Nigeria has the highest number of tech startups in Africa with over 3,360 as of 2024. That’s more than Egypt and Kenya combined! 

But again, Africa has the highest entrepreneurial rate globally, with 22% of its working-age adults in the space, yet it also holds the crown for the greatest fear of failure among budding entrepreneurs.

Why the paradox? Perhaps it’s the daily duel with inflation, unstable exchange rates, or even the high stakes of being courageous in an unstable market. 

Nevertheless, Africa’s perceived opportunities and credibility are one to commend, creating a system where innovation thrives despite the odds.

Today, we dive into the stories of 10 entrepreneurs to watch in 2025, having gone through challenges, overcame them, and still driving through the rough roads.

These, among many others, are the leaders turning challenges into achievements, from enhancing financial technology to bolstering transport and embracing blockchain as well as cybersecurity innovations. 

These entrepreneurs reiterate the fact that Africa isn’t just watching the world evolve, it’s involved in the processes.

Fintech and Digital Commerce

1. Mitchell Elegbe

Mitchell Elegbe, the founder and group managing director of Interswitch Group, is one with a huge impact on Africa’s financial technology sector. His impact was globally recognised in 2024, when he was appointed to the jury for the Ernst & Young (EY) World Entrepreneur of the Year (WEOY) Awards, held in Monte Carlo, Monaco.

Elegbe was inducted into the 2023 WEOY Hall of Fame becoming the first African entrepreneur to win in both the emerging and master categories of the awards. 

In 2024, his role as a juror further boosted his global profile, placing him as a representative of African innovation. His contributions to digital payments and financial inclusion were further recognised when he was named one of the top fintech CEOs of 2023 by the Financial Technology Report, joining the ranks of leaders from PayPal, Visa, and Mastercard.

Under Elegbe’s leadership, Interswitch has remained at the fore of Africa’s payment efficiency. Having transformed the company into a unicorn in 2019, Interswitch has expanded its footprint across 23 African countries, providing solutions that have made cross-border payments seamless. Its platforms, such as Quickteller and Verve, have become integral to financial transactions across the continent.

Elegbe’s accolades also include receiving the Lifetime Achievement Award at the CIO Awards Africa, recognising his contributions to Nigeria’s technology sector. Through his advocacy for innovation and mentorship of young entrepreneurs, Elegbe is building a new generation of African business leaders. His focus on leveraging technology to drive economic development places him among the top entrepreneurs to watch in 2025.

2. Elsie Godwin

Elsie Godwin is the perfect blend of creativity, strategy, and innovation. As the co-founder and chief operating officer of Cashwise Finance, she recently led the launch of a daring fintech platform that bolsters global remittance. 

With features like Virtual USD Cards and Zelle integration, Cashwise aims to simplify international transactions while maintaining compliance across multiple jurisdictions. The app’s transparent pricing and user-centric ethos make it a game-changer in the fintech space.

Beyond fintech, Elsie Godwin is a seasoned marketing and communications professional and a respected media personality. With a career spanning diverse sectors, she has established herself as a master of strategic impact and innovation. 

She is the founder and lead strategist at Mind-Mastik Media, a dynamic marketing agency through which she has driven success for various brands by leveraging data-driven insights and trend-savvy strategies. Throughout her career, Elsie has been instrumental in shaping go-to-market strategies for brands in both the Web2 and Web3 spaces. 

Her notable achievements include facilitating the institutional partnership between Pan Atlantic University and Emurgo Africa, which played a pivotal role in advancing blockchain adoption across Africa. She was recognised as one of the Top 40 African Women in Blockchain for her contributions to the blockchain ecosystem.  

Her media presence includes features on Nigeria Info, NewsCentral, TV Plus TV Africa, Arise News, R2TV, Lagos Traffic Radio, and Guardian Nigeria. She has also collaborated with top agencies like BHM, Plaqad, HK Strategies, DottsMedia, Alder Consulting, and Anakle to amplify brand stories. As a Google influencer affiliate, she leverages her platform to share impactful narratives. 

Her dedication to meaningful conversations led to organising Africa’s most prominent bloggers’ conference in 2018 and UnwontedConvos in 2019. Currently, she hosts The Smartpreneur Show, where she highlights the journeys of industry leaders and entrepreneurs. She is a co-host at Nigeria’s number one talk radio station, Nigeria Info, and has recently been seen on an advocacy show on NewscentralTV’s ‘A Place At the Table’.

These combined experiences and achievements make her extraordinary in the drive for impact and innovation.

Telecoms Business

3. Kingsley Adonu

Kingsley Adonu, the founder and CEO of S Mobile Group, is one entrepreneur who is changing the role of technology and business in Africa. His initiatives in 2024 make him one of the most daring entrepreneurs to watch in 2025. 

Adonu’s most commendable achievement of the year was his announcement of the S Mobile Tech Hub in Enugu State, a Corporate Social Responsibility (CSR) project aimed at promoting innovation, youth entrepreneurship, and job creation.

The hub, which comprises cutting-edge facilities such as robotics labs, high-speed internet, and co-working spaces, reiterates Adonu’s goal to empower young Nigerians. Aligning with the vision of Governor Peter Mbah to revitalise Enugu State’s economy, the hub seeks to create a rich startup ecosystem in the region. 

As the CEO of S Mobile Group, a conglomerate operating across telecommunications, real estate, oil and gas, and more, Adonu’s leadership has placed his company as a key partner of MTN Nigeria. His record-breaking performance in 2024, becoming MTN Nigeria’s top partner in airtime and data distribution, is a milestone for the Southeast region. 

Beyond his business ventures, Adonu’s influence includes academia and philanthropy. He was appointed as a patron of the Students Union Government at the University of Nigeria, Nsukka, strengthening his dedication to youth empowerment and education. In his acceptance speech, Adonu reaffirmed his focus on championing digital skills development among young people, revealing his vision of a brighter, tech-driven future for Nigeria.

Adonu’s recognition at the MTN Nigeria Partners Award and his international presence at telecom conferences have further firmed up his prestige as a leader who blends business acumen with a passion for societal impact. 

Transport | Logistics 

4. Chidi Ajaere

Chidi Ajaere is one of the most interesting young entrepreneurs in Nigeria, leading a diverse and thriving conglomerate with over 5,000 employees. As the chairman of GIG Group, Ajaere has masterminded the expansion of the company into various sectors, including logistics, aviation, real estate, banking, energy, and automobile manufacturing. 

In 2024, President Bola Tinubu appointed him to the newly established Presidential Economic Coordination Council (PECC), a body designed to drive economic growth and policy reform in Nigeria. As one of 31 distinguished members, Ajaere’s inclusion in the council further shows how well he is doing in the entrepreneurial space, placing him as one of the most promising entrepreneurs to watch in 2025.

His innovative mind has led to the creation of subsidiaries such as GIG Logistics, GIG Motors, Stella’s Banking and Finance, Richmondhill Real Estate and Property, Ziuss Energy, Oil & Gas, GIG Aviation, and, most recently, Jet Motors, a pioneering African electric vehicle (EV) manufacturer.

Under Ajaere’s leadership, GIG Logistics has flourished, expanding its reach to the United States, United Kingdom, China, and West Africa, delivering services that range from courier and e-commerce logistics to on-board courier services and packaging solutions. 

The company’s partnerships, such as the one with Aim Higher Africa in 2019, where it launched the “Back-2-School Giveaway” for underprivileged children, show that Ajaere aims big when it comes to social impact. Again, GIG Logistics has innovatively responded to Nigeria’s motorcycle ban by converting motorcycles into dispatch vehicles, creating an additional revenue stream for the business.

One of Ajaere’s crowning achievements came with the launch of Jet Motors, which introduced the JET MOVER, a multipurpose van, and an electric vehicle model that pushes Africa’s transition to eco-friendly transportation. The National Automotive Design and Development Council (NADDC) purchased electric vehicles from Jet Motors, reiterating Ajaere’s focus on reducing carbon emissions in Nigeria.

5. Onyeka Akumah

Onyeka Akumah, the co-founder and CEO of Treepz, is one with an obvious impact felt across the transportation sector in 2024, earning accolades that reflect his leadership. Akumah was named one of Africa’s Under 40 CEOs and received an honorary doctorate from Prowess University, Delaware, USA. His role as a Techstars Global All-Star Mentor further highlights his drive for entrepreneurial talent across Africa.

Treepz’s innovative corporate mobility solutions garnered recognition, with the company winning the Best Startup Pitch in Africa award at the African Union Private Sector High-Level Conference in Lusaka, Zambia. This was accompanied by cash awards from Afreximbank and Google, emphasizing Treepz’s impact on the mobility sector in Nigeria, Ghana, Uganda, and Kenya.

Akumah’s work in real estate through Small Small Technology and in agriculture with Farmcrowdy, Mazia Honey & Tea, and Nyeri Hills Coffee have positively impacted thousands of individuals across the continent. His mentorship of over 60 startups and his contributions as a visiting lecturer at the Rome Business School reiterates his zeal to empower entrepreneurs.

Akumah is a role model for entrepreneurs aiming to scale their ventures while addressing pressing societal needs.

eCommerce | Delivery 

6. Prince Nnamdi Ekeh

Prince Nnamdi Ekeh, CEO of Konga Group, is pioneering innovation in Nigeria’s e-commerce sector. In 2024, he tackled challenges such as logistics inefficiencies, exchange rate instability, and corruption, helping Konga’s efficiency in the industry. 

Under his leadership, Konga introduced solutions like Konga Prime, a subscription-based delivery service offering unlimited free delivery, and KongaPay, a secure digital payment platform enhancing financial inclusion.

Ekeh’s creative approach has transformed Konga into a hybrid e-commerce model that combines online and offline retail. This model has bridged gaps in Nigeria’s diverse market, providing logistical support through Konga Express and expanding product categories to take care of evolving customer needs. Again, Konga has onboarded numerous Nigerian SMEs, supporting local businesses and enabling economic growth.

In 2024, Ekeh led youth empowerment and technology adoption, recognising Africa’s youthful population as key drivers of change. His advocacy for intra-African trade and blockchain technology further accentuates his drive to leverage innovation for economic growth. With his exceptional foresight and leadership, Prince Nnamdi Ekeh is among the top entrepreneurs to watch in 2025.

Cybersecurity

7. Samuel Ubido

Samuel Ubido’s accomplishments have strengthened his standing as a thought leader in cybersecurity and fintech investments. As a Chartered Engineer with the Institution of Engineering and Technology, his expertise spans decades of engineering and cybersecurity merit. In 2024, he joined First Circle Capital as a Venture Partner, focusing on African fintech investments.

His influence extended globally as he led key panels at GITEX AFRICA, Fintech Surge, and Money20/20 Middle East, addressing topics like financial inclusion and cybersecurity. Samuel also launched his YouTube channel, Cyber Monday with Sam, where he shares insights into cybersecurity and innovation.

At Techinnovate Group, Samuel facilitated investor roundtables and strategic partnerships for organisations like NITDA Nigeria, Kigali International Financial Centre, and Wema Bank Plc. The company plans to launch a Cybersecurity Conference and Training Programs to develop talent and protect critical assets in 2025, collaborate with the University of Oxford to offer an Offline Education System, providing global access to quality education and strengthen trade links between the Middle East and Africa, providing African startups and SMEs with mentorship and funding.

Samuel’s ability to merge technical expertise with investment vision has placed him among the top entrepreneurs to watch in 2025. 

Aviation 

8. Chukwuerika Achum

As the CEO of Nigerian business aviation firm Vivajets, Chukwuerika Achum is driving integration and connectivity across Africa. In 2024, Vivajets showcased its innovative edge by attending the Africa CEO Forum in Kigali, Rwanda, where Achum highlighted the role of business aviation in overcoming Africa’s logistical and geographical challenges. The firm’s digital platforms, CharterXE and FlyPJX, have boosted private aviation by making it more accessible and affordable.

Vivajets also made a move into the fashion industry during the 2024 Lagos Fashion Week, debuting exclusive cabin crew attire designed by Ivorian designer Loza Maléombho. Inspired by the African Kinkeliba tree, the uniforms seamlessly blended cultural heritage with luxury, cementing Vivajets as a symbol of African elegance and innovation.

Achum also took part in the Invest in Africa Conference (AFSIC) in London and announced Vivajets’ sponsorship of the Africa Financial Summit (AFIS) 2024 in Casablanca, Morocco. Under his leadership, Vivajets has expanded its fleet, grown its global routes, and strengthened its place in the $1.09 billion African business aviation market, projected to reach $2.14 billion by 2030.

Digital Assets

9. Chuta Chimezie

Chuta Chimezie is a force in Africa’s blockchain and tech innovation sectors. He is the founder of the Blockchain Nigeria User Group (BNUG) and CEO of BlockSpace Technology Innovation Hub, who has built communities focused on blockchain exploration and development. In 2024, BNUG hosted Nigeria’s largest blockchain and cryptocurrency events, promoting education and collaboration within the industry.

Chimezie also had academic achievements, completing a pre-MSc program in Blockchain and Digital Currency at the University of Nicosia, Cyprus, and continuing an MSc in Cryptocurrency. His book, Seizing Opportunities in Blockchain & Digital Currency Revolution, is a definitive guide for enthusiasts walking through the complex blockchain industry.

As an advocate for open-source technologies, Chimezie has spent nearly a decade training individuals in Drupal and other open-source platforms. His upcoming book, Building Blocks of Blockchain StartUP Entrepreneurs, focuses on empowering the next generation of tech leaders. 

Interestingly, his expertise includes 3D printing, robotics, and drone technologies, making him a multifaceted innovator to watch in 2025.

Communications | PR

10. Ayeni Adekunle

Ayeni Adekunle, founder and CEO of BlackHouse Media (BHM), showed his ability to lead the communications sector to new levels in 2024.

Under his stewardship, BHM was listed by Financial Times among the fastest-growing companies in Africa for the second consecutive year. 

The FT ranking, which evaluates the compound annual growth rate (CAGR) of independent African companies, affirmed BHM’s solid revenue growth and strategic market expansion.

Ayeni’s vision to create a global communications services company rooted in Africa is gaining traction, bolstered by BHM’s innovative initiatives such as the continent’s first PR & Communications Report and the World PR Day celebrated annually on July 16. His company’s data-driven approach and resilience in the African business industry have placed him among the top entrepreneurs to watch in 2025.

Not just BHM, Ayeni’s contributions to the broader marketing and entertainment sectors through platforms like TheNETng and the Nigeria Entertainment Conference (NEC Live) have also been recognized. With his longstanding track record, Ayeni is one of the innovators building Africa’s communications and media industries.

Tackling this issue requires a consortium of innovators, and Cashwise Finance, a new fintech startup is determined to turn things around in the global remittance space. 

If you’ve ever thought scaling through local and international financial transactions was like solving a riddle while blindfolded, Cashwise might just be the answer we’ve all been waiting for.

The official launch of Cashwise Finance brings with it a promise of simplicity, transparency, and cutting-edge solutions aiming to bridge the gap between local and global transactions. 

The app, now available on the Google Play Store and Apple App Store, has rolled out a Minimum Viable Product (MVP) packed with features that bring convenience to international finance.

Including P2P transfers that take out transaction fees within its system, Virtual USD Cards enabling seamless global payments, the platform already sets a high standard. 

But what inspired this move? Techeconomy sat down with Elsie Godwin, Co-founder and chief operating officer of Cashwise Finance, to delve deeper into the vision behind the innovation.

Connecting the Dots: The Inspiration Behind Cashwise

“At Cashwise Finance, we aim to create financial solutions that genuinely serve and connect people to their money, no matter where they are,” Elsie explained when asked about the platform’s genesis. 

“The inspiration came from the lived experience of the founders as travellers and recognising the increasing interconnectedness of our global community and the persistent barriers faced in moving money across borders. By combining local and international financial services, we’re addressing a technical challenge and empowering individuals to thrive in a global economy. We envision transforming global remittances by making them faster, more transparent, and accessible—reducing costs and creating a seamless experience for our users.”

This customer-centric ethos is at the heart of Cashwise’s mission.

Overcoming Challenges: USD Cards and Zelle Integration

The unique features of Cashwise include its Virtual USD Card and Zelle functionality—tools that promise great convenience for users sending and receiving money across borders. However, bringing these features to life wasn’t without some obstacles.

“Integrating features like the Virtual USD Card and Zelle functionality required navigating technical and regulatory complexities. Ensuring compliance with financial regulations in multiple jurisdictions while maintaining a smooth user experience was vital. We also had to address varying infrastructure capabilities between regions,” Elsie shared.

The result? A solution that meets specific user needs by enabling secure and convenient international transactions through trusted platforms.

Building Trust Through Transparency

One of the most obvious pain points in the financial sector is the lack of pricing transparency. Cashwise aims to change this.

“Trust is the foundation of everything we do at Cashwise Finance. From the beginning, we committed to a transparent and fair pricing policy because we understand how frustrating hidden fees can be,” Elsie noted.

The platform ensures users are well-informed about charges and provides tools like real-time notifications on transactions and downloadable card statements. According to Elsie, “Building trust isn’t just about policies; it’s about delivering consistently excellent service and responding to our users’ needs.

Innovating Beyond the MVP

The launch of the MVP is just the first step in what promises to be an exhilarating journey for Cashwise. When asked about the future, Elsie revealed:

“As Cashwise Finance evolves, we’re exploring a range of innovations, from AI-driven financial insights to enhanced savings tools that cater to individual and business users. We are also looking forward to expanding into other regions like Europe. 

“One area we’re particularly excited about is integrating more robust microfinance features, such as credit-building programmes tailored to our users’ unique circumstances. User feedback will remain at the core of these developments. We’re committed to maintaining an open dialogue with our community, ensuring that every enhancement we introduce aligns with their needs and aspirations.”

And the Regulatory Aspects?

Operating across multiple countries comes with its own set of regulatory challenges. How does Cashwise plan to maintain compliance while ensuring seamless transactions?

“Operating in multiple countries requires a proactive and collaborative approach to compliance. At Cashwise Finance, we apply a compliance-first approach. We’ve prioritised forming strong partnerships with regulated financial institutions in each region to ensure we meet all local requirements,” Elsie explained.

The company’s compliance team works to anticipate regulatory changes while leveraging advanced technology to safeguard user transactions. “By focusing on transparency and adaptability, we’re confident in our ability to provide seamless, compliant financial services that meet the diverse needs of our users in Nigeria, the U.S., and beyond,” she added.

Cashwise Finance enters the fintech space with huge plans, aiming to bolster how people send, receive, and manage money. 

With its transparent pricing model, innovative features, and focus on user feedback, it seeks to ensure individuals and businesses thrive through interconnectivity.

So, whether you’re shopping globally with Cashwise’s Virtual USD Card or sending money seamlessly to loved ones via Zelle, Cashwise Finance might just be the game-changer the industry has been waiting for.

Ready to experience the future of connected finance? Download Cashwise today!

From June 17 to 20, participants at Collision 2024, the world-renowned tech conference often regarded as “the Olympics of Tech,” will get a first peek at this global bill payment accessibility app.

With Cashwise, users can stop imagining a world where they can access and spend their money effortlessly, regardless of location, where they are or are headed, or the currency they hold.

They can now start experiencing the ultimate freedom and convenience in accessing their finances from anywhere, making it the ultimate global financial passport.

Cashwise’s innovative technology simplifies managing finances locally and across borders, eliminating the traditional barriers and challenges associated with international financial transactions.

By providing a secure, user-friendly platform, Cashwise ensures that individuals and businesses can focus on their goals and aspirations without geographical limitations.

Adeleke Awotayo-Ayeni, founder/CEO of Cashwise, said,

“At Cashwise, we believe that financial services should be borderless and accessible to everyone, everywhere. Our app is designed to empower users with a truly global financial experience, enabling them to navigate the complexities of cross-border transactions and currency conversions easily. They need no longer worry about carrying cash around irrespective of the country they live or are heading to.”

The app offers a comprehensive suite of features that cater to the diverse needs of modern, globally-minded individuals and businesses.

With multiple currency wallets, users can manage funds in various currencies, ensuring seamless financial management regardless of where their ventures or lifestyles take them.

Its multi-currency functionality allows for swift and cost-effective cross-border payments, facilitating global commerce and personal transfers.

Users can securely link their existing accounts, ensuring a consolidated view of their financial assets and streamlining the management of their finances.

Collision 2024 marks a significant milestone in the company’s journey, solidifying its position as a major player in the global fintech landscape.

The conference participants can experience the future of global and connected finance firsthand. They can discover how Cashwise can unlock new possibilities for managing their finances across borders, empowering them with the ultimate global financial tool.

Representatives from the Cashwise team will be on hand to provide demonstrations, answer questions, and discuss the transformative potential of this future-focused fintech solution.

Speaking on the plan to have attendees at Collision 2024 experience the future of global finance firsthand, Elsie Godwin, a co-founder at Cashwise Finance said,

“We are thrilled to debut Cashwise, currently in beta testing, at Collision 2024, one of the biggest tech events in North America. Our platform represents a significant step in embracing benefits of open banking and empowering individuals to thrive in a borderless financial landscape.”

Founded in 2023, Cashwise is a Fintech app with multiple currency wallets. Registered in Nigeria, the United States of America, Canada, and the United Kingdom, the fintech company also holds a Money Service Business License in the United States, a Money Transmitter License in Canada, as well as a Microfinance Bank license and an IMTO partnership in Nigeria.

With a team of experienced professionals and a deep understanding of the financial industry’s challenges, Cashwise intends to be at the forefront of redefining financial services for the modern mobile world.

A lateral thinker with excellent managerial abilities, she understands the complexities of Marketing and targeted communications for achieving desired business results and efficiency.

With over a decade cumulative experience in Digital Marketing, Influencer marketing strategies, Blogging, Vlogging, Podcasting, Television and Radio Presentation & Production, Content Creation/curation, Elsie Godwin has learnt to apply both critical and lateral thinking as a problem solver and an innovator.

An experienced operator passionate about adding value through bespoke communication, effective stakeholder management, partnerships for growth, community management & Campaign strategies which contributes to the achievement of set corporate goals and performance.

Currently leading Cassava Network’s Marketing in Nigeria – to accelerate Web3 adopt in Nigeria. Prior to her appointment, she worked as the Head of Marketing, Brands & Corporate Communications at PennyTree.

She is a graduate of Computer Science from the Lagos State University. Elsie is the super-lady who could run three programmes concurrently at the School of Media and Communication, Pan-Atlantic University, Lagos, Nigeria – Executive Programme in Advertising, MTN-Media Innovation Programme, and Media Entrepreneurship Programme.

Despite her busy schedule, Elsie finds time to blog. Yes. She just celebrated 10 years of ElSiEiSY.com, a Relationship, Literature, Opinion and Lifestyle blog.

TechEconomy reached out to Elsie Godwin to find out how she started ELSiEiSY, and the motives behind establishing the blog. She has some words of advice for budding blogging: “Remember the influence you wield”.

Happy anniversary, Elsie!

When asked how it all-started with her blogging, Elsie said:

“Blogging for me started with me wanting to share an unpleasant dating experience. At the time, the dynamics of social media in this part of the world was very different from what it is now. It was the time of lists – published on blogs and driving conversations on twitter.

“There were different well written stories and lists by amazing budding writers who mostly maintained pseudo names.

“My close friends at the time had their own blogs and I needed them to share my story on their blogs but they refused, urging me to start my own blog. Being someone who has always loved a challenge, I took it up, weighed my options between blogspot and wordpress, I chose wordpress and the rest as they say is history.

“Published my first blog post on the 29th of December 2012 and looking back, I believe that was a defining moment for my career path.

What does ELSiEiSY mean?

So my full name is Elsie Isioma Godwin. Elsieisy is the combination of my first and second name. Elsie-isy (Isioma).

As a graduate of computer science, how easy was it for you to switch to blogging? Do you still practise computer science as a course?

“Blogging is a mixture of art and science. You need technology to run a blog. My blog is currently powered on the wordpress platform with the help of a web/software developer. However, having a working knowledge of what happens at the backend of my blog is also important to me. I have to understand decisions we make with things like domain, host, SSL, theme, widget control and so much more as we make them.

“My understanding of digital marketing tools and how to use them is a part of computer science. Marketing is science and the way marketing has evolved over the years creates a field where I have to always interact with technology. My career as a Marketing professional is tech based and being able to use these tools means that I always have to practise.

When asked how she could describe the last 10 years of ELSiEiSY blog, she said:

“The last 10 years have been impactful and rewarding. I have grown in many ways and evolved into the woman that I am now because of my curiosity and thirst for knowledge that I can share – blog. I have found opportunities in researching and learning on the go”.

Elsie said her commitment to the society through EELSiEiSY blog is that it will always support impact projects. “The goal is to provide value through blogging as we help our readers see issues from different perspectives”, she added.

We have seen controversial bloggers, but you chose to be rational and professional?

“I do not see other bloggers as irrational or unprofessional, they just practise a different kind of blogging and it is okay. I only wish that they also create room to promote content that will help maintain our culture and value as well. I have made attempts to change my style of blogging for one reason or the other, but I always fall back to realising that the only type of blogging I can do is blogging for impact.

“It’s a decision which resonates with my thought process and value system. I don’t think it makes me more professional than other bloggers”.

Recently, you graduated from PAU certification programmes with three certificates in the same year… how did you pull that? 

“Mahn! I don’t know how I pulled that off. I am thankful to God for what I did. At some point, it felt like I had bitten more than I could possibly chew. I thought that I would not be able to meet the criteria for graduation in one of the courses. But for each new week, God strengthened me and I pulled through. It was tough but necessary. I also have to thank MTN Nigeria for sponsoring one of the programmes on Media Innovation. It’s been a great year!”

What is the next phase for Elsieisy blog?

“I will keep writing, seek out other brilliant minds who would love to write for the blog, look out for ways to diversify content distribution for wider reach and maintain the authenticity of the brand”.

How do you select topics to write or discuss?

“I draw inspiration from the news, trending stories, personal encounters and lived experiences.

It seems you multitask alot because apart from ELSiEiSY blog, you are engaged in other Marketing communications activities…how do you combine these roles?

“Lol. I think I am the Queen of multitasking. I also know when to take a break and rest. When I take on a job – full time, part time or contract, it is my responsibility to deliver on that job and my blog takes the back seat. However, I have people who work for and with me on the blog from time to time to ensure that it is kept alive”.

Is blogging a noble job?

“It can be. It depends on who is blogging and what their values are”. Elsie said.0

In her advice to other bloggers, Elsie said:

“Remember the influence you wield. To whom much is given, much more is expected. Use your platform to spread more positive than negativity. We can conquer the craze of being driven by clicks and impressions if we choose to”.

Elsie was joined by friends and colleagues to mark ELSiEiSY’s 10th anniversary:

Elsie is a graduate of Computer Science and a lifelong student as her role and skills requires that she constantly stays up-to-date and have a working knowledge of a lot of things. Thus, upskilling is a way of life for her.

Currently, she is leading Cassava Network’s Marketing in Nigeria toward accelerating Web3 adoption. Elsie is part of the team building Cashwise – a neo-banking mobile application and she helps brands maximise their marketing efforts through influencer marketing strategies and management at Mind-Mastik Media.

In this interview with TechEconomy, Elsie Godwin, as a result driven professional, said she is always excited to take up new challenges.

“As I grow in my career path, I find that I enjoy partnership and stakeholder management towards product development as it helps conceptualise great ideas in a way that ensures growth marketing is built into the product from day zero”, Elsie Godwin said… 

…Let’s start with your current role at Cassava Network and the most exciting part of your work

In my role as the Marketing Manager at Cassava Network, I oversee all communication and marketing efforts of the company in Nigeria.

This includes but not limited to directing and reviewing content/design creation for all platforms, driving brand awareness, Partners collaborative marketing efforts, identify communities which helps drive the goal of web3 adoption, relationship management with KOLs and marketing networks, Product launch and Campaign strategies, Online and Physical events, Conversation direction and moderation, identify and deploy right digital tool for campaigns, support product test and development, Public Relations, drive Cassava product growth through sign ups, Avatar creation and adoption.

The most exciting part for me is when I engage with people who have zero understanding of the Web3 ecosystem, the opportunity to break it down in a way that helps them begin to understand Blockchain Technology and its benefits is one that I love to take on anytime.

What has been your most career-defining moment that you are proud of?

For me, defining moments are continuous. In marketing, the measurable results keep you going. Every campaign I have led and executed, gives me a different perspective and understanding of different markets. I am always looking for the next challenge, where my skills can be used and valued. However, I must say that having the opportunity to lead marketing for web2 & Web3 brands has been quite an interesting journey and learning curve for me. I can now say that I have done marketing on both sides of the divide.

What challenges have you faced in the workplace, especially your experience in male-dominated environments?

I think that the challenges I face are true to the job and the leadership roles I occupy. The energy is always high and ideas have to be managed. Beyond that, the men in my life – friends, mentors, bosses, have all been very helpful especially during my transition phases.

They help me overcome imposter syndrome and sometimes I think that they believe in me more than I do myself. Over all, it’s just important to know when to stay put and when it’s time to move to the next phase of your journey. There is time and season for everything; time to learn and time to fly.

I have been lucky to grow in my career in a way that I get to negotiate my terms and conditions of work from a place of strength. Bringing value to the table is my number one priority and this means that I do everything to give my best to any company I work for and with. And like I said, upskilling is a way of life for me. Which is why this year, I pushed myself so hard to get three certificates from Pan Atlantic University.

In your opinion, what is the biggest obstacle to women’s career progression?

I think that women want to be perfect for a role before they apply. We constantly underestimate and undervalue ourselves. Personally, I am learning that we all learn on the job. I have had the opportunity to listen to people I respect in different fields whether through reading their books or attending a session where they were kind enough to share and one thing is common – for every growth, for every new role, you have to learn on the job.

With a value first mindset, a willingness to learn and personal investments, the sky is the starting point for any woman.

What would you recommend to any company regarding infrastructure to develop the best talent?

The world is changing and people are the heart of great ideas. It’s important to create an environment where everyone feels valued and respected.

Give room for ideas sharing, identify the area of strength of your team members and find creative and nurturing ways to maximise it for the growth of the company. If you want to keep and retain your talents, you must value them right and be willing to do the job.

What do you think we should be doing to encourage more girls to consider a career in tech?

Before now, I would have said that we are already doing a lot in terms of outreach, initiatives and providing pathways and opportunities for girls in tech.

But I recently visited Kano state for Adaverse/Cardano’s Blockchain event where I was a guest speaker and that experience changed my perspective which I wrote about on my blog. We need to create more initiatives but beyond that, we have to creatively fine tune these initiatives in ways that align with the culture of different regions.

There are platforms already making efforts to help eradicate the peculiar challenges and barriers for girls to consider a career in tech such as Cybersafe Foundation, but more needs to be done and tailored for each region.

Is there one piece of advice you wish somebody gave you at the beginning of your career?

I was told that my work will speak for me but now, I wish I was told to actively blow my own trumpet. It’s now a digital village which means that your next door neighbour or your team member is no longer your competition.

These days, we apply for a role alongside hundreds of people from different parts of the world. It’s important to stand out through verifiable digital footprints and skillset.

It’s important to position yourself for recognition and growth while upskilling and working with a collaborative mindset.

The Avatars, inspired by pan-African mythology, are the foundation for Cassava’s upcoming Cassava ID rewards system that seeks to introduce millions of Africans to Web3 through partnerships with existing Web2 apps.

Cassava Network aims to harness the growing interest in blockchain technology across Africa by creating a stepping stone for users to enter the world of cryptocurrencies and Web3.

Developers can implement the Cassava rewards protocol into their existing apps, and in doing so reward their users while also introducing them to the possibilities of Web3 through Cassava.

The first version of Cassava’s DApp allows users to create an AfriMyth Avatar, which will later represent a soul-bound token that supports Cassava’s rewards infrastructure. For now, users only need an email address to create their avatar, opening the door for non-crypto users to begin exploring what Web3 has to offer.

Users can visit Cassava’s website today to begin exploring both AfriMyth and the broader Cassava ecosystem, which will include a powerful, all-in-one wallet for crypto, DeFi, and NFTs.

To help support the launch, Cassava Network will airdrop Rare-tier NFTs to the first 2,000 users who create an AfriMyth Avatar.

These NFTs will play a role in the upcoming rewards system, allowing users to modify their reward potential by equipping different upgrades to their Avatars.

“With AfriMyth, we’re paying tribute to the rich and diverse peoples and their stories from across Africa and sharing them with the world,” says Mouloukou Sanoh, Co-founder of Cassava Network. “It’s also the first step on our journey toward widespread Web3 adoption as we look to roll out Cassava’s Web3 infrastructure over the coming months and year.”

Elsie Godwin, Marketing Manager at Cassava Network, continued: “Cassava is bringing Web3 to an entire continent via our rewards infrastructure. Games, news apps, music streaming services, social networks and more can all implement Cassava rewards, allowing developers to bridge their existing apps to Web3 without starting from zero. This also means users can begin earning rewards by using the apps they already love to use.”

Africa is quickly becoming one of the most important sectors for blockchain, with adoption rates and interest surging across the continent. Nigeria in particular has emerged as a significant market, with Chainalysis reporting that more than 32% of Nigerians owned or used cryptocurrencies.

To capture this booming market, Cassava Network has been busy forming partnerships with leading Web2 apps in Africa, including steaming giant Boomplay, news platform Scooper, and social network Vskit. Combined, these apps have hundreds of millions of daily active users, presenting an incredible opportunity to onboard users quickly to Cassava.

Cassava recently closed a US $8 million funding round led by Everest Ventures Group, the EMURGO-backed Adaverse, and Dragonfly Capital. Their native token, $CSV, is slated for release in late Q4, 2022.

Know more about Cassava Network

Cassava Network is a blockchain infrastructure that connects developers and users to Web3. Through its native token CSV, Cassava transforms any web application into a crypto-enabled app that can reward contributors and end-users alike.

The Cassava ecosystem includes tokenized rewards infrastructure, digital identification systems, user-controlled data profiles, and a powerful crypto and NFT wallet designed to empower an entire continent of blockchain users.