The answer is simple: the TECNO CAMON 50 Series.

This isn’t just another smartphone. It’s a “one device, many hustles” companion built for creators, entrepreneurs, and anyone who refuses to slow down.

Built for Photos, Videos, and Content That Stands Out

There’s a common belief that only a few select devices can deliver truly great photos and videos. The CAMON 50 Series challenges that narrative completely.

Designed with creators in mind, the camera system delivers a professional-level experience powered by AI, making it easier than ever to capture, create, and share.

The front camera packs serious power:

• 50MP on the CAMON 50 Ultra
• 32MP on the CAMON 50 Pro

For wider shots, the 50MP ultra-wide camera ensures your photos don’t lose quality when you switch to landscape. No more moments that look great in real life but fall flat on your screen.

And when the lights go low, the CAMON 50 steps up.

With a 50MP Sony LYTIA 700C ultra-night camera and an additional 50MP telephoto lens with 3X zoom, night photography becomes effortless, sharp, and full of detail.

But the real showstopper?

The CAMON 50 Ultra’s zoom capability

With up to 100X zoom and AI Ultra HD enhancement beyond 20X, you’re not just zooming in; you’re unlocking detail you didn’t think was possible. It’s the kind of clarity that turns everyday shots into something extraordinary.

Whether you’re a photographer, content creator, or just someone who loves capturing moments that matter, this camera system is built to deliver.

Power That Keeps Up With Your Day

For many Nigerians, the day starts early and doesn’t slow down.

One message turns into ten. Orders come in. Payments drop. Content needs to be created. Deliveries need to be sorted.

Everything depends on one thing: staying connected.

That’s where the TECNO CAMON 50 Series stands out.

The CAMON 50 Ultra’s 6150mAh battery is built to keep up with your pace, powering you through long, demanding days without interruptions. For everyday consistency, the CAMON 50 features a 6150mAh dual-cell battery, designed to intelligently manage power even under heavy use.

It’s not just about having a big battery; it’s about reliability.

You don’t have to constantly check your percentage, dim your screen, or hold back on usage. You simply go about your day, knowing your device can keep up.

Smart AI That Works With You

The CAMON 50 Series doesn’t just look smart; it is smart.

TECNO has taken AI to another level, building features that actually enhance how you create, work, and communicate.

From creativity to productivity, the AI ecosystem includes:

• AI Image-to-Video
• AI Art Gallery
• AI 3D PhotoSpace
• AI Auto Zoom
• AI LightMaster 2.0
• FlashMemo + AI MindHub for productivity
• AI health assistant 
• And the upgraded Ella voice assistant

These features don’t feel complicated or forced; they simply fit into your everyday routine, making tasks easier and creativity more fluid.

Built for Real Life, Priced for Real Value

What makes the CAMON 50 Series truly stand out is how naturally it fits into your life.

It’s not trying to change how you live; it’s built to support it. Whether you’re working, creating, or simply enjoying the moment, it adapts to you.

And it does all of this while remaining accessible:

• CAMON 50 Ultra (512GB + 8GB) – ₦749,900
• CAMON 50 Pro (256GB + 8GB) – ₦499,200
• CAMON 50 (256GB + 8GB) – ₦447,500
• CAMON 50 (128GB + 8GB) – ₦398,000

Each option is designed to meet you where you are while giving you room to do more. The TECNO CAMON 50 Series isn’t just about specs. It’s about showing up for your work, your passion, and your everyday life.

Because when life is moving fast, you need a device that moves with you. For more updates, follow TECNO on Facebook, Instagram, and X (Twitter).

This call was made at the 2025 Social Enterprise Dialogue session, powered by the Enterprise Development Centre (EDC) of Pan-Atlantic University and Fidelity Bank during the 2025 Global Entrepreneurship Week held in Lagos.

Mrs. Odunayo Sanya, the keynote speaker and executive director at MTN Nigeria Foundation, who spoke on the theme: ‘Purpose meets profit: building an impact-driven enterprise for a better future’, reechoed the call and urged entrepreneurs to ensure the purpose of their businesses is bigger than profit.

She said,

“Entrepreneurs need to know that purpose is critical in building a business. That it is not just about the profits, when you have a purpose, and you are driven by your purpose, you will be guided by pillars to purpose, which include ethics, values, and good governance.”

Mrs. Sanya emphasised the importance of culture in building local businesses and advised entrepreneurs to consider culture as a critical ingredient because culture will always eat strategy for breakfast,” she added.

She advised entrepreneurs to build beyond themselves because small businesses grow into big businesses in the long term.

According to her,

“Entrepreneurs should build beyond themselves. A small business today grows into a big business tomorrow. They shouldn’t settle for the small visions of their businesses, and the small versions, too. They should have a mental image of what their business is about in the long term. And they shouldn’t play the short-term game, but they should play the long-term game, where even after they’re long gone, their efforts through their establishments will continue to serve humanity,” she enthused.

Dr. Olawale Anifowose, the managing director, Global Entrepreneurship Network (GEN Nigeria), encouraged Nigerian-owned small businesses to innovate and create offerings that do not just generate revenue but also fulfil the needs of both individuals and the community.

Chiwike Okere, team lead in the SMEs Banking Group at Fidelity Bank, who spoke on the bank’s collaborative effort with EDC said,

“Fidelity Bank, being a bank that is focused on supporting entrepreneurs and SMEs, deems it very key and important to be associated with this event. And that is why we are partnering with one of our long-standing partners, EDC, to support the various activities that are geared towards showcasing entrepreneurs showcasing how different kinds of institutions can support entrepreneurs, and more importantly, showcasing how our bank is supporting entrepreneurs in Nigeria.”

Everyone strives for a seamless workflow, but our multi-platform world, divided sharply by Android and iOS devices, usually feels like a complex digital barrier. Focus can easily shatter when hopping from one screen to another.

Interestingly, the same devices and software designed to boost productivity can also become major hindrances.

We’ve all experienced the frustration of needing a premium subscription just to view files on another operating system, or discovering that a favourite feature only works on one platform. This friction not only wastes time but also adds unnecessary complexity to simple tasks.

The belief that digital efficiency requires expensive, locked-in software is a myth. In this guide, we’ll cut through the noise of app stores and present a straightforward list of the top free productivity tools for both Android and iOS devices.

Core Productivity: Task and Time Management

Most professionals today use multiple devices and operating systems. The true purpose of productivity isn’t tied to fancy software packages but to simple, synchronised tools that reduce the chaos of task management and distractions.

1. Microsoft To Do:

When it comes to effective task management, Microsoft To Do stands as a zero-friction anchor. It helps you organise your daily activities, set reminders, and create to-do lists, just as its name implies.

The biggest advantage of this app is its integration features. It syncs with other Microsoft tools like Outlook and Calendar, making it especially useful for professionals. Microsoft To Do is free on iOS, Android, Windows and also accessible via the web.

Key Features:

1. Task Management: Create and manage tasks, set deadlines, reminders and priorities.
2. Integration and Syncing: Integrates seamlessly with Microsoft Office apps and syncs across devices for easy
3. Customisation: Customise task lists and reminders with tags for easy organisation.

2. Google Tasks

For users within the Google ecosystem, the power of Google Task lies in its perfect alignment with default apps like Google Calendar, Gmail, and Drive.

Google Tasks is another task management app that is free while rendering premium grade features. Google Tasks also goes well with the Android operating system, which most people use, and sometimes, it comes as a default app.

Key Features:

1. Task Management: Create and manage tasks, set reminders and deadlines seamlessly. Through the recurring feature, you can make tasks repeat at specific time intervals. You can also organize them into personalized lists and break them down into sub-tasks.
2. Integration and Cross Platform Accessibility: Google Tasks can be integrated with other Google apps, which also have a huge user base. You can also access Google Tasks on any operating system or the web, with auto syncing.
3. Attachments: You can attach files like documents or images to a task.

3. Forest

Forest is an app with a different approach to productivity. Its gamification approach encourages users to remain focused and stay concentrated on a task without distraction from social media apps on your phone.

The Forest app makes task management very fun. It was designed to target young people with its gamified functions. You can earn rewards and unlock new plant species through the virtual forest feature as you stay focused.

Key Features:

1. Tasks Management: The app breaks down tasks into simpler tasks with specified timing for efficiency. You can also create lists of allowed apps for specific situations, helping you stay focused.
2. Statistics and Tracking: Monitor your daily, weekly, or monthly productivity, including time spent on tasks and your phone.
3. Collaboration: Another unique feature of the app is that it allows for collaboration between friends or colleagues to boost productivity and motivation.
4. Pomodoro Timing: You can set a timer to work in focused intervals, followed by breaks to help you avoid burnouts.
5. Available on both iOS and Android OS

Information Management: Notes and Organisation

The most important setback in modern productivity is not the inability to work, but the problem with finding information needed to start. Your data can be fragmented, and your ideas are scattered across devices and platforms if there is no good approach towards information management.

The solutions are in apps that can serve as a centralized digital brain, cross-platform applications that boost productivity by making knowledge easily accessible regardless of where it was captured.

1. Google Keep

For storing information, Google Keep is an important tool. It is designed to be used on the go. Google Keep is a versatile note-taking app that is designed to help users collect, organize, and share information effortlessly in many formats.

The app is powerful and user-friendly and has an interface that is very easy to understand.

Core Features:

1. Notes: Create simple, colourful notes in both text and audio format, You can also add image files to your notes. You can make a to-do list with check boxes to track progress, too.
2. Collaboration and Sharing: You can share notes with others and collaborate seamlessly on a file.
3. Integration and Accessibility: Seamlessly integrate with other Google apps like Drive and Google Docs. Also, you can access your documents on both Android and iOS platforms, with auto syncing across devices.
4. Special Features: You can extract text from images using this app using OCR technology. You can also use widgets in Android devices to view notes and reminders quickly.

2. Notion

When ideas require structure, collaboration, or long-term organisation, Notion is the go-to all-in-one workspace. It combines the functions of documents, spreadsheets and to-do lists into one cohesive platform.

The free plan offers unlimited pages and blocks, real-time collaboration, and a wide range of templates. For professionals who want to move beyond a simple list and create highly customised tracking systems, this app is highly recommended.

Key Features:

1. Notes: Notion helps to create notes in a flexible and customisable way using pages, sections, and blocks.
2. Task Management: You can manage tasks and to-do lists with due dates and reminders on Notion.
3. Pages: You can create and edit pages with multimedia content with Notion.
4. Collaboration and Sharing: You can collaborate with others in real time on pages and databases. You can also share pages with others either publicly or privately, with customizable permission options.
5. Templates: Notion comes with pre-built templates to get started with common use cases like project management or habit tracking. You can also customize these templates to your taste using themes, fonts, and colours.
6. Integration and Automation: Notion can be integrated with other apps and services like Google Drive, Trello, and Slack. You can also use Notions API to Automate workflow and integrate with your custom applications.

3. Google Drive or Microsoft OneDrive

Google Drive and Onedrive are two cloud storage services that help you to store and access files anywhere, as long as there is an internet connection. Most of the world’s documents are created and stored in these two efficient apps.

These are the biggest players in cloud computing, and they allow you to store files without need for local storage devices that can be easily destroyed or misplaced. With these tools, every idea, note, or document can be accessed safely anywhere and anytime.

Core Features:

1. Cloud Storage: You can store and access files on any device with these two apps in all formats.
2. Organisation: You can organize your files into groups for easy access.
3. Real-Time Collaboration: Google Docs and OneDrive offer robust collaboration features. You can collaborate on documents, spreadsheets, and share files with customizable permissions.
4. Office Suite and Workspace Integration: Microsoft OneDrive and Google Drive offer seamless integration with other apps from the software packages they come with.
5. Security: They both offer premium security for your files, including encrypted two factor authentication.

Differences:

1. Storage: Google Drive offers 15GB of free storage while OneDrive offers just 5GB of free storage space.
2. Integration: Microsoft integrates strongly with the Microsoft Office Suite, while Google Drive is integrated with Google’s own Office suit called Workspace.
3. Platform: OneDrive is tightly integrated with Windows, while Google Drive is accessible from any platform.

When choosing between the two, it is advisable to choose Microsoft OneDrive if you are heavily invested in the Microsoft Ecosystem. You can choose Google Drive if you are already using other productivity apps from Google (like Docs, Sheets, and Slides), or you want a simple cloud storage solution.

Collaborative Project Management

Projects are rarely executed by a single individual. This is why there is a need for a shared workspace for the purpose of collaboration. Barriers in professional project management can be eliminated with apps that can coordinate tasks, assets, and milestones across various team members.

Successful project management is built on task visualization and synchronized communication. The key is to select a tool that is capable of handling the complexities of small team collaboration.

1. Trello

Trello is widely known as the standard for visual project management. Its aesthetic is based on the kaban board, where projects are divided into columns and individual tasks are represented by cards.

Trello is designed to prioritize simplicity, and its drag-and-drop structure does not require too much learning to understand. Trello is ideal for teams or individuals initiating project management practices.

Each card contains units capable of holding checklists, due dates, attachments, and even conversational threads. Trello’s free tier is very effective for managing individual campaigns, editorial calendars, or any process that benefits from a well-defined algorithm.

Core Features:

1. Visualisation: Kaban boards, unlimited cards.
2. User limit: Unlimited members (limited to 10 boards for free tier)
3. Key communication: Comments, mention, activity log
4. Target Usecase: Visual workflow management, simple sprints, content pipelines

2. Asana

Asana is mostly used by larger organisations, but its free tier is equally powerful and appeals to users who prefer a more structured approach to task hierarchy.

Asana allows teams to execute projects using a traditional list format or kanban boards like Trello. Asana ensures that even small teams can manage complexity.

Key Features:

1. Core Visualisation: List View & Kanban Boards
2. User Limit: Up to 15 team members
3. Key Communication: Comments, Mentions, Inbox Notifications
4. Integration: Basic integrations (Slack, Drive, etc.)
5. Target Use Case: Structured task delegation, campaign tracking, team accountability

Conclusion

In today’s world, the key to productivity is with apps that can streamline your work flow, and stay organized. With numerous tasks, projects, and distractions, it’s easy to get overwhelmed if you don’t use the right tools.

The apps featured in this article offer a wide range of solutions to help you manage your tasks, notes, and projects with ease. From task management apps like Microsoft To Do and Google Tasks to note-taking apps like Notion, each tool has its own unique features and benefits.

The best part is that these apps are free or offer free tiers, making them accessible to anyone, whether students, professionals, or entrepreneurs.

MarkHack is Nigeria’s first-ever marketing and media conference, designed as a collaborative gathering of innovators, entrepreneurs, policymakers, media practitioners, and marketing professionals.

This dynamic event aims to create impactful solutions to real-life challenges in the marketing and media sectors within two months.

This year, MarkHack 4.0 is offering an impressive $10,000 prize pool. Within this pool, startups will compete for cash prizes, AWS credits, cutting-edge laptops, and exclusive perks from top tech partners.

Participants will have the unique opportunity to present their MVPs before a panel of leading investors and industry decision-makers. Such exposure can lead to critical funding, partnerships, and mentorship which is very important for a startup’s success.

This application is exclusively open to startups, providing them with a unique opportunity to showcase their Minimum Viable Products (MVPs) that possess the potential to transform their respective sectors. By participating in MarkHack 4.0, startups stand to gain invaluable exposure, access to industry leaders, and a chance to secure funding that can propel them into the next phase of growth.

This year’s theme, “Experience Ignited: Fueling the Consumer Journey,” promises to explore the transformative power of technology in reshaping how brands connect with consumers.

MarkHack 4.0 will feature exhibitions that highlight the latest innovations and provide invaluable networking opportunities, bringing together thought leaders, investors, and entrepreneurs from across the industry.

MarkHack 4.0 redefines how startups innovate and scale by offering a comprehensive platform that integrates immersive education, strategic pitching, and the thrilling dynamics of a hackathon—all crafted to drive real-world impact in the fields of media, marketing, and technology.

Participants can look forward to a stellar lineup of sponsors, jurors, and speakers, including visionary leaders in media, marketing, and technology, as well as renowned tech entrepreneurs who are shaping the digital landscape and key industry players providing expert insights into the future of marketing.

Startups that wish to participate in the competition must go through an application process leading up to the grand finale.

Startups that apply will have the opportunity to pitch during the virtual session taking place from May 7th to 11th, 2025. Also mentors will be available from April 23rd to May 14th to provide guidance and support throughout the process.

The workflow will involve submitting an application via the designated platform, where each startup’s MVP will be evaluated based on its innovation, scalability, and market relevance.

Once the initial selection is made, the shortlisted startups will prepare for pitches that will showcase the unique value propositions of their products.

The grand finale will take place on Friday, May 23rd, 2025, at 9:00 AM WAT at the Landmark Event Center, Victoria Island, Lagos. It promises to be a day filled with innovation, networking, and the potential for transformative business growth.

MarkHack 4.0 also prioritizes the growth and development of participating startups. Through hands-on mentorship and strategy sessions, participants will receive guidance from experts who are deeply entrenched in the world of innovation.

This kind of support ensures that each startup is positioned to thrive within the competitive landscape of their industry.

Furthermore, participants will have access to incubator programs and high-impact workshops designed to refine their business strategies and scale their operations effectively.

The networking opportunities at MarkHack 4.0 are unparalleled, allowing founders to connect with visionary leaders, tech innovators, and like-minded disruptors who share a passion for transforming industries.

The future of your startup starts here at MarkHack 4.0. If your MVP is ready to make a significant impact, this is the moment to shine. Don’t miss the chance to showcase your startup, pitch to top investors, and compete for a share of the $10,000 prize pool.

• Application Deadline: March 29th, 2025
• Apply now at the link here

Join the team at MarkHack 4.0, where innovation meets opportunity, and take the first step towards transforming your startup’s future!

If burnout were a disease, it would be an epidemic. Yet, instead of a cure, many professionals are stuck in an endless cycle of stress, exhaustion, and the occasional weekend nap that does little to restore sanity.

So, what’s the secret to avoiding professional combustion? From successful entrepreneurs, the answer lies in an unexpected mix of music, sports, and, in Elon Musk’s case, slaying digital demons.

1. Music: The Business of Beats

If you think corporate suits and DJ decks don’t mix, think again. David Solomon, CEO of Goldman Sachs, doesn’t just balance billion-dollar deals—he also mixes beats to keep burnout at bay. Science backs him up. Chronic stress increases cortisol, a hormone that can weaken the immune system and cloud mental clarity. Playing music helps counteract this by triggering dopamine release, offering a natural antidote to workplace-induced fatigue.

2. High-Adrenaline Sports: Racing Past Stress

When stress levels skyrocket, some entrepreneurs opt for extreme sports to reset their focus. Racing, skydiving, and other adrenaline-heavy activities demand full concentration, forcing the mind to temporarily forget about endless Zoom meetings. The result? A sharper, more strategic approach when returning to work. For professionals drowning in responsibilities, perhaps the solution isn’t another productivity hack but a literal leap of faith—preferably with a parachute.

3. Video Games: Elon Musk’s Mental Escape

Aside from meditation—Elon Musk swears by gaming as his go-to stress relief. The billionaire, known for launching rockets and rewriting the rules of transportation, turns to video games to combat mental fatigue. “Killing the demons in a video game calms the demons in my mind,” he once revealed. Scientific research discloses he might be onto something. High stress can lower vasopressin, a hormone essential for focus and emotional stability. Engaging in digital battles may offer a much-needed mental reset.

4. Tennis and Other Sports: Outrunning Burnout

For those who prefer a more traditional approach, physical sports remain a tried-and-true method for stress relief. Tennis, in particular, challenges both the body and the mind, improving coordination and strategic thinking. The repetitive motion of hitting a ball can serve as a metaphor for resilience—keep swinging, and eventually, you’ll score.

Finally: The Art of Knowing When to Pause

For many entrepreneurs, the key to long-term success isn’t working harder but knowing when to step back. Vahan Poghosyan, CEO of Linkee, captures this sentiment perfectly:

“Entrepreneurship is a constant balance between vision and exhaustion. In a world that always pushes for more, the real power comes from knowing when to pause, reset, and protect what drives you. It’s not about doing less—it’s about being intentional.”

In the end, whether it’s music, sports, or digital combat, the message is that burnout isn’t a badge of honour. Perhaps the real productivity hack isn’t found in another 5 AM routine, but in simply knowing when to log off—before the system crashes.

Nigeria has the highest number of tech startups in Africa with over 3,360 as of 2024. That’s more than Egypt and Kenya combined! 

But again, Africa has the highest entrepreneurial rate globally, with 22% of its working-age adults in the space, yet it also holds the crown for the greatest fear of failure among budding entrepreneurs.

Why the paradox? Perhaps it’s the daily duel with inflation, unstable exchange rates, or even the high stakes of being courageous in an unstable market. 

Nevertheless, Africa’s perceived opportunities and credibility are one to commend, creating a system where innovation thrives despite the odds.

Today, we dive into the stories of 10 entrepreneurs to watch in 2025, having gone through challenges, overcame them, and still driving through the rough roads.

These, among many others, are the leaders turning challenges into achievements, from enhancing financial technology to bolstering transport and embracing blockchain as well as cybersecurity innovations. 

These entrepreneurs reiterate the fact that Africa isn’t just watching the world evolve, it’s involved in the processes.

Fintech and Digital Commerce

1. Mitchell Elegbe

Mitchell Elegbe, the founder and group managing director of Interswitch Group, is one with a huge impact on Africa’s financial technology sector. His impact was globally recognised in 2024, when he was appointed to the jury for the Ernst & Young (EY) World Entrepreneur of the Year (WEOY) Awards, held in Monte Carlo, Monaco.

Elegbe was inducted into the 2023 WEOY Hall of Fame becoming the first African entrepreneur to win in both the emerging and master categories of the awards. 

In 2024, his role as a juror further boosted his global profile, placing him as a representative of African innovation. His contributions to digital payments and financial inclusion were further recognised when he was named one of the top fintech CEOs of 2023 by the Financial Technology Report, joining the ranks of leaders from PayPal, Visa, and Mastercard.

Under Elegbe’s leadership, Interswitch has remained at the fore of Africa’s payment efficiency. Having transformed the company into a unicorn in 2019, Interswitch has expanded its footprint across 23 African countries, providing solutions that have made cross-border payments seamless. Its platforms, such as Quickteller and Verve, have become integral to financial transactions across the continent.

Elegbe’s accolades also include receiving the Lifetime Achievement Award at the CIO Awards Africa, recognising his contributions to Nigeria’s technology sector. Through his advocacy for innovation and mentorship of young entrepreneurs, Elegbe is building a new generation of African business leaders. His focus on leveraging technology to drive economic development places him among the top entrepreneurs to watch in 2025.

2. Elsie Godwin

Elsie Godwin is the perfect blend of creativity, strategy, and innovation. As the co-founder and chief operating officer of Cashwise Finance, she recently led the launch of a daring fintech platform that bolsters global remittance. 

With features like Virtual USD Cards and Zelle integration, Cashwise aims to simplify international transactions while maintaining compliance across multiple jurisdictions. The app’s transparent pricing and user-centric ethos make it a game-changer in the fintech space.

Beyond fintech, Elsie Godwin is a seasoned marketing and communications professional and a respected media personality. With a career spanning diverse sectors, she has established herself as a master of strategic impact and innovation. 

She is the founder and lead strategist at Mind-Mastik Media, a dynamic marketing agency through which she has driven success for various brands by leveraging data-driven insights and trend-savvy strategies. Throughout her career, Elsie has been instrumental in shaping go-to-market strategies for brands in both the Web2 and Web3 spaces. 

Her notable achievements include facilitating the institutional partnership between Pan Atlantic University and Emurgo Africa, which played a pivotal role in advancing blockchain adoption across Africa. She was recognised as one of the Top 40 African Women in Blockchain for her contributions to the blockchain ecosystem.  

Her media presence includes features on Nigeria Info, NewsCentral, TV Plus TV Africa, Arise News, R2TV, Lagos Traffic Radio, and Guardian Nigeria. She has also collaborated with top agencies like BHM, Plaqad, HK Strategies, DottsMedia, Alder Consulting, and Anakle to amplify brand stories. As a Google influencer affiliate, she leverages her platform to share impactful narratives. 

Her dedication to meaningful conversations led to organising Africa’s most prominent bloggers’ conference in 2018 and UnwontedConvos in 2019. Currently, she hosts The Smartpreneur Show, where she highlights the journeys of industry leaders and entrepreneurs. She is a co-host at Nigeria’s number one talk radio station, Nigeria Info, and has recently been seen on an advocacy show on NewscentralTV’s ‘A Place At the Table’.

These combined experiences and achievements make her extraordinary in the drive for impact and innovation.

Telecoms Business

3. Kingsley Adonu

Kingsley Adonu, the founder and CEO of S Mobile Group, is one entrepreneur who is changing the role of technology and business in Africa. His initiatives in 2024 make him one of the most daring entrepreneurs to watch in 2025. 

Adonu’s most commendable achievement of the year was his announcement of the S Mobile Tech Hub in Enugu State, a Corporate Social Responsibility (CSR) project aimed at promoting innovation, youth entrepreneurship, and job creation.

The hub, which comprises cutting-edge facilities such as robotics labs, high-speed internet, and co-working spaces, reiterates Adonu’s goal to empower young Nigerians. Aligning with the vision of Governor Peter Mbah to revitalise Enugu State’s economy, the hub seeks to create a rich startup ecosystem in the region. 

As the CEO of S Mobile Group, a conglomerate operating across telecommunications, real estate, oil and gas, and more, Adonu’s leadership has placed his company as a key partner of MTN Nigeria. His record-breaking performance in 2024, becoming MTN Nigeria’s top partner in airtime and data distribution, is a milestone for the Southeast region. 

Beyond his business ventures, Adonu’s influence includes academia and philanthropy. He was appointed as a patron of the Students Union Government at the University of Nigeria, Nsukka, strengthening his dedication to youth empowerment and education. In his acceptance speech, Adonu reaffirmed his focus on championing digital skills development among young people, revealing his vision of a brighter, tech-driven future for Nigeria.

Adonu’s recognition at the MTN Nigeria Partners Award and his international presence at telecom conferences have further firmed up his prestige as a leader who blends business acumen with a passion for societal impact. 

Transport | Logistics 

4. Chidi Ajaere

Chidi Ajaere is one of the most interesting young entrepreneurs in Nigeria, leading a diverse and thriving conglomerate with over 5,000 employees. As the chairman of GIG Group, Ajaere has masterminded the expansion of the company into various sectors, including logistics, aviation, real estate, banking, energy, and automobile manufacturing. 

In 2024, President Bola Tinubu appointed him to the newly established Presidential Economic Coordination Council (PECC), a body designed to drive economic growth and policy reform in Nigeria. As one of 31 distinguished members, Ajaere’s inclusion in the council further shows how well he is doing in the entrepreneurial space, placing him as one of the most promising entrepreneurs to watch in 2025.

His innovative mind has led to the creation of subsidiaries such as GIG Logistics, GIG Motors, Stella’s Banking and Finance, Richmondhill Real Estate and Property, Ziuss Energy, Oil & Gas, GIG Aviation, and, most recently, Jet Motors, a pioneering African electric vehicle (EV) manufacturer.

Under Ajaere’s leadership, GIG Logistics has flourished, expanding its reach to the United States, United Kingdom, China, and West Africa, delivering services that range from courier and e-commerce logistics to on-board courier services and packaging solutions. 

The company’s partnerships, such as the one with Aim Higher Africa in 2019, where it launched the “Back-2-School Giveaway” for underprivileged children, show that Ajaere aims big when it comes to social impact. Again, GIG Logistics has innovatively responded to Nigeria’s motorcycle ban by converting motorcycles into dispatch vehicles, creating an additional revenue stream for the business.

One of Ajaere’s crowning achievements came with the launch of Jet Motors, which introduced the JET MOVER, a multipurpose van, and an electric vehicle model that pushes Africa’s transition to eco-friendly transportation. The National Automotive Design and Development Council (NADDC) purchased electric vehicles from Jet Motors, reiterating Ajaere’s focus on reducing carbon emissions in Nigeria.

5. Onyeka Akumah

Onyeka Akumah, the co-founder and CEO of Treepz, is one with an obvious impact felt across the transportation sector in 2024, earning accolades that reflect his leadership. Akumah was named one of Africa’s Under 40 CEOs and received an honorary doctorate from Prowess University, Delaware, USA. His role as a Techstars Global All-Star Mentor further highlights his drive for entrepreneurial talent across Africa.

Treepz’s innovative corporate mobility solutions garnered recognition, with the company winning the Best Startup Pitch in Africa award at the African Union Private Sector High-Level Conference in Lusaka, Zambia. This was accompanied by cash awards from Afreximbank and Google, emphasizing Treepz’s impact on the mobility sector in Nigeria, Ghana, Uganda, and Kenya.

Akumah’s work in real estate through Small Small Technology and in agriculture with Farmcrowdy, Mazia Honey & Tea, and Nyeri Hills Coffee have positively impacted thousands of individuals across the continent. His mentorship of over 60 startups and his contributions as a visiting lecturer at the Rome Business School reiterates his zeal to empower entrepreneurs.

Akumah is a role model for entrepreneurs aiming to scale their ventures while addressing pressing societal needs.

eCommerce | Delivery 

6. Prince Nnamdi Ekeh

Prince Nnamdi Ekeh, CEO of Konga Group, is pioneering innovation in Nigeria’s e-commerce sector. In 2024, he tackled challenges such as logistics inefficiencies, exchange rate instability, and corruption, helping Konga’s efficiency in the industry. 

Under his leadership, Konga introduced solutions like Konga Prime, a subscription-based delivery service offering unlimited free delivery, and KongaPay, a secure digital payment platform enhancing financial inclusion.

Ekeh’s creative approach has transformed Konga into a hybrid e-commerce model that combines online and offline retail. This model has bridged gaps in Nigeria’s diverse market, providing logistical support through Konga Express and expanding product categories to take care of evolving customer needs. Again, Konga has onboarded numerous Nigerian SMEs, supporting local businesses and enabling economic growth.

In 2024, Ekeh led youth empowerment and technology adoption, recognising Africa’s youthful population as key drivers of change. His advocacy for intra-African trade and blockchain technology further accentuates his drive to leverage innovation for economic growth. With his exceptional foresight and leadership, Prince Nnamdi Ekeh is among the top entrepreneurs to watch in 2025.

Cybersecurity

7. Samuel Ubido

Samuel Ubido’s accomplishments have strengthened his standing as a thought leader in cybersecurity and fintech investments. As a Chartered Engineer with the Institution of Engineering and Technology, his expertise spans decades of engineering and cybersecurity merit. In 2024, he joined First Circle Capital as a Venture Partner, focusing on African fintech investments.

His influence extended globally as he led key panels at GITEX AFRICA, Fintech Surge, and Money20/20 Middle East, addressing topics like financial inclusion and cybersecurity. Samuel also launched his YouTube channel, Cyber Monday with Sam, where he shares insights into cybersecurity and innovation.

At Techinnovate Group, Samuel facilitated investor roundtables and strategic partnerships for organisations like NITDA Nigeria, Kigali International Financial Centre, and Wema Bank Plc. The company plans to launch a Cybersecurity Conference and Training Programs to develop talent and protect critical assets in 2025, collaborate with the University of Oxford to offer an Offline Education System, providing global access to quality education and strengthen trade links between the Middle East and Africa, providing African startups and SMEs with mentorship and funding.

Samuel’s ability to merge technical expertise with investment vision has placed him among the top entrepreneurs to watch in 2025. 

Aviation 

8. Chukwuerika Achum

As the CEO of Nigerian business aviation firm Vivajets, Chukwuerika Achum is driving integration and connectivity across Africa. In 2024, Vivajets showcased its innovative edge by attending the Africa CEO Forum in Kigali, Rwanda, where Achum highlighted the role of business aviation in overcoming Africa’s logistical and geographical challenges. The firm’s digital platforms, CharterXE and FlyPJX, have boosted private aviation by making it more accessible and affordable.

Vivajets also made a move into the fashion industry during the 2024 Lagos Fashion Week, debuting exclusive cabin crew attire designed by Ivorian designer Loza Maléombho. Inspired by the African Kinkeliba tree, the uniforms seamlessly blended cultural heritage with luxury, cementing Vivajets as a symbol of African elegance and innovation.

Achum also took part in the Invest in Africa Conference (AFSIC) in London and announced Vivajets’ sponsorship of the Africa Financial Summit (AFIS) 2024 in Casablanca, Morocco. Under his leadership, Vivajets has expanded its fleet, grown its global routes, and strengthened its place in the $1.09 billion African business aviation market, projected to reach $2.14 billion by 2030.

Digital Assets

9. Chuta Chimezie

Chuta Chimezie is a force in Africa’s blockchain and tech innovation sectors. He is the founder of the Blockchain Nigeria User Group (BNUG) and CEO of BlockSpace Technology Innovation Hub, who has built communities focused on blockchain exploration and development. In 2024, BNUG hosted Nigeria’s largest blockchain and cryptocurrency events, promoting education and collaboration within the industry.

Chimezie also had academic achievements, completing a pre-MSc program in Blockchain and Digital Currency at the University of Nicosia, Cyprus, and continuing an MSc in Cryptocurrency. His book, Seizing Opportunities in Blockchain & Digital Currency Revolution, is a definitive guide for enthusiasts walking through the complex blockchain industry.

As an advocate for open-source technologies, Chimezie has spent nearly a decade training individuals in Drupal and other open-source platforms. His upcoming book, Building Blocks of Blockchain StartUP Entrepreneurs, focuses on empowering the next generation of tech leaders. 

Interestingly, his expertise includes 3D printing, robotics, and drone technologies, making him a multifaceted innovator to watch in 2025.

Communications | PR

10. Ayeni Adekunle

Ayeni Adekunle, founder and CEO of BlackHouse Media (BHM), showed his ability to lead the communications sector to new levels in 2024.

Under his stewardship, BHM was listed by Financial Times among the fastest-growing companies in Africa for the second consecutive year. 

The FT ranking, which evaluates the compound annual growth rate (CAGR) of independent African companies, affirmed BHM’s solid revenue growth and strategic market expansion.

Ayeni’s vision to create a global communications services company rooted in Africa is gaining traction, bolstered by BHM’s innovative initiatives such as the continent’s first PR & Communications Report and the World PR Day celebrated annually on July 16. His company’s data-driven approach and resilience in the African business industry have placed him among the top entrepreneurs to watch in 2025.

Not just BHM, Ayeni’s contributions to the broader marketing and entertainment sectors through platforms like TheNETng and the Nigeria Entertainment Conference (NEC Live) have also been recognized. With his longstanding track record, Ayeni is one of the innovators building Africa’s communications and media industries.

However, a recent report by Flourish Ventures reveals an often-overlooked aspect of this growth story — the mental health and well-being of African founders. 

According to the research, an astonishing 86% of African startup founders report that the pressures of their role have impacted their mental health. 

Even as startup culture continues to thrive on the continent, it’s obvious that addressing founder wellbeing is no longer optional; it’s essential for long-term success and sustainability.

The Startup Pressures and External Stressors

The report surveyed 169 founders across 13 African countries, shedding light on the mental and emotional toll that comes with the entrepreneurial journey. 

Key stressors include the difficulties of fundraising, inflation, and currency fluctuations. External pressures were found to be more, with economic and market conditions contributing heavily to founder stress. 

For instance, inflation is a big concern for founders in Nigeria and Egypt, where over 66% of respondents cited it as a major stressor.

This external environment means founders must constantly adapt, often working long hours to manage their companies amidst uncertainty. 

These macroeconomic issues add to the “occupational health hazard” that startup founders face. Even among those who consider their startups to be thriving, 76% reported that the pressures have taken a toll on their mental well-being.

Founder Loneliness: A Silent Burden

In addition to the external pressures, many founders experience profound loneliness in their journey. Over 78% of founders reported feeling isolated, highlighting that even in a high-communication role, the founder’s path can feel solitary. 

This isolation is often compounded by the need to project strength and resilience to maintain morale among team members and to meet investor expectations.

African founders generally lack structured support systems to share their burdens. While friends and family provide emotional support, they often lack the business insight needed to help founders scale through complex industry challenges. 

This lack of peer support leads to an increased sense of isolation, a scenario that is particularly acute for female founders, who are more likely to experience stress related to work-life balance, fear of failure, and isolation.

Limited Investor Support: More Pressure, Less Relief

Investors play a huge role in shaping the success of startups, but for many African founders, investor relations add to the pressure rather than alleviating it. 

Only 17% of founders feel comfortable discussing their challenges openly with investors, and just 11% believe that investors genuinely care about their well-being. 

Many founders feel that investor expectations are misaligned with the realities of running an African startup, where economic conditions are frequently challenging.

Coping Strategies and the Road to Resilience

Even with these challenges, African founders display commendable resilience. The survey shows that adopting multiple coping strategies, such as maintaining a balanced diet, getting regular exercise, and leaning on support systems, can significantly improve mental health outcomes. 

However, more support from the venture capital industry is necessary. While 25% of founders reported consulting a coach or therapist, many struggle to access the mental health resources they need due to limited time and funds.

The report emphasizes that African founders can benefit greatly from investor-led initiatives that promote mental health, such as access to coaching, leadership training, and resources for personal resilience. 

Founders are calling for investors who prioritize the founder’s well-being as a critical component of startup success. As one founder pointed out, “Great investors believe in the person behind the business model, not just the model itself.”

Building a Sustainable Ecosystem for Africa’s Future

African founders are passionate and driven, with 81% stating that they enjoy the journey, and 64% saying they would start another venture if their current one failed. 

However, for Africa’s startup ecosystem to thrive, stakeholders—including investors, accelerators, and mentors—must create a more supportive environment that prioritizes founder wellbeing.

The report is a wake-up call to Africa’s venture capital and startup communities: building resilient companies requires resilient founders. Actively promoting mental health and creating spaces for open dialogue will ensure the ecosystem can cultivate not just successful ventures but also sustainable, thriving entrepreneurial journeys.

It has become imperative for investors and founders alike to consider mental health as an integral part of the success formula.

Entrepreneurs with the support to manage stress effectively are more likely to innovate, grow, and lead the continent into a prosperous future. 

The African founder journey is filled with both passion and perseverance—let’s ensure that well-being becomes a core part of the narrative.

This is almost double the 800 entries received in 2023 and is a trend that highlights the increasing appeal of the initiative and the expanding entrepreneurial ambition across diverse sectors of South Africa’s economy.

Nedbank Pitch & Polish offers entrepreneurs a platform to refine and present their business ideas, gain invaluable insights, guidance and mentorship, and even secure investment – in the form of prize money and mareting funds – to propel their ventures to new heights.

The prize for the winning enterprise is worth R1 million (about US$53,000) which consists of a R650 cash injection to grow their business and a R350 000 bursary for a 2-year business development programme with Africa’s leading incubator, Raizcorp.

Mixed bag of entry profiles

Notably, the 2024 entrants represent a broad spectrum of sectors, from cutting-edge technology start-ups to dynamic fashion brands and ground-breaking healthcare solutions. Interestingly, the average age of the entrants is around 36 years, with the youngest being 18 and the oldest 74!

Notably, 57 entrants in the 2024 edition are over 55 years old, which Shannon says reflects the growing trend of entrepreneurship in retirement.

The competition also saw a diverse gender representation, with more than 600 female entrants, which points to a pleasing increase in the proportion of SMEs being started and run by women.

Allan Shannon, Executive for Sales Strategy and Enablement at Nedbank, believes that the record number of entries and the diversity of the participants reflect the growing importance of SMEs in driving South Africa’s economic growth.

“The statistics from this year’s competition paint a picture of a vibrant and resilient entrepreneurial landscape,” he says. “From the wide age range of entrants to the variety of industries represented, it’s clear that the spirit of innovation and the drive to create thriving businesses is alive and well in South Africa.”

SME sector showing remarkable resilience

Many of the participating businesses have also demonstrated remarkable resilience. Despite the SME sector being known for its high rate of early business failures, the average operational duration of business that entered the competition is almost 5.5 years.

A significant 801 businesses have been operational for more than three years, while 82 have been running for less than a year. “Many of the businesses were started around 2020,” Shannon says, “which is possibly linked to the impact of the Covid-19 pandemic on employment in the country.”

The SMEs participating in Nedbank Pitch & Polish 2024 also contribute significantly to job creation. The majority employ between one and four permanent staff, with the largest employer having 125 full-time employees. Impressively, around 700 businesses have five or more staff members, highlighting the robust employment potential of small and medium enterprises.

Shannon says that Pitch & Polish, now in its 14th year, has played an important role in building this resilience of SMEs in the country over the years.

“By providing entrepreneurs with knowledge, mentorship, financial backing, and market access, the programme has helped transform fledgling start-ups into thriving enterprises that contribute meaningfully to South Africa’s economy,” he explains.

The success of the 2023 winner, Tshireletso Mokate, and his innovative glamping business, “The Glamping Guy,” exemplifies the transformative impact of Pitch & Polish. Mokate’s victory earned him a R1 million investment, but he cites the rigorous refinement of his business plan as the real value of his participation.

Shannon emphasises that Pitch & Polish is more than just a competition; it is a launchpad for entrepreneurs to turn innovative ideas into profitable, sustainable businesses. “The triumph of last year’s winner from the glamping industry illustrates the exceptional potential of entrepreneurs in South Africa and the responsibility that established businesses and corporates have to provide them with the right tools and support,” he says.

As Pitch & Polish looks to the future, it remains dedicated to cultivating a generation of entrepreneurs equipped to succeed and contribute significantly to South Africa’s economic development. While entries for the 2024 competition have closed, entrepreneurs still have a chance to earn a Wildcard Entry.

Shannon encourages all South Africans to support the nation’s SMEs, stating, “SMEs are essential for innovation and socio-economic development, and their growth, resilience and sustainability leads to more robust economic health and a brighter future for all of us.”

These myths, ranging from the belief that substantial capital is a prerequisite to the misconception that failure is inevitable, can deter individuals from pursuing their entrepreneurial aspirations. However, armed with accurate information, aspiring business owners can confidently navigate the path to success.

James Dooley, founder of FatRank, debunks eight common myths about starting a small business and provides accurate information to empower aspiring entrepreneurs to take the leap.

Myth #1: You Need A Large Amount Of Capital To Start A Business

James remarks, ‘One prevalent misconception is that starting a business requires significant upfront investment. However, the reality is that many successful ventures have been launched with minimal capital. With careful planning and effectively leveraging resources, entrepreneurs can start small and gradually grow their businesses over time.’

Myth #2: Success Is Guaranteed With A Great Idea

While a great idea is undoubtedly valuable, success in business requires more than just a brilliant concept. ‘Execution, market research, customer validation, and adaptability are equally crucial factors that contribute to a business’s success,’ notes James.

It’s essential to validate your idea, understand your target market, and continuously refine your offering based on feedback and market demand.

Myth #3: Entrepreneurship Is Only For The Young Or Tech-Savvy

Another common myth is that entrepreneurship is exclusively reserved for young or tech-savvy individuals. In reality, entrepreneurship knows no age limit, and success can be achieved at any stage of life.

Moreover, with the advent of technology, aspiring entrepreneurs have access to a wealth of resources and tools that make starting and running a business more accessible than ever before.

Myth #4: Business Registration Is Complex And Time-Consuming

Many aspiring entrepreneurs are deterred by the perceived complexity and time-consuming nature of registering a business. However, with the proliferation of online resources and streamlined registration processes, business registration has become more accessible and straightforward than ever before. James says, ‘Online platforms and government agencies offer step-by-step guidance, making the process efficient and hassle-free.’

Myth #5: Business Loans Are Unattainable

Securing funding for a small business is often viewed as a daunting task, leading many entrepreneurs to believe that obtaining a business loan is unattainable. However, various financing options are available, including traditional bank loans, SBA loans, crowdfunding, and angel investors.

By thoroughly researching and exploring different financing avenues, entrepreneurs can find the right funding solution for their business.

Myth #6: Advertising Is Only For Established Businesses

Some entrepreneurs mistakenly believe advertising is a luxury reserved for established businesses with large marketing budgets.

However, effective advertising is essential for raising awareness, attracting customers, and driving growth, regardless of the size or stage of your business.

With digital marketing channels like social media, email marketing, and content marketing, even small businesses can reach their target audience cost-effectively.

Myth #7: Choosing The Right Business Is Easy

Selecting the right business idea is often romanticized as a straightforward process. However, identifying a viable business opportunity requires thorough research, market analysis, and a deep understanding of customer needs and preferences. James explains, ‘It’s essential to carefully assess your skills, passions, and market trends to choose a business idea with the potential for long-term success.’

[Featured Image Credit]

The Central Bank of Nigeria’s recent decision to raise the interest rate to a record high has directly impacted the ability of everyday Nigerians to access loans and launch businesses. 

Nigeria’s current interest rate stands at 24.75%, far higher than the interest rate in America, which ranges between 5.25 and 5.50%. This contrast has resulted in increased borrowing costs and made securing loans more difficult and expensive.

However, the hike is a response to the nation’s rising inflation, which hit a 28-year high of 33.69% in April 2024. Inflation had soared due to factors like oil subsidy removal and naira devaluation, but Rewane says “There’s a limit to how much interest rate can be used to control inflation”.

On March 26th, 2024, the Central Bank raised its key monetary policy rate by 200 basis points (bps) to a record high of 24.75%. This move followed a previous increase of 400 bps, marking the largest rise in borrowing costs in 17 years. 

The Impact on Entrepreneurs 

Three years ago, Ahmed saw hope in asset financing options for purchasing motorcycles. These “buy now, pay later” plans seemed like a convenient solution.

Unfortunately, the reality was not what he had hoped for. The financing companies charged exorbitant interest rates, often tripling the actual cost of the motorcycle. 

Last year, motorcycles like his cost between ₦350,000 and ₦450,000. Today, those same bikes have skyrocketed to around ₦1 million due to inflation and a weakened naira. 

So imagine how much triple interest swept riders off their feet.

This predatory practice trapped many of them in debt. Some even lost their motorcycles before completing payments, and the psychological burden led to severe stress and even suicide among struggling riders.

Ahmed’s story is not unique; many African entrepreneurs face similar challenges. Borrowing has become way too expensive and they struggle to secure the capital needed to invest in their businesses. 

With formal loans out of reach due to high interest rates, entrepreneurs are forced to seek alternatives, including informal lenders like family and friends. While these alternatives provide temporary relief, they can strain personal relationships.

Small and medium-sized enterprises (SMEs) are particularly vulnerable, as they often rely on short-term loans for working capital.

Interest Rate and Investment Decisions

Interest rates influence investment decisions. When rates are low, businesses are more likely to invest in expansion, new equipment, and hiring. Conversely, high rates discourage investment, leading to slower economic growth. As a business owner, understanding these dynamics is important for making informed decisions.

Central Bank Policies and Interest Rate

1. Monetary Policy Rate (MPR)

The Central Bank of Nigeria (CBN) sets the Monetary Policy Rate (MPR), which serves as the benchmark interest rate. 

The MPR is the interest rate at which the central bank lends money to commercial banks. It serves as the benchmark rate for the entire financial system.

When the central bank adjusts the MPR, it directly affects commercial banks’ lending rates. If the MPR increases, borrowing costs rise for businesses and individuals seeking loans. Conversely, a decrease in the MPR can lead to lower borrowing costs.

Higher interest rates may discourage borrowing for investment or expansion, while lower rates can stimulate economic activity.

2. Inflation Targeting

The CBN uses interest rates to manage inflation. If inflation is high, the central bank may raise rates to curb spending and reduce price pressures. 

Higher interest rates discourage consumer spending and borrowing. When loans become more expensive, people tend to spend less, which can help control inflation.

Nonetheless, there’s a delicate balance. While curbing inflation is essential, excessively high interest rates can hinder economic growth. The central bank must strike a balance between price stability and supporting economic activity.

Managing inflation through interest rates isn’t straightforward. External factors such as global oil prices and structural issues like supply chain disruptions also impact inflation.

So, to scale up, it’s important to understand the nooks and crannies of how business works in relation to government policies. 

[The name, “Ahmed” is not the real name]