Introducing multimodal AI agents, the Galaxy S25 series is the first step in Samsung’s vision to change the way users interact with their phone – and with their world.

A first-of-its-kind customized Snapdragon 8 Elite Mobile Platform for Galaxy chipset delivers greater on-device processing power for Galaxy AI and superior camera range and control with Galaxy’s next-gen ProVisual Engine.

With One UI 7, the Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and provides personalized AI experiences with privacy assured at every turn. It’s the starting point of a shared vision with Google to imagine Android with AI at the core, bringing together developers and partners from around the world.

AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images and videos for interactions that feel natural. Upgrades to Google’s Circle to Search make searching your phone screen more helpful, fast and contextual. Circle to Search now quickly recognizes phone numbers, email and URLs on your screen, letting you call, email or visit a website with a single tap.

With Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.

Galaxy S25 represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in Settings.

In the era of AI, personalization goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine powers personalized AI features by safely analyzing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns.

These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language, or being guided through the day with Now Brief, which proactively offers suggestions accessible via Now Bar on the lock screen. All personalized data is kept private and secured by Knox Vault.

Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.

Galaxy’s Most Powerful Performance Ever

The Galaxy S25 series is powered by the Snapdragon 8 Elite for Galaxy. With unique customizations by Galaxy, this is the most powerful processor ever on Galaxy S series, delivering a performance boost of 40% in NPU, 37% in CPU and 30% in GPU compared to previous generation.

This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device without compromise, including previously cloud-based AI tasks such as Generative Edit.

10-bit HDR recording is now applied by default, offering four times richer color expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25.

Based on powerful processor, Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration allows detecting both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.

Galaxy S25 also introduces a range of tools once limited to specialized software, making advanced editing accessible for all. Now anyone can be a pro at editing photos and videos. Audio Eraser simplifies the removal of unwanted noise in videos.

By isolating categories of sounds – including voices, music, wind, nature, crowd and noise – you can control what to tone down or eliminate entirely.

Durable Design Embracing a More Circular Approach

The Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements.

Galaxy S25 Ultra refines this essence into the slimmest, lightest and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.

Galaxy S25 Ultra features durable titanium and the new Corning Gorilla Armor 2, a first-of-its-kind material that is more durable than glass. It combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.

Combined with seven generations of OS upgrades and seven years of security updates, the Galaxy S25 series ensures a reliable and optimized performance over a longer lifespan.

For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements, ensuring peace of mind for Galaxy users.

Colour:

The Galaxy S25 series is available to order. Galaxy S25 Ultra will be available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ will be available in Navy, Silver Shadow, Icyblue and Mint.

Prices of Samsung Galaxy S25 Ultra | Galaxy S25+ | Galaxy S25 in Nigeria:

In Nigeria, the Galaxy S25 Ultra is available in three configurations. The Recommended Retail Price [Device Only] are as follows:

• 12GB/1TB is priced at ₦2,570,000,
• 12GB/512GB model costs ₦2,210,000, and
• 12GB/256GB variant is available for ₦2,029,000.

Galaxy S25+

• 12GB/512GB model costs ₦1,739,000
• 12GB/256GB variant is available for ₦1,560,000

Galaxy S25

• 12GB/256GB model costs ₦1,370,000
• 12GB/128GB variant is available for ₦1,286,000.

Outside Nigeria? Check prices here.

PreOrder:

You can pre-order the devices across retails stores in Nigeria like Slot or visit Samsung outlets… Check link here too.

Revealed during the Galaxy Unpacked event on 22 January, the devices integrate advanced artificial intelligence (AI) properties, bringing users a highly personalised and seamless experience.

Great User Interaction

The Galaxy S25 series introduces cutting-edge multimodal AI agents capable of interpreting text, speech, images, and video for fluid and natural interactions. 

A collaboration with Google has enabled Samsung to deliver an AI-integrated operating system, enhancing both productivity and convenience. For example, the new “Circle to Search” feature makes it easier to perform actions like calling, emailing, or visiting websites directly from on-screen content.

TM Roh, president and head of Mobile eXperience Business at Samsung, described the vision behind these innovations: “The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured.”

Privacy-Driven AI

Samsung emphasises privacy in its AI advancements. The Personal Data Engine ensures all targeted experiences, such as photo searches in the Gallery using natural language, are processed on the device itself. The integration of post-quantum cryptography strengthens data protection, while new features like the Knox Matrix dashboard provide users with greater oversight of their device’s security.

Power and Performance

Powered by the customised Snapdragon 8 Elite Mobile Platform, the Galaxy S25 series delivers 40% faster neural processing unit (NPU) speeds, alongside significant improvements in CPU and GPU performance compared to previous models. 

This enhanced processing property supports advanced on-device AI tasks, such as noise reduction in videos and professional-grade photo editing tools like Audio Eraser and Virtual Aperture.

Redefining Photography

The Galaxy S25 Ultra comes with a new 50MP ultrawide camera sensor, an upgrade from its predecessor’s 12MP sensor, enabling exceptional clarity in all lighting conditions. 

The devices also feature default 10-bit HDR recording for richer colour expression and low-light video capabilities. For creative users, features like Galaxy Log allow precise colour grading, while Generative Edit removes unwanted objects or sounds from photos and videos with ease.

Sustainable Design

Samsung continues its focus on sustainability, using recycled materials across the Galaxy S25 series. For instance, the device’s metal frames incorporate recycled aluminium, and the batteries are made with reused cobalt sourced from discarded electronics. 

Again, users can expect a longer device lifespan with seven generations of operating system updates and seven years of security patches.

Availability and Extras

The Galaxy S25 Ultra will be available in Titanium Silverblue, Titanium Black, Titanium Whitesilver, and Titanium Grey. The Galaxy S25 and Galaxy S25+ come in Navy, Silver Shadow, Icy Blue, and Mint. Each device includes six months of Gemini Advanced access and 2TB of cloud storage at no additional cost.

Pricing Breakdown

In Nigeria, The Galaxy S25 Ultra is available in three configurations: the 12GB/1TB model is priced at ₦2,570,000, the 12GB/512GB model costs ₦2,210,000, and the 12GB/256GB variant is available for ₦2,029,000.

The Galaxy S25+ is also available in two configurations. The 12GB/512GB model is priced at ₦1,739,000, while the 12GB/256GB version is available for ₦1,560,000.

Lastly, the Galaxy S25 comes in two options. The 12GB/256GB model costs ₦1,378,000, and the 12GB/128GB variant is priced at ₦1,286,000. 

In the United States, the Galaxy S25 starts at $800 for the 12GB/128GB model, while the 12GB/256GB version is priced at $860. The Galaxy S25+ begins at $1,000 for the 12GB/256GB model and $1,120 for the 12GB/512GB configuration. The Galaxy S25 Ultra starts at $1,300 for the 12GB/256GB model, $1,420 for the 12GB/512GB version, and $1,660 for the 12GB/1TB option.

In Europe, the Galaxy S25 is priced at €900 for the 12GB/128GB variant and €960 for the 12GB/256GB option. The Galaxy S25+ starts at €1,170 for the 12GB/256GB version and €1,290 for the 12GB/512GB model. Meanwhile, the Galaxy S25 Ultra is available for €1,470 with 12GB/256GB, €1,590 for 12GB/512GB, and €1,830 for the 12GB/1TB variant.

In the United Kingdom, the Galaxy S25 is available for £800 for the 12GB/128GB version and £860 for the 12GB/256GB model. The Galaxy S25+ starts at £1,000 for 12GB/256GB and £1,100 for 12GB/512GB. For the Galaxy S25 Ultra, the pricing begins at £1,250 for 12GB/256GB, £1,350 for 12GB/512GB, and £1,550 for the 12GB/1TB configuration.

In Canada, the Galaxy S25 starts at CAD 1,200 for the 12GB/128GB variant and CAD 1,300 for the 12GB/256GB option. The Galaxy S25+ begins at CAD 1,440 for the 12GB/256GB version and CAD 1,620 for 12GB/512GB. The Galaxy S25 Ultra starts at CAD 1,920 for 12GB/256GB, CAD 2,100 for 12GB/512GB, and CAD 2,460 for the 12GB/1TB variant.

In Australia, the Galaxy S25+ starts at AUD 1,700 for 12GB/256GB and AUD 1,900 for 12GB/512GB. The Galaxy S25 Ultra is priced at AUD 2,150 for 12GB/256GB, AUD 2,350 for 12GB/512GB, and AUD 2,750 for the 12GB/1TB configuration.

The image, which shows all three devices side by side, gives a clue that the Galaxy S25 Ultra will be slightly larger than the S25 Plus, while the standard Galaxy S25 will be noticeably smaller than both. 

This sizing is not unexpected, given previous releases in the Galaxy S series. However, what stands out in the latest design is the change to more rounded corners, a feature that has drawn mixed reactions from fans.

Some users are not happy, particularly with the design changes on the Ultra model. One user pointed out the possible lack of an anti-reflective tempered glass option, urging Samsung to provide better screen protection alternatives for future models. 

Others complained about the lack of significant camera upgrades, especially the decision not to enhance the 3x telephoto lens, a feature that has remained unchanged in recent iterations.

Design preferences aside, there are hopes that Samsung will introduce improvements in other areas, such as faster data transfer speeds via cable, which some users feel has lagged behind the competition. 

Added to this, there are rumours that Samsung may once again rely exclusively on Qualcomm’s Snapdragon 8 Gen 4 chipset for the Ultra model, though this has yet to be confirmed.

The leak also points to slimmer bezels across all three models, aligning with Samsung’s trend of maximizing screen real estate. Though it’s unsure if the leaked devices are working prototypes or dummy units, the design is likely close to what will be revealed at the official launch, expected in January.

While the specifics of the internal hardware are yet to be officially confirmed, rumours suggest that the Samsung Galaxy S25 Ultra will continue to feature a powerful camera display, including a 200 MP main sensor, alongside incremental upgrades to other aspects of the phone’s performance. 

However, enthusiasts are encouraged not to take these details as the ‘actual thing’ until the official announcement is made.

Samsung’s Galaxy S25 series will undoubtedly draw considerable attention as more details emerge in the coming months.