The roadshow, organized in partnership with Eligbam City, drew hundreds of participants from the informal retail sector.

Many attendees had never used digital point-of-sale or reconciliation tools before. Over several days, the fintech team activated Garrison Computer Village, Rumukalagbor Market, and Rumuomasi Market—introducing local traders and entrepreneurs to its digital payment platform through live demonstrations, hands-on onboarding, and business support sessions.

Speaking at the event, Omokorede Amund, Product Marketing Manager, Credo by eTranzact said,

“We’re not just building a payment solution, we’re building confidence in the future of small businesses”.

The activation focused on addressing real concerns, including transaction security, ease of use, and daily settlement challenges. Traders were shown how to accept payments both online and offline, track sales, and manage records using the Credo platform.

The campaign approach highlights a growing trend among fintechs: moving beyond digital ads and influencer campaigns to engage directly with business owners in markets and other informal spaces.

“Port Harcourt is full of hustle and innovation; this roadshow allowed us to meet business owners where they are and demonstrate practical ways they can benefit from digital payments.” Amund added.

The activation also featured a raffle draw, offering prizes such as WiFi routers, cash rewards, and small business tools—an incentive designed to attract participation and provide immediate value to attendees.

For many traders in Port Harcourt, the event marked their first real interaction with a payment solution tailored to small businesses, suggesting a shift in how financial services are being introduced to the grassroots economy.

The post Credo by eTranzact Expands Digital Payments Reach with Port Harcourt Market Activation appeared first on Tech | Business | Economy.

This groundbreaking initiative, spearheaded by Credo by eTranzact, in partnership with the Enterprise Development Centre (EDC) of Pan-Atlantic University and the Global AI Council of Nigeria, is designed to empower Small and Medium Enterprises (SMEs) with tools, insights, and strategies to integrate AI into their operations.

Since its launch in 2024, the roundtable has reached SMEs in three geo-political zones, with the debut session in Kano, followed by Port-Harcourt, and most recently, Enugu in December 2024.

These sessions have witnessed strong participation from business owners, who have lauded the initiative as a timely and impactful response to the challenges of the digital age.

Speaking on the significance of the project, Niyi Toluwalope, managing director/CEO of eTranzact, stated:

“At eTranzact, we are committed to driving an all-inclusive economy powered by technology. Through this roundtable, we are equipping SMEs—the backbone of Nigeria’s economy—with the knowledge and tools they need to remain competitive in a rapidly evolving global market. AI is no longer a luxury; it’s a necessity, and we are proud to champion this cause.”

Dr. Olawale Anifowose, the country director of the Enterprise Development Centre, of the Pan Atlantic University,  highlighted the program’s alignment with national development goals:

“This initiative represents a unique collaboration between academia, technology, and business. By reaching SMEs in every geo-political zone, we are addressing the needs of businesses at the grassroots level and ensuring they are not left behind in the AI revolution.”

Participants from previous sessions have shared glowing feedback about the program’s impact. Halima Yusuf, a retail business owner from Kano, remarked:

“Before attending the session, AI felt like a foreign concept. Now, I understand how it can help me manage inventory and improve customer experience. This is a game-changer for my business.”

Similarly, Chibuzor Okeke, a fashion entrepreneur from Enugu who spoke about the Credo by eTranzact initiative, noted:

“The roundtable opened my eyes to AI tools that can enhance creativity and streamline production. I am grateful to eTranzact and their partners for bringing this opportunity to us.”

As the Lagos edition approaches, expectations are high for another robust session with SME stakeholders eager to explore the practical applications of AI.

The initiative will continue across Nigeria’s six geo-political zones throughout 2025, ensuring that every region benefits from this transformative program.

The post AI Readiness Roundtable for SMEs: Credo by eTranzact Drives Innovation across Nigeria appeared first on Tech | Business | Economy.