement fosters a sense of empowerment among consumers, making them more informed and discerning shoppers.

2. Encouraging Ethical Business Practices: The awards put a spotlight on companies that prioritize consumers satisfaction. Brands competing for these accolades recognize the importance of maintaining high ethical standards and delivering quality products and services.

This competitive spirit encourages business to continually improve, innovate, and align their practices with the value and preferences of their customers.

3. Raising Awareness for Consumer Rights: Consumer rights encompass a wide range of issues, from fair pricing and product safety to data privacy and accurate advertising.

The consumer Value Awards draw attention to these rights and highlight the need for businesses to respect and protect them. As consumers become more aware of their rights, they are more likely to hold companies accountable for any infringements.

4. Fostering Healthy Competition: Healthy competition is the cornerstone of a thriving market. By rewarding brands that excel in consumers satisfaction, the awards create a competitive environment that motivates businesses to constantly improve their offerings. This, in turn, benefits consumers by providing them with better choices and improved services.

5. Driving Innovation: Brands that consistently win Consumer Value Awards often innovate and adapt to changing consumer preferences more effectively.

They invest in research and development, adopt sustainable practices, and incorporate feedback from their customers. This innovation benefits not only consumers but also the broader society and environment.

The theme for this year’s Consumer Value Awards, the “Consumer Satisfaction Index”, underscores the importance of gauging consumers happiness and contentment.

It places a significant emphasis on feedback, reviews and ratings that consumers provide to brands. By elevating the conversation around consumers satisfaction, the awards encourage businesses to actively seek and act upon customer feedback to improve their offerings continuously.

According to Oluwadamilola Jimoh, Planning and Event Director, BrandXchange, “the Consumer Value Awards, with their focus on consumer satisfaction and the broader theme of the Consumer Satisfaction Index, offer a powerful vehicle to raise awareness for consumer rights and consumerism in the country. By allowing consumers to have a direct say in which brands are recognized and rewarded, these awards promote empowerment, ethical business practices and a deeper understanding of consumer rights. In doing so, they contribute to the creation of a more informed, engaged, and consumer-centric marketplace that benefits everyone involved”.

“BrandXchange’s dedication to hosting these awards serves as a testament to their commitment to consumer advocacy and a fair, competitive market”.