The month-long shopping festival will run from Saturday, November 1st to Sunday, November 30th, 2025, promising shoppers across Nigeria a more exciting, rewarding, and value-packed experience than ever before.

To build anticipation, Early Bird Deals kicked off on October 26th and will run through October 31st, giving early shoppers a head start on some of the year’s most incredible bargains. This exclusive pre-sale window allows customers to secure limited-time offers before the official Yakata sale commences.

Since its inception, Konga Yakata has redefined Black Friday shopping in Nigeria. Evolving beyond a retail event, it has become a nationwide celebration of value, convenience, and trust, firmly positioning Konga as the go-to destination for millions of Nigerians seeking genuine products at the best possible prices.

According to the management of Konga, the 2025 edition of Yakata will surpass previous years with new innovations, expanded product categories, richer customer experiences, and unmatched discounts.

This year’s event will feature engaging activities such as Treasure Hunts, Combo Day, Week of Wonder, Flash Sales, Live Auctions on Konga Radio 103.7FM, Giveaways, Freebies, and the same-day delivery option on KongaNow items, ensuring every shopper enjoys an unforgettable experience.

The campaign will also extend across multiple channels, online and in Konga Retail Stores nationwide, offering customers flexible shopping options and exclusive in-store deals.

A wide range of products will be available across various categories, including Laptops, Desktops and Accessories, Mobile Phones and Tablets, Home and Kitchen Appliances, Electronics, Fashion, Groceries, Baby, Kids & Toys, and Wines & Spirits.

Shoppers can expect massive discounts on top brands, including HP, Samsung, Apple, Haier Thermocool, iPower, Tecno, L’Oréal, Zinox, Nexus, Infinix, Nokia, iTec, Polystar, Nivea, and Lenovo, among others.

In line with its mission to promote financial inclusion and digital convenience, KongaPay is offering shoppers an instant 10% discount when they pay with their KongaPay wallet during the Yakata sale.

The company has also encouraged customers to download and activate their KongaPay app ahead of the sale for a seamless checkout experience, extra savings, and exclusive wallet-based deals.

Speaking on the upcoming sale, the management reaffirmed Konga’s commitment to customer satisfaction, genuine products, and affordable pricing.

“Konga Yakata is not just a sale; it’s a celebration of trust and value,” a company spokesperson noted. “Our goal is to ensure that every Nigerian, regardless of their location or budget, can experience the joy of shopping for authentic products at unbeatable prices. This year, we are going even further with more deals, more engagement, and more innovation to delight our customers.”

Over the years, Konga Yakata has become an integral part of Nigeria’s retail calendar and is widely regarded as the benchmark for Black Friday sales in Africa. It has empowered millions of customers to access premium products, strengthening Konga’s position as a trusted household name in e-commerce.

As the countdown begins, Nigerians are urged to stay alert, prepare their shopping lists, and keep their devices close. Shoppers are also encouraged to follow Konga’s social media channels for firsthand updates, flash alerts, and exclusive Yakata offers.

The campaign, which began on Sunday, June 1st and runs through Monday, June 30th, 2025, has established itself as the biggest discount event in the first half of the year.

This year’s festival has been themed ‘Oversabi Deals’ and it promises to be a month-long celebration of extraordinary savings, significant price reductions, and exclusive offers for millions of shoppers nationwide.

This annual shopping extravaganza presents a valuable opportunity for both individual shoppers and corporate customers to stock up on top-quality products at unbeatable prices.

Categories include electronics, computing, mobile phones, fashion, home and kitchen appliances, FMCG, beauty and personal care, and more. Shoppers can also expect to find deals on popular products from top brands such as Starlink, Apple, Samsung, HP, Infinix, iTec, Lenovo, TECNO, Haier Thermocool, Nivea, L’Oreal, Garnier, and iPower.

The festival represents a strategic initiative to democratize access to quality products while stimulating economic activity through increased consumer spending.

It is also a way of delivering exceptional value to Nigerian consumers while supporting the growth of digital commerce across the country.

This year’s Mid-Year Festival is further boosted by Konga’s ongoing Beauty and Wellness Campaign, launched in May in partnership with L’Oréal. Every shopper receives a free premium skincare product.

Konga has also included free delivery on purchased Starlink kits and select items across major cities like Lagos, Abuja, Port Harcourt, Kano, and Ibadan, ensuring savings and smooth delivery.

“The Mid-Year Shopping Festival exemplifies our commitment to providing Nigerian consumers with unparalleled access to premium products at competitive prices,” stated Onochie Melvin, Head of E-commerce and Commercial Planning at Konga.

“This edition builds upon the tremendous success of previous festivals, incorporating enhanced features and expanded product offerings such as skincare products to meet the evolving needs of our diverse customer base.”

In addition to the massive discounts, the Mid-Year Shopping Festival will feature dynamic events including Flash Sales with limited-time offers, interactive Treasure Hunts with exclusive rewards, and Live Auctions scheduled on specific campaign days.

By tuning in to Konga Radio 103.7FM, shoppers can gain access to special discounts before they are available elsewhere. These engaging activities are designed to enhance the shopping experience while providing additional savings opportunities for participating customers.

The Mid-Year Shopping Festival reinforces Konga’s position as Nigeria’s premier e-commerce destination. Konga remains committed to consistently delivering innovative retail solutions that combine convenience, quality, value, and trust for its customers.

*For more information about the Mid-Year Shopping Festival, shoppers are encouraged to visit the Konga platform (www.konga.com) or their official social media channels.

This exciting shopping extravaganza begins on December 1 and runs through December 30, promising an unforgettable experience for all.

With discounts of up to 70% off on your favourite products, the Naija Shopping Festival is Konga’s way of spreading festive cheer and ensuring no one misses out on amazing deals. This event caters especially to those who could not participate in Konga Yakata, giving everyone a chance to save big this holiday season.

The festival boasts a wide array of incredible offers across multiple categories, including mobile phones, electronics, FMCG, fashion, groceries, and accessories.

Shoppers can also enjoy specially curated deals such as Christmas Eve Deals, Flash Sales, Santa Shop, and Hamper Packs, ensuring there’s something for everyone this festive period.

Konga is partnering with top global brands such as Apple, Starlink, HP, Zinox, CeraVe, Lenovo, Haier Thermocool, Samsung, and Infinix to deliver the best possible deals.

Customers can expect discounts of up to 70% on premium products, ensuring maximum value on every purchase.

Speaking on the launch, Onochie Melvin, E-commerce manager at Konga, stated,

“The Naija Shopping Festival is our way of giving back to our customers and making this Christmas season special for every Nigerian. We remain committed to easing the financial burden on Nigerian consumers, especially during challenging economic times. Also, we want to ensure shopping is fun, affordable, and stress-free. With our trusted partners, we’ve curated the best deals to meet the needs of every shopper during this festive period.”

As always, Konga is committed to making shopping easy and convenient for Nigerians. By offering substantial price cuts and collaborating with trusted brands, Konga continues to set the standard for e-commerce in Nigeria.

To have a feel of Konga’s Naija Shopping Festival, visit today and make your Christmas shopping a joyful experience.

As aptly described by the age-old adage, “Two heads are better than one,” the concept underscores the profound significance of collaboration, especially in the realm of ecommerce.

At its core, building strategic partnerships provides companies with leeway to leverage the complementary capabilities of like-minded institutions — granting small, medium, and large organisations alike the access they need to expand to new markets, harness avant-garde infrastructure to meet overarching goals and targets, as well as a safety net to reduce risks.

In the vast landscape of ecommerce, where competition is fierce and consumer expectations continue to evolve, success is not just about having a great product or a sleek website anymore.

It is about forging strategic partnerships that amplify strengths, drive sustainable growth, and address consumers’ needs.

The digital realm is evolving at breakneck speed, and in this ever-changing landscape, collaboration emerges as the linchpin for success.

A recent study conducted by IBM’s Institute for Business Value revealed that 54% of executives view strategic partnerships as critical for their organisation’s digital transformation efforts.

In addition, a report by Kearney, a global consulting firm, highlights that well-executed strategic partnerships can create sustained value for both brands and consumers.

As these statistics highlight the impact of strategic partnerships: How can eCommerce platforms leverage collaborative initiatives to meet evolving consumer needs?

Collaborations to broaden the eCommerce Ecosystem

Take the case of Jumia Nigeria, the leading pan-African ecommerce platform. Since its inception, Jumia has been at the forefront of innovation, continuously striving to enhance the shopping experience for millions of customers across Nigeria.

Yet, in an industry marked by rapid evolution and ever-changing consumer preferences, staying ahead requires more than just ingenuity – it demands collaboration.

In recent years, Jumia Nigeria has embarked on a journey of strategic partnerships, forging alliances with a diverse array of stakeholders ranging from local businesses to global brands.

These partnerships have not only expanded Jumia’s product offerings but have also enriched its ecosystem, offering customers unparalleled choice and convenience.

A good reference point is its partnership with leading manufacturers and brands like Adidas, Infinix, Oraimo, Binatone, Haier Thermocool, Diageo, and Nivea.

These brands have official stores on Jumia where consumers can get easy access to their favourite products, and the brands offer special promotions to reward their consumer base for their loyalty.

Another strategic move by the company to further enhance customer satisfaction is its partnership with Mastercard and Providus Bank to introduce the Jumia Mastercard, an innovative payment card that elevates the shopping experience of its customers.

Through this partnership, the company introduced a customer reward system which will serve to multiply purchasing power and foster lasting customer loyalty on Jumia’s platform throughout the year.

With these partnerships, Jumia provides customers with access to the latest products while enabling the company to expand its market presence and attract new customers.

In another thoughtful partnership, Jumia partnered with Starlink to deliver the satellite terminals and kits in Nigeria and Kenya, deepening broadband connectivity in African communities.

Through this partnership, Starlink was able to harness Jumia’s elaborate delivery network to expand its reach in Africa.

Companies such as Jumia understand that building strategic partnerships is not just about the numbers; it is about creating a powerful ecosystem of collaboration that fuels mutual growth and customer satisfaction.

When done right, partnerships forged will transform the ecommerce landscape and empower customers.

Together, companies can rewrite the rules of success and create a future where strategic partnership can be a cornerstone for business growth.

This year’s campaign, aptly tagged ‘Let Your Pocket Breathe,’ is a declaration of Jumia’s unwavering commitment to helping consumers access quality products at the best prices, even in the face of soaring inflation.

Beyond that, it’s an opportunity to empower small and medium-sized enterprises while connecting renowned brands with millions of Nigerian consumers through the online platform.

The campaign, which kicks off on Friday, November 3rd, 2023, will run till Thursday, November 30th, 2023.

During this month-long shopping event, consumers across Nigeria can expect massive discounts across different product categories, ranging from electronics, phones, fashion, beauty, home appliances, and much more. In addition, this year’s Jumia Black Friday is in partnership with top brands such as Xiaomi, Diageo, Oraimo, Nivea, Adidas, Haier Thermocool, Pernod Ricard, Chi Limited, Infinix, Tecno, Bacardi, Defacto, LeDrop, Binatone, and Itel

“We are thrilled to commence our annual Black Friday event, a shopping event that has become a staple in the hearts of Nigerians. We fully understand the constraints faced by today’s consumers – the desire for quality products that are still affordable. This year’s theme reflects our unwavering commitment to delivering exceptional deals to our cherished consumers, granting them the freedom to enjoy top-tier products and services without straining their finances. As we embark on the 10th edition of our Black Friday campaign, we are delighted to have partnered with some of the most renowned household brands and small and medium-sized enterprises to deliver the best offers to consumers,” stated Massimiliano Spalazzi, CEO, Jumia Nigeria.

The Black Friday campaign, now a household name in Nigeria, was first introduced in the country and Africa in 2014 by Jumia. This annual commercial event continues to grow in popularity, playing a pivotal role in promoting nationwide e-commerce adoption. It also reaffirms Jumia’s commitment to providing a convenient and dependable online shopping experience.

“We are delighted to partner with Jumia for this year’s Black Friday event. We are rolling out the best deals and discounts on a wide range of our products from the Xiaomi series, Xiaomi T series, Redmi Note Series to our Redmi Series. We are aware of the current economic challenge in the country, which is why we are offering our customers the best prices and fantastic offers this season. At Xiaomi, we remain committed to providing Nigerians with smart and innovative technology for a better life,” stated Bright Okere, Communication and Strategy Manager, Xiaomi Nigeria.

The campaign will feature Treasure Hunt, Brand Days, Flash Sales and Jumia Games, where consumers can win exciting prizes and get further discounts on several products. In addition, there would be free shipping on a wide range of products to consumers within Lagos, Abuja, Ibadan, Warri, Benin, Abeokuta, Akure, and Port Harcourt.