BHM, based in Africa and Europe, in a release said the Company won the award for the second consecutive year.

The prestigious FT ranking, rapidly becoming one of the critical barometers of business success across the African continent, recognises BHM’s stellar performance and solidifies its position as one of the nation’s corporate frontrunners.

The list ranks independent African companies by their organic, internally stimulated compound annual growth rate (CAGR) in revenue for the period under review.

Ayeni Adekunle, the founder and CEO of BHM, said that: “the incredible support from our clients and partners across the world has been instrumental in our growth.”

He noted that: “this recognition is further validation of our strategic vision, and our ambition to build the first truly global communications services company with African roots.”

He pointed out that “BHM’s inclusion in the FT ranking is another milestone, as the company continues to lead the industry with its innovative approach to communications.

“The company’s impressive financial performance, spearheaded by robust revenue growth and strategic market expansion, has captured the attention of industry analysts and investors alike.”

The head of the IMF’s Africa department, Abebe Selassie pointed out that despite the economic challenges in Africa within the period, many businesses still managed to survive, saying “much of the private sector, particularly the private sector that’s not directly reliant on government business, has shown incredible resilience.”

The ranking was created by the FT and Statista to showcase the continent’s private growth champions.

Also, Femi Falodun, the executive director, BHM Holdings, said, “this is a testament to the hard work of our people and the incredible support we have enjoyed from partners and clients.

BHM’s story demonstrates the immense potential that exists within the country’s vibrant communications sector.

The company’s ambitious plans for further expansion across Africa and beyond point towards an even brighter future.

BHM’s ability to capitalise on emerging opportunities while navigating the complexities of the African business landscape has solidified its reputation as a force to be reckoned with.

With research-led innovations such as the continent’s first PR & Communications Report (APCR), and the UK’s Cost of Living Survey, among others, the company has continuously exhibited its breadth for data-led solutions.

World PR Day (WPRD) which is celebrated every July 16, is also one of the company’s interventions in the global communications landscape.

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He stated this in his submission in the PRCA Ethics Council’s 2022 Annual Perspective report unveiled on Tuesday. 

The report which is published annually by the world’s largest professional PR body, the Public Relations and Communications Association (PRCA) features insights from 30 global leaders, and explores the ethical challenges when engaging in the Metaverse, NFTs, Artificial Intelligence (AI), and other new technology.

Speaking on the report, PRCA Global Ethics Council Co-Chair West MPRCA, Mary Beth, said: “The PRCA Ethics Council urges the whole of the PR industry – at every level of experience and practice – to embrace new areas of learning, awareness, and strategic consideration tied to the ethics of AI and how digital technology might be engaged in ways that potentially risk stakeholder trust and brand reputation”.

“This year’s PRCA Ethics Council Annual Perspective provides PR professionals with the tools to push their clients to be ethical and use every touch point as an opportunity to tell human stories that truly make an impact and build a deeper connection with the people the industry serves,” PRCA Global Ethics Council Co-Chair Nitin Mantri added.

On his contribution, Femi stated that, “PR practitioners who work in and around the web3 ecosystem must pay close attention to ethical issues in web3, in order to properly guide their stakeholders. As long as PR practitioners stay adequately informed on the tech, and remain people-centric, they will emerge as trusted partners for governments, web3 builders and society of users, helping them to find and communicate the best ways that these technologies can enrich the human experience.”

He added that many of the concerns about web3-related technologies are the ambiguity about what is right or wrong. 

“A key concern with web3 is sustainability. According to Digiconomist, Bitcoin mining generates up to 96 million tons of CO2 emissions yearly, while Ethereum mining produces 47 million tons. The Bitcoin network also produces 30,000 tons of electronic waste per year. Although proponents are introducing new methods that are less energy-intensive, it is expected that crypto’s carbon footprint will continue to increase as adoption grows.

“The biggest ethical concerns with AI include racial bias from robots, inequality in the distribution of wealth created by robots, cybersecurity risks, robot rights, unemployment due to loss of jobs to machines, and the Singularity, fear that someday, humanity will lose control to complex intelligent systems,” he added.

Through its understanding of emerging technologies, industry and consumer trends, ID Africa helps provide strategic advisory and communications services to brands and  organisations in Africa looking to connect better with their stakeholders.

ID Africa is a part of the BlackHouse Media (BHM) family, where Femi is also a Director.

ID Africa serves as BHM’s Pan-African advisory and execution firm; helping  consumers, brands, organisations, and governments make sense of the world’s most promising continent, Africa. Through local and regional adviser-led outfits, ID Africa uses a combination of  owned media consumer insights, market knowledge, vast content studio and editorial distribution, and super-advisers, to design and execute award-winning and impactful work across the continent.

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