It is no surprise as Temu was listed in April 2025 as one of the most downloaded shopping apps worldwide with 25 million downloads.

The e-commerce platform was presented at the conference as a case study for implementing these technologies to deliver a more dynamic and engaging digital shopping experience.

Google I/O is Google’s premier annual developer conference, where the company unveils its latest products, showcases innovations across its portfolio, and shares its vision for the future of technology.

This year, the conference’s focus includes new Web UI primitives designed to simplify the development of common yet complex components—such as Carousels, Tooltips, and Drop-down menus—to create more seamless and responsive user experiences.

“Temu, the e-commerce company, has been setting the bar when it comes to applying these new primitives to their full potential,” said Paul Kinlan, lead of Chrome Developer Relations at Google I/O 2025. “The web is becoming more stylish and responsive every single day.”

Since integrating the MPA View Transitions API, Temu has seen a 10% increase in user session duration and a 15% rise in page views, according to Paul Kinlan’s presentation.

The platform has also been piloting several new APIs—including Carousels, Popover, Anchor Positioning, and Customizable Select—which have improved page performance and reduced CPU load by 10–15%, helping to lower device battery consumption and interactivity latencies.

Google also highlighted its collaboration with Temu to enable next-generation capabilities for select features.

Temu has been actively adopting cutting-edge technologies to enhance customers’ digital shopping experiences.

It was one of the first developers to optimize its app for the Google Pixel Fold and integrate Android’s “dialog full-screen dim” feature, earning recognition from Google.

Temu is listed as an Editors’ Choice on the Google Play Store.

Since its debut in September 2022, Temu has rapidly expanded to over 90 markets worldwide, offering a diverse range of merchandise at highly competitive prices.

Temu was named a top Apple-recommended app of 2024 and operates one of the most visited e-commerce websites in the world.

From the personalized recommendations that pop up on their phones to the smart assistants helping them manage their schedules, AI is quietly becoming an indispensable part of modern life. This widespread adoption underscores a global trend: AI is evolving from a complex theoretical concept into practical, helpful tools that solve real-world problems and enhance our capabilities.

It’s against this backdrop that the annual Google I/O conference takes center stage. Google I/O is Google’s flagship event featuring the latest announcements and updates in technology.

It’s Google’s moment to reveal the future they’re building, pulling back the curtain on their newest products, technologies, and, most significantly this year, their breakthroughs in AI.

This is where ambitious research prototypes often make their public debut, demonstrating how AI is moving from the lab into everyday tools designed to enrich our lives.

This year’s proceedings highlighted the ongoing advancements in Google’s AI capabilities, with its most advanced models, Gemini, being extensively integrated across its product offerings and research initiatives.

A central theme observed was the development of artificial intelligence intended to be not just powerful but also beneficial, designed to be more intelligent, more capable of taking action on behalf of users (referred to as ‘agentic’), and more uniquely tailored to individual needs and preferences (personalised).

Building on previous developments, Gemini has now been incorporated into every one of Google’s 15 products that collectively serve over half a billion users.

In this keynote address, Sundai Pichai, the CEO of Google said,

“More intelligence is available, for everyone, everywhere. And the world is responding, adopting AI faster than ever before”.

He also revealed some important markers of Google’s progress such as;

“This time last year, we were processing 9.7 trillion tokens a month across our products and APIs. Now, we’re processing over 480 trillion — that’s 50 times more.

“Over 7 million developers are building with Gemini, five times more than this time last year, and Gemini usage on Vertex AI is up 40 times.

“The Gemini app now has over 400 million monthly active users. We are seeing strong growth and engagement particularly with the 2.5 series of models. For those using 2.5 Pro in the Gemini app, usage has gone up 45%”.

Therefore, innovations unveiled at I/O 2025 suggest Google’s focus on expanding the scope of AI applications and making artificial intelligence broadly more useful and intuitive for a wider audience.

Here are 12 of the new AI-powered tools, features, and advancements announced at Google I/O 2025 and how they are designed to help you become even more productive and life less hassle:

1. Faster and Smarter AI Experiences Enabled with Gemini 2.5

Google’s Gemini 2.5 family of models is being rapidly advanced. Gemini 2.5 Flash has now become Google’s default model, developed to combine remarkable quality with extremely fast response times, thereby offering both speed and efficiency for your daily interactions. For enhanced reasoning and the tackling of complex challenges, an experimental mode called Deep Think is being explored in Gemini 2.5 Pro, utilizing the latest research on cognitive processes. New previews for text-to-speech are also being introduced that support native audio output, including first-of-a-kind multispeaker support for two voices, allowing for more expressive and natural conversations.

2. Cutting-Edge Images Generated with Imagen 4

At I/O 2025, Imagen 4, described as a frontier-pushing image generation model, was introduced by Google and is now accessible within the Gemini app.

The images it produces are richer, with more nuanced colors and fine-grain details, helping your visual ideas be brought to life with striking clarity.

Imagen 4 has been significantly improved in its handling of text and typography, making creative choices in font, spacing, and layout, which is a transformative feature for design and content creation.

A super fast variant, up to 10x quicker than the previous model, is also slated for release soon, enabling faster iteration on your ideas and boosting your creative workflow.

3. Advanced Video Content Created with Veo 3

Alongside Imagen 4, Veo 3, Google’s state-of-the-art video generation model, was launched. Available today in the Gemini app for Gemini subscribers in the United States, Veo 3 offers improved visual quality, a stronger understanding of physics for more realistic animations, and more intuitive controls, making video creation more accessible than ever.

Notably, Veo 3 includes native audio generation capabilities, allowing users to add sound effects and background noise, with dialogue creation coming soon, thereby transforming your video projects.

4. AI for Filmmakers Unleashed with Flow

Built with and for creatives, Flow is a new AI filmmaking tool designed to help users seamlessly create cinematic clips, scenes, and stories with consistency. Custom-designed for Veo and utilizing Gemini models for intuitive prompting, Flow allows users to create story elements like cast, locations, objects, and styles using natural language, simplifying complex filmmaking tasks. Users can also easily integrate their own assets and reference images for consistency across clips, ensuring their creative vision is maintained. Flow is available today for Google AI Pro and Ultra subscribers in the U.S. only.

5. An AI-Powered Google Search Experience Introduced with AI Mode

Rolling out to everyone in the U.S. starting today, AI Mode in Search is designed as Google’s most powerful AI search experience. It features advanced reasoning and multimodality, allowing for deeper exploration via follow-up questions and helpful links, providing more comprehensive answers.

A custom version of Gemini 2.5, Google’s most intelligent model, is being incorporated into Search for both AI Mode and AI Overviews in the U.S. this week.

Over time, many of AI Mode’s cutting-edge features will be directly integrated into the core Search experience, enhancing everyday searches.

6. Experience the power of AI with Gemini in Chrome

It was also announced at I/O 2025, starting today, Gemini in Chrome will begin rolling out on desktop to Google AI Pro and Google AI Ultra subscribers in the US who use English as their main Chrome language on Windows and macOS.

The first version allows you to easily ask Gemini to clarify complex information on any webpage you are reading or summarise information. In the future, Gemini will be able to work across multiple tabs and navigate websites on your behalf.

6. Real-time Visual Assistance from Search (Search Live) Provided

I/O 2025 also shows Google bringing capabilities first explored in Project Astra into Search, Search Live allows users in the U.S. to engage in a back-and-forth conversation with Search about what they see in real-time using their camera.

This means Search can function as a learning partner, explaining concepts or offering suggestions based on visual input, with links to other resources, making learning and problem-solving more intuitive.

Search Live is expected to be released to AI Mode in Labs this summer.

7. Task Accomplishment Facilitated by AI Mode

Applying the concept of “agentic” AI, Google is integrating the capabilities of Project Mariner into AI Mode in the U.S. This is designed to help users save time by performing tasks on their behalf, such as purchasing tickets for events, making restaurant reservations, or booking local appointments.

AI Mode will scan across sites, analyze options, and handle tedious form-filling, presenting options that meet your criteria while you complete the purchase on your preferred site, ensuring control is maintained.

These agentic capabilities are coming to AI Mode in Labs this summer.

8. Deep Research Capabilities Enhanced with AI Mode

For questions requiring a more thorough response, Deep Search capabilities are coming to AI Mode in Labs this summer.

Utilizing an advanced “query fan-out” technique, Deep Search can initiate hundreds of searches, reason across disparate information, and create an expert-level, fully-cited report in just minutes, potentially saving users hours of research and helping to quickly grasp complex topics.

9. Personalized Search Results Delivered

Soon, AI Mode in Labs will offer personalized suggestions based on past searches, making the search experience more relevant.

Users can also optionally connect other Google apps, starting with Gmail, to provide personal context for tailored responses, such as restaurant suggestions based on booking history when planning a trip.

This feature is always under the user’s control, allowing for connection or disconnection at any time.

AI Mode will also be able to analyze complex datasets and create custom charts and graphs for data visualization in sports and finance queries, coming to Labs this summer, aiding in clearer information understanding.

10. Smarter Shopping Experiences in AI Mode Unveiled

The new shopping experience in AI Mode combines Gemini model capabilities with Google’s Shopping Graph to help users browse for inspiration, consider options, and narrow down products more efficiently.

This includes a new “try-on” feature allowing users to virtually try on billions of apparel listings by uploading their own image, beginning its rollout to Labs users in the U.S. today, making online shopping more confident. Users can also ask an agentic checkout feature to make purchases with Google Pay when the price is right, with their guidance and oversight.

This shopping experience is expected to be available in AI Mode in the U.S. in the coming months.

11. The Helpful Gemini App Enhanced

Also at I/O 2025 Google’s objective for the Gemini app was demonstrated. It is for it to become the most helpful universal AI assistant.

This is being enhanced by integrating capabilities first explored in Project Astra, such as video understanding and improved memory, making interactions with Gemini more natural and productive.

Gemini Live in the app will soon be integrated with Google services like Maps, Calendar, Tasks, and Keep for deeper daily assistance, helping to manage daily life more seamlessly.

The ability to use your camera or share your screen in Gemini Live is being rolled out to iOS users starting today, in addition to Android. More Project Astra live capabilities are also coming soon to Gemini Live.

12. Complex Tasks Delegated with Agent Mode

For Google AI Ultra subscribers, an experimental version of Agent Mode will be introduced in the Gemini app soon.

This new capability allows users to delegate complex planning and tasks, seamlessly combining features like live web Browse, in-depth research, and integrations with Google apps to manage multi-step tasks from start to finish with minimal oversight, freeing up time and mental energy.

“Today, Gemini 2.5 Pro sweeps the LMArena leaderboard in all categories,” he said. “Model progress is enabled by our world-leading infrastructure. Our seventh-generation TPU, Ironwood, is the first designed specifically to power thinking and inferential AI workloads at scale. It delivers 10 times the performance over the previous generation, and packs an incredible 42.5 exaflops compute per pod — just amazing.”

From Pichai’s keynote, it is obvious Google continues to shove more generative AI features into its core products. Its AI Mode, which is what the company is calling a new chatbot, will soon be live in Search for all US users.

AI Mode is in a separate tab and it’s designed to handle more complex queries than people have historically used Search for. 

You might use it to compare different fitness trackers or find the most affordable tickets for an upcoming event. AI Mode will soon be able to whip up custom charts and graphics related to your specific queries too. It can also handle follow-up questions.

The chatbot now runs on Gemini 2.5. Google plans to bring some of its features into the core Search experience by injecting them into AI Overviews. Labs users will be the first to get access to the new features before Google rolls them out more broadly.

Meanwhile, AI Mode is powering some new shopping features. You’ll soon be able to upload a single picture of yourself to see what a piece of clothing looks like on a virtual version of you.

Also, similar to the way in which Google Flights keeps an eye out for price drops, Google will be able to let you know when an item you want (in its specific size and color) is on sale for a price you’re willing to pay. 

It can even complete the purchase on your behalf if you want.

1.5 billion people see AI Overviews each month

Google told us that AI Overviews, the Gemini-powered summaries that appear at the top of search results and has had plenty of problems, are seen by more than 1.5 billion folks every month. 

The “overwhelming majority” of people interact with these in a meaningful way, the company said — this could mean clicking on something in an overview or keeping it on their screen for a while (presumably to read through it).

At Google I/O 2025, the CEO boasted that Gemini 2.5 is here with improved functionality, upgraded security and transparency, extra control and better cost efficiency. 

Gemini 2.5 Pro is bolstered by a new enhanced reasoning mode called Deep Think. The model can do things like turn a grid of photos into a 3D sphere of pictures, and then add narration for each image. Gemini 2.5’s text-to-speech feature can also change up languages on the fly. 

There’s much more to it than that, of course, and we’ve got more details in our Gemini 2.5 story.

…Key announcements at Google I/O 2025 check HERE