The spotlighted creators represent various creative industries, including lifestyle, comedy, dance and art.

Their inspirational journeys will be amplified through the strategic collaboration with Pulse, providing a platform to showcase their creative journey and inspiring a fresh movement of creative content online.

“At Meta, we are thrilled to spotlight these creators who are using Instagram to express themselves in new ways, build community and bring people closer to the things they love,” Oluwasola Obagbemi,  corporate communications manager for Sub-Saharan Africa, said while commenting on the launch of the campaign. “Every day, we are inspired by the level of creativity and talent in Nigeria and across Africa who are innovating using Reels and short-form video content formats, as well as those leveraging and exploring new content formats. We are committed to helping them grow their audience and are excited to work closely with these creators as they unlock fresh content and new possibilities for the future.”

The spotlighted Creators of Tomorrow include:

Isaac Olayiwola (Layi Wasabi): An award-winning content creator, comedian and influencer taking social media by storm with his unique blend of wittiness, infectious energy and incredible genius. He has a penchant for developing funny, engaging and relatable content. He  has created a niche for himself with the special character of the Lawyer, dominant in most of his skits.

Tobe Ugeh (Tobeszn): A young fashion and lifestyle creator and influencer making a statement with his creative flair and infectious energy. With a mix of lifestyle and fashion, Tobe inspires his followers by showcasing the beauty and diversity of Nigerian life.

Ifeoluwa Afolabi (Iphe): A vibrant content creator with energy and passion for creativity. Specialising in skits, and relatable content, Iphe has a talent for blending humour, and authenticity with his content, which makes it relatable to his audience.

Rodney Odinakachi (Rodney): An award-winning multi-talented Nigerian entertainer. With a distinct style of storytelling, he creates relatable content through unconventional comedy, earning him the title “The Wisdom Man.”

Love Pever: A captivating dancer and choreographer, who has gathered a loyal following with her infectious dance styles. Love brings a unique blend of passion, precision and talent to the creative scene through her captivating performances and choreography videos.

Speaking on the collaboration with Meta, Fiona Weeks, managing director, Pulse Nigeria, stated,

“Over the years, Pulse Nigeria has established a commitment to creative collaboration. Through our platforms and events, we’re always seeking out and supporting local creativity. This collaboration with Meta provides just such an opportunity. We’re excited to herald the creators of tomorrow and help shine the light on Nigeria’s emerging creative talent to our extensive digital audience across Nigeria.”

African creators continue to use Meta’s technologies and apps, Facebook and Instagram, to express themselves and tell the African story to Africans and people from across the world.

These creators from Nigeria continue to shape the African narrative and creative contribution across the continent.

The campaign spotlights creators in sub-Saharan Africa from East Africa, Southern Africa and Francophone Africa.

The selected Creators of Tomorrow are breaking out amongst their communities online, and are showcasing a best-in-class approach to video formats, technology and interactive entertainment. 

The global campaign is the first of its kind, starting in Europe, The Middle East and Africa, and expanding to more countries around the world in the coming months. Meta will be working closely with these creators over the next year, as they continue to grow their audience and turn their passions into professions across Meta technologies.

Commenting on the campaign, Moon Baz, Creator Partnerships Lead, Middle East, Africa and Turkey, Meta said, “With this campaign, we aim to highlight creators who are innovating through tools such as Reels and short-form video content formats, as well as those who are leveraging, exploring new content formats such as AR/VR. We are excited to work closely with these creators,  and we’re  committed to help them grow their audience, build a business and unlock new possibilities for the future as we build for the metaverse.”

African creators have creatively used Meta technologies and apps, Facebook and Instagram to express themselves and tell the African story to Africans and people from across the world. 

Using fashion, comedy, food, travel and political commentary, over the years creators from sub-Saharan Africa have increased the recognition of the cultural contribution of the continent, improving its perception to the world.

Meta will be hosting exclusive events across the region to celebrate the Creators of Tomorrow, sharing the latest news, tips as well as tools and resources across Meta technologies.

In Kenya, Creators including Creator featured in the campaign will attend an exclusive brunch consisting of a Reels School, and in South Africa over 50 Creators will attend a Creator Day filled with dedicated tailored workshops and training to help them thrive in this evolving digital and creator economy. 

The 10 identified Creators of Tomorrow from Africa include: 

1. Kwambox, Kenya: A radio presenter who entertains her followers with her dance moves and bubbly personality. She is also a renowned MC and event host.
2. Crazy Kennar, Kenya: An award-winning Nairobi-based comedian whose content is centred around comedy addressing everyday experiences of young people.
3. Nadia Matovu, Uganda: An influencer, wife and business woman based in Kampala who uses her day-to-day life to create content that inspires her followers.
4. Pamela Mtanga, South Africa: An award winning multimedia entrepreneur. She’s a fashion and beauty content creator whose brand is rooted in authenticity, relatability and empowerment.
5. Ruth Ronnie, Zambia: An award winning recording artist, live performer and content creator. She’s a versatile creative who is best known for her musical genres such dancehall, reggae, afropop, Rnb, afrosoul and trapsoul.
6. Ruvarashe Hapaguti, Zimbabwe: An up and coming actress and content creator. Her content ranges from comedic skits to make-up tutorials which she showcases in an engaging way that her audiences enjoy.
7. Mishaa, Ivory Coast: A dance enthusiast who shares her love for dance art and performances with her followers on social media. Ambassador of Trace music and Universal music Africa, Mishaa dances on African urban rhythms such as coupé-décalé, afro-beat, RN’B and many others, and shares her choreographies in Reels on Instagram and Facebook.
8. Saraï D’Hologne, Ivory Coast: An artist painter who’s the head of an artistic universe dedicated to the interior and exterior wall decoration of the house called SARTAÏ. In Ivory Coast, Saraï is the torchbearer of natural hair that she proudly advertises on her social media accounts.
9. Fatou Jupiter Touré, Senegal: An actress, producer, UN ambassador, entrepreneur, and founder of the film festival Les Teranga. She has been named for the second time among the 700 most impactful Africans by the South African magazine Tropics. Her talent and love for theatre and cinema allowed Fatou to turn her passion into a profession.
10. Ngorbatchev Niang, Senegal: a fashion stylist, producer, and film director. He is the owner of “Ngorbatchev Maison de Couture” and “Ngorbatchev Nprod”. M. Niang is passionate about what make life more beautiful and aims to reflect this beauty through his clothes collections that he sells and showcases via Instagram and Facebook.

In November 2022, the Creators of Tomorrow will get the opportunity to attend the EMEA Creator Week being hosted in London at the iconic Tate Britain for the first time. 

There, Creators of Tomorrow will be joined by other regional Creators at various stages of their careers to collaborate, learn from each other, and continue to find inspiration in the future of content creation on Meta’s platforms.