Addressing an audience of industry experts, Mr. Adeniran shed light on the pivotal role of public relations practitioners in fostering an understanding of goodwill as a fundamental corporate investment.

During his remarks on the panel ‘Brand PR, Corporate Communications and the Bottom Line on Day 2 of the conference, Mr. Femi Adeniran emphasized,

“The duty of PR practitioners is to ensure that organizations understand that goodwill is a necessity that has a direct impact on the value of a business. It sits as a bucket of value. After establishing that, it is our responsibility as PR professionals to fill up this bucket through communication, stakeholder management, relationship building, and it’s from this bucket that organizations draw the fuel to propel their businesses forward”.

The panel, moderated by Victoria Uwadoka, lead, Corporate Communications, Public Affairs, and Sustainability at Nestle Nigeria; also had General Manager, Marketing and Corporate Communications, Coscharis Group, Abiona Babarinde; as a participant.

Other panelists were Lead, Public Relations, 9 Mobile, Chineze Amanfo; and Group Head, Media Operations, Strategic Communications and Events at Aiteo, Matthew Ndiana-Abasi.

The discussion further explored the benefits of Corporate Social Responsibility (CSR) initiatives and their alignment with a brand’s core values.

Babarinde noted that while marketing is for branding, PR is for earning public trust and loyalty.

Adeniran provided a practical example of Airtel’s demonstration of goodwill building, citing the telecom giant’s investment in digital education for public schools.

“At Airtel, our core business is about connectivity and this naturally translates into a strong focus on digital education. One of these digital education initiatives is our partnership with UNICEF. Under this initiative, Airtel Africa has pledged over 50 million dollars to facilitate the connection. We have provided connection to digital learning platforms to 920 public schools in Nigeria. To date, we have positively impacted over 600,000 children, with our sights set on expanding this initiative to encompass an additional 500 schools before the end of this year,” he said.

Mr. Adeniran’s insights underscored the imperative for organizations to integrate CSR initiatives aligned with their core business values, thereby fostering sustainable growth while concurrently enriching communities.

The speakers delved into a range of pivotal sub-topics integral to improving business profitability through a strategic deployment of public relations, including measurement and evaluation, the handshake between public relations and marketing, and an intelligent use of technology.

The post Airtel’s Femi Adeniran, Others Link PR to Business Profitability at PR Week 2024 appeared first on Tech | Business | Economy.

She made this revelation at the 2023 Family Business Summit, a collaborative event organized by Businessday, My Family My Business, and PwC Nigeria.

Oduwole noted that the figures reflect the glaring significance and the impact that family businesses have on Nigeria’s economy and the need for us all to ensure the sustainability of our multigenerational businesses.

She further stated the government’s resolve using the instrumentality of the Presidential Enabling Business Environment Council to make Nigeria a progressively easier place for businesses to be established and to grow, with a focus on the micro, small and medium enterprises sector.

“We must ensure the sustainability of these multi-generational enterprises collectively. With this sustainability, we aspire for more Nikes and BMWs to emerge from our shores, scaling across Africa and on a global stage. That is the vision and a collective effort we must all pursue”, Oduwole said while speaking to the event’s theme, Built to Last: Building A Multigenerational Business in the Age of Volatility.

Leading technology-driven business bank in Nigeria, Moniepoint MFB, was honored with the prestigious Rising Star Family Business Award in recognition of the giant strides made by the firm over the years and their contribution to the Nigerian economy as part of activities at the Family Business Summit.

Receiving the award at the Summit, General Counsel at Moniepoint MFB, Okechukwu Eke emphasized the huge significance of ensuring that family businesses thrive while stating Moniepoint MFB’s renewed commitment to driving long-term success and the survival of these economic enablers via innovative solutions.

“Moniepoint MFB remains committed to its strong ethos of powering the dreams of family businesses even as it continues on its journey of innovating to create more opportunities, financial happiness and deepening financial inclusion. We are delighted to be recognized for our positive contributions to the economy and we look forward to partnering with all stakeholders especially government at all levels to bring renewed hope to all Nigerians,” said Eke.

Other stakeholders at the event include keynote speaker Martin Roll, a global family business and family office expert, Sam Abu, country senior partner at PwC Nigeria, Oyeyemi Oke, managing director 1st Fiduciary Limited, Toyin Sanni, CEO of Emerging Africa, Cosmas Maduka Junior (Coscharis Group), Ope Agbato, Executive Director, Technical and Animal Husbandry Operations, Animal Care, and Oludayo Obasanjo, Executive Director of marketing and development at Obasanjo Farms Nigeria Limited.

The post Moniepoint MFB Receives Rising Star Family Business Award appeared first on Tech | Business | Economy.