Artificial intelligence, powered by the new Gemini platform and the Tensor G5 chip, is at the heart of almost every update.

Pixel 10, Pixel 10 Pro and Pixel 10 Pro XL

The Pixel 10 lineup introduces several hardware and AI-driven upgrades. For the first time, the base Pixel model includes a 5x telephoto lens, previously exclusive to Pro versions. The Pro Res Zoom feature extends up to 100x zoom, promising clearer details through a new generative imaging model optimised for Tensor G5.

• Displays: Pixel 10 and Pixel 10 Pro feature 6.3-inch displays, while the Pro XL comes in at 6.8 inches.
• Brightness: The Pixel 10’s Actua display reaches 3,000 nits, making outdoor visibility easier.
• Design: Satin-finish metal frame, polished glass back, refined camera bar, and Material 3 Expressive UI with smoother animations.
• Performance: Up to 16GB RAM, bigger batteries, faster wired charging, and 25W Qi2.2 wireless charging on the Pro XL.
• Colours: Obsidian, Frost, Indigo, Lemongrass, Moonstone, and Jade.
• Pricing: Pixel 10 starts at $799, Pixel 10 Pro at $999, and Pixel 10 Pro XL at $1,199. Preorders are open, with shipping on 28 August.

Google promises seven years of OS and security updates, alongside Pixel Drops to keep the phones fresh over time.

Pixel 10 Pro Fold

The company’s new foldable, the Pixel 10 Pro Fold, introduces stronger durability and slimmer aesthetics.

• Displays: A 6.4-inch cover display and an 8-inch main screen.
• Durability: First Google foldable with an IP68 rating for dust and water resistance.
• Camera: Upgraded system with a 48MP ultra-wide sensor and 5x telephoto lens.
• Performance: Runs on the Tensor G5 with Gemini AI features.
• Battery: Larger capacity for longer life.
• Design: Slimmer bezels, stronger hinge.
• Pricing: Starts at $1,799, available in Moonstone and Jade from 9 October.

Pixelsnap Accessories

At Made by Google 2025, Google introduced Pixelsnap, its version of Apple’s MagSafe, across the Pixel 10 lineup.

• Accessories include:
  • A $40 Pixelsnap charger with Qi2 wireless charging.
  • A $50 phone case with a built-in magnetic ring.
  • A $30 ring stand for hands-free use.
  • A $69 Pixelsnap stand charger that doubles as a dock.
  • Qi2-compatible cases priced at $49.99, colour-matched to Pixel devices.
  • A dual-port 67W fast charger.

Pixel Journal App

Google also introduced Pixel Journal, a journaling app exclusive to Pixel 10. Users can add photos, activities, and locations, while locking entries for privacy. AI features offer writing prompts for inspiration.

Pixel Watch 4

The Pixel Watch 4 brings multiple improvements:

• Design: Domed Actua 360 display with 10% more visible screen space and 16% slimmer bezels.
• Brightness: Display reaches 3,000 nits.
• Battery life: 25% longer – up to 30 hours on the 41mm model and 40 hours on the 45mm version.
• AI: Direct Gemini access by lifting your wrist.
• Pricing:
  • 41mm Wi-Fi: $349
  • 41mm LTE: $449
  • 45mm Wi-Fi: $399
  • 45mm LTE: $499
• Release date: 9 October.

Pixel Buds 2a and Buds Pro 2

Google expanded its earbud range with two updates:

• Pixel Buds 2a ($129.99):
  • Active noise cancellation.
  • Transparency mode.
  • Tensor A1 chip.
  • Replaceable case battery.
  • 7-hour battery life with ANC (10 hours without).
  • Available in Hazel, Iris, Black, and Purple on 9 October.
• Pixel Buds Pro 2:
  • Gesture controls for calls.
  • Adaptive Audio and Noise Protection.
  • Background noise reduction with Gemini Live.
  • New Moonstone and Silver colours.
  • Update rolling out in September.

Fitbit AI Health Coach

Google is enhancing Fitbit with an AI-powered personal coach. Users can set goals, share available equipment, and receive customised workout and sleep improvement plans. A preview launches in October, integrated into the redesigned Fitbit app.

Gemini for Home

Google confirmed that Gemini for Home will replace Google Assistant on Nest devices, starting with early access in October.

• Works on Nest doorbells, security cameras, thermostats, and speakers.
• Still activated by “Hey Google.”
• Handles complex requests like playing specific songs or adjusting multiple home controls at once.
• Gemini Live integration enables natural, conversational responses.
• Both free and paid versions are planned.

Google’s Vision

At the Made by Google event 2025, Rick Osterloh, Google’s Senior Vice President of Devices and Services, summed up the company’s direction:

“We’ve always believed that a phone should be more than just a tool. It should anticipate your needs and make your life easier.”

A short teaser video now live on Google’s website confirms rumours, the Pixel 10 will feature a triple rear camera setup, the first ever for a non-Pro Pixel model.

The third camera, widely speculated to be a 10.8MP telephoto lens, is a change in Google’s camera strategy. Previously, optical zoom capabilities were limited to the Pro series. This change means more Pixel users will now have access to advanced zoom features without having to opt for the premium models.

Beyond the telephoto upgrade, the Pixel 10’s rear cameras will include a 48MP main sensor and a 12MP ultrawide lens, both carried over from the Pixel 9a. Visually, the phone retains the familiar flat-edge design and horizontal camera bar. 

However, the addition of a larger glass window to house the third lens is a subtle but noticeable redesign. The device showcased in the teaser sports a muted grey-blue finish, though four colour options, Obsidian, Frost, Indigo, and Limoncello, are expected at launch.

Interestingly, this is not the first time Google has intentionally leaked its own product. A similar early reveal happened with the Pixel 9 Pro last year. This time, however, the early reveal appears to be a pre-emptive response to mounting leaks online.

On the technical side, all Pixel 10 models will debut with Android 16 and run on Google’s new Tensor G5 chip, its first built using TSMC’s 3nm process. 

Google promises great performance improvements, better thermal management, faster AI processing, and longer battery life. The Pixel 10 will also come with deeper integration of Gemini Nano, Google’s latest on-device AI engine.

Expected software features include:

• Circle to Search 2.0, which allows follow-up questions without switching apps.
• Speak to Tweak, enabling photo edits via voice commands.
• Sketch to Image, converting doodles into visuals using generative AI.
• Pixel Sense, an experimental assistant designed to pull contextual information from apps and messages to offer smarter suggestions.

Pre-orders for the Google Pixel 10 are slated to begin on August 21, immediately following the launch event. Alongside the new phone, Google is likely to unveil the Pixel Watch 4 and an updated version of its wireless earbuds, the Pixel Buds 2a. Speculation also points to a possible reveal of the Pixel 10 Pro Fold, rumoured to feature an IP68 water resistance rating.

While Google has shared little beyond the design preview, its decision to confirm a key hardware upgrade weeks in advance has certainly stirred expectations.

The video, posted by X user @MarksGonePublic, shows a large film crew working with professional equipment, including a macro probe lens and a Panavision rig. 

The subject was a single person holding what appears to be the Pixel 10 Pro or Pro XL. The shoot wasn’t discreet, and the leaked visuals have now left us wondering about Google’s next flagship device.

According to the post, “Just out for a walk… stumbled onto a full-on commercial shoot for the Google Pixel 10. They had a macro probe lens, a Panavision rig, and 20+ crew members… to film someone holding a phone. If the Pixel camera’s so good, why not just use it?”

The footage shows the device in a blue colourway, confirming at least one new option for the Pixel 10 range. Leaked information shared by Mystic Leaks lists several colours for the base model, including Obsidian (black), Blue, Iris (purple), and Limoncello (yellow). The Pixel 10 Pro and Pro XL are expected to include additional options: Porcelain (white), Sterling (grey), Green, and Obsidian.

One storyboard captured in the video contains a direct reference to what could be the official tagline for the Pixel 10: “Ask more of your phone.” It also shows a demonstration of a new feature called Add Me, which lets users insert themselves into group photos they weren’t in originally. 

In essence, if you’re the one taking the picture, the phone can later add you into it, removing the age-old limitation of the photographer being left out.

Design-wise, the Pixel 10 keeps the black camera bar but with a modified oval shape that protrudes slightly more than previous models. There’s also additional space that may house an updated flash or another sensor, implying Google is placing even more emphasis on imaging capabilities.

With the Pixel 9 series launching in mid-August 2024, Google is expected to follow the same timeline this year. The public nature of this shoot, alongside detailed storyboard leaks, suggests that official marketing has already kicked off, even if the company hasn’t acknowledged it publicly.

Google is a brand known for controlling its message, and this kind of visibility is unusual. We’d see if it was deliberate or just careless planning. But anyway, the Pixel 10 is coming, and it’s going beyond a camera upgrade.