The launch comes as the Group approaches its fifth anniversary, highlighting five years of redefining insurance through innovation, customer-centricity, and technology-driven solutions.

With Prince AI, Heirs Insurance becomes the first insurer in Nigeria to deploy a multi-language generative AI assistant, setting a new benchmark for customer engagement in the industry.

The AI-powered assistant delivers instant, intelligent responses not only to customer requests about Heirs Insurance products, but also to broader insurance enquiries, helping users understand coverage options, assess their needs, and identify the right policies for their unique situations.

Built with accessibility at its core, Prince communicates fluently in multiple local and international languages, including English, Yoruba, Igbo, Hausa, French, German, Spanish, Portuguese, Chinese, and many more, breaking down language barriers and enabling more customers to engage confidently with insurance in the language they understand best.

Beyond handling enquiries, the AI assistant enables customers to purchase and renew policies, initiate and track claims.

The chatbot is available across WhatsApp, the SimpleLife Mobile App, and the Heirs Insurance website, delivering seamless, always-on service experience across multiple digital touchpoints.

Speaking on the launch, Peace Okhianmhense-Philips, chief digital officer, Heirs Insurance Group, said:

“Prince AI represents the next phase of our digital evolution. By embedding generative AI into our customer experience, we are not only improving speed and efficiency but also humanising insurance. This innovation allows us to connect more meaningfully with our customers, anticipate their needs, and deliver support that is instant, intelligent, and accessible.”

Built on adaptive intelligence, the AI Assistant continuously refines its capabilities through every interaction, ensuring customers receive increasingly accurate and relevant guidance. Where personalised counsel is required, Heirs Insurance’s seasoned representatives stand ready to provide expert advice and clarity, ensuring a hybrid experience that blends the speed of automation with the empathy of human support.

Heirs Insurance Group is the insurance arm of Heirs Holdings, the leading pan-African investment company, with investments across 24 countries and four continents.

With a rapidly expanding retail footprint and an omnichannel digital presence, Heirs Insurance Group, comprising Heirs General Insurance Limited, Heirs Life Assurance Limited, and Heirs Insurance Brokers, serves both corporate and individual customers across Nigeria.

Heirs Insurance Group is championing financial inclusion and leading the digital insurance play in Nigeria, demonstrating its mission to democratise access to insurance.

The initiative, themed “Beyond Banking: Powering the Global African Lifestyle,” marks a strategic pivot for the Tier-1 lender.

Instead of focusing solely on traditional money transfers, the bank is integrating an entire ecosystem of financial services to encourage long-term wealth creation and asset acquisition for Africans living abroad.

To deliver this “one-stop-shop” experience, UBA is collaborating with several heavyweights in the financial and real estate sectors, including United Capital, Africa Prudential, UBA Pensions, Afriland Properties, Heirs Insurance Group, and Avon Healthcare Limited.

A shift from Remittances to Wealth Creation

Speaking at the unveiling held at UBA’s global headquarters in Lagos, Anant Rao, the head of Diaspora Banking at UBA, emphasized that the bank is looking at the African diaspora as strategic investment partners rather than just sources of consumption funds.

“For decades, Africa’s engagement with its diaspora has focused largely on remittances. Today, we are moving beyond that. This platform represents a transition from simple money transfers to a financial ecosystem where Africans globally can bank, make payments, invest, protect their families, and build long-term wealth seamlessly,” Rao stated.

He further highlighted the sheer scale of the opportunity, noting that:

“African diaspora remittance flows exceed $100 billion annually, making them one of the most resilient and consistent sources of capital into the continent. Diaspora capital is not just a flow of funds — it is a strategic growth partner for Africa. Our role is to provide a trusted platform that converts capital into structured investment and shared prosperity across the continent.”

Ecosystem Synergy: Insurance, Real Estate, and Healthcare

The platform aims to solve the historical trust deficit faced by Africans in the diaspora when trying to invest back home. By bringing various service providers under one umbrella, UBA ensures transparency and professional management.

Alero Ladipo, UBA’s group head, Marketing and Corporate Communications, underscored the necessity of a structured connection for the modern African:

“The modern African is a global citizen, mobile, ambitious, and deeply connected to home. Whether living in Africa, Europe, the Americas, or the Middle East, there must be a structured and secure financial connection back home. This platform ensures that Africans everywhere can remain economically connected to the continent with confidence and transparency.”

The participating partners detailed how their specific services will integrate into the “Global African Lifestyle”:

Afriland Properties: Focusing on structured and well-governed real estate investment pathways to prevent diaspora clients from being defrauded by informal agents.

United Capital: Offering globally accessible and professionally managed investment products.

Heirs Insurance & Avon HMO: Providing life and asset protection, alongside healthcare access for families of those living abroad.

Africa Prudential & UBA Pensions: Reinforcing digital investment management and long-term savings solutions to support participation in African capital markets.

The Africapitalism Connection

The initiative is rooted in the “Africapitalism” philosophy championed by Tony Elumelu, UBA Group chairman.

The philosophy posits that the African private sector must lead the continent’s transformation through long-term investments.

Rao reiterated this vision, suggesting that the future of African development lies in the hands of its people, both home and abroad.

“Africa will increasingly be financed by Africans themselves, including Africans abroad. Our responsibility is to build the trusted financial infrastructure that makes this possible,” he noted.

He concluded with a bullish outlook on the continent’s trajectory:

“When Africa’s global citizens invest back into Africa, growth becomes inevitable.”

What this means for the Diaspora

For Nigerians and other Africans in the diaspora, this platform simplifies the process of managing local commitments.

Users can now process everything from mortgage payments and insurance premiums to pension contributions and stock market investments through a single interface, bypassing the complexities of dealing with multiple uncoordinated vendors.

As UBA continues to expand its footprint across 20 African countries and major global financial centers like New York, London, Paris, and Dubai, this platform serves as the digital bridge connecting the global African community to the continent’s emerging growth opportunities.

The leading insurance company also shortlisted its top 15 semi-finalists for its third edition of the Essay Championship. The top 15 participants emerged from a competitive pool of nearly 5,000 entries from Junior Secondary School students across Nigeria.

Speaking about the meticulous approach used in selecting the finalists, the company noted, “All entries underwent a rigorous grading process by renowned academics, focusing on originality, depth of analysis, and clarity of thought. Furthermore, Deloitte & Touche, a leading audit and quality assurance firm, independently reviewed the grading process to ensure objectivity.”

“Out of the shortlisted participants, three students will proceed to the grand finale for a concluding presentation on an all-expense-paid trip sponsored by Heirs Insurance Group, which will take place at Transcorp Hilton Abuja in September. Winners of the Heirs Insurance Essay Championship will receive a combined scholarship of ₦8 million, with the final winner’s school receiving an additional ₦1 million donation.”

The Heirs Insurance Essay Championship is part of the corporate social responsibility (CSR) efforts of the group, aimed at improving the quality of education for the next generation. The championship also highlights emerging talent while bringing parents and children closer to insurance through extended workshops on financial security.

This year’s competition saw creative entries from 35 states across the country, in response to the essay topic “If I Could Invent Something New.” In appreciation of the creative submissions, all participating students will receive a certificate of participation.

Heirs Insurance Group is the insurance arm of Heirs Holdings, the leading pan-African investment company with investments across 24 countries and four continents, founded and led by Tony Elumelu. Heirs Insurance Group is championing financial inclusion and leading the digital insurance space in Nigeria, demonstrating its mission to democratize access to insurance. As part of its unique proposition, the group has rolled out digital and mobile channels to simplify access to insurance and make it accessible to everyone.