The launch, which took place at the firm’s corporate headquarters in Lagos on Monday, March 10, marks a significant milestone in CMC Connect LLP’s 33-year journey as a leader in perception management.

As part of this initiative, the firm has also declared March as Crisis Management Advocacy Month, a global annual campaign aimed at raising awareness on the importance of crisis preparedness and response.

Crisis-X serves as a comprehensive platform offering expert insights, training, and strategic guidance to help businesses anticipate, manage, and recover from crises.

The initiative covers key areas such as risk assessment, crisis communication, reputation management, and post-crisis recovery.

Speaking at the launch, Raheem Olabode, Managing Partner of CMC Connect LLP, emphasized the firm’s commitment to delivering innovative and sustainable solutions.

“We are thrilled to unveil Crisis-X, a testament to our dedication to excellence and innovation in crisis management. At CMC Connect LLP, we remain committed to equipping organizations with the necessary expertise to navigate crises effectively. This initiative reinforces our role as industry leaders in providing cutting-edge, sustainable solutions that drive impact.”

Delivering a keynote presentation on Crisis-X, Yomi Badejo-Okusanya, Lead Partner of CMC Connect LLP, provided an in-depth overview of its strategic framework, highlighting the critical role of proactive crisis management in today’s dynamic business environment.

Guest speaker, Professor Anthony Kila, Director of the Commonwealth Institute of Advanced Professional Studies, commended the initiative, noting its significance in Nigeria and beyond.

“What we are witnessing today is truly groundbreaking. Crisis is an inevitable part of life, and how we prepare for it determines the outcome. With Crisis-X, CMC Connect is setting a precedent in the industry by not only providing solutions but also leading advocacy efforts to reshape crisis management practices.”

Reinforcing the importance of the initiative, Badejo-Okusanya further stated:

“In an era where a single incident can escalate within minutes and significantly impact public perception, organizations must be prepared. Crisis-X is our answer to this growing need, equipping businesses with the tools, expertise, and strategies necessary to safeguard their reputation.”

CMC Connect LLP had earlier announced the establishment of Crisis Management Advocacy Month, to be observed annually in March, beginning this year.

This initiative seeks to drive awareness of the critical need for proactive crisis planning and preparedness across businesses and organizations.

Throughout the month, industry experts, business leaders, and public sector stakeholders will engage in a series of activities to foster dialogue on emerging trends in crisis management.

Chief Yomi Badejo-Okusanya, the lead partner of CMC Connect, and Hassan Abdul, the lead consultant/CEO of DrawBridge CM, took the first step towards a Memorandum of Understanding (MoU) that will see both firms enhance their collaboration in advocacy for crisis communication and reputation management as well as the delivery of services in both areas by both firms.

Speaking on the collaboration, Chief Yomi Badejo-Okusanya expressed enthusiasm about the potential impact of the partnership, stating,

“This alliance will be a game-changer in the crisis communication space. By combining the unique strengths of CMC Connect LLP and DrawBridge CM, we are reinforcing our commitment to helping businesses navigate crises efficiently while safeguarding their reputation.”

The collaboration comes at a pivotal time as both organizations recently launched innovative solutions independently, tailored to address reputational risks and crisis communications.

While CMC Connect launched “Crisis X,” a specialized crisis communication service that combines expert crisis handling with proactive management techniques, DrawBridge CM introduced “PRISM (Protecting Reputation Through Insight, Strategy & Management), a trademarked framework that provides a comprehensive approach to Reputation Risk Management, helping organizations effectively build reputation resilience.

This proposed strategic alliance is premised on the recognition that leveraging the combined expertise and cross-functional capabilities of both firms can create a more comprehensive and dynamic approach to crisis communication and reputation management for the market.

Through this shared vision, the partnership will explore opportunities to deliver holistic solutions that help businesses, institutions, and individuals mitigate reputational risks, manage crisis, and strengthen stakeholder trust.

Hassan Abdul emphasized the synergy between both solutions, saying,

“Crisis-X and PRISM are complementary solutions that address the evolving challenges of reputation management. Through this collaboration, we will offer clients an expanded toolkit for proactive and reactive management of their credibility and stakeholder trust.”

As the landscape of corporate communications continues to evolve, this partnership sets the stage for innovative, data-driven, and proactive reputation management.

Adopting these would empower organizations to maintain credibility, trust, and stability in an era of heightened scrutiny and digital disruption.