The new proposition is positioned by the company as a transformative product intended to support high-demand users, from streamers and gamers to households and businesses requiring uninterrupted connectivity.

The unlimited broadband data plans focus on providing the necessary high-speed infrastructure to support contemporary Nigerian digital demands and enable customers to “Stay Limitless”.

This includes guaranteeing the stable connection required for virtual meetings and large file transfers, crucial for remote work and digital lifestyle expressions. It also aims to facilitate uninterrupted online learning, high-definition streaming, and professional online gaming.

Commenting on the rationale behind the launch, Egerton Idehen, chief broadband officer of MTN Nigeria, emphasised the company’s commitment to improving connectivity and driving inclusion.

“We’re building a broadband experience for everyday life. For content creators, remote workers, gamers, students  and households. Our focus is on speed, reliability, low latency, and affordability. Broadband is designed to deliver seamless connectivity that empowers Nigerians to thrive in the digital economy,” he stated.

The technology company is differentiating its plan by highlighting the capabilities of its network, promising lightning-fast speeds and ultra-low latency, a direct response to the pervasive problem of connection lag and buffering.

Furthermore, the network will offer affordable and flexible options, designed to cater to diverse economic segments, ensuring accessibility for both individuals and households.

The new plans are available in speed-based variants of 50Mbps and 100Mbps, designed to cater to a wide range of users and smart homes.

New customers that purchase a 5G router will enjoy a welcome bonus offer of unlimited data for the first 30 days, allowing them to experience the Power of Unlimited 5G!

It aims to convert interest into subscription through immediate incentives such as attractive bundles and device tie-ins, offering exclusive deals on 5G routers to ease the transition for new users.

Customers interested in the new Unlimited Broadband Plans can access them by dialing *461*1#, on MyMTNApp, MTN eShop, MTN website, visiting any authorised retail store, or by speaking with an agent to enquire about available packages.

Egerton joined MTN in 2002 as a Call Centre Agent and quickly advanced to Call Centre Manager. He has held various pivotal roles, including Customer Relationship Manager for the High Value Segment, Regional Head and Senior Manager of Customer Care, Senior Manager of Consumer Billing, Credit, and Digital Support, and General Manager of Customer Operations.

Through his foresight and expertise in scaling operational efficiency, Egerton expanded MTN’s service agent workforce from 1,000 to over 10,000 in just two years.

This expansion ensured seamless support for over 70 million customers through the pioneering Service Everywhere initiative.

During his tenure as High Value Segment Manager, he increased MTN’s premium customer portfolio by 3%, reduced churn by 5%, and met call centre performance targets with 80% service levels and 90% answer rates, all while keeping agent attrition below 4%.

His innovative approach also led to a 50% improvement in service levels and a 15% reduction in operational costs by strategically outsourcing 1,500 call centre seats and 5,000 agents.

Dr. Karl Toriola, chief executive officer of MTN Nigeria, commented on his appointment:

“Our vision at MTN is to always prioritize our customers. Egerton has been instrumental in our customer-centric approach to service delivery. He is exceptionally qualified for the role as we aim to expand our fibre penetration in Nigeria, ensuring superior connectivity for our customers. I am confident that MTN will benefit immensely from his extensive experience, his proven track record in developing successful strategies, and his ability to drive business growth and create value.”

Egerton holds an MBA from Nanyang Technological University, Singapore, and a Postgraduate Certificate in Business Administration from the University of Leicester, UK.

He is currently pursuing a Doctorate in Business Administration (DBA) in Spain. His executive training includes advanced programs at UC Berkeley, Wharton School, and Georgetown University, which have equipped him with cutting-edge insights in leadership, finance, and public policy.

He has been a pioneer in digital transformation within the Customer Relations and Experience function, increasing digital customer interactions from under 5% to 64% and launching Africa’s first fully digital telco retail store.

He also spearheaded the design and launch of MTN’s flagship airport lounge, widely regarded as Nigeria’s finest, significantly enhancing the brand experience for high-value customers and reinforcing MTN’s premium positioning.

He has received several accolades, including the Best Team Manager Award and recognition for Customer Service Excellence.

An avid chess enthusiast, Egerton Idehen is also dedicated to community development, as evidenced by his volunteer work with NGOs such as the Joshua2 Foundation and Brook Besor Foundation.

MTN Nigeria reiterated its commitment to driving the Federal Government’s National Broadband Initiatives, especially following the recent rebranding of its fibre broadband services to FibreX.