The company also trimmed its after-tax loss by 28% to $16.3 million, compared to $22.5 million in the same period last year.

According to the statement, Jumia’s operating loss fell to $16.5 million from $20.2 million, while loss before income tax also declined by 28% to $16.5 million.

Gross profit rose 11% year-on-year to $23.9 million, from $21.6 million. Adjusted EBITDA loss dropped by 17% to $13.6 million, from $16.3 million in Q2 2024.

However, net cash used in operating activities increased to $12.7 million, up from $8.4 million in the same quarter last year.

Key performance indicators for Jumia’s physical goods business showed strong improvements. Orders rose by 18% year-on-year, driven by better product assortment across major categories. 

Quarterly active customers grew by 13%, signalling improved customer retention. In Nigeria, orders increased by 25%, while Gross Merchandise Value (GMV) surged 36% year-on-year.

Commenting on the results, Francis Dufay, CEO of Jumia Group, said:

“Our second-quarter results demonstrate continued momentum in our core consumer business, with robust usage growth and strong engagement across markets. We believe year-over-year trends are reflecting the underlying strength of our platform. We also delivered a meaningful improvement in cash burn quarter-over-quarter, driven by growth and a positive impact from working capital.

“This reinforces our confidence in reaching our strategic goal to break even on a loss-before-income-tax basis in the fourth quarter of 2026 and achieving full-year profitability in 2027. Based on current trends, we are raising our full-year 2025 guidance and long-term profitability targets.”

Fulfilment expenses increased by 16% to $10.8 million from $9.3 million, while sales and advertising expenses declined by 6% to $4.2 million. Technology and content expenses edged up to $9.2 million from $8.7 million year-on-year.

Although Jumia previously operated at a loss year after year, the company is showing consistent progress towards profitability. The Q2 2025 loss of $16.3 million marks a significant improvement, aligning with its roadmap to achieve profitability by 2027.