Experts, creatives, and journalists with the Pan-Atlantic University recently gathered for a virtual panel discussion themed, “AI with Integrity: Exploring Responsible Ethical Use of Artificial Intelligence in Nigeria’s Media Industry.”

The engaging session brought together key voices from journalism, advertising, public relations, and broadcasting to discuss how the rise of AI is transforming media practice, creativity, and the essence of truth in storytelling.

One of the panelists, Dr. Lakinbofa Goodluck, public relations manager at MTN Nigeria, shared compelling insights on how AI can be a force for good if used responsibly.

According to him, artificial intelligence should not be feared but rather embraced with discipline and ethical awareness.

“The reality is that you can’t run away from AI,” Lakinbofa said. “The way I like to put it is that AI is like the personal assistant that only the rich could once afford. Now, it has become a tool that enables everyone no matter their background to be more productive and effective.”

He explained that whilst AI has opened new doors for innovation, automation, and communication efficiency, it should never replace the human mind’s depth, empathy, and originality. Instead, it should serve as an enabler, a support system that amplifies creativity rather than erases it.

Drawing from communication theories such as Marshall McLuhan’s Extension of Man, Goodluck highlighted that every technological advancement extends a human ability whilst simultaneously diminishing another. “When you introduce a new technology,” he said, “you extend one human faculty but also amputate another. For instance, whilst the phone brought people closer, it reduced  face-to-face conversations. The same applies to AI it will extend our capacity to create and analyse faster, but if not handled wisely, it could weaken our ability to think deeply or write from the heart.”

According to him, the true danger lies not in AI itself, but in the over-reliance on it without human reflection. He cautioned that creators who depend entirely on AI for writing, design, or storytelling risk losing the authenticity and emotional intelligence that connect them to their audiences.

“AI can mimic tone,” he added, “but only humans can mean what they say. Machines can produce words, but they can’t feel them and that’s the difference between content and connection.”

Goodluck further emphasised the need for AI literacy and transparency across Nigeria’s media and communication sectors.

He recommended that media organisations adopt clear guidelines on the ethical use of AI, including disclosure on how and where AI tools are used in creating content. This, he said, will help uphold integrity and rebuild public trust in media output.

“Perhaps what we need to start doing now is what I call ‘AI transparency,’” he noted. “Every media house should be able to indicate to what extent AI contributed to a story, report, or campaign. That honesty helps readers and audiences to understand what’s real, what’s human, and what’s machine-assisted.”

Throughout the discussion, Dr. Lakinbofa Goodluck and other panelists agreed that the adoption of AI in the Nigerian media industry should come with caution, regulation, and consistent training. Beyond using AI for content creation, he said, professionals must also learn to detect and debunk misinformation produced through the same technology.

He further called for the inclusion of AI literacy in media education, arguing that “understanding how AI works is the first step to spotting when it’s being misused.” This, he said, will empower journalists, creators, and consumers to navigate the digital space with discernment and confidence.

In conclusion, Goodluck reminded participants that the role of media practitioners in this era is not to compete with AI but to collaborate responsibly with it.

“Eventually,” he said, “AI is artificial; it’s only as good as the human who controls it. What will always stand the test of time is truth, empathy, and the human touch in storytelling.”

The event ended with a shared consensus among speakers that Nigeria’s media future depends not on rejecting AI, but on embracing it ethically.

The call was clear: as artificial intelligence continues to evolve, so must the integrity, creativity, and accountability of those who use it.

The post Lakinbofa Goodluck: AI Should Be an Enabler, Not a Replacement for Human Creativity appeared first on Tech | Business | Economy.

Recently named to the GLG PR Power List 2025 in partnership with The Guardian Newspapers, Lakinbofa’s rise to prominence is more than a career milestone; it’s a testament to the quiet, consistent power of thoughtful storytelling, strategic alignment, and media fluency.

As the Public Relations Manager at MTN Nigeria, the nation’s largest telecom operator, Lakinbofa operates at the intersection of corporate strategy, public perception, and digital influence.

From investor relations to crisis communication, from policy advocacy to brand positioning, his voice and vision help shape how MTN connects with over 90 million subscribers, policymakers, and the media.

But Lakinbofa’s journey into the heart of corporate communication was forged at the confluence of media curiosity and analytical thinking. With a professional foundation rooted in strategic communication, public affairs, and stakeholder engagement, his approach is holistic.

He understands that every press release is more than news, it’s a signal. Every campaign is more than visibility, it’s a narrative of trust.

A Voice in the Room, a Presence in the Market

Those who have worked with Lakinbofa describe him as deliberate, introspective, and remarkably clear-headed under pressure.

His style is not loud, it’s layered, evidence-based, and future-facing. Whether he is aligning MTN’s messaging with national economic priorities or managing sensitive communication during digital disruptions, Lakinbofa exhibits a rare blend of tactical precision and empathy-driven storytelling.

In recent years, as MTN has expanded its role from telecoms provider to digital enabler, launching initiatives in fintech, digital education, and cloud infrastructure, Lakinbofa’s ability to translate technical impact into public understanding has been vital.

His media strategies go beyond promotion, they cultivate public trust and regulatory goodwill.

Beyond the Brand: A Mind in Motion

What truly sets Lakinbofa apart is his enduring curiosity and thought leadership across the broad spectrum of media and communication.

His intellectual interests span policy communication, political economy, digital transformation, and the evolving architecture of public trust.

He is as comfortable dissecting the future of artificial intelligence in media as he is evaluating the cultural dynamics of brand perception in emerging markets.

His LinkedIn reflections, often shared in carefully worded posts, show a professional constantly in conversation, with himself, with the industry, and with the evolving expectations of a digital public. It’s no surprise that colleagues and younger practitioners often look to him for mentorship and strategic insight.

A Well-Deserved Spotlight

Being listed on the GLG PR Power List 2025 places Lakinbofa in the league of Nigeria’s top communicators, those who not only manage reputations but shape how society interprets the role of business in national development. For him, it’s not just a title; it’s validation of a communication style that is calm, intentional, and trusted.

As Nigeria’s business landscape continues to evolve, driven by technology, youth demographics, and global shifts, professionals like Lakinbofa Goodluck are becoming indispensable.

They don’t just represent brands; they help build bridges between organisations and society, between data and dialogue, and between visibility and value.

“PR is no longer just about managing stories, it’s about enabling clarity in complexity,” , Dr. Lakinbofa once shared at a media engagement session. With leaders like him behind the scenes, Nigeria’s corporate sector is in good hands, and good voice.

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