Here are the key things to know about the offering:

1. Built for Affluent Nigerians

Visa Signature is designed for high-net-worth individuals, senior executives, entrepreneurs, and frequent international travellers seeking premium financial solutions that match their lifestyle and spending habits.

2. Access to Global Lifestyle Privileges

Cardholders enjoy a range of exclusive lifestyle benefits through Visa’s worldwide network. These include premium travel experiences, curated merchant offers, luxury lifestyle deals, and access to special discounts across hotels, restaurants, airlines, and shopping destinations globally.

3. Seamless Payments Anywhere in the World

The card supports both local and international transactions, enabling customers to make secure payments effortlessly whether in Nigeria or abroad. From Lagos to London and Dubai, cardholders can enjoy convenient cross-border payment experiences.

4. Exclusive Travel and Destination Benefits

Through Visa Global Benefits and Visa Destination Offers, users gain access to preferential rates, priority services, and premium experiences across selected global destinations and partner merchants.

5. Part of FirstBank’s Expanding Premium Portfolio

Visa Signature joins FirstBank’s existing Visa card lineup, which includes Visa Infinite, Visa Gold, Naira Credit, and Visa Prepaid cards.

The addition strengthens the bank’s premium offering by providing a dedicated product for affluent customers who demand more value and recognition from their banking experience.

6. FirstBank’s Commitment to Lifestyle Banking

According to Chuma Ezirim, group executive, eBusiness & Retail Products at FirstBank, the launch reflects the bank’s commitment to creating products that align with the evolving lifestyle aspirations of its customers, especially Nigerians with a global outlook.

7. Strengthening Partnership with Visa

Andrew Uaboi, vice president and cluster head, West Africa at Visa, described Nigerian affluent consumers as some of the continent’s most globally connected spenders, noting that Visa Signature was designed to meet their expectations with extensive benefits and worldwide acceptance.

8. Availability

Visa Signature is available to eligible FirstBank customers. Interested individuals can apply through any FirstBank branch nationwide or via their relationship manager.

The card is targeted at everyday consumers who require a dependable payment instrument for routine domestic and international transactions.

Accepted across POS terminals, ATMs, and online platforms through Visa’s payments network, the Naira Visa Debit Card is designed to reduce friction for customers transitioning from cash to electronic payments across retail, utilities, and digital commerce.

The launch aligns with Nigeria’s ongoing drive toward a cashless economy, a policy direction that has gained significant momentum following successive Central Bank of Nigeria directives encouraging the adoption of electronic payment channels. The card is intended to serve customers across the country’s diverse economic segments.

Speaking on the launch, Chuma Ezirim, group executive, eBusiness & Retail Products, FirstBank, said:

“Everyday transactions should be simple, secure, and rewarding. The Naira Visa Debit Card is designed to make life easier for our customers, whether they are paying for groceries, settling utility bills, or shopping online. By extending reliable electronic payment access across Nigeria, we are helping more people transition confidently from cash to digital payments, supporting the nation’s cashless policy and empowering communities with greater financial inclusion.”

Commenting on the strategic importance of the partnership, Andrew Uaboi, vice president and cluster head, West Africa, Visa, noted:

“A strong payments ecosystem is one that works for everyone. The Naira Visa Debit Card extends reliable electronic payment access to everyday Nigerian consumers, and this in addition to the cards in our portfolio continues to demonstrate what a truly comprehensive card portfolio looks like for the Nigerian market. Visa is proud to power this offering with FirstBank.”

The launch of the Naira Visa Debit Card broadens Visa card portfolio at FirstBank that already includes products spanning credit cards and High-end premium lifestyle spending cards. The addition completes its offering across customer segments, ensuring that cardholders at every income level have access to a product suited to their needs.

The Naira Visa Debit Card is available to all eligible FirstBank account holders through any of the bank’s branches nationwide.