The sale offers shoppers massive discounts of up to 85% across top-selling categories like Phones & Tablets, Electronics, Fashion, Home & furniture, and more.

The month-long “Deals Na Water” Black Friday campaign promises buyers unbeatable affordability, while verified sellers offer genuine discounts to create the best value shopping season Nigerians look forward to every year.

Growing demand for online deals

Recent industry data shows that over 70% of Nigerians now search online first when looking for the best prices on essential items. The country’s digital acceleration continues to reshape retail, with over 43 million active smartphone users and increased adoption of secure online buying platforms.

As consumers become more cost-conscious and focused on savings, trusted marketplaces like Jiji are positioned as the go-to source for verified deals and everyday affordability.

Curated deals across top categories

Shoppers can explore the exclusively refreshed Jiji Black Friday landing page to discover limited-time offers that update daily. Highlights include:

• Smartphones and tablets from top brands
• Air conditioners, TVs, and sound systems
• Fashion essentials and accessories
• Home appliances, furniture, and more

The platform sourced discounted offers only from verified sellers with Verified ID badges on Jiji to ensure transparency and safety.

Commenting on the launch, Maxim Makarchuk, COO, Jiji Africa, said:

“This year’s Black Friday is designed to give Nigerians real value through massive savings that feel like deals flowing as freely as water. We’re thrilled to connect millions of buyers to genuine discounts from trusted sellers across the country.”

He added that Jiji is equally empowering businesses during the retail peak season:

“For sellers, this is the biggest opportunity to grow visibility and sell faster by offering at least 15% off to be featured on our official Black Friday page. We believe that when buyers win, sellers also win. That’s the marketplace advantage.”

Safe, convenient shopping

Jiji continues to prioritize security, convenience, and transparency for its users. The platform enables buyers to chat directly with sellers, inspect items before paying, and follow the Jiji Safety Tips in-app to ensure safe transactions with sellers. This combination allows shoppers to secure top deals with confidence.

The “Deals Na Water” Black Friday campaign runs from November 1st through 31st, 2025. Jiji invites buyers and sellers nationwide to tap into the best shopping month of the year, discover mouthwatering deals, and take full advantage of “Deals Na Water.”

This information was shared in a statement released to commemorate the airline’s fourth anniversary. The statement, signed by Aniekan Essienette, the GM of Marketing and Communication, was made available to the press in Uyo.

Since its inception on June 7, 2019, the airline has experienced tremendous growth, as stated by the company. With a modern fleet of aircraft, a strong emphasis on safety, and exceptional customer service, Ibom Air has become the preferred choice for travelers seeking a combination of safety, comfort, reliability, and affordability.

Mr. George Uriesi, the Chief Operating Officer of the airline, attributed the rapid growth to the airline’s ability to meet the high expectations of its shareholders and the dedicated execution of its business plan.

He expressed pride in celebrating Ibom Air’s fourth anniversary and highlighted the airline’s achievements in surpassing its business plan projections.

These milestones were accomplished through meticulous execution of the business plan and the hard work and dedication of the committed staff.

Uriesi emphasized that Ibom Air’s internal culture of excellence, safety, integrity, passion, and innovation has become deeply ingrained and drives the company’s commitment to providing the highest quality of service in the industry.

The COO also expressed gratitude, on behalf of the board, management, and staff, to the loyal customers, associates, and stakeholders across the country and beyond for their support over the past four years.

Furthermore, Uriesi highlighted the recent certification of Ibom Air with the IATA Operational Safety Audit (IOSA), underscoring the airline’s unwavering commitment to maintaining the highest safety standards in the industry