This is where HUAWEI Ads comes in, it offers advertisers access to a demographic not being reached by their current campaigns.

Explore this service as an advertising platform that will allow you to create awareness of what you wish to promote to more than 700 million global Huawei device users.

Huawei Ads, essentially, offers you access to a communication bridge between yourself and potential customers.

An extensive range of third-party and Huawei apps have already integrated the HUAWEI platform into their services.

For example, HUAWEI Video, HUAWEI Music, and HUAWEI Browser all support display ads, search ads and ads shown on HUAWEI AppGallery.

The ads delivers a broad array of mainstream ad formats. These include everything from native, banner, and rewarded ads to interstitial ads.

Reach any audience you want with the user-friendly platform available to you from HUAWEI.

There are abundant traffic sources from massive entries to increase your opportunities to convert users in various scenarios.

Access informative and personalised tags for comprehensive user profiling and get precise data processing to maximise the performance of your ads.

In the modern marketing environment conversions-based advertising has become a primary objective. That is why the HUAWEI Ads Data Management Platform (DMP) has developed tracking functionalities, bid types and other tools to ensure your sales campaigns provide you with a high ROI.

Using the Ads won’t break the bank either.  The platform is cost effective, and benchmarks are below industry average, translating in a lot more bang for your buck.

So, start getting the message out about your business today by emailing rudi.Massyn@Huawei.com for more information on the Huawei solution.

The new HUAWEI Ads platform is a real-time Advertising Exchange through which media companies can bid for ad impressions, app downloads, app installs, search ads and, display ads, using programmatic technology.

As publishers, developers can begin to enjoy a new revenue stream from in-app advertising through our ads kit integration.

The service enables brands to reach users of Huawei devices, third-party apps, and Huawei apps such as HUAWEI AppGallery, HUAWEI Browser, HUAWEI Assistant, HUAWEI Music, HUAWEI Video, HUAWEI Themes, and Petal Search.

This exciting new offering enables both publishers and advertisers to gain exclusive access to a large consumer market that has never been accessible before, while complying with relevant privacy regulations.

HUAWEI Ads also enables publishers to achieve higher fill-rates and eCPM (effective cost per mile), with the potential to increase revenue through yield management based on their ad stack strategy.

Complementing this feature, the self-service demand-side platform (DSP) uses programmatic technology to enable agencies with a powerful tool for their clients’ marketing campaigns.

Advertisers and media planning agencies that register with HUAWEI Ads can take advantage of an exceptional partner program, where they can maximise their returns by leveraging notable features such as unique incentives, performance tracking, and detailed metrics like client retention and more.

Advertisers can also take the opportunity to showcase their outstanding performance as a HUAWEI Ads Certified Partner.

HUAWEI Ads supports diverse media formats, including splash, native, banner, interstitial, and rewarded ads.

Huawei is also working on adding additional device types, including internet-enabled TVs, tablets, PCs and Internet of Things (IoT) devices to be included as part of the offering and  program.