EvaluatePR – Tech | Business | Economy https://techeconomy.ng Tech | Business | Economy Thu, 26 Mar 2026 05:53:33 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://techeconomy.ng/wp-content/uploads/2025/06/cropped-256Px-32x32.png EvaluatePR – Tech | Business | Economy https://techeconomy.ng 32 32 Trust, Truth & Intelligence Take Center Stage at EvaluatePR 2026 https://techeconomy.ng/trust-truth-intelligence-take-center-stage-at-evaluatepr-2026/ https://techeconomy.ng/trust-truth-intelligence-take-center-stage-at-evaluatepr-2026/#respond Thu, 26 Mar 2026 05:53:33 +0000 https://techeconomy.ng/?p=178468 P+ Measurement Services, Nigeria’s leading independent media intelligence and PR measurement agency, will host the 31st edition of its flagship thought-leadership platform, EvaluatePR, on Friday, March 27, 2026, at 12:00 p.m. (WAT).

Themed “PR After the Algorithm: Trust, Truth & Intelligence in 2026,” this virtual session will convene professionals across public relations, communications, and media measurement to explore how algorithms, artificial intelligence, and digital ecosystems are reshaping reputation management, media influence, and audience trust.

With the increasing role of automation in communications, the event will challenge professionals to rethink how credibility is built and sustained in a fast-evolving digital landscape, while emphasizing the need for transparency, ethical measurement, and strategic intelligence.

The session will feature a distinguished lineup of speakers representing diverse expertise across global communications, media intelligence, and analytics: Felicia Nugroho – Director, Analytics & Insights, Maverick Indonesia / Chair, Asia Pacific & International Board Director, AMEC; Cyrille Djami – Founder & Publisher, CommsOfAfrica; Strategic Communications, Editorial and Influence Consultant; Amrita Sidhu – Managing Director, Medianet / Director & Board Representative, AsiaNet / Board Member, AMEC; and Satira Osemudiamen Oreweme – Principal Consultant, Satira Media & Public Relations Limited.

Together, they will lead insightful discussions on how communicators can navigate the intersection of technology and trust, maintain authenticity in automated environments, and leverage data-driven intelligence to deliver meaningful communication outcomes.

Participation in the session is free, with access available via the official registration link here.

P+ Measurement Services is Nigeria’s foremost media intelligence and public relations measurement agency. As a trusted partner to brands and communication teams, the agency provides data-driven insights that evaluate media performance, reputation impact, and communication effectiveness. Through its commitment to ethical measurement practices and global standards, P+ empowers organizations to make informed decisions that drive meaningful business outcomes

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EvaluatePR 30: Discuss to Focus on Reputation, Reality, and the Risk of Automation https://techeconomy.ng/evaluatepr-30-discuss-to-focus-on-reputation-reality-and-the-risk-of-automation/ https://techeconomy.ng/evaluatepr-30-discuss-to-focus-on-reputation-reality-and-the-risk-of-automation/#comments Sat, 13 Sep 2025 10:16:57 +0000 https://techeconomy.ng/?p=167065 P+ Measurement Services, Nigeria’s foremost independent media intelligence and PR measurement agency, will host the 30th edition of EvaluatePR on Friday, September 26, 2025, from 12:00 p.m. to 1:30 p.m. (WAT) on Google Meet.

This edition, themed “Reputation, Reality, and the Risk of Automation,” will examine how the rapid rise of automation and AI in media and communications is reshaping reputation management. While automation promises speed and efficiency, it also introduces new risks, from algorithm-driven bias to the erosion of authentic human storytelling.

Since its launch, EvaluatePR has become a global thought-leadership platform where communications, PR, and media experts debate the future of measurement and evaluation.

The September edition will bring together seasoned voices, including Steph Bridgeman, Media Intelligence Director at Experienced Media Analysts; Lukmon Oloyede, Managing Consultant at BrandArena Communications; Mayur Raja, Senior Manager, Operations at Onclusive India; and Petyo Bogdanov, Project Manager, Media Analytics at Commetric. These experts will unpack the realities of an industry at the crossroads of human judgment and machine intelligence.

The conversation will explore how organizations can protect credibility in a world where reputation can be amplified, or damaged, by automated systems. Attendees will gain practical insights into striking the right balance between technology and authenticity, ensuring that measurement frameworks remain transparent, ethical, and trusted.

Open to communications leaders, analysts, and professionals across industries, EvaluatePR offers an opportunity to rethink the role of reputation in a fast-changing, tech-driven media landscape.

Event Access
Participation is free, with access available via the official Google Meet link: https://meet.google.com/iwk-mdxd-sev

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PR Professionals Worldwide to Join EvaluatePR 29th Edition  https://techeconomy.ng/pr-professionals-worldwide-to-join-evaluatepr-29th-edition/ https://techeconomy.ng/pr-professionals-worldwide-to-join-evaluatepr-29th-edition/#respond Thu, 26 Jun 2025 07:14:21 +0000 https://techeconomy.ng/?p=161829 P+ Measurement Services, Nigeria’s leading independent media intelligence and PR measurement agency, is set to host the 29th edition of EvaluatePR on Friday, June 27, 2025.

This global virtual event, themed “Evaluating What Matters: Purpose, Perception & Performance,” will run from 12 p.m. to 1:30 p.m. (WAT) on Google Meet.

EvaluatePR is a flagship event series created to deepen the knowledge of public relations, communications, and media professionals on the evolving role of measurement and evaluation in driving purpose-driven communication.

The June 2025 edition will focus on aligning brand purpose with stakeholder perception and measurable performance.

This edition will feature a powerful lineup of industry experts who bring deep experience and thought leadership to the communications, PR, and measurement industries. Speakers include Ben Levine, Director & Senior Partner at TRUE Global Intelligence, FleishmanHillard UK (London); Beatrice Izeagbe Okpara, Founder/Principal Consultant at PuzzleCraft PR & Communications; Samuel O. Adeyemi, Founder/CEO of Media DNA; and Adeeba Hussain, Founder and Director of Think Impact First Communications.

The panel will lead a robust discussion on how purpose, perception, and performance are critical pillars for today’s strategic communicators. Attendees can expect to gain actionable insights into aligning communication efforts with brand values, using measurement to navigate audience expectations, and embedding ethics and transparency into stakeholder engagement.

Designed for communications leaders, PR and communications professionals, analysts, and media strategists, the session will explore how data-driven storytelling, ethical practices, and credible performance metrics can elevate communication outcomes in a fast-changing media environment.

Event Access

Attendance is free and open to all professionals across sectors. Interested participants can join the event via the official Google Meet link here.

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P+ Measurement Services’ #EvaluatePR holds March 24 https://techeconomy.ng/p-measurement-services-evaluatepr-holds-march-24/ https://techeconomy.ng/p-measurement-services-evaluatepr-holds-march-24/#respond Tue, 21 Mar 2023 16:43:47 +0000 https://techeconomy.ng/?p=98130
  • Communications Professionals to Dissect Industry Issues
  • P+ Measurement Services, a leading media intelligence and evaluation consultancy, is pleased to announce that they will be hosting the 22nd edition of #EvaluatePR on March 24th, 2023.

    The event, which is held quarterly, is scheduled to take place virtually from 12:00 – 1:30pm (WAT).

    #EvaluatePR is a platform that brings together PR professionals, industry experts, and academics from around the world to discuss the latest trends, best practices, and strategies in the fields of public relations, communications, and media intelligence.

    The event promises to be an exciting one with a lineup of renowned keynote speakers, Sofia Tzamarelou, PR Measurement Senior Consultant from Commetric; and Stanley Ossai, Senior Brand Communications Analyst from MFS Africa.

    The theme for the event is “Is Artificial Intelligence replacing the role of humans in PR Measurement?”

    The event will be held virtually via the Google Meet platform on Friday, March 24th, 2023 at 12:00pm (West African Time).

    Join the #EvaluatePR conversation using the Google Meet link.

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    Why You Should Join P+ Measurement Services’ 20th Edition of EvaluatePR holding Today https://techeconomy.ng/why-you-should-join-p-measurement-services-20th-edition-of-evaluatepr-holding-today/ https://techeconomy.ng/why-you-should-join-p-measurement-services-20th-edition-of-evaluatepr-holding-today/#respond Fri, 24 Jun 2022 09:40:16 +0000 https://techeconomy.ng/?p=77149 Nigeria’s foremost Media Intelligence agency, P+ Measurement Services is set to host its quarterly edition of EvaluatePR, as it welcomes all Communications and PR professionals around the globe to the 20th edition of the event.

    EvaluatePR is an enlightening, interactive and informative event, featuring Communications, Public Relations, and Media Monitoring professionals who will be sharing their experiences, advice, insights, and quotes on Media Monitoring Measurement and Evaluation in a Question and Answer session.

    This edition of EvaluatePR will feature Abimbola Shukrah Bello, Marketing & Communications, Johns Hopkins Centre for Communication Program, Francois Van Dyk, Head of Operations, Ornico Group and Damilola Sobajo PR/Marketing Consultant, who together will provide their wealth of knowledge and experiences, insights and answers to the theme of the event.

     The 20th Edition is scheduled to take place on Friday, 24th June 2022, with the theme “Dissecting the relevance of Measurement and Evaluation in Reputation Management“. Between the hours of 12PM to 1:30PM (West African Time).

    To be a part of the conversation, kindly join using the Google Meet link here.

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