Dubbed a “miracle device”, the S26 series, comprising the S26, S26+, and S26 Ultra, comes with AI that anticipates your needs, a first-of-its-kind Privacy Display, and tools that completely enhance photography and daily life.

Samsung said the Galaxy S26 series is powered by “the most proactive and adaptive Galaxy AI experiences yet” and is designed to simplify the tasks people do on their phones every day.

Samsung’s third-generation AI phones, Galaxy S26, S26+ and S26 Ultra handle complex tasks in the background, allowing users to focus on results rather than how the technology works.

From the moment the briefing began, it was evident that Samsung is shifting the smartphone from a passive tool into a proactive assistant.

Senior executives including Lucas Lee, CEO of Samsung Electronics West Africa; Joy Tim-Ayoola, group head, Mobile Experience, Samsung Electronics West Africa; and Stephen Okpara, Product and Quality Assurance manager for Samsung Electronics stressed that the Galaxy S26 now acts as a personal agent, handling tasks in the background so users can focus on other aspects of their days.

The company added that the Galaxy S26 series was engineered with Samsung’s most advanced features working together as one, including performance, an intuitive camera system and Galaxy AI, giving users the confidence to depend on their phone throughout the day without compromising security or privacy.

AI That Runs Your Day

The Galaxy S26’s AI assistant can manage calls, schedule appointments, control smart home devices, and even book rides, all without touching the phone.

In Lagos, the demo showed how the device could take a spoken address, open Google Maps, and send the location to WhatsApp automatically. It can also decide which calls to accept or reject based on importance, making busy meetings distraction-free.

Samsung said the series integrates a choice of agents, including Bixby, Gemini and Perplexity. Once set up, tasks can be completed with a single button press or voice prompt.

The upgraded Bixby now works as a conversational device agent and can handle multi-step tasks in the background.

For example, with Gemini, booking a taxi is as simple as asking, reviewing the details and tapping confirm.

Samsung emphasised personalisation, explaining that the AI adapts to each user’s habits, learning routines and preferences to anticipate tasks. From managing plans and finding information to capturing and refining content, Galaxy S26 reduces the effort and number of steps required to get things done.

From waking up and adjusting home appliances to sending location updates and scheduling errands, the device essentially becomes a mobile concierge in your pocket.

Privacy That Protects You

The Galaxy S26 Ultra introduces the mobile industry’s first built-in Privacy Display, which dims pixels to block side-angle viewing without affecting screen quality. Samsung described it as privacy at the pixel level, built directly into the display rather than added as an accessory.

Designed for everyday situations like transit, cafés and shared environments, the feature limits what others can see from the side while keeping content clear for the user.

Unlike traditional stick-on privacy films, the integrated Privacy Display preserves full viewing quality when turned off and restricts visibility only when activated.

Users can activate it with a tap and customise privacy per app, ensuring sensitive information stays private, even in public spaces. It can also be set to turn on automatically when entering PINs, passwords or opening selected apps.

Partial Screen Privacy limits visibility for notification pop-ups, while Maximum Privacy Protection further obscures side views.

This feature takes away the need for third-party screen protectors while maintaining full colour and clarity for the user.

Beyond the display, Samsung said it builds protection into every layer of Galaxy S26. AI-powered Call Screening identifies unknown callers and summarises intent. Privacy Alerts notify users in real time when apps with device admin privileges attempt to access sensitive data such as precise location, call logs or contacts.

Private Album, built directly into Gallery, allows users to hide selected photos and videos without creating a separate folder or signing into a Samsung Account.

The company also confirmed it has extended post-quantum cryptography to critical system processes, including software verification and firmware protection.

Updates to Knox Matrix add end-to-end encryption for direct transfers like eSIM migrations and clearer visibility into firmware update status across connected devices.

Photography and Creativity Reimagined

The S26 series comes with Photo Assist and AI-powered editing tools that allow users to edit images simply by describing changes in natural language.

With the upgraded Photo Assist suite, users can describe what they want to change in their own words. Changing the scene from day to night is just a matter of asking. It can add to images and restore missing parts of objects like a bite taken out of a cake.

Personal details, such as a spill on clothing, can also be cleaned up with Galaxy AI’s ability to change outfits in photos. Edits can be made continuously, reviewed step by step, and adjusted or undone along the way.

Nightography Video keeps footage clearer and more vibrant in dim scenes, whether indoors or outdoors at night. Enhanced Super Steady now includes a horizontal lock option for more stable framing during movement.

On the Galaxy S26 Ultra, wider camera apertures allow more light to reach the sensor, delivering clearer photos with richer details in low-light conditions, even when zoomed in. Improvements to the AI ISP now extend to the selfie camera, capturing more natural skin tones and finer detail in mixed lighting.

For advanced creators, the device supports APV, a professional-grade video codec designed to deliver efficient compression for high-quality production workflows. Samsung said it ensures visually lossless video quality that stays true even after repeated editing.

Creative Studio brings sketches, photos and prompts into one integrated space, allowing users to create stickers, invitations and personalised wallpapers without switching tools. The AI-powered Document Scanner removes distortions such as creases or fingers and can organise multiple images automatically into a single PDF.

Power and Performance

Powered by a customised Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy processor, the Galaxy S26 Ultra delivers faster, smoother performance across multitasking, gaming and content creation.

Samsung said the chipset delivers up to a 19% CPU performance increase, a 39% improvement in NPU performance to power always-on Galaxy AI features, and a 24% boost in GPU performance for richer visuals and more fluid gameplay.

Across the line-up, the Galaxy S26 series is engineered for AI performance, power efficiency and thermal management, ensuring demanding tasks run smoothly and consistently. The Ultra model is also described as the slimmest Ultra yet.

Thermal management ensures consistent performance, while Super-Fast Charging 3.0 reaches up to 75% charge in just 30 minutes. Wireless charging is also supported, keeping the device ready for demanding daily use.

Taken together, Samsung noted that these advancements deliver dependable all-day performance.

Sustainability at the Core

The innovative giant is well focused on its environmental commitment. About 19% of materials across the S26 series come from recycled sources, packaging is 100% paper, and six years of software upgrades extend device lifespans, reducing e-waste while keeping users updated.

Everyday Automation in Action

What makes the Galaxy S26 indispensable?

• Scheduling smart home appliances automatically when you wake.
• Sending directions to friends via WhatsApp with only a voice command.
• Booking rides or appointments without opening an app.
• Editing photos or videos on the fly with AI-generated suggestions.

Galaxy S26’s ease of use continues even when the phone is out of reach. When paired with the new Galaxy Buds4 series, users can activate AI agents with their voices and manage calls through simple head gestures on Buds4 Pro.

Joy Tim-Ayoola, said, “Think about the device as an extension of yourself, it’s your personal assistant, securely grounded in our privacy networks.”

Availability

The Samsung Galaxy S26 series is available for pre-order in Nigeria starting February 25. Colours include Cobalt Violet, White, Black, Sky Blue, and Samsung.com exclusives in Pink Gold and Silver Shadow.

For added peace of mind, Samsung Care+ offers comprehensive coverage including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

The company wants to scale first, refine later, and lock users into an AI-driven system before competitors can meet up.

By the end of last year, around 400 million Samsung devices already carried Gemini-powered features. That figure will double as the company extends AI beyond smartphones to tablets, televisions and home appliances. 

Beyond a feature upgrade, Samsung is enhancing how its products work and how users interact with them.

“We will apply AI to all products, all functions, and all services as quickly as possible,” T M Roh said in his first interview since becoming co-CEO.

As the largest supporter of Google’s Android platform, Samsung is also giving Google a massive consumer advantage at a time when AI models are fighting for everyday relevance. 

Every Samsung Galaxy phone shipped with Gemini baked in is another front opened in Google’s move against OpenAI and others.

Global Smartphone Shipments to Fall 2.1% in 2026 as High Memory Prices Hit Low-End Devices Hard

The strategy is already visible in Samsung’s flagship devices. The Galaxy S25 series, launched in early 2025, arrived with solid Gemini integration, including side-button access that replaces Bixby in some tasks. 

Samsung wants AI to feel native, not optional. The aim is to make Gemini a default layer across the Galaxy ecosystem, not just a chatbot buried in an app.

This comes as competition in AI is growing. Google’s Gemini 3, released in November 2025, set new performance records, becoming the first model to cross the 1500 Elo threshold on reasoning benchmarks. 

It also led in maths, coding, multimodal tasks and long-context understanding. The response was quick. OpenAI launched GPT-5.2 weeks later, following reports that Sam Altman had declared an internal “code red” to enhance development.

Samsung believes consumer adoption is meeting up with the technology. Roh said internal surveys show awareness of its Galaxy AI brand has jumped from about 30% to 80% in just one year.

“Even though the AI technology might seem a bit doubtful right now, within six months to a year, these technologies will become more widespread,” he said.

On phones, search is the most used AI feature. But usage is spreading to image editing, productivity tools, translation and summaries. These are small actions, repeated daily, and that is where Samsung thinks loyalty will be built.

Still, the aggressive AI rollout is happening against a tougher market backdrop. A global shortage of memory chips is lifting prices for key components, helping Samsung’s semiconductor unit but squeezing margins in its smartphone business.

“As this situation is unprecedented, no company is immune to its impact,” Roh said.

He acknowledged that price increases may be unavoidable, calling some impact “inevitable”, even as Samsung works with partners to soften the blow over the longer term. 

Counterpoint Research revised its 2026 smartphone shipment forecast in December, predicting a 2.1% decline as higher DRAM prices increase device costs. Analysts estimate memory price hikes have added between 10% and 25% to the bill of materials across devices.

Samsung is also managing expectations around foldable phones, a category it pioneered in 2019. Growth has been slower than hoped, held back by engineering challenges and a lack of apps designed for foldable screens. 

Roh believes the format will break through within two to three years, noting that repeat purchase rates among foldable users are “very high”.

For now, Samsung is firmly in control. It held about 64% of the global foldable smartphone market in the third quarter of 2025, far ahead of Huawei and Motorola.

Apple is expected to launch its first foldable iPhone in 2026, increasing the stakes in a segment Samsung once had to itself.

Interbrand releases its list of “Best Global Brands” each year.

For this year’s list, Samsung recorded a brand value of $90.5 billion, upholding its position as the only Asian company to remain in the global top five since 2020.

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by:

• Strengthened AI competitiveness across the company’s business divisions
• Enhanced customer experiences through unified integration across products
• Focused investment in AI-related semiconductors
• Execution of a customer-centric brand strategy

“Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,” said Won-Jin Lee, president and Head of Global Marketing Office at Samsung Electronics. “Moving forward, we will continue to focus on benefits for customers including in health and safety so that Samsung can grow into an even more beloved brand.”

Under the vision of “Innovation for All,” Samsung consistently strives to make AI accessible to more customers worldwide.

This year, Samsung reinforced its leadership in mobile AI with the continued advancement of Galaxy AI, aiming to make it available on 400 million devices within the year driving the democratization of AI.

In Consumer Electronics (CE), Samsung has expanded AI competitiveness by introducing AI technologies tailored to each product category, such as Vision AI and Bespoke AI.

Through open collaboration with diverse partners, Samsung has enhanced personalized AI experiences for customers, while also providing industry-leading security with Samsung Knox.

Beyond AI, Samsung continues to enhance the accessibility of its products and services and drive sustainable innovation across all business divisions. This includes energy savings through energy-efficient appliances connected via SmartThings.

Samsung’s Recognized Efforts in Each Business Division

Mobile

• Leading the mobile AI era and driving the popularization of AI with Galaxy AI
• Strengthening foldable category leadership with the launch of Galaxy Z Fold7 and Z Flip7
• Enhancing customer trust through strengthened privacy and security technologies
• Expanding health services through advanced wearables, Samsung Health enhancements, and open collaboration

Visual Display

• Solidifying global leadership in TVs, soundbars, and gaming monitors
• Innovating viewing with rich AI features based on Vision AI
• Enhancing The Frame and Art Store services to deliver personalized art TV experiences
• Expanding content offerings through partnerships in TV Plus, entertainment, gaming, and music

Digital Appliances

• Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
• Providing differentiated convenience and advanced AI experiences through SmartThings integration
• Expanding Bespoke AI appliance leadership across energy efficiency, usability, performance, and design

Interbrand’s Best Global Brands are ranked based on brand value evaluation, which involves a comprehensive analysis of the company’s financial performance and outlook, the influence of the brand on customer purchases, and brand competitiveness (including strategy, empathy, differentiation, customer engagement, consistency, trust, and more).

The ranking is one of the world’s longest-standing brand value evaluations, widely recognized for its credibility.

Revealed during the Galaxy Unpacked event on 22 January, the devices integrate advanced artificial intelligence (AI) properties, bringing users a highly personalised and seamless experience.

Great User Interaction

The Galaxy S25 series introduces cutting-edge multimodal AI agents capable of interpreting text, speech, images, and video for fluid and natural interactions. 

A collaboration with Google has enabled Samsung to deliver an AI-integrated operating system, enhancing both productivity and convenience. For example, the new “Circle to Search” feature makes it easier to perform actions like calling, emailing, or visiting websites directly from on-screen content.

TM Roh, president and head of Mobile eXperience Business at Samsung, described the vision behind these innovations: “The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured.”

Privacy-Driven AI

Samsung emphasises privacy in its AI advancements. The Personal Data Engine ensures all targeted experiences, such as photo searches in the Gallery using natural language, are processed on the device itself. The integration of post-quantum cryptography strengthens data protection, while new features like the Knox Matrix dashboard provide users with greater oversight of their device’s security.

Power and Performance

Powered by the customised Snapdragon 8 Elite Mobile Platform, the Galaxy S25 series delivers 40% faster neural processing unit (NPU) speeds, alongside significant improvements in CPU and GPU performance compared to previous models. 

This enhanced processing property supports advanced on-device AI tasks, such as noise reduction in videos and professional-grade photo editing tools like Audio Eraser and Virtual Aperture.

Redefining Photography

The Galaxy S25 Ultra comes with a new 50MP ultrawide camera sensor, an upgrade from its predecessor’s 12MP sensor, enabling exceptional clarity in all lighting conditions. 

The devices also feature default 10-bit HDR recording for richer colour expression and low-light video capabilities. For creative users, features like Galaxy Log allow precise colour grading, while Generative Edit removes unwanted objects or sounds from photos and videos with ease.

Sustainable Design

Samsung continues its focus on sustainability, using recycled materials across the Galaxy S25 series. For instance, the device’s metal frames incorporate recycled aluminium, and the batteries are made with reused cobalt sourced from discarded electronics. 

Again, users can expect a longer device lifespan with seven generations of operating system updates and seven years of security patches.

Availability and Extras

The Galaxy S25 Ultra will be available in Titanium Silverblue, Titanium Black, Titanium Whitesilver, and Titanium Grey. The Galaxy S25 and Galaxy S25+ come in Navy, Silver Shadow, Icy Blue, and Mint. Each device includes six months of Gemini Advanced access and 2TB of cloud storage at no additional cost.

Pricing Breakdown

In Nigeria, The Galaxy S25 Ultra is available in three configurations: the 12GB/1TB model is priced at ₦2,570,000, the 12GB/512GB model costs ₦2,210,000, and the 12GB/256GB variant is available for ₦2,029,000.

The Galaxy S25+ is also available in two configurations. The 12GB/512GB model is priced at ₦1,739,000, while the 12GB/256GB version is available for ₦1,560,000.

Lastly, the Galaxy S25 comes in two options. The 12GB/256GB model costs ₦1,378,000, and the 12GB/128GB variant is priced at ₦1,286,000. 

In the United States, the Galaxy S25 starts at $800 for the 12GB/128GB model, while the 12GB/256GB version is priced at $860. The Galaxy S25+ begins at $1,000 for the 12GB/256GB model and $1,120 for the 12GB/512GB configuration. The Galaxy S25 Ultra starts at $1,300 for the 12GB/256GB model, $1,420 for the 12GB/512GB version, and $1,660 for the 12GB/1TB option.

In Europe, the Galaxy S25 is priced at €900 for the 12GB/128GB variant and €960 for the 12GB/256GB option. The Galaxy S25+ starts at €1,170 for the 12GB/256GB version and €1,290 for the 12GB/512GB model. Meanwhile, the Galaxy S25 Ultra is available for €1,470 with 12GB/256GB, €1,590 for 12GB/512GB, and €1,830 for the 12GB/1TB variant.

In the United Kingdom, the Galaxy S25 is available for £800 for the 12GB/128GB version and £860 for the 12GB/256GB model. The Galaxy S25+ starts at £1,000 for 12GB/256GB and £1,100 for 12GB/512GB. For the Galaxy S25 Ultra, the pricing begins at £1,250 for 12GB/256GB, £1,350 for 12GB/512GB, and £1,550 for the 12GB/1TB configuration.

In Canada, the Galaxy S25 starts at CAD 1,200 for the 12GB/128GB variant and CAD 1,300 for the 12GB/256GB option. The Galaxy S25+ begins at CAD 1,440 for the 12GB/256GB version and CAD 1,620 for 12GB/512GB. The Galaxy S25 Ultra starts at CAD 1,920 for 12GB/256GB, CAD 2,100 for 12GB/512GB, and CAD 2,460 for the 12GB/1TB variant.

In Australia, the Galaxy S25+ starts at AUD 1,700 for 12GB/256GB and AUD 1,900 for 12GB/512GB. The Galaxy S25 Ultra is priced at AUD 2,150 for 12GB/256GB, AUD 2,350 for 12GB/512GB, and AUD 2,750 for the 12GB/1TB configuration.

The event will be streamed live on Samsung’s official website, YouTube channel, and other platforms, showing the tech giant’s latest innovations.

The spotlight of the event will undoubtedly be on the Galaxy S25 series, the next-generation flagship lineup, comprising the Galaxy S25, S25+, and S25 Ultra.

Galaxy S25 Series: Specifications at a Glance

While Samsung has kept official details under wraps, leaks and rumours suggest the following features:

• Display: The Galaxy S25 Ultra is expected to feature a 6.9-inch display with a slimmer and more refined design, potentially shaving 1-2 millimetres off its predecessor’s thickness.
• Processor: All models are anticipated to run on the Snapdragon 8 Elite chip for superior performance.
• Camera: The S25 Ultra may come with a new 50-megapixel ultrawide camera, adding to its already commendable photography credibility.
• Storage and Memory: Options are expected to include 256GB, 512GB, and 1TB of storage, paired with 16GB of RAM in the Ultra model.
• Colours: Seven colour variants are rumoured, including Titanium Gray, Titanium Black, and Titanium Jade Green, with some colours exclusive to Samsung’s online store.
• Charging: The devices are likely to support Qi2 wireless charging, a step forward in convenience and compatibility.

Advancements in Galaxy AI

Samsung has teased some upgrades in AI capabilities for the S25 series. These enhancements are expected to make device interactions more intuitive and efficient, building on features like the Sketch-to-Image tool and natural language updates to the Galaxy Notes app. This push into AI aims to bolster Samsung’s work in mobile technology.

Pre-Order Benefits and Launch Timeline

Samsung has opened pre-reservations for the Galaxy S25 series, allowing customers to secure their devices with refundable deposits. The pre-order window is expected to open immediately after the event, with deliveries beginning on 3 February 2025. 

Customers who pre-reserve stand to gain store credits and trade-in offers, including up to $900 in additional credits for eligible devices.

Surprises and Additional Announcements

Apart from the Galaxy S25 series, Samsung may provide updates on other projects, including the Galaxy Ring wearable and Project Moohan, a mixed reality headset co-developed with Google. Both products represent Samsung’s exploration into new technology categories.

The Galaxy Unpacked event promises to usher in Samsung’s 2025 vision, with the Galaxy S25 series leading the process. Stay tuned for updates as the event comes closer.

With the introduction of the new Galaxy Z series, Samsung is opening the next chapter of Galaxy AI by leveraging its most versatile and flexible form factor perfectly designed to enable a range of unique mobile experiences.

Here are the Recommended Retail Prices (RRP)

1). Galaxy Z Fold6

• 12GB+1TB N3,331,000
• 12GB+512GB N2,974,000
• 12GB+256GB N2,795,000

2). Galaxy Z Flip6

• 12GB+512GB N1,853,000
• 12GB+256GB N1,674,000

3). Eco package

Fold 6 | Watch 7 | Buds 3 Pro

• 12GB+1TB N4,007,000
• 12GB+512GB N32,650,000

4). Flip 6 | Watch FE | Buds FE

• 12GB+512GB N2,223,600

Additional info:

Galaxy Ring = $399

Galaxy Watch 7 = $299

The Galaxy Z Fold6, Galaxy Z Flip6 and Galaxy Buds3 series are now available for pre-order, with general availability starting July 24.

This year’s event, themed “Galaxy AI Is Here,”promises to showcase amazing advancements in artificial intelligence integrated into the latest Galaxy Z series and the broader Galaxy ecosystem. 

The event will be held at 2 pm WAT (3 pm CEST, 6 am PDT, 9 am EDT) and will be streamed live on Samsung’s official website, Samsung Newsroom, and the company’s YouTube channel, ensuring a global audience can tune in to witness the unveiling of Samsung’s latest technological innovations.

Samsung’s promotional materials gave a clue to the introduction of upgraded foldable devices, specifically the Galaxy Z Fold 6 and Z Flip 6. 

The Galaxy Z Fold 6 is expected to feature a more rectangular design, while the Z Flip 6 is rumored to have a slightly larger battery. While these upgrades may appear incremental, they point to Samsung’s continuous drive in refining and enhancing its folding phone technology.

However, the spotlight might shift from smartphones to a novel wearable device – the Galaxy Ring. This device was first introduced in a prototype form at the Mobile World Congress earlier this year, generating significant buzz. 

The Galaxy Ring is anticipated to feature various health sensors, although specific details and pricing remain under wraps. The upcoming Galaxy Unpacked 2024 event may provide the much-awaited official launch and comprehensive information about this innovative gadget.

Another major focus of the event will be Galaxy AI, which has been a central theme across Samsung’s events this year. The integration of AI into Samsung’s devices aims to enhance user experience, making technology more intuitive and responsive to individual needs.

In addition to product reveals, Samsung is offering a promotional incentive for early adopters. Customers who “reserve” a device prior to its official release will receive a $50 credit towards their preorder, adding an extra layer of excitement for Samsung enthusiasts.

So, make sure to mark your calendars for July 10th to witness Samsung’s latest strides in innovation live from Paris.

This device has come with unique features integrating next-level AI processing and hybrid AI functionalities, adding to seamless and intelligent operations for both work and play.

AI Performance

The Galaxy Book4 Edge was built with the Snapdragon X Elite processor, which features a 45 TOPS Neural Processing Unit (NPU). 

This advanced AI computing capability ensures that the device can handle complex tasks with ease, providing users with phenomenal performance. The AI integration goes across various functionalities, enabling efficient multitasking and enhanced productivity.

Seamless Connectivity and Enhanced Productivity

One of the unique features of the Galaxy Book4 Edge is its ability to bridge the gap between PC and mobile. With the new Link to Windows function, users can access popular Galaxy AI features on a larger, more catchy screen. 

This functionality allows seamless interaction with mobile devices, enabling tasks such as retrieving contacts and sending messages via natural language prompts through Copilot voice assistance.

The Samsung Galaxy Book4 Edge leverages both on-device and cloud-based AI, allowing many features to be accessed even offline, ensuring data security. Notable AI features include Cocreator, which can generate and evolve artwork from text prompts in real-time, and Live Captions, which offers language translation during video calls.

Additionally, the upcoming Recall (preview) feature will enable users to securely and quickly find previously seen content.

Superior Display and Design

The Galaxy Book4 Edge is available in two display sizes: 14-inch and 16-inch Dynamic AMOLED 2X. Both options include Vision Booster technology for an exceptional viewing experience, whether for work or entertainment. The device shows off an ultra-thin and lightweight design, making it highly portable. 

Despite its sleek form factor, the Galaxy Book4 Edge offers up to 22 hours of video playback battery life and supports Super-Fast Charging, ensuring that it can keep up with demanding schedules.

Market Availability

Starting June 18, the Galaxy Book4 Edge will be available in the new Sapphire Blue colour across several markets, including France, Germany, Italy, Korea, Spain, the U.K., and the U.S. 

With this release, Samsung is expanding its AI-driven industry, offering users advanced tools for productivity and creativity.

Embarking on a journey has never been more seamless, thanks to the capabilities of the Samsung Galaxy S24 series, empowered by Galaxy AI. 

The Samsung Galaxy S24 series was built with a personalised travel guide which is right at your fingertips. This model redefines the travel experience, making it smoother and more accessible than ever before. 

Let’s delve into how the Galaxy S24 can transform every step of your journey, from planning and communication to cultural exploration and memory creation.

Gaining an Experience Well Ahead

Gone are the days of endless googling and travel FOMO. Galaxy AI tackles “Where should I go?” with serendipity. Imagine scrolling through social media, and that captivating photo of Paris’ Musée d’Orsay sparks curiosity. No need to switch apps! 

With the Circle to Search with Google feature seamlessly integrated into the Galaxy S24 and available from January 31, you can act on inspiration instantly. Simply press and hold the Home button, draw a circle around the image, and watch as relevant info, like exhibition details, pops up. AI-powered overviews give you deeper insights, making mere browsing become informed planning. This helps you get an experience well ahead of your departure.

Bridging Language Barrier

Settling into your hostel, you yearn to connect with fellow travellers. But language can be a wall. Enter the Galaxy S24’s Interpreter feature. Hold a conversation in real-time, seamlessly translated on both sides of the screen. Ask for local recommendations, share stories, and create meaningful connections – all without a single language hurdle. Take it a step further with Chat Assist’s Message Translate: text your new Parisian pals throughout the day, ensuring perfect timing and friendly tone with the Writing Style tool. Mobile AI lets you embrace the social side of travel, bridging gaps and sparking authentic moments.

Resolving Unforeseen Issues

Even the most carefully and meticulously planned journey can face unforeseen challenges. But with AI on your side, detours become opportunities. Booked the Musée d’Orsay tickets for the wrong day? No sweat! Live Translate, within the native call app, removes the stress of foreign phone calls. Supported in 13 languages at launch, it translates both sides of the conversation in real-time, letting you reschedule with ease. Problem solved, culture awaits!

The End of Your Trip

Your trip winds down, but the memories will live on. You want to send that Eiffel Tower group photo, but the angle needs tweaking. Don’t fret! Generative Edit goes beyond basic editing. Tilt the image to straighten the icon, and watch as AI-powered outpainting seamlessly fills the background, preserving the scene. Need to centre your friend group? Simply drag them, and inpainting fills the void. With Galaxy S24, your photos become masterpieces, ready to share and cherish.

The Galaxy S24 isn’t just about logistics; it’s about transforming the traveller. It fuels curiosity, emboldens cultural connections, and shrinks the world, making it feel both grand and accessible. So, pack your bags, grab your Galaxy S24, and let AI guide you to an unforgettable adventure.

Galaxy S series leads the way into a new era that will forever change how mobile devices empower users. In fact, you need to upgrade from S23!

AI amplifies nearly every experience on Galaxy S24 series, from enabling barrier-free communication with intelligent text and call translations, to maximizing creative freedom with Galaxy’s ProVisual Engine, to setting a new standard for search that will change how Galaxy users discover the world around them.

“The Galaxy S24 series transforms our connection with the world and ignites the next decade of mobile innovation,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy AI is built on our innovation heritage and deep understanding of how people use their phones. We’re excited to see how our users around the world empower their everyday lives with Galaxy AI to open new possibilities.”

Make Everyday Experiences Epic

Galaxy AI introduces meaningful intelligence aimed at enhancing every part of life, especially the phone’s most fundamental role: communication. When you need to defy language barriers, Galaxy S24 makes it easier than ever.

Chat with another student or colleague from abroad. Book a reservation while on vacation in another country.

It’s all possible with Live Translate, two-way, real-time voice and text translations of phone calls within the native app. No third-party apps are required, and on-device AI keeps conversations completely private.

With Interpreter, live conversations can be instantly translated on a split-screen view so people standing opposite each other can read a text transcription of what the other person has said. It even works without cellular data or Wi-Fi.

Sung-won Jung, the CEO, Samsung Electronics West Africa, said that for messages and other apps, Chat Assist can help perfect conversational tones to ensure communication sounds as it was intended: like a polite message to a coworker or a short and catchy phrase for a social media caption.

“AI built into Samsung Keyboard can also translate messages in real-time in 13 languages. In the car, Android Aut will automatically summarize incoming messages and suggest relevant replies and actions, like sending someone your ETA, so you can stay connected while staying focused on the road, said Jung.

“Organization also gets a big boost with Note Assist in Samsung Notes, featuring AI-generated summaries, template creation that streamlines notes with pre-made formats, and cover creation to make notes easy to spot with a brief preview. For voice recordings, even when there are multiple speakers, Transcript Assist uses AI and Speech-to-Text technology to transcribe, summarize and even translate recordings”, he said.

Communication isn’t the only way Galaxy S24 series takes the fundamental benefits of the phone into the future, added Stephen Okwara, product manager, MX Division, Samsung Electronics West Africa.

“Online search has transformed nearly every aspect of life. Galaxy S24 marks a milestone in the history of search as the first phone to debut intuitive, gesture-driven Circle to Search with Google.

To give Galaxy users an incredible new tool, Galaxy turned to the worldwide leader of search, Google, and opened new forms of discovery with a simple gesture. With a long press on the home button, users can circle, highlight, scribble on, or tap anything on Galaxy S24’s screen to see helpful, high-quality search results.

“Seeing a beautiful landmark in the background of a friend’s social media post or a surprising fun fact on YouTube Shorts can quickly become an accurate search to learn more – without having to leave that app”, he added.

Unleash Creativity to Discover the World in New Ways

Galaxy S24 series’s ProVisual Engine is a comprehensive suite of AI-powered tools that transform image capturing abilities and maximize creative freedom every step of the way, from setting up a shot all the way to sharing it on social. Gone are shaky, pixelated images taken from far away.

“Galaxy S24 Ultra’s Quad Tele System, with new 5x optical zoom lens, works with the 50MP sensor to enable optical-quality performance at zoom levels from 2x, 3x, 5x to 10x magnification thanks to Adaptive Pixel Sensor. Images also show crystal clear results at 100x with enhanced digital zoom.

With upgraded Nightography capabilities, photos and videos shot on Galaxy S24 Space Zoom are brilliant in any conditions, even when zoomed in. Capture more light in dim conditions with Galaxy S24 Ultra’s larger pixel size, now 1.4 μm, which is 60% bigger compared to the previous model.

Blur is reduced on Galaxy S24Ultra with wider optical image stabilizer (OIS) angles and enhanced hand-shake compensation. When recording videos, both front and rear cameras are equipped with Dedicated ISP Block for noise reduction, and Galaxy S24 analyzes gyro information to distinguish between the filmer’s movement and the subjects. This allows more effective noise removal and clear videos in the dark, even from far away.

After great shots are captured, innovative Galaxy AI editing tools enable simple edits like erase, re-compose, and remaster.

For easier and more efficient optimizations, Edit Suggestion uses Galaxy AI to suggest perfectly suitable tweaks for each photo. To give users even more creative control and freedom, Generative Edit can fill in parts of an image background with generative AI.

Joy Tim-Ayoola, Head of Mobile Division, Samsung West Africa, said that Galaxy S24 is also the first Galaxy S series to be designed with recycled steel and Thermoplastic Polyurethane (TPU).

“Galaxy S24 Ultra features a minimum of 40% recycled steel in the speakers, and it includes a minimum of 10% pre-consumer recycled TPU in the side and volume keys. Additionally, every Galaxy S24 comes in a packaging box made from 100% recycled paper material”, she said.

According to Chika Nnadozie, Head of Marketing, Samsung West Africa, as a customer-centric brand who understands the realities of the Nigerian audience, Samsung has rolled out Trade-in and Flexpay (pay small-small) options for Galaxy S24series.

She added that customers can also Pre-order the devices from the 17th of January to the 12th of February to get amazing benefits worth up to N500,000.

Galaxy S24 Ultra is the first-ever Galaxy phone to feature a titanium frame, enhancing device durability and longevity.