content creators Archives | Tech | Business | Economy https://techeconomy.ng/tag/content-creators/ Tech | Business | Economy Sun, 24 May 2026 18:34:16 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://techeconomy.ng/wp-content/uploads/2025/06/cropped-256Px-32x32.png content creators Archives | Tech | Business | Economy https://techeconomy.ng/tag/content-creators/ 32 32 MTN Nigeria Selects 25 Fellows for 2026 Media Innovation Programme Cohort https://techeconomy.ng/mtn-nigeria-25-fellows-media-innovation-programme-2026/ https://techeconomy.ng/mtn-nigeria-25-fellows-media-innovation-programme-2026/#respond Sun, 24 May 2026 18:34:16 +0000 https://techeconomy.ng/?p=182053 In commemoration of the techo’s 25th anniversary, the cohort has been expanded from 20 fellows in previous editions to 25 for the year

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MTN Nigeria has selected 25 media practitioners and digital content creators for the fifth cohort of its Media Innovation Programme (MIP), reinforcing its investment in journalism capacity building, digital storytelling, and leadership development in Nigeria.

The programme, implemented in partnership with the School of Media and Communication, Pan-Atlantic University, continues to serve as a platform for equipping journalists, broadcasters, and digital content creators with the skills, exposure, and mentorship required to thrive in today’s evolving media ecosystem.

This year’s fellows were selected from a highly competitive pool of applicants across print, broadcast, digital media, and content creation, reflecting the programme’s growing reputation and influence within the industry.

In commemoration of the techo’s 25th anniversary, the cohort has been expanded from 20 fellows in previous editions to 25 for the year.

Speaking on the first day of the programme, Tobe Okigbo, Chief Corporate Services and Sustainability Officer, MTN Nigeria, described the initiative as a reflection of the company’s commitment to innovation, partnership, and continuous learning.

At MTN Nigeria, innovation, insight, knowledge, skills, and partnership matter deeply to us. The Media Innovation Programme represents all these values – a partnership not just with Pan-Atlantic University, but with every fellow.

“This programme is an adventure in learning, one that challenges participants to reconsider assumptions, revise opinions, rethink ideas, and ultimately grow both professionally and personally,” he said.

Also speaking during the session, Dr. Ikechukwu Obiaya, Dean, School of Media and Communication, Pan-Atlantic University, encouraged the fellows to recognise the programme as more than a professional milestone, describing it as a transformative experience designed to prepare them to make meaningful contributions to the media industry and society at large.

The media space today faces significant challenges, and this programme equips participants not just for personal development, but to make a real difference. Beyond skills and exposure, we place strong emphasis on values such as truth, honesty, ethics, and responsibility to society. We hope that every fellow leaves this programme better prepared to contribute significantly to the future of media,” he said.

The selected fellows for the fifth cohort include:

  1. Agbetiloye David Adekunle (Senior Reporter, Business Insider Africa)
  2. Adeniyi Fatima Adetoke (Content Writer, NotJustOk)
  3. Adetola Kayode (State House Correspondent/ News Anchor, Lagos Television)
  4. Ajibola Tolulope (Presenter, Silverbird Television)
  5. Aliyu Usman (Assistant Chief Correspondent/ Editor, News Agency of Nigeria)
  6. Augoye Jayne (Arts, Entertainment and Culture Editor, Premium Times)
  7. Auwal Muhammad Ibrahim (Senior Editor, Halal Reporters)
  8. Collins Christopher (Programmes Producer, News Central Television)
  9. Dan-Ikpoyi Veronica (Senior Anchor, TVC Communications)
  10. Dike Chiamaka Patricia (Broadcast Journalist, BBC News)
  11. Eluemunoh David (Digital Content Creator)
  12. Eseimokumoh Denise Loliaba (Editor-in-Chief, Marie Claire Nigeria)
  13. Fosudo Oluwafisayo (Digital Content Creator)
  14. Godfrey Progress (Reporter, Vanguard Media Limited)
  15. Itiafe Glory Ugonma (Broadcast Journalist, Diamond 88.5 FM)
  16. Kasali Segun (ICT Correspondent, Nigerian Tribune);
  17. Ofonedu Sarah (On-Air Personality, Inspiration FM)
  18. Okamgba Justice (Reporter, The Punch)
  19. Onwuka Emmanuel (Presenter & Executive Producer, Nigeria Info FM)
  20. Oyesanmi Ifeduyi (Managing Editor, TechCabal)
  21. Sabastine Emmanuel (Sports Commentator, Team 33 Production)
  22. Taiwo Kafilat (Data Journalist, Media Trust Group)
  23. Thomas-Odia Ijeoma (Editor, The Guardian Woman, The Guardian)
  24. Ugwu Amarachukwu Deborah (On-Air Personality, Rhythm 93.7 FM PH) and
  25. Ukachukwu Nneka (Editor/Producer, Voice of Nigeria).

Over the years, the MTN Media Innovation Programme has grown into a leading media fellowship in Nigeria, providing participants with access to industry experts, structured mentorship, hands-on learning experiences, and global best practices in media and communication.

The six-month programme commenced on Monday, May 18, 2026. During this period, the fellows will receive intensive education focused on media innovation, digital transformation, strategic communication, storytelling, and leadership development both in Nigeria and during their one-week study visit to South Africa.

MTN reiterates its commitment to supporting journalism and advancing media excellence in Nigeria, while empowering professionals who continue to shape important conversations across the continent.

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NDPC Warns Content Creators Against Filming Nigerians Without Consent https://techeconomy.ng/ndpc-warns-content-creators-filming-nigerians-without-consent/ https://techeconomy.ng/ndpc-warns-content-creators-filming-nigerians-without-consent/#respond Fri, 13 Mar 2026 13:28:41 +0000 https://techeconomy.ng/?p=177772 The commission stated that using people’s images in that way requires consent unless the creator can clearly justify it under other lawful grounds for processing personal data.

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The Nigeria Data Protection Commission (NDPC) has warned content creators against filming or photographing people in public without their consent and posting the material online.

The commission said it had received reports of individuals taking pictures and recording videos of unsuspecting members of the public and sharing them on social media.

According to the regulator, such actions violate the privacy rights of citizens protected under Section 37 of the 1999 Constitution of the Federal Republic of Nigeria and the Nigeria Data Protection Act, 2023.

Officials pointed to a recent case involving a content creator who stands by the roadside in Lagos and records members of the public as part of what she describes as a “reality show”.

The commission stated that using people’s images in that way requires consent unless the creator can clearly justify it under other lawful grounds for processing personal data.

Preliminary checks by the NDPC found that the activity amounts to a deliberate invasion of citizens’ privacy. The commission said the recordings do not serve a public interest or any legitimate purpose.

It also noted that those being filmed do not expect their images to be captured and shared online by a stranger.

Following the development, the National Commissioner and Chief Executive Officer of the NDPC, Vincent Olatunji, directed major social media platforms to strengthen enforcement of their community rules.

Platforms mentioned include TikTok, X (formerly Twitter) and Meta Platforms.

The commission said these companies must act quickly when harmful content appears on their platforms. If they fail to respond on time, the regulator warned that it may impose sanctions under the Nigeria Data Protection Act.

The NDPC also reminded content creators that they are responsible for what they publish online. According to the commission, anyone who violates the privacy rights of citizens may face legal consequences, including criminal prosecution.

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Faster Internet in 2026? What Nigeria’s Fibre Rollout Means for Streaming, Gaming and Remote Work https://techeconomy.ng/faster-internet-in-2026-what-nigerias-fibre-rollout-means-for-streaming-gaming-and-remote-work/ https://techeconomy.ng/faster-internet-in-2026-what-nigerias-fibre-rollout-means-for-streaming-gaming-and-remote-work/#respond Tue, 27 Jan 2026 10:53:05 +0000 https://techeconomy.ng/?p=175046 For many Nigerians, slow and unreliable internet is still a daily headache. Video calls freeze, online games lag, and loading times drag disrupting both productivity and entertainment. These issues come from network congestion, limited infrastructure in many areas, and heavy reliance on mobile data that usually slows during peak hours. But 2026 could make a […]

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For many Nigerians, slow and unreliable internet is still a daily headache. Video calls freeze, online games lag, and loading times drag disrupting both productivity and entertainment.

These issues come from network congestion, limited infrastructure in many areas, and heavy reliance on mobile data that usually slows during peak hours.

But 2026 could make a difference. Nigeria is seeing a surge in fibre optic rollouts, a development that promises faster, more reliable internet across the country.

This development is not unique to Nigeria. Similar broadband expansion initiatives are gaining ground in other African markets such as Kenya and South Africa, where demand for stable, high-speed internet continues to rise very fast.

However, “faster internet” goes beyond just speed numbers. It points to a smoother online experience that supports everyday digital activities, from remote work to entertainment, and could fundamentally change how Nigerians connect and interact online.

Much of this progress is being driven by a mix of government programmes and private sector investment aimed at closing the country’s digital divide.

One of the key initiatives is Project BRIDGE, led by the Federal Ministry of Communications, Innovation and Digital Economy. The project targets the deployment of 90,000 kilometres of fibre infrastructure nationwide, supported by significant funding, including a $500 million World Bank facility.

With broadband penetration estimated at 48% as of late 2025, Nigeria aims to reach 70% by 2030, with fibre playing a central role.

As these networks expand, internet-dependent activities are expected to become smoother, setting the stage for a more connected urban, suburban and, eventually, rural Nigeria.

Understanding the Fibre Rollout

Fibre-optic internet transmits data as pulses of light through thin strands of glass or plastic, allowing for extremely fast and reliable communication. Unlike older copper-based systems, fibre can carry large volumes of data over long distances without performance loss.

Compared to 4G or 5G mobile networks, fibre delivers more consistent speeds, with fewer disruptions from weather or congestion. Traditional broadband options such as DSL, by contrast, tend to max out at much lower speeds.

In Nigeria, the rollout is being driven by major telecom operators including MTN, Airtel and Glo, alongside infrastructure providers and newer entrants such as Boost ISP, Fibre Sonic and Amazon Kuiper.

Projects like the 90,000-kilometre Project BRIDGE, partly funded through a $500 million World Bank loan and expected to begin delivery in early 2026, are also crucial to expanding nationwide coverage.

Progress, however, is uneven. Urban centres like Lagos and Abuja are seeing faster deployment, while suburban and rural areas continue to lag due to logistical and cost challenges, a pattern common in many developing markets where cities are prioritised first.

What Faster Fibre Means for Streaming in 2026

Better and wider fibre availability could significantly improve streaming adoption in Nigeria. Platforms such as Netflix, YouTube and local services like Showmax would be able to deliver smooth HD and 4K content with minimal buffering, even during peak evening hours.

More reliable connections could also encourage live streaming of concerts, sports and other events, strengthening the creator economy and allowing Nigerian filmmakers and content creators to reach global audiences more easily.

This aligns with broader expectations for growth in Nigeria’s digital economy in 2026.

Homes with multiple connected devices would experience fewer slowdowns, as fibre’s higher bandwidth can support simultaneous usage.

Similar transitions in countries like India have led to a surge in digital content creation, and Nigeria could see a comparable rise in locally produced media that promotes culture and storytelling.

What Faster Fibre Means for Gaming in 2026

For gamers, the biggest advantage of fibre is lower latency, the delay between a player’s action and the game’s response. Fibre networks can reduce latency to milliseconds, replacing frustrating lag with smoother gameplay.

This is especially important for competitive multiplayer titles such as Call of Duty and Fortnite, where split-second reactions matter. It also opens the door to cloud gaming services that stream high-end games without requiring expensive hardware.

In Nigeria, improved connectivity could help grow esports communities, with more tournaments and online leagues emerging in cities like Lagos. Local game developers may also benefit, as faster uploads and easier collaboration make global partnerships more feasible.

As connections stabilise, more African streamers are likely to build audiences on platforms like Twitch, turning gaming into a viable career path.

Advantages of Fibre for Remote Work and Digital Productivity in 2026

Remote work is expanding rapidly in Nigeria, but unreliable internet often disrupts video meetings and file sharing. Fibre connectivity could provide the stability needed for uninterrupted Zoom or Microsoft Teams sessions, reducing the dropouts that frustrate professionals.

For creatives, developers and media workers, faster upload speeds mean large files can be sent in minutes rather than hours, making collaboration with international clients far more efficient.

This reliability could also increase participation in global freelancing platforms such as Upwork, drawing more Nigerians into remote jobs and reshaping work culture amid rising living costs in major cities.

Experiences in countries like the Philippines suggest that better connectivity boosts productivity, and in Nigeria, it may help retain local talent by making remote work viable even outside major hubs.

The Real Challenges Holding Fibre Back

Despite the optimism, rolling out fibre infrastructure is far from simple. High deployment costs, including trenching and securing rights-of-way, slow progress, particularly in densely populated areas.

Power supply is another challenge, as fibre equipment requires stable electricity, often necessitating costly backup systems. Maintenance is also a concern, with vandalism and theft leading to thousands of fibre cuts each year. MTN alone reported more than 9,200 fibre cuts in 2025.

Affordability is a barrier, especially for lower-income households, while last-mile connections to homes in rural or informal settlements are often unreliable. These challenges reflect broader issues faced by emerging markets trying to balance expansion with equitable access.

What to Expect Next: Is 2026 the Breakthrough Year?

In the short term, 2026 could bring visible improvements as the initial phases of Project BRIDGE begin rolling out from the first quarter of the year. Over time, the impact is expected to grow as networks mature and support more advanced digital services.

Fibre will also operate alongside other technologies. It will complement 5G for mobile connectivity and satellite options such as Starlink and Amazon Kuiper for hard-to-reach areas, creating a hybrid connectivity ecosystem.

Consumers are likely to benefit from increased competition among internet service providers, making it important to watch for transparent pricing, reliable service levels and bundled offerings. As seen in other markets, stronger infrastructure usually leads to better value and improved service quality.

Conclusion

Fibre rollout is a powerful enabler for Nigeria’s digital ambitions, especially the 2030 digital economy plan, promising smoother streaming, immersive gaming, and productive remote work.

But fibre is not an omnipotent solution; success is still based on other factors such as smart policies, fair pricing, and widespread access to truly unlock its potential.

In the bigger picture, this could propel Nigeria toward a thriving digital economy, blending local innovation with global connectivity, and making 2026 an important year for what is next.

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Spotify Lowers Monetisation Requirements for Video Podcasters https://techeconomy.ng/spotify-lowers-monetisation-thresholds-for-video-podcasters/ https://techeconomy.ng/spotify-lowers-monetisation-thresholds-for-video-podcasters/#respond Wed, 07 Jan 2026 15:03:39 +0000 https://techeconomy.ng/?p=173805 The streaming company now allows creators to qualify with just three published episodes.

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Spotify has made it easier for podcasters to make money on its platform, reducing the eligibility criteria for its video monetisation programme, as it expands its focus on video and creator-led content.

The streaming company now allows creators to qualify with just three published episodes, 2,000 hours of consumption over the past 30 days, and 1,000 engaged audience members in the same period. 

A year ago, the bar was far higher, with 12 episodes, 10,000 hours of consumption, and at least 2,000 listeners in 30 days. But now, Spotify wants more creators, faster growth, and more video on the platform.

Under the programme, podcasters on Spotify can earn in two main ways. They receive a share of advertising revenue from users on Spotify’s free tier, and video creators are paid directly when premium subscribers watch their shows without ads. 

It is a model designed to reward engagement, not just reach, and it leans heavily on video as the next growth engine.

Spotify says the strategy is already changing how people use the app. “Since launching the program, monthly video podcast consumption on Spotify has nearly doubled,” said Roman Wasenmuller, Spotify’s global head of podcast, during a media briefing. “The average Spotify podcast user streams twice as many video shows per month as they did before the launch.”

YouTube tops the video podcasts space, Netflix owns premium video, and Spotify is trying to sit somewhere between both. Lowering the thresholds brings in smaller and mid-sized creators who may have been locked out before, especially those producing niche or long-tail content.

The company is also rolling out new sponsorship tools in April. These will let creators manage host-read ads more easily, from scheduling and updating placements to tracking performance. The tools will be available through the Spotify for Creators app and Megaphone, its podcast hosting and monetisation service.

Beyond in-app changes, Spotify is opening up its ecosystem. A new application programming interface will allow creators to publish and monetise video podcasts on Spotify directly from third-party hosting platforms. 

At launch, services such as Acast, Audioboom, Libsyn, Omny and Podigee have adopted the API. This is important because it removes limitations. Creators no longer need to rebuild their workflow just to earn on Spotify.

The development is backed by money and scale. Spotify says it has invested more than $10 billion in the podcast industry over the past five years, covering creator payments, infrastructure and tools. 

In the first quarter of 2025 alone, payouts to podcasters reached $100 million. By late 2025, the platform hosted close to 500,000 video podcasts, double the number recorded in mid-2024. About 390 million users streamed video podcasts that year, a 54% rise year on year, with time spent on video more than doubling.

Physical infrastructure is part of the plan too. In January 2026, Spotify opened Sycamore Studios in West Hollywood, a video-first podcast studio that will serve as a base for The Ringer network and be available to selected creators in the partner programme. 

The company already runs studios in Los Angeles’ Arts District, New York, Stockholm and London, offering professional spaces without the cost of private rentals.

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UAE Launches 10-Year Golden Visa to Attract Content Creators https://techeconomy.ng/uae-launches-10-year-golden-visa-to-attract-content-creators/ https://techeconomy.ng/uae-launches-10-year-golden-visa-to-attract-content-creators/#comments Tue, 18 Feb 2025 07:59:23 +0000 https://techeconomy.ng/?p=153340 The Golden Visa aims to attract professionals in the creative sector, including writers, filmmakers, influencers, photographers, and digital storytellers

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The United Arab Emirates (UAE) has launched a long-term residency initiative designed specifically for content creators, offering them the opportunity to live and work in the country for up to a decade.

The Golden Visa aims to attract professionals in the creative sector, including writers, filmmakers, influencers, photographers, and digital storytellers.

With Dubai emerging as a global hub for digital media and creative industries, this initiative seeks to provide long-term stability to content creators, allowing them to focus on their work without worries over visa renewals.

Unlike traditional work permits, the Golden Visa does not require a national sponsor, granting better flexibility to those in the creative field.

Who Can Apply?

The Golden Visa is open to individuals who have made significant contributions to the digital and creative sectors. Eligible applicants include:

  • Writers

  • Filmmakers

  • Influencers

  • Photographers

  • Digital storytellers

To qualify, applicants must ascertain a strong record of impactful content creation, industry recognition, and the prospect to contribute to the UAE’s growing digital economy.

They must also show evidence of consistent audience engagement and career growth. Those already holding a UAE residence visa must cancel it before applying. Similarly, any dependents under the applicant’s sponsorship must also have their visas cancelled before submission.

Application Process

The process is managed by Creators HQ, the designated endorsing body for the Golden Visa. Interested content creators must follow these steps:

  • Submit an Application – Applicants need to visit the Creators HQ website and complete an online form.

  • Receive a Nomination – If the application is successful, the candidate will receive an email confirming their eligibility.

  • Medical Examination & Documentation – The applicant must undergo a medical test and submit necessary documents, including a valid passport, Emirates ID (if applicable), and a passport-sized photograph.

  • Visa Printing – After fulfilling the required steps, the applicant must visit a Services 1 Center to finalise and print the Golden Visa.

  • Collection of Emirates ID – The final step involves collecting the Emirates ID from the Federal Authority for Identity, Citizenship, Customs & Port Security.

Why Dubai?

Dubai has long been an attractive destination for digital professionals due to its modern infrastructure, tax-free system, and thriving digital community. With the introduction of the Golden Visa, the UAE seeks to strengthen its place as a creative and technological hub, giving content creators a stable environment to develop their careers.

The initiative allows filmmakers, writers, influencers, and photographers to establish themselves in a flourishing market with long-term opportunities.

With its straightforward application process and benefits, the UAE Golden Visa presents a great option for those looking to expand their presence in the digital and creative industries.

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NiRA Tech Convergence 1.0 Fireside Chat: Leveraging the .ng Domain for the Evolving Digital Content Space https://techeconomy.ng/nira-tech-convergence-1-0-fireside-chat-leveraging-the-ng-domain-for-the-evolving-digital-content-space/ https://techeconomy.ng/nira-tech-convergence-1-0-fireside-chat-leveraging-the-ng-domain-for-the-evolving-digital-content-space/#comments Fri, 29 Nov 2024 17:48:41 +0000 https://techeconomy.ng/?p=148544 The in-depth conversation touched on how the .ng domain, as Nigeria’s country code top-level domain (ccTLD), can be a necessary tool for businesses and content creators, providing both local and global advantages

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The NiRA Tech Convergence 1.0 kicked off with a Fireside Chat titled “Leveraging the .ng Domain for the Evolving Digital Content Space”

The session was moderated by Abimbola Aderibigbe, the Registrar Relationship Manager at the Nigeria Internet Registration Association (NiRA), with Mr Peter Oluka, Editor of Techeconomy, explaining the importance of the .ng domain in this period of digital growth.

The in-depth conversation touched on how the .ng domain, as Nigeria’s country code top-level domain (ccTLD), can be a necessary tool for businesses and content creators, providing both local and global advantages.

The .ng Domain: A National Asset and Identity

Mr Oluka explained the indispensable role of the .ng domain as a national asset and a representation of Nigeria’s identity in the digital space. He stated, “.ng gives the user a unique identity. There’s something that points to the word that this platform or this user is actually from Nigeria, or is resident in Nigeria, or is coming from Nigeria.”

He further stressed that the .ng domain goes beyond being just a technical tool, but is also a symbol of national pride. “.ng is our unique national identity in the digital space,” he asserted, noting it as a core part of Nigeria’s online presence.

The Benefits of .ng Over Generic Domains

One of the key points Mr. Oluka highlighted was the branding advantage that comes with using a .ng domain. He explained how it sets businesses apart by strengthening their Nigerian identity. 

He reiterated that the .ng extension can strengthen a brand’s position in the market. “If I ask you about Nigerian banks, anyone who visits a bank’s website using the .ng domain, knows that this is a Nigerian bank,” Mr. Oluka said, stressing the connection between .ng and national recognition.

Again, he pointed out the importance of Search Engine Optimization (SEO). In adopting a .ng domain, businesses improve their visibility within Nigeria. He mentioned Google’s use of google.com.ng as an example of how search engines prioritise location-based domains to deliver relevant results. 

“Why do you think that Google has google.com.ng? Because anything you’re searching for related to Nigeria is filtered to this domain,” Mr Oluka explained.

He also touched on the global benefits. While some might perceive the .ng domain as limiting businesses to Nigerian markets and restricting their global reach, Mr Oluka clarified that it is a stepping stone to global recognition, especially if the content is universally relevant. 

“For instance, for us in Techeconomy, our top five countries for traffic are Nigeria, the US, UK, South Africa, and Ghana. .ng does not limit you to Nigeria alone,” he shared.

NiRA Tech Convergence 1.0 Fireside Chat: Leveraging the .ng Domain for the Evolving Digital Content Space
Ongoing Fireside Chat at the NiRA Tech Convergence 1.0

The Potential for Startups and Tech Companies

The discussion moved towards the role of .ng domains for startups, particularly in the tech space. Mr Oluka noted that the .ng domain offers startups a distinct advantage in terms of visibility and recognition, particularly for Nigerian investors and stakeholders. 

He pointed to the example of AgriTech startups that could benefit from the visibility provided by a .ng domain, saying, “For startups in areas like health, e-commerce, or AgTech, having a .ng domain helps you get recognised. It’s a unique identity that shows you’re part of the Nigerian ecosystem and helps you attract local and global attention.”

He also mentioned the growing use of .ng domains by well-known platforms such as theguardian.ng and leadership.ng, ascertaining that even large, established brands are adopting the domain to maintain their Nigerian identity online.

Affordability of the .ng Domain

One of the session’s most practical takeaways was the affordability of the .ng domain compared to international generic domains. 

Mr Oluka explained that while registering domains with international providers can be expensive, the .ng domain is more cost-effective, particularly because it allows payments in Naira. 

He said, “If you look at .ng today, the price is quite competitive compared to what you see out there. You’re going to pay in Naira, and that makes it more affordable for Nigerian businesses.”

He also recommended working with local registrars to ensure the best experience and support when registering a .ng domain.

How to Register a .ng Domain

For those interested in adopting the .ng domain, Mr. Oluka provided guidance on how to get started. He advised businesses to visit register.ng, the official portal for registering .ng domains. “It’s your go-to platform for registering your .ng domain,” he urged.

He further explained that businesses should begin by choosing the right name for their domain, one that aligns with their brand and target audience. “Before we started Techeconomy, I had 25 domain names in mind. But then, the name ‘Techeconomy’ came to me, and it was a perfect fit for our vision,” Mr Oluka recounted, sharing his experience in selecting a domain name.

At the NiRA Tech Convergence 1.0, Mr Oluka’s message on adopting a .ng domain reiterated the patriotic choice and also provided businesses with a solid tool to enhance their visibility, branding, and global reach. 

He urged these businesses and content creators to take on the .ng domain, especially in the face of a fast changing digital space.

“If you are not on .ng, you are missing out,” he concluded, pointing to the notion that Nigeria’s identity in the digital world must be proudly showcased through the .ng domain.

Embracing .ng is both a smart business move and an enhancement of Nigeria’s digital presence.

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Nigerian Independence Day – Content Creators Are Proudly Repping Naija on TikTok https://techeconomy.ng/nigerian-independence-day-content-creators-are-proudly-repping-naija-on-tiktok/ https://techeconomy.ng/nigerian-independence-day-content-creators-are-proudly-repping-naija-on-tiktok/#respond Mon, 30 Sep 2024 21:16:22 +0000 https://techeconomy.ng/?p=144276 As Nigeria celebrates its Independence Day, we don’t just look back on the country’s rich history, we look ahead towards an even brighter future—led by the creativity and innovation of its people. The digital age has changed the narrative for a number of important issues and we see this translated through the important days we commemorate […]

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As Nigeria celebrates its Independence Day, we don’t just look back on the country’s rich history, we look ahead towards an even brighter future—led by the creativity and innovation of its people.

The digital age has changed the narrative for a number of important issues and we see this translated through the important days we commemorate nationally.

From Nollywood to Afrobeats, Nigerian culture is dominating the global stage, and platforms like TikTok are providing a powerful platform for our stars to shine.

Icons like Funke Akindele, Yemi Alade, and Davido are putting Naija on the map, using their talents to showcase our culture and connect with fans worldwide.

Celebrating Independence Through Creativity

On this important day, it’s only fitting to celebrate those who continue to embody the resilience and vibrancy of Nigerian culture.

Funke Akindele (5.1M followers), one of Nigeria’s most beloved actresses and filmmakers, has made her mark in Nollywood and is now taking over TikTok.

Funke Akindele - TikTok Content Creators
Funke Akindele

The #Nollywood hashtag has seen more than 651.5K published videos, affirming global interest in Nigerian storytelling.

Through platforms like TikTok, creators like Funke are helping to push Nollywood into the global spotlight. Funke shares hilarious moments from her iconic Jenifa’s Diary and gives fans behind-the-scenes looks at her latest projects like A Tribe Called Judah, using TikTok to bring Nigerian comedy and storytelling to audiences worldwide.

Yemi Alade (3.3M followers), the queen of Afropop, is another powerhouse whose music and energy have taken over global airwaves.

Yemi Alade
Yemi Alade

With viral hits like Johnny and Bum Bum, Yemi’s music is a celebration of Nigerian rhythms. On TikTok, she engages millions of fans by participating in viral challenges and sharing her Afropop tunes.

And then we have Davido (6.7M followers)… one of Africa’s biggest music icons. Davido’s TikTok presence is all about showing love to his fans while pushing Nigerian Afrobeats to the world.

Davido - TikTok Content Creators
Davido

Whether he’s sharing clips from his chart-topping hits or giving fans a glimpse into his personal life, Davido proves that Nigerian music has become a global language.

But it’s not just about music and dance! Creators like @stoneavenuee a well-known football analyst, use TikTok to dive deep into discussions on football, offering sharp commentary and insights that resonate with a global football-loving audience.

Sports on TikTok have seemingly grown in popularity.

The hashtag #SportsOnTikTok has amassed over 2.9M videos, while we saw the AFCON tournament take centre stage, especially during the final between Nigeria and Cote d’ivoire.

@rentachefng is showcasing our Nigerian food culture on TikTok, introducing global audiences to local dishes like jollof rice, Egusi soup and a banquet of other meals.

Popular comedians like @layiwasabi mix everyday life with humour, sharing relatable skits that resonate globally.

@beloveolocha, another well-known creator, uses her platform to portray humour in Nigerian daily life sharing relatable commentaries on BBNAIJA with her content appreciated both locally and abroad.

@ednafrancis0 adds a unique flavour to the Nigerian TikTok scene, focusing on lifestyle, beauty, and entertainment reviews.

Her tutorials and thoughtful reviews of movies and pop culture give a fresh perspective on the Nigerian beauty industry and culture.

In the world of fashion and lifestyle, creators like @enioluwa and @johneke are gaining traction. @enioluwa, known for his witty and stylish content, is a prominent advocate for self-love and inclusivity. @johneke, on the other hand, focuses on fashion, regularly showcasing Nigerian fashion trends, documenting fashion shows that merge modern and traditional styles, further highlighting Nigeria’s cultural impact on the global stage.

As we mark Nigeria’s Independence Day, let’s also celebrate the people who are redefining what it means to be proudly Nigerian in the digital age.

Icons and emerging content creators are proving that Nigeria’s creativity knows no bounds, influencing global culture.

Whether through music, fashion, film or food, Nigerian creators are telling the world, “We’re here and we’re proud!”.

[Featured Image Credit]

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New $40M Next Narrative Africa Fund Aims to Disrupt Filmmaking, Storytelling https://techeconomy.ng/new-40m-next-narrative-africa-fund-aims-to-disrupt-filmmaking-storytelling/ https://techeconomy.ng/new-40m-next-narrative-africa-fund-aims-to-disrupt-filmmaking-storytelling/#respond Thu, 26 Sep 2024 13:42:10 +0000 https://techeconomy.ng/?p=144070 …designed to support content creators across the continent and its diaspora

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An initiative aimed at bolstering the African creative sector has been announced with the introduction of the $40 million Next Narrative Africa Fund. 

This fund, designed to support content creators across the continent and its diaspora, will finance the development, production, and marketing of projects that challenge and reshape prevailing narratives about Africa.

The Next Narrative Africa Fund is a collaboration between Next Narrative Africa, a Nigerian multimedia production company focused on sharing impactful African stories, and HEVA Fund, a Kenyan advisory firm focusing on the creative economy. 

Over the next four years, the fund will allocate $30 million in equity financing and $10 million in grants to support television and film projects. 

Akunna Cook, CEO and founder of Next Narrative Africa, will lead the fund alongside Wakiuru Njuguna, managing partner at HEVA Fund. 

Cook brings broad experience from her tenure in Africa policy at the U.S. Department of State, while Njuguna is an investment expert known for pioneering hybrid financial models that merge venture capital with impact investment strategies. 

The fund’s primary objective is to facilitate innovative storytelling that shows the rich cultural diversity of Africa, providing new perspectives that diverge from the stereotypical portrayals often found in Western media. “We’re excited to support creatives who aspire to not only entertain but also inspire and usher in a new narrative about Africa and people of African descent,” Cook stated.

Despite Africa’s rich culture, filmmakers have historically encountered limitations in accessing the resources needed for successful project financing. The Next Narrative Africa Fund seeks to dismantle these obstacles, driving economic growth and job creation within the continent’s expanding film and media sectors. 

This fund is not just about financial returns; it’s about making a lasting impact on employment and sustainable development throughout Africa,” Njuguna noted.

The demand for original African content is surging, led by a growing middle class and an increasing number of streaming households on the continent. However, financial challenges persist for many creatives. 

According to a report from Busola Tejumola of MultiChoice, Africa’s film and audiovisual industries currently generate only $5 billion, significantly short of their prospective contribution of over $20 billion to the continent’s GDP.

To maximise the fund’s impact, it will establish a venture studio where creative ideas can be incubated, supported by an advisory board comprising industry veterans, filmmakers, and experts in narrative change. The board includes Darcy Heusel, Areej Noor, and Dominic Buchanan, who will guide project selection.

Projects funded will need to focus on themes such as gender and racial equity, governance, climate change, health, and inclusive economic growth. Added to this, each project must ensure that 60% or more of its production takes place in Africa, ensuring local talent through internships and apprenticeships for women and youth.

With initial investments anticipated as early as 2025, the Next Narrative Africa Fund aims to greatly elevate Africa’s creative industries on the global stage, facilitating apt storytelling that accurately represents the continent’s diverse cultures and experiences.

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Can CAC Tax Content Creators? https://techeconomy.ng/can-cac-tax-content-creators/ https://techeconomy.ng/can-cac-tax-content-creators/#respond Thu, 15 Feb 2024 23:08:17 +0000 https://techeconomy.ng/?p=125221 In the evolving digital landscape of Nigeria, a recent statement by the Registrar General of the Corporate Affairs Commission (CAC), Hussaini Magaji, has sparked a significant conversation about the regulatory framework governing content creators and their tax obligations. The call for social media influencers, Instagram users, and TikTok users with large followings to register their […]

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In the evolving digital landscape of Nigeria, a recent statement by the Registrar General of the Corporate Affairs Commission (CAC), Hussaini Magaji, has sparked a significant conversation about the regulatory framework governing content creators and their tax obligations.

'100,000 Companies Failed to File Annual Returns', says CAC

The call for social media influencers, Instagram users, and TikTok users with large followings to register their businesses under the Company and Allied Matters Act (CAMA) 2020, reflects an increasing interest from regulatory bodies in the economic activities generated through digital platforms.

However, this raises critical questions about the capacity of the CAC to enforce tax compliance, its understanding of its role vis-a-vis the digital sector, and the broader implications for digital entrepreneurs in Nigeria.

Firstly, it is essential to clarify the legal boundaries within which the CAC operates. The CAMA 2020 does mandate the registration of businesses operating within Nigeria; however, its jurisdiction does not extend to enforcing tax compliance or collection.

If CAC understands the overall content creation space, it will clearly understand it cannot force a content creator who is work for hire to register a business name or sole proprietorship – any coercive act is unconstitutional.

Infact, they do not need to register as their income can fall under personal income. Registering as a business name does not guarantee tax will be paid [we know that already].

Additionally, taxation, especially in the context discussed by Magaji, falls within the purview of the Federal Inland Revenue Service (FIRS) and state governments for personal income taxes.

Precisely, the FIRS has articulated that its mandate does not include taxing individual content creators directly, as highlighted in an article by The Cable, where it was stated that there are no plans by the FIRS to tax content creators directly.

The FIRS maintains that it focuses on corporate entities and businesses with significant profit margins, leaving individual creators largely within the taxation oversight of state governments.

The distinction made by the FIRS underscores a critical aspect of Nigeria’s tax system, emphasizing the decentralized nature of personal income tax administration.

This clarification not only alleviates immediate concerns among content creators about potential new tax burdens but also illustrates the nuanced understanding required to navigate the digital economy’s regulatory landscape. FIRS stance is both the legal and pragmatic position to take, considering Nigeria’s current realities [perhaps CAC can learn from them]. Although, in some developed digital economies, where government has invested in growing innovation and with increased digital economy activities such as Singapore, if you are involved in repeated or habitual blogging-related activities result in an annual net business income of more than $6,000, you will have to declare this as self-employed income, you do not have to register as a business by compulsion. Nigeria in the future can learn from this, but for now, FIRS position is pragmatic and viable.

Regarding OPay’s role in this unfolding scenario, the company’s engagement with the CAC, aiming to regularize 300,000 agents and merchants, is a monumental task that underscores the fintech giant’s commitment to formalizing the informal sector.

However, the communication and government relations strategy surrounding these efforts needs critique.

The portrayal of Opay’s involvement in facilitating business registration and potentially expanding the tax net could inadvertently align the brand with an “anti-people” sentiment, especially if perceived as enforcing unpopular regulatory measures without adequate public sensitization or dialogue.

To mitigate such perceptions, Opay, and indeed any fintech or digital platform operating in similar capacities, must prioritize transparent, empathetic communication that highlights the mutual benefits of compliance and registration.

The rule is: “Have your GR comms materials ready for release before and after each visit, do not leave it in the hands of government and media [especially some Nigerian media outlets that tends to sensationlaize headlines]. Not only does this approach foster a more cooperative relationship between digital platforms and their users, but it also positions these companies as partners in progress, working alongside government agencies to enhance economic inclusiveness and stability.

In addressing the complexities of digital economy regulation, the role of the 14-member National Council for Digital Innovation and Entrepreneurship (NCDIE) becomes paramount. Inaugurated by President Muhammadu Buhari under the Startup Act, with the Vice President serving as its head, the NCDIE is strategically positioned to influence these matters significantly.

The council consists of a diverse group of stakeholders, including representatives from federal ministries such as Finance, Digital Economy, and Education, as well as members from the private sector, academia, and the startup ecosystem.

This composition ensures a holistic approach to digital innovation and entrepreneurship, enabling the council to provide comprehensive guidance and support on regulatory issues that impact digital content creators and the broader tech community.

The NCDIE’s involvement is crucial in ensuring that regulations like those proposed by the CAC and tax considerations by the FIRS are pro-innovation and align with the overarching goals of fostering a supportive environment for digital innovation and entrepreneurship in Nigeria. The NCDIE must wake up the sleeping giant in her!

Timi Olagunju has 12+ years experience in the intersection of technology, law, and policy.  He is a Partner Groundswell and Associate Partner, The Timeless Law Practice. He tweets @timithelaw

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TikTok Introduces Text Posts: Here are the Five Key Features  https://techeconomy.ng/tiktok-introduces-text-posts-here-are-the-five-key-features/ https://techeconomy.ng/tiktok-introduces-text-posts-here-are-the-five-key-features/#comments Mon, 24 Jul 2023 14:50:53 +0000 https://techeconomy.ng/?p=108444 This new format revolutionizes content creation on TikTok, providing creators with an innovative way to express themselves through written content

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In a bid to continually empower its vibrant community of creators and users, TikTok, the popular short-form video platform, has unveiled a groundbreaking feature – text posts.

This new format revolutionizes content creation on TikTok, providing creators with an innovative way to express themselves through written content.

The announcement made today celebrates the expansion of creative options on TikTok, with text posts now joining a diverse range of formats, including LIVE videos, photos, Duets, and Stitch. 

This exciting development opens up new possibilities for creators to share their ideas, stories, poems, lyrics, and other text-based content, thereby enriching the platform’s creative landscape.

Creators now have a dedicated space to showcase their written creativity, which was previously seen in comments, captions, and videos. By incorporating text posts, TikTok is broadening the boundaries of content creation and making it even easier for users to explore diverse modes of artistic expression.

Simplifying the content creation process is at the core of this new feature. When accessing the Camera page, users will now encounter three options: photo, video, and text. Selecting the text option directs users to the text creation page, where they can type out the content of their posts. 

Additionally, familiar options on the Post page allow users to customize their text posts fully. This includes adding Sound, tagging a location, enabling comments, and allowing Duets, among other interactive features.

Notable features accompanying text posts enable creators to elevate their text-based content in various ways:

1. Stickers: Creators can enhance their text posts by selecting stickers that complement their content and add flair to their posts.

2. Tags and Hashtags: Similar to video or photo posts, users can tag other accounts and incorporate relevant hashtags to connect with broader topics and trends.

3. Background Colors: A selection of background colors is available for users to choose from, ensuring their text stands out and captures attention.

4. Adding Sound: Sound is a fundamental element of the TikTok experience, and it is seamlessly integrated into text posts, allowing users to add tunes that readers can groove to as they engage with the written content.

5. Draft and Discard: Just like with video or photo posts, users can save their drafts and store them with other unpublished posts for later editing or discard them entirely.

TikTok is eager to witness the incredible and diverse creations its community will craft using text posts. By providing this new avenue for expression, the platform reinforces its commitment to supporting creativity and empowering users to connect with each other through engaging content.

As the expansion of text posts takes effect, TikTok’s vast user base can look forward to exploring fresh dimensions of self-expression and storytelling, further solidifying the platform’s status as a premier destination for creativity, innovation, and community engagement.

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