In the spirit of Customer Service Week, the mobility giant rolled out a series of activities and giveaways across Nigeria to appreciate its drivers and riders. Themed “Bolt Says Thanks” and “Our Daily Heroes,” the celebration is more about gratitude to those who make the platform function day after day.

For drivers, Bolt is dishing out commendable rewards. About 300 drivers across 10 cities are receiving ₦5,000 Chicken Republic meal vouchers, a small but heartfelt nod to their daily grind. 

In Lagos, 150 drivers will get something extra; a proper lunch at the Bolt Driver Engagement Centre on Thursday. The company promises a day of good food, laughter, and lucky dips, where the spin of a wheel could win a prize or two.

Riders, too, aren’t being left out. At Ikeja City Mall (ICM), Bolt is setting up an activation hub where customers can engage in games and walk away with prizes. For the digital crowd, the company is also hosting an Instagram Bingo game with a tempting reward; ₦1 million worth of ride credit for one lucky winner.

And that’s not all. Throughout the Customer Service Week, Bolt plans to hand out more surprises, including spa sessions, shopping vouchers, and even more meal vouchers, as tokens of appreciation for loyal users who have made Bolt their preferred choice in a fiercely competitive market.

Speaking on the initiative, Osi Oguah, General Manager, Bolt Nigeria, said: “At Bolt, we believe our drivers and riders are the real heroes who make what we do possible every single day. This week is about saying thank you to them for their dedication, loyalty, and the positive spirit they bring to our community. ‘Bolt Says Thanks’ is our way of celebrating their everyday efforts and showing that we truly appreciate them.”

For Bolt, the celebration is a statement of value, not just about giving gifts. In spotlighting the people behind the app, the company stresses a message usually lost in corporate noise: no algorithm can replace human effort.

As Customer Service Week unfolds, we see that while technology may boost the operations of Bolt, it’s the people behind the wheel and in the backseat who truly drive the brand forward.

The Bolt Driver’s League competition, in its third edition, is a driver support initiative aimed at celebrating top performing drivers on the platform by rewarding winners with brand-new cars and other prizes. 

Similar to the 2021 edition, the competition will be held for an 8-week period with drivers grouped into different leagues.

Overall winners will be selected from the leagues and rewarded with prizes of an overall value of N20 million including brand-new cars as well as home appliances.

The Driver’s League contest showcases Bolt’s commitment to advancing and easing mobility in Nigeria while also supporting the economy with extra earning opportunities. 

Commenting on the initiative, the Regional Manager for Bolt in West Africa, Ireoluwa Obatoki, said, “We launched this driver support initiative in 2020 and have continued it because we have seen an impressive level of dedication from our community of drivers… The Driver’s League initiative is just one of the ways we appreciate and reward drivers on the Bolt platform for staying with us throughout the year.

We have other initiatives focused on driver welfare, including health insurance for top drivers, and on-trip accident insurance amongst others, but the Driver’s League initiative is the big scheme we like to have towards the end of the year.

The team at Bolt remains committed to the welfare of drivers and wishes to use this as a channel to demonstrate our appreciation to drivers who are central to our operations. “

The Bolt Driver’s League is divided into a Rookie League, Premier League, and Championship. The Championship and Premier League are both for existing drivers and will be rewarded with brand-new cars, while the Rookie League is for new drivers on the Bolt platform.

Drivers will be evaluated based on different criteria unique to the different leagues, including trips taken, online hours, quality of service, and so on.

The contest which is scheduled to run till the 2nd of October 2022 will also award other prizes including refrigerators, washing machines, and other home appliances. 

Since it began the yearly driver reward campaign in 2020, Bolt has rewarded drivers with brand-new cars worth over N50,000,000, over N1,000,000 worth of fuel vouchers, household appliances, gift hampers, and other gifts worth millions of naira to participating drivers.