At CES 2026 in Las Vegas, the company revealed new Gemini features for Google TV that go beyond content search, aiming to change how people interact with their screens entirely.

Instead of scrolling through menus or adjusting settings mid-show, viewers will soon be able to speak to their TV in plain language. 

You can ask for recommendations that suit more than one person, request a recap of a series you missed, or describe a film without knowing its title. 

Gemini is built to respond like a conversation, not a command list. If you forget a show’s name but remember the plot or an actor, that’s enough.

Google demonstrated this with everyday questions, including, “What’s the new hospital drama everyone’s talking about?” The response is not just text. Gemini uses a visual layout that changes based on the question, mixing words, images, video context and live sports data when needed. The idea is to make the TV screen useful, not cluttered.

The company is starting this rollout with TCL, its launch partner for Gemini on TV. The features will first appear on TCL’s flagship QM9K series before expanding to other Google TV devices in the coming months. 

That is important because Google TV and Android TV OS already run on more than 300 million monthly active devices worldwide, including televisions, streaming boxes and projectors. This gives Gemini instant scale once the wider rollout begins.

Entertainment is only part of the plan. Google wants the TV to double as a learning tool. When users ask a question they want to understand, the screen can present a guided overview of the topic. 

Concepts are broken down visually, with narration, and follow-up questions can be asked without restarting the search. It feels closer to a lesson than a lookup.

Personal media is also getting attention. Gemini can search through Google Photos on the TV, helping users find specific people or moments. It can apply artistic styles to photos and videos and turn them into cinematic slideshows.

Google believes that people want to relive memories on a larger screen, not just a phone.

One of the most practical changes is how Gemini handles TV settings. If the picture looks wrong or the sound is unclear, there’s no need to pause and hunt through menus. 

Saying things like “the screen is too dim” or “I can’t hear the dialogue” prompts Gemini to adjust the right controls instantly, without pulling you out of what you’re watching.

All of this depends on software. The new features require devices running Android TV OS 14 or higher and an active internet connection. OS 14, which began rolling out widely in 2025, brought upgrades such as picture-in-picture, improved energy-saving modes, smoother performance and stronger accessibility and security features. 

A Google account is also required, and support will vary by language, country and device at launch.

Strategically, Google is no longer treating the TV as a passive screen. With Gemini, it is positioning the television as an always-on home hub, capable of conversation, learning and control. 

In that process, Gemini is also stepping into the role once held by the older Google Assistant, promising more natural dialogue and bigger abilities.

In the southern Chinese metropolis, THOMSON is particularly keen to push ahead with its growth plans in the Middle East.

The European manufacturer’s TV sets are known for their razor-sharp images, impressive sound experience and user-friendly operation.

The new product range also features Google TV, a standardized operating system based on Android 12, which offers the highest standards in terms of data protection and update security.

Users can access over 10,000 apps, stream movies, control smart home devices or watch the latest clips on YouTube. By creating multiple user profiles, each family member benefits from better, personalized recommendations that match their own viewing habits.

Highlights include the QLED Pro and QLED Plus models. They combine razor-sharp images with first-class sound.

The 144 Hz refresh rate of the QLED Pro enables seamless motion and smooth gameplay, even during fast-paced action.

The built-in front speakers on the QLED Plus provide the right sound and an impressive audio experience. Dolby Vision and Dolby Atmos ensure enhanced sound and visuals.

No compromises when it comes to picture quality – the entry-level models are available in HD, Full HD and 4K with Ultra HD resolution. For more sophisticated TV enjoyment, THOMSON offers sets with QLED and OLED technology.

QLED stands for optimum brightness and a wider color palette, even in daylight. OLED delivers the deepest blacks and ensures strong color contrasts.

The size of the room doesn’t matter: the new TV sets from THOMSON are available in 24- to 43-inch versions for small-screen viewing entertainment.

The large THOMSON sets with a screen diagonal of 75, 77 or 85 inches provide a real cinema experience in your own living room.

The camping Smart TVs presented in 24- and 32-inch size, with a 12-volt adapter are ideal for those who don’t want to miss out on their entertainment program while on the move. Whether in a caravan, camping or on a boat – thanks to its compact format, you can take your favourite series, films and TV programs with you wherever you go.

Thanks to the perfect combination of technology and design, interior fans get their money’s worth.

In addition to the black models, the THOMSON portfolio also includes white HD, FHD and 4K UHD TVs that perfectly fit any living style.

The white frame creates a light and airy atmosphere, which is particularly beneficial in smaller rooms and kitchens.

Another highlight among the new products is the LUCID OLED. With its transparent screen, the TV is almost invisible when switched off and blends perfectly into any room.

With its innovative aesthetics, the LUCID OLED is a must-have for anyone who values style, especially for B2B customers. The device offers retailers an ideal opportunity to showcase products within their salesrooms.

The new streaming generation from THOMSON

If you stream, watch smart with THOMSON. The new Streaming Sticks 140G and 145G and Streaming Box 240G deliver crystal-clear images in up to 4K quality and are equipped with Google TV. This transforms even older models into a smart TV.

With Google TV, users have access to over 10,000 apps, including Netflix, Disney+, Prime Video and YouTube and 800+ free channels. Your favourite shows, documentaries, music, sporting events and much more are now just a click away. Google TV combines content from different services on the home screen, so you don’t have to jump from app to app to find preferred movies.

Customize your home entertainment for each family member with multiple user profiles.

This means that everyone can watch the programme of their choice and discover viewing suggestions tailored to their watching habits and interests. In the dedicated kid’s space you can curate content for your child’s profile, set a bedtime, watch limits and more.

All streaming devices have a Bluetooth remote control with direct buttons for Netflix, Disney+, Prime Video or YouTube. On the 145G and 240G streaming models, the remote control also has a numeric keypad.

The remote control responds to voice commands. This makes searching for live sporting events, funny clips, or informative documentaries child’s play.

The Streaming Box 240G interacts with other devices such as laptops, smartphones, projectors, soundbars or other multimedia devices via numerous interfaces. Simply connect via cable or pair via Bluetooth.

The THOMSON Streaming Box 240G is now available online and in leading TV and electronics stores. The Streaming Sticks 140G and 145G will be available in March 2024. Also on show at the Hong Kong Electronics Fair: the Streaming Bar 340G – the latest generation model for high-quality streaming enjoyment paired with first-class sound.

Further product highlights

With the THOMSON Gamepad 400A, the company is entering new sales areas. The controller is compatible with almost every Android device and can be commanded by voice thanks to the Google Assistant button and microphone and ensures wireless gaming action.

And the Simple Remote from THOMSON is suitable for people with visual impairments or difficulties while operating buttons.

The remote control features voice command, a small number of extra-large buttons and Braille support.

There are additional direct buttons on the remote control to call up your favorite program with just one click.