The requirement is an increase from the €40 million annual obligation set in 2021.

According to ARCOM, the obligation could increase to €110 million, as a higher figure applies if Amazon releases films on Prime Video less than 12 months after cinema screenings.

The investment is part of France’s cultural policy. Streaming platforms and broadcasters must fund European and French-language content to operate in the country.

However, the level of investment depends on revenue earned in France, so the figure can rise further over time.

While the structure of the policy has been consistent, the scale is what changes this time. Bigger platforms now carry heavier financial obligations.

ARCOM’s system is designed to support local film and television production. It ensures global streaming companies contribute directly to the French creative sector rather than relying on imported content alone.

Amazon is not alone in this arrangement. Netflix already commits hundreds of millions of euros each year to French and European productions. Disney+ also contributes, although at a lower level due to its smaller presence in the French market.

The spending regulations have helped shape what viewers see locally. Series such as Lupin on Netflix and Mixte on Amazon Prime Video benefited from this funding model, and these productions have also strengthened local demand for streaming platforms.

The financial stress on Amazon is growing, with its global content budget exceeding $16 billion in 2025. France is still one of its strongest European markets, with around 12 million Prime Video subscribers.

The current requirement will add to Amazon’s content strategy, as it must balance global production costs with local obligations that vary by country.

France is one of the most demanding regulatory environments in Europe for streaming services.

LG Electronics (LG) has announced its new campaign of short videos under the “Life’s Good” brand slogan, titled Get More Care, following the success of previous themes “Get More Love” and “Get More Magic”, aimed at highlighting how LG products enable small gestures of love and care among family members so that they can enjoy true “Life’s Good” moments amidst unforgettable experiences.

Throughout the video series, LG will showcase those sometimes unnoticed loving moments experienced in the home while shining a subtle light on how its products enhance everyday lives through the brand’s innovative technology intricately interwoven into its customers’ everyday lives, by chasing their vicarious football dreams or simply following their favourite teams in 4K clarity.

A key highlight of the campaign is the immersive family viewing experience provided by LG’s groundbreaking OLED screens – such as the LG Signature 97-inch OLED M3 4K Smart TV, offering a portal to new universes.

With unparalleled picture quality and vivid colors, and sound refinements of α9 AI Processor 4K Gen6, LG OLED screens transform an otherwise ordinary viewing into an unforgettable experience of resplendent immersion, bringing families closer together.

Additionally, the campaign will showcase the convenience of LG’s WebOS, a smart platform that offers seamless access to a wide range of entertainment options and smart home features. Whether it’s finding the perfect movie or the latest TV shows for family night, explore a vast array of content with built-in streaming services such as Netflix, Prime Video, Disney+, YouTube, and Apple TV+.

LG’s intuitive WebOS interface also means receiving personalized sports updates and tailored content recommendations is as easy as accessing further built-in apps like Music and Sports, making family time entertainment effortless and enjoyable.

The cutting-edge InstaView knock-knock feature is another standout in the campaign, perfect for revealing those sometimes hidden signs of love.

This technology, available on LG’s latest refrigerators and ovens, allows users to see inside with a simple knock, making meal preparation more interactive and fun. Families can easily decide what to cook from the fridge or check on the progress of a juicy roast in the oven, all without opening a door.

“We are excited to introduce ‘Get More Care’ as our new brand campaign,” said Mr. Hyoung Sub Ji, Managing Director, LG Electronics West African Operations. “Through these heartwarming short films, we aim to show how our products make everyday moments more special and meaningful. At LG, we believe that technology should enhance the way we care for each other, and this campaign perfectly encapsulates LG’s ‘Life’s Good’ vision.”

LG’s commitment to human-centered innovation and user-centric design is at the forefront of this campaign, demonstrating how the company’s products contribute to a more connected and caring lifestyle. By showcasing the practical benefits and emotional value of LG’s technology, “Get More Care” aims to resonate with families across the region.

The four-episode Get More Care video campaign, which launches in this month of July, showcase fun and touching stories in the home, and ties in effortlessly with LG’s brand direction and visual identity, while maintaining and reiterating the brand’s core values of ‘Uncompromised Customer Experience’, ‘Human-centered Innovation’, and ‘Warmth to Power a Smile’.