This year’s conference, themed “Marketing in the New Economy: Data-Driven Success in Challenging Times”, reflects the urgent need for African marketers, businesses, and policy leaders to evolve with the digital era and economy and reshape Africa’s marketing future.

According to Victor Ojeakhena, the co-founder/CEO of Marketing Analytics Africa, the Africa Marketing Technology and E-commerce Conference (AMTEC) is an annual marketing event that brings together thought leaders, executives, marketing innovators, and data strategists from across Africa to explore the latest trends, tools and tactics in martech, e-commerce, data intelligence, and customer experience optimisation, all essential for thriving in today’s economic landscape.

Victor also hinted that this year’s AMTEC event will feature a top line up marketing professionals like Feyi Olubodun, Managing Partner at Open Squares Africa; Maurice Igugu, the Chief Marketing Officer at Sterling Bank Plc; Tomisin Adetola, Colgate’s Head of Marketing; Chinwe Bode-Akinwande (CBA), Head of Sponsorship and Events at First Bank, among others.

In a show of strong industry collaboration, brands like Colgate, Nutrify, Addmie, Indomie, Ladycare, DStv Nigeria, Dochase, Legit.ng, Cybertron, Accret Experience, among others, have joined MAA as official partners for #AMTEC2025.

These partnerships further cement the event’s credibility and impact as Africa’s leading martech and e-commerce knowledge hub.

While disclosing why AMTEC 2025 matters, Victor Ojeakhena hinted that the event has a focus on transformation, insights, and inclusion, thereby aiming to: empower brands and marketers with cutting-edge digital marketing strategies, showcase the role of data and emerging technologies in achieving scalable growth, provide a networking platform for professionals, entrepreneurs, and investors, and drive partnerships and collaborations for sustainable innovation across Africa.

AMTEC 2025 is scheduled to take place on the 24th day of May, 2025, at Landmark Events & Conference Centre, Victoria Island, Lagos, by 9:00 AM prompt.

Marketing Analytics Africa is calling on all marketing leaders, top executives and professionals, as well as small and medium-sized enterprises who are in search of fresh marketing ideas and innovations, to be part of AMTEC 2025.

This program is designed to support the vibrant startup ecosystem in Nigeria by providing selected startups with funding, workspace, mentorship from industry experts, and access to an investor network. 

Benefits

• Funding: Selected startups will receive up to $50,000 in funding to support their growth and development. This funding can be utilized for various purposes such as product development, talent acquisition, marketing, and expansion
• Workspace: Successful applicants will have access to a state-of-the-art office workspace, providing a conducive environment for their teams to thrive and collaborate
• Mentorship: Participating startups will receive hands-on mentorship from industry experts who will guide and support them in key areas such as product development, sales, marketing, and fundraising. This mentorship will help enhance their chances of success
• Investor Network: Selected startups will gain access to an extensive investor network, opening doors to potential funding opportunities and enabling them to scale their businesses effectively

Eligibility

Nigerian startups operating in the following sectors are eligible to apply for the ARM Labs Innovation Program:

• FinTech: Startups leveraging technology to innovate and improve financial services and systems.
• PenTech (Pension Tech): Startups focused on creating solutions related to pension technology and services.
• Data Intelligence: Startups utilizing data analytics, artificial intelligence, or machine learning to derive insights and drive informed decision-making.
• Digital Trade: Startups involved in digital trade, including e-commerce, online marketplaces, logistics, and related areas.

These startups should have a well-rounded, complementary team for product vision (what to build), technology (how to build it), and business (how to make money from it) and should be solving an important problem for a highly engaged set of customers.

How to Apply

Applications for the 5th cohort of the ARM Labs Innovation Program are now open and will close on Thursday, June 15, 2023. Don’t miss this opportunity to accelerate the growth of your startup and gain access to valuable resources and support. Apply now and take your startup to new heights with the ARM Labs Innovation Program!