The initiative spans digital and IT literacy, financial and economic literacy, creative arts and design, business and entrepreneurship, as well as hospitality and tourism.

At a recent signing ceremony held in Lagos, Easybuy was named the Official Device Financing and Lifestyle Partner for the Federal Government of Nigeria–approved training initiative.

The programme is being launched by the Office of the Vice President through the Presidential Committee on Economic and Financial Inclusion (PreCEFI), and implemented by WAWUAfrica, in collaboration with key development partners, including Ministry of Youth, Ministry of Women, Ministry of Humanitarian Affairs, Ministry of Trade & Investment, the World Bank, African Union Sixth Region Global, Economic Community of West African States (ECOWAS), and the National Information Technology Development Agency (NITDA).

Others are, leading professional bodies such as the Institute of Chartered Accountants of Nigeria (ICAN), Chartered Institute of Bankers of Nigeria (CIBN), Chartered Institute of Stockbrokers (CIS), National Institute of Credit Administration (NICA), Chartered Risk Management Institute of Nigeria (CRMI), and the Nigeria Institute of Innovation and Entrepreneurship (NIIE).

“Smartphones have become essential for participation in today’s economy, yet millions of Nigerians still face barriers to accessing the devices they need,” said Abdul-gaffar Adesoji, sales director of Easybuy Nigeria. “As the Official Device Financing and Lifestyle Partner for this great initiative, Easybuy will support WAWUAfrica’s mission by bridging the smart device access gap, empowering underserved communities across the country, and unlocking new economic opportunities for Nigerians through inclusive financing solutions.”

“To boost Nigeria’s economic and financial inclusion drive, as part of our contribution to the initiative, Easybuy will be providing up to 10,000 of sales jobs to trained participants among the 10 million beneficiaries of this worthwhile initiative. The Easybuy team is dedicated to bringing an easier life to millions of Nigerians across the country,” Adesoji further noted.

Commenting on the partnership, Emmanuel Lennox, Chief Executive Officer of WAWUAfrica, said:

“This partnership reflects a deliberate shift from skills acquisition as an end, to skills deployment as a driver of national productivity. By integrating Easybuy’s device financing into the WAWUAfrica training ecosystem, we are ensuring that participants are not just trained, but fully equipped to participate meaningfully in today’s digital economy. It is a model designed to remove structural barriers and accelerate inclusion at scale.”

“What we are building with Easybuy is a closed-loop system for economic transformation, one that connects skills training and real earning opportunities in a continuous cycle. Individuals are given access to acquire smartphones through Easybuy, receive free training, and participate in income-generating activities from sales roles. The result is a scalable model that doesn’t just prepare people for jobs, it actively enables new businesses, and empowers a new generation of Nigerians to earn, grow, and contribute sustainably to the economy,” Lennox added.

Despite rising connectivity, a significant access gap persists, with over 120 million Nigerians still offline, largely due to the high cost of smartphones. As mobile devices remain the primary gateway to financial inclusion, education, and commerce, affordability continues to limit market penetration. This gap represents a substantial growth opportunity for scalable financing models to accelerate digital inclusion while unlocking new consumer markets and economic value. This is where Easybuy comes in, offering affordable device financing plans, and empowering millions of users to purchase quality mobile phones through flexible repayments.

This partnership with WAWUAfrica is a strategic response to Nigeria’s economic and financial inclusion gap. Despite steady progress, nearly 29 million adult Nigerians are still excluded from the financial system and only about 52% of the population hold bank accounts. With rural and low-income communities disproportionately affected, the gap offers an opportunity for scalable, mobile-driven financial solutions like the partnership between WAWUAfrica and Easybuy that can unlock access, drive adoption, and accelerate inclusive economic growth.

Operating through thousands of partner stores in Nigeria, Ghana, Ivory Coast, Senegal, and Tanzania, the company enables millions of customers to access mobile phones and home appliances through flexible ‘pay small small’ installment financing.

Set to run throughout 2026, the Easybuy Sales Talent Program is a revolving initiative designed to unlock income opportunities for thousands of talented Nigerians from sales professionals and young graduates to stay-at-home mothers, POS operators, and SIM registration agents.

The program offers participants a structured monthly base pay alongside the potential to earn hundreds of thousands, and even a Million Naira in commissions, while working from the comfort of their mobile phones.

“This win-win partnership with Nigerians, on whose support we’ve come this far, reflects our continuous investment in people. Selected applicants of the Easybuy Sales Talent Program would be empowered with training and the opportunity to become financially independent,” said Jessica Ugwuoke, chief executive officer, Newedge Finance Limited. “Like everything we do at Easybuy, this Sales Talent Program is driven by our vision of equal financial access for an easier life for everyone.”

The Easybuy Sales Talent Program is positioned as a strategic response to Nigeria’s unemployment challenge, targeting the country’s young, vibrant population.

According to the National Bureau of Statistics (NBS), youth unemployment stood at 6.5% among Nigerians aged 15–24 in Q2 2024, a figure analysts expect to remain a pressing concern into 2026.

By creating structured earning pathways, Easybuy is aligning commercial expansion with measurable social impact, thereby setting a new benchmark for corporate social responsibility in emerging markets.

Beyond creating income opportunities for Nigerians, the Easybuy Sales Talent Program is structured to drive measurable economic impact, boosting household earnings, expanding consumer spending, and strengthening micro-entrepreneurship nationwide.

As Nigeria’s unemployment rate is forecasted by Trading Economics to hover between 4.8% and 5.0% through 2027–2028, the initiative positions Easybuy not just as a market leader, but as a catalyst for sustainable economic growth.

Built on a powerful partnership with millions of its users, Easybuy has emerged as a leading BNPL provider in Africa.

Since launching its Lagos operations in 2019, the company has helped drive rapid sector growth, with the BNPL market projected to expand from $1.42 billion in 2024 to more than $2.61 billion by 2030, according to the 2025 State of Enterprise Report.

Backed by a nationwide network of over 2,000 sales agents and over 4500 partner stores, Easybuy is strategically positioned to accelerate market expansion and capture significant share in the years ahead.

As part of its sustained investment in human capital, Easybuy will equip participants with structured sales training, digital tools, and clear income pathways designed to accelerate financial independence.

Anchored on the company’s vision of expanding equal access to finance across Africa, the Sales Talent Program reinforces Easybuy’s long-term growth strategy, building a pipeline of high-performing sales professionals while scaling inclusive economic opportunity nationwide via serving more underserved customers and communities.

Interested applicants can submit their CVs via the careers section of the Easybuy website, or create a TikTok video explaining why they are the ideal fit for the Program, using hashtags #EasybuySalesTalent and #MillionNairaChallenge, and upload the video link here.

Also, the creators of the weekly top 10 most-viewed videos will qualify for offer discussions. Easybuy welcomes applicants from diverse backgrounds and locations who are ready to build high-growth careers in sales.