The areas of product solutions are telecoms, USSD, advertising technology, Bulk SMS, payments, call center, WhatsApp API, and telecom based automation

The company recently unveiled its new brand identity. Does it end there? What should the customers expect?

In a chat with Techeconomy,  Gabriel Ferrer, the chief operating officer (COO) of Pisi, briefly shared what the new brand identity means for the company and its customers:

TE: Why are we here today?

Gabriel Ferrer (GF): Today, we are unveiling the new brand, for Pisi Mobile, which is a refreshed branding, for the company, and we’re inviting our guests, our partners, and potential partners.

TE: Will the company still be identified as Pisi Mobile or just Pisi?

GF: It would be Pisi

TE: What should your partners expect with this new rebranding?

GF: They most definitely will expect delivery of service. As a B2B company, we are striving to deliver services to businesses, making their operations easier, simpler through technological solutions. 

TE: What new features or innovations are we expecting with this rebranding brand?

GF: So we are bringing in, payments, marketplace, connectivity through our messaging solutions. We’re already operating as a vast aggregator. So we’re adding several additional services, and we’re also improving our, ad tech business, services withsolutions, to execute campaigns.

TE: What value would it add to your customers? 

GF: We’re adding new features, improving our capacities and team, growing as a business and doing our delivery of service. Whether it is the delivery of service or our growing infrastructure, it will have impact on the customers.

TE: How does this branding, align with your long term projects?

GF: This is just the beginning of the growth and diversification of the business that started as a simple VAS aggregator and keeps on adding new services and solutions, and is always focusing on resolving existing problems, of the customers and business in Africa.

TE: Did the customers influenced the rebranding or it was basically an internal decision?

GF: It’s an internal initiative; as we felt that the brand needed to refresh the image of the company in line with our new expectations.

Speaking at the unveiling ceremony in Lagos, Gabriel Ferrer, the chief operating officer (COO) of Pisi, said the new brand identity reflected the company’s broader vision.

“We are not just unveiling a new brand; we are celebrating our commitment to empowering Nigerian businesses,” he said.

Ferrer explained that Pisi’s rebranding from Pisi Mobile to Pisi was a testament to the company’s evolution and growth. “Going forward, it will be known simply as Pisi, with a variety of services under this new identity.”

Ferrer emphasized the company’s dedication to delivering exceptional service to its partners. “We are a B2B company focused on making life easier and simpler for other businesses through technological solutions,” he added.

The rebranding includes the introduction of several new features and innovations.

“We are bringing in payments, a marketplace, enhanced messaging solutions, and we continue to operate as a VAS aggregator,” Ferrer explained.

“Additionally, we are improving our ad tech business services with new solutions to execute campaigns.”

Addressing the expectations that come with the rebranding, Ferrer assured that the company is continuously developing new features and improving its capacities.

“Our goal is to deliver added value to our customers through expanded services and improved infrastructure,” he said.

Ferrer highlighted that the rebranding aligns with the company’s long-term projects. “This marks the beginning of growth and diversification. We started as a VAS aggregator and have since expanded our services to solve existing problems for customers and businesses in Africa,” he stated.

Although the rebranding initiative was internally driven, Ferrer noted that customer feedback channels remain active. “Our team felt the brand needed a refresh to align with our new expectations,” he said.

He added that Pisi’s innovative solutions, including its VAS Aggregation, AdTech Solutions, Messaging Solutions, Telecom Products, Marketplaces, and Payment Solutions, were designed to make life easier for Nigerian businesses.

Speaking earlier, Bukayo Ewuoso, head of Business Advertising, echoed these sentiments.

He highlighted the motivation behind the rebranding.

“Our partners are evolving, and it’s necessary for us to evolve with them. At the heart of what we do is innovation, and as a technology company, we are always looking to serve our partners better and empower businesses in Africa.”

The rebranding, which sees the company adopting the name Pisi for various services, aims to introduce new features and solutions.

“We’re launching Pisi Advertising Technology, focusing on ad tech, payment solutions in 2025, and Pisi Send, a messaging solution already live for 2024.

“Additionally, we’re introducing a Marketplace in 2025 to enable users to buy airtime, pay bills, and more.”

During the user research phase, the need for trustworthy, locally tailored solutions was evident. “We went back to the drawing board to test and improve our products. Whether it’s from a B2B or B2C perspective, we aim to cut down steps and increase success rates,” Ewuoso stated.

He further addressed the specifics of the rebranding, noting that while there will be changes to the logo and name, the core expansion of business solutions is the focus.

“We will be known as Pisi, encompassing several solutions like Pisi Mobile for aggregation, Pisi Ads for ad tech, Pisi Max for marketplace utilities, and Pisi pay for payment solutions.”

The rebranding is designed to cater to the diverse needs of their B2B target audience, including lifestyle, luxury, healthcare, and education sectors.

Ewuoso emphasized the significant market potential in Nigeria with 104 million mobile users and a 90% mobile penetration rate. “Our solutions aim to reach those without internet access and add value through mobile subscriptions.”

Addressing the dynamics of the VaaS market, Ewuoso also reassured that despite evolving consumer behavior and economic realities, partnerships remain strong and valuable.

“The industry is growing, and we continue to add value to end-users,” he concluded.

The event was attended by business leaders, innovators, and stakeholders in the Nigerian technology ecosystem.

In his remarks, a guest at the event commended Pisi for its commitment to empowering Nigerian businesses.

“Pisi’s new brand identity is a testament to the power of Nigerian ingenuity and determination,” he said.

The event featured a showcase of Pisi’s innovative solutions, as well as a presentation on the company’s vision and mission.