The eBook title, ‘Growth Marketing Series: A Comprehensive Guide for Beginners and Professionals,’ serves as a beginner’s Guide tailored for beginners and professionals, providing readers with a solid foundation in growth marketing principles and strategies.

Whether you’re a student, a recent graduate, or a professional transitioning into marketing, this Beginner’s Guide will equip you with the essential knowledge you need to kickstart your growth marketing journey.

It also offers Step-by-Step Guidance to Growth Marketing. “We understand that starting in a new field can be overwhelming. That’s why our Beginner’s Guide Ebook Series offers step-by-step guidance, breaking down complex concepts into easily understandable bite-sized chapters. Follow along as we walk you through the fundamentals of growth marketing”,

According to him, “The Growth Skool UK was also started to bridge the knowledge gap in Growth Marketing especially for younger professionals in Nigeria and Africa who are trying to find their path within the marketing profession and are keen in learning beyond the traditional or ‘digital’ marketing.”

The eBook covers a wide range of essential growth marketing topics, including growth marketing funnel, differences between growth marketing and growth hacking, similarities between growth marketing and performance marketing, and more.

“The eBook focuses on a basic aspect of growth marketing, providing you with a comprehensive understanding of growth marketing as a whole”, he explained.

The guide is a valuable resource that you can refer back to whenever you need guidance.

“As you embark on your growth marketing journey, our Beginner’s Guide will serve as a trusted companion, helping you navigate the ever-changing landscape of marketing with confidence,”

the author said.

‘Tobi Adekunle is a growth and marketing professional with a deep passion for technology.

With an impressive track record spanning over 12 years across diverse industries, including e-Commerce, Information Technology, Energy, Financial Technology, Advertising Technology, and Private Investment Property Management, Tobi has consistently delivered exceptional results.

As the co-founder of Growth Skool UK and also one of Nigeria’s largest digital communities, Tobi is highly regarded as a mentor and trainer within the digital and marketing ecosystem.

He actively contributes to the professional development of individuals in the field, serving as a marketing tutor for the Chartered Institute of Marketing UK Professional Certification and Diploma, where he teaches Digital Marketing Techniques and Digital Strategy modules. Additionally, Tobi facilitates various course modules for the Digital Marketing Institute (DMI) Ireland.

His commitment to continuous learning and professional growth is evident through his academic achievements. He holds a Post-Graduate Diploma in Professional Marketing from the esteemed Chartered Institute of Marketing UK and an MBA from the renowned Business School Netherlands, which has equipped him with a comprehensive understanding of strategic business management.

He has further enhanced his expertise in the field through a Certificate in Strategic Marketing from Lagos Business School. Tobi is an active member of the PMAlliance global community and serves as an ambassador for the Association of International Product Marketing and Management (AIPMM) USA.

Motivated by his belief in the power of technology to drive business growth, Tobi is dedicated to pushing boundaries, fostering collaboration, and empowering marketing professionals and entrepreneurs to thrive in today’s ever-evolving business landscape.

To access the growth marketing eBook, visit: https://selar.co/5953p6

In Nigeria’s rapidly evolving financial services landscape, the advent of fintech companies has ushered in a new era of growth marketing, leveraging digital technologies to revolutionise the industry.

These Nigerian fintech pioneers have embraced the power of growth marketing strategies, employing innovative approaches to engage customers, drive adoption, and transform how financial services are delivered. Let us delve into how these fintech providers harness digital technologies’ potential to reshape Nigeria’s financial services landscape.

One good fintech company leading the way in growth marketing is Paystack. By providing a seamless and secure online payment gateway, Paystack has easily empowered Nigerian businesses to accept digital payments.

Leveraging growth marketing strategies, Paystack has effectively targeted merchants across various sectors, emphasising the benefits of their platform, such as quick transaction settlements, fraud prevention measures, and a user-friendly interface. Through strategic partnerships, social media campaigns, and targeted content marketing, Paystack has achieved remarkable growth, establishing itself as a prominent player in Nigeria’s fintech ecosystem.

Another notable Nigerian fintech company that has harnessed growth marketing to redefine the lending landscape is Carbon.

Formerly known as Paylater, Carbon offers digital lending and other financial services through its mobile app. Through growth marketing initiatives, Carbon has reached a broad audience, particularly young professionals and entrepreneurs, by promoting its instant loan disbursement, flexible repayment options, and transparent interest rates.

By leveraging social media advertising, referral programs, and content marketing, Carbon has attracted a significant user base and positioned itself as a preferred digital lending platform in Nigeria.

Piggyvest is another fintech success story that exemplifies the power of growth marketing in the Nigerian financial services sector. As a savings and investment platform, Piggyvest has employed growth marketing tactics to encourage a savings culture among Nigerians.

Through referral programs, gamification, and targeted social media campaigns, Piggyvest has successfully attracted a large user base, offering them innovative savings features and investment opportunities. By leveraging the power of digital technologies, Piggyvest has made saving and investing accessible, engaging, and rewarding for Nigerians, contributing to financial inclusion and long-term wealth creation.

Furthermore, Sparkle, one of Nigeria’s digital-only banks, has emerged as a trailblazer, harnessing the power of growth marketing to redefine the banking experience. Through strategic partnerships, innovative use of digital technologies, and a customer-centric approach, Sparkle has successfully positioned itself as a catalyst for financial inclusion, driving adoption and shaping the future of finance in Nigeria.

By leveraging social media campaigns, influencer collaborations, and its AI-powered chatbot, Indy, Sparkle has effectively targeted its audience, attracting a growing customer base and fostering trust and loyalty.

With its seamless integration of services, personalised solutions, and commitment to innovation, Sparkle exemplifies the potential of growth marketing in the digital era, transforming the financial services landscape and empowering individuals and businesses nationwide.

These Nigerian fintech companies are prime examples of growth marketing in action, leveraging digital technologies to transform the financial services landscape.

By understanding customer needs, employing data-driven insights, and delivering personalised experiences, they have disrupted traditional banking models, driving financial inclusion, and empowering individuals to take control of their finances.

As the Nigerian fintech ecosystem continues to flourish, growth marketing will remain a crucial driver of success. Nigerian fintech providers must embrace new tech, revolutionise marketing strategies, and build trustworthy relationships with customers to drive growth and shape the future of financial services in the country.

Shining examples such as Paystack, Carbon, Piggyvest, and Sparkle demonstrate how growth marketing strategies and innovative digital solutions can empower individuals, drive adoption, and fuel the growth of the financial services sector. By continuing to leverage digital tools and customer-centric approaches, Nigerian fintech companies are poised to shape the future of finance, promote financial inclusion, and unlock unprecedented opportunities for individuals and businesses nationwide.

About the writer:

Okwuchukwu Udeh has more than eight years of experience in the financial services industry. She is an experienced Growth and Product Marketing Manager looking to dominate the field of financial technology. Okwuchukwu leverages technology to drive business growth and is known for her insightful op-eds on finance. Her articles inspire readers to navigate the ever-changing world of financial services.

However, not without challenges as Tobi Adekunle, Head, Growth and Product Marketing at Sterling Bank, points out that growth marketing shouldn’t only be about selling products or selling services, but rather about changing behaviour, making an impact, delivering value.

“You can’t growth-hack a product that is not solving anything, or a product that is not meeting people’s needs, because it is when your solution is hinged on the principle of delivering value that you can growth-hack.”

“Growth marketing is about growth. And when I say growth, what I mean is revenue, new customer acquisition, and retention. But it also goes beyond growth, because growth starts from you identifying the problem you want to solve, how you want to solve it, the impact you want it to make, how you intend to make this impact, and the value you want people to get from using your products. If you leave out these key things, you’ll not only fail, but you’ll also end up creating a product that is not needed in the market,” Adekunle shared.

The first step probably is to demystify the myth that growth hacking is only meant for startups. As much as it is an effective strategy for startups, growth hacking also matters to large corporations as it helps companies explore innovative ways to achieve their objectives and expand their customer base.

To achieve these growth-oriented goals, Adekunle advised growth marketers to take into key consideration the challenges at different levels in the growth hacking funnel in order to build a successful growth hacking strategy.

“Everything is tied back to strategy,” he explained.

“As a growth marketer, you are faced with the challenges of acquiring customers, retaining customers, and driving revenue for organisations, and this is because some products are serving the same customers; everybody is struggling for the same market. Sometimes it would seem like you don’t know what you are doing or you don’t have the best of strategy, meanwhile it might probably just be that the market is saturated with enough products and people have options, and they don’t find yours valuable. So, you can come up with all the sales promo, and all the growth hacking strategy, but if you are not addressing people’s pain points, offering value, or providing solutions to problems, people will still not use you.”