This partnership will offer Fawry’s customers a seamless payment experience, while also enabling Infobip to expand its reach in the Egyptian market.

Through this partnership, Fawry will be able to leverage Infobip’s omnichannel engagement, contact center, chatbot and identity solutions to streamline the payment process for its customers. Infobip’s platform will enable Fawry to build connections across all stages of the customer journey, providing a more efficient and effective payment experience.

“We are excited to partner with Infobip to enable payments through META channels,” said Heba El Awady, CBO of Fawry. “This partnership will help us to continue to deliver innovative payment solutions to our customers, while also expanding our reach in the market.”

Fawry has been at the forefront of driving digital transformation in Egypt’s payments landscape, offering a range of innovative payment solutions to meet the evolving needs of its customers.

This partnership with Infobip will enable Fawry to further enhance its capabilities and provide a more comprehensive payment experience to its customers.

“We are thrilled to partner with Fawry to enable payments through our different communication channels,” said Amsal Kapetanovic, Sales Director of Infobip Middle East and Africa. “This partnership is a testament to our commitment to providing innovative solutions that help businesses and partners overcome the complexity of customer communications to grow business and increase loyalty.”

The investment will be leveraged by Fawry to fund a new chapter of expansion in financial services for both consumers and merchants, boost its offerings on MyFawry, one of the company’s products and position it at the forefront of the Super App opportunity in Egypt.

Fawry will continue to invest in strengthening its position on merchant acquiring as well as supply chain solutions. A portion of the proceeds will also be directed towards executing the Company’s investment strategy, fast-tracking innovation and supporting the budding ecosystem of high-growth startups and fintech that complement Fawry’s offering through e-commerce, logistics, fintech services, insurtech among other verticals.

Fawry’s board of directors, including the directors representing the main shareholders of the Company (whether representing institutional investors or financial institutions), have approved the proposal to increase the capital to finance the company’s growth plans if the necessary shareholder and regulatory approvals are obtained.

The board of directors also approved the creation of an American Depositary Shares (“ADS”) programme and is exploring a listing in the United States in connection with a potential SEC-registered secondary offering. 

The timing, number of ADSs and price of the proposed offering have not yet been determined. The proposed offering is subject to market conditions, shareholder and regulatory approvals and there can be no assurance as to whether or when the offering may be completed or as to the actual size or terms of the offering.

These materials are not an offer for the sale of any securities in the United States. The securities may not be sold in the United States absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended.

Any public offering of securities will be made using a prospectus that may be obtained from the company and that will contain detailed information about the company and management, as well as financial statements.