This is, as it introduces new features in to game. The highly anticipated games return for its 9th season on 28 July.

This season introduces an electrifying twist: For the first time ever, contestants will enter the game as pairs, setting the stage for unprecedented alliances and thrilling competition. The theme for the season will be unveiled at the premiere.

This season intends to inject new energy into the show, offering viewers a fresh take on the competition. With each duo bringing unique dynamics to the house, audiences can expect intense rivalries and unexpected friendships to unfold.

A diverse lineup of duo housemates has been chosen to participate in the show’s 71-day run, and N100 million worth of cash and prizes will be won.

Busola Tejumola, executive Head of Content and channels in West Africa at MultiChoice, expressed enthusiasm for the season ahead, emphasizing the show’s commitment to delivering unparalleled entertainment.

“Big Brother has gone beyond the realm of TV and has become a phenomenon. It is, without a doubt, the biggest reality TV show in Africa. Over the years, it has evolved into a platform that entertains and generates conversations. We see all the conversations that go on on the streets of social media.”

Speaking further at the media briefing, Ms Tejumola unveiled some details about #BBNaija9 (Big Brother Naija Season 9).

She said:

‘‘The theme for this season will be announced at the premiere as housemates enter the house in pairs. This innovative format promises to deliver fresh dynamics and unforgettable entertainment.

“We are pleased to welcome Guinness as our gold sponsor this season. Other sponsors include Pepsi, Indomie, Airtel, Tecno, Zandas, Arla, Golden Penny, Gracias Planta, Amatem Softgel, Nexus, Travel Beta and Innoson Motors. Get ready for an exhilarating journey with Big Brother Naija Season 9!”

Viewers can follow all the drama and excitement on DStv Channel 198 and GOtv Channel 29. You can also join the conversation on social media using the hashtag #BBNaijaS9.

No doubt digital technology is redefining manufacturing, distribution and retailing which in turn reflects on our day-to-day living.

There have been and will continue to be shifts in the way several sectors of the economy operate as the rising emergence of B2C and B2B e-Commerce platforms in Nigeria typifies how digital technology is driving the marketplace.

After the Industrial Revolution of the 18th century, Technology Revolution energised by information and communication technology or digital technology, is another big wave that has had an unmatched impact on the world’s social and economic landscape in the 21st century.

At present, e-Commerce is helping manufacturers, distributors and the retail segment of the Nigerian economy to reach their customers faster, deepen market penetration and reach remote locations more easily.

Adewale Opaleye, CEO of Alerzo, a B2B e-Commerce platform, said his company’s mission is to empower the nation’s $100 million worth retail segment through digital products by equipping them to run as profitable and sustainable businesses.

To this end, the role of tech-driven B2B e-Commerce platforms is especially profound in their support for manufacturers, distributors and retailers by enabling efficient Factory-to-Retail distribution for food and consumer goods companies, thereby helping to bridge disruptions in the supply chain.

Manufacturers and business owners no longer have to wait for customers to walk to the shelf or market stall to buy products, as they are daily meeting buyers and prospective users of their goods and services on the digital space, providing them convenience and uptaking positive user experience.

Through working with fintech companies, payment solutions and financial services providers, B2B e-Commerce companies impact on the national economy by deepening financial inclusion and bridging the gap for the unserved and underserved.