The data, which shows a massive surge in searches for nostalgic silhouettes and traditional attire, arrives just as the city prepares for Lagos Fashion Week, beginning October 29th.

The trends underscore that Nigerians are actively using fashion as a dialogue with the past. Search interest in vintage clothing increased by +90% in the past two months (August-September 2025 vs. the preceding year), with top related searches including “vintage scarf” and “vintage jacket.”

This is mirrored by remarkable growth in searches for specific retro pieces: Zoot suit searches soared by +310%, while Tube top searches increased by +140%, and Bell-bottoms saw a +60% spike, signaling a vibrant, expressive return to bold styles of decades past.

Celebrating Identity and Modern Fusion

Beyond nostalgia, the data clearly demonstrates a deep-seated pride in Nigerian heritage, showing how contemporary style is being shaped by local culture. Top searches for “outfit” items included specific queries for “Traditional outfit of igbo” and “Nupe outfit.”

This commitment to local identity is merged with modern styling, as seen in the trending “how to style” searches like “Scarf on bubu gown,” “Jacket with a gown,” and “Sweatshirts with skirts,” illustrating a generation seamlessly fusing classic Nigerian garments with global fashion conventions.

Footwear is also seeing a dramatic shift toward confident, classic accessories, with search interest for the slingback shoe increasing by +110% in the past 30 days.

Top queries like “yellow slingback heels” and “rosegold slingback heels” indicate an immediate adoption of statement pieces.

“Fashion trends today are a powerful digital footprint of culture. The surge in searches for vintage styles, combined with a deep interest in traditional attire, shows a generation that is simultaneously embracing global nostalgia and celebrating local heritage,” said Olumide Balogun, director, West Africa. “This dynamic mix—from the breakout popularity of the ‘Jort’ to the timeless sophistication of the slingback—is exactly the creative energy Lagos Fashion Week will showcase.”

Nigeria – Top Searched apparel items on Google (Past 30 days)

1. Gown
2. Dress
3. Skirt
4. Suit
5. Jeans
6. T-shirt
7. Jersey
8. Kit
9. Blouse
10. Polo shirt
11. Hoodie

Top Searched “how to style…”

1. Sweatshirts with skirts
2. Scarf on bubu gown
3. Button down shirt female
4. Blue round neck and black trousers
5. A gel
6. Beige shirt
7. Short micro
8. Jacket with a gown
9. Jeans skirt with a crop top
10. Short natural hair corporately
11. Short bob marley braids

Top Trending apparel (Aug-Sept 2025 vs Aug-Sept 2024)

1. Jorts (Breakout)
2. Zoot suit (+310%)
3.  Nightshirt (+180%)
4. Tube top (+140%)
5. Kilt (+80%)
6. Negligee (+70%)
7. Bell-bottoms (+60%)

Top Searched “outfit” items

1. Crazy white outfit
2. Birth outfit for party
3. Traditional outfit of igb
4. Black maxi skirt outfit
5. Black and gold outfit
6. Nupe outfit
7. Date outfit
8. Etibo outfit
9. Ankle boot outfit
10. Suspender old school outfit
11. Thrift store outfit

Top Searched “how to wear…”

1. Jean jacket
2. Palazzo joggers
3. Tiara with hair
4. Suspender
5. Yoruba fila
6. Hoodie cap
7. Single breasted suit
8. Flare tiny strap dress
9. Lime green shoes
10. Spinning belt

11. Milk blazer

Top Trending footwear (Aug-Sept 2025 vs Aug-Sept 2024)

1. Wellington boot (+310%)
2. Chukka boot (+100%)
3. Ballet flat (+80%)
4. Plimsoll (+70%)
5. Hiking boot (+60%)
6. Leg warmer (+50%)
7. Loafer (+40%)

The post Google Search Trends Unpack Nigeria’s Fashion Renaissance appeared first on Tech | Business | Economy.

• Artificial Intelligence (AI) was searched more than ever in 2024 in Nigeria and around the world, with Nigerian users searching for the term 130% more than this time last year.
• Search trends in Nigeria related to AI continue – with searches for “what is AI” increasing more than 30%, while searches for “how to use AI” have increased 40%. 
• Nigerians are looking to boost their careers and their creativity with AI – trending searches include “create a logo with AI”, “create a cv with AI” and “design a website with AI”.

New search trends released by Google today show that people in Nigeria continue to search for AI more than ever before.

Search interest in “AI” has reached a record high around the world and in Nigeria, where searches have more than doubled (+130%) since the same period last year.

Searches in Nigeria for “what is AI” also increased by 30%, while searches for “how to use AI” increased by 40%. Nigeria has the sixth highest search interest in AI in Africa – and ranks 25th in the world.

Nigerians are looking to use AI to build their careers and creativity – with trending searches including “create a logo with AI”, “create CV with AI”, “design website with AI”, “design a flyer with AI” and “create slides with AI” – all of which were ‘breakout’ searches in 2024, growing over 5,000% in interest since this time last year.

Nigerians are also interested in learning more about AI and how best to use it. Searches for “AI and courses” have increased by 50% – while top questions include “is AI hard to learn”, “how to learn AI” and “how to access and learn about AI”. Search interest in AI and business more than doubled (+110%), while searches for AI and jobs more than septupled (+640%).

Aligned with its commitment to AI as a force for positive societal change, Google offers free AI training programs to Africans through its Hustle Academy.

This initiative, designed for entrepreneurs, includes modules specifically tailored to teach participants how to leverage AI to improve their businesses.

Since its launch in 2022, Hustle Academy has empowered over 10,000 businesses. Additionally, Google supports promising AI-focused startups in Africa through its Google for Startups Accelerator Africa program.

This program, which assists startups tackling African challenges, selected 10 AI-driven ventures for its 2024 cohort.

Search interest in cybersecurity and AI also nearly doubled across Nigeria (+80%), while people showed a clear interest in the future of AI for science.

Searches for AI and healthcare more than doubled (+140%), while searches for AI and medicine increased by 50% and searches for AI and STEM and AI and hospitals both increased by 60%.

Olumide Balogun, West Africa Director at Google said: 

“AI has the potential to create opportunities – from the extraordinary to the everyday – for everyone: bringing new waves of innovation, social and economic progress. So it’s no surprise that the people of Nigeria are already looking to make the most of this transformational technology – finding ways for it to boost their career, creativity, and society.”

[Featured Image Credit]

The post “Create Logo with AI”, “Create CV with AI”, What Nigerians are Searching on Google about AI appeared first on Tech | Business | Economy.

The data provides a unique window into the hearts and minds of the country’s residents as they seek answers and ideas related to the occasion.

ALSO READ: 5 Reasons You Won’t Get a Gift this Valentine’s

According to Google trends, Nigerians are actively searching for information and inspiration related to Valentine’s Day, and the insights offer a fascinating glimpse into their thoughts and interests.

“At Google, our goal is to provide the information people are looking for in the moments that matter to them,” says Taiwo Kola-Ogunlade, Communications and Public Relations Manager, Google, West Africa. “These trends showcase the crucial role search plays in helping Nigerians find answers to their most pressing questions, especially during special occasions like Valentine’s Day. It underscores the importance of search in these exciting moments.”

According to the data, Nigeria is currently the top country searching for love in 2023, and it has been the country searching the most for dating apps worldwide since 2004.

The search for “the origin of valentine” has also increased by 200% in the past week. The data also shows that searches for “valentine messages for boyfriend” have risen by 300% in the past week, and “valentine hair style” has surged by 250% over the same period. “best dating app in the world” also spiked by 250%, while “the origin of valentine” rose by 200%. “valentine gift ideas for him in Nigeria” and “best valentine gift for girlfriend” both spiked by 120% in the past week.

In addition to searching for Valentine’s Day ideas, Nigerians are also searching for answers to questions related to the holiday. The most trending questions on Valentine’s Day over the past week include:

1. Is Valentine’s Day for Muslim?
2. When was Valentine’s Day created?
3. How to celebrate Valentine’s Day in school?
4. What to do on Valentine’s Day with your boyfriend?
5. How did Valentine come about?
6. Is Valentine worldwide?
7. Who discovered Valentine’s Day?
8. How to wish your boyfriend Happy Valentine’s Day?
9. What to get your boyfriend for Valentine’s Day in high school?
10. How to survive Valentine’s Day alone?

And a list of the most searched questions on dates over the past year include:

1. How to ask a girl out on a date?
2. What to do on a first date?
3. Where to go on a date in Lagos?
4. What to discuss on a first date?
5. What to wear on a first date?
6. What does it mean to go on a date?
7. How to date a girl on WhatsApp?
8. What to ask a guy on a first date?
9. How to go on a date with a girl?
10. Where to go on a date?

These insights showcase the crucial role search plays in helping Nigerians find answers to their most pressing questions, especially during special occasions like Valentine’s Day. It underscores the importance of search in these exciting moments.

Map: Nigeria is the top country searching for Love so far in 2023

Map: Nigeria is also the country searching the most for Dating Apps worldwide since 2004

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