There’s no easier way to join them than by downloading the HUAWEI Music app and start your digital music journey today.

When comparing the patterns of how we listen to music today, it is impressive how deep technology and mobile services have influenced the digital music arena. Music streaming platforms, like HUAWEI Music enables simple access to various music that exposes you to a whole new world of musical experiences. To stand out from various other music streaming platforms, HUAWEI Music invests in local music offering you unique listening content.

Huawei has introduced the ‘Fresh Fridays’ playlist in the HUAWEI Music app that is sure to cater for any musical taste.

This is perfect for planning your weekend groove, whether you’re chilling at home, watching the rugby or football while having mates over for a braai, or going for a night out on the town. This playlist is updated on a weekly basis with new content. Fresh Fridays keeps users up to date with what’s new, fresh and trending globally.

When it comes to the sheer variety of musical genres on offer, HUAWEI Music has a beat for everyone. There’s Summer ‘K-Pop’, ‘Afro Soul’ and ‘Dance Tunes’. Perhaps you want ‘Alternative Tunes’ or ‘Ultimate R&B Soul’, don’t worry, we’ve got you covered. Check out ‘I Love Pop Covers’ for a more contemporary mix or even ‘Mzansi Rocks’ to get the blood pumping as you’re heading home from work on a Friday.

Of course, you don’t have to select just one genre. Why not create your own playlist to put together those beats that keep you in the party mood? Subscribe to any number of playlists that have been curated by professional editors.

For instance, ‘Love is in the Air’ is for those romantic souls while ‘Bollywood Night’ is exactly as the name suggests and is guaranteed to unleash your dance moves. There’s also the likes of ‘Workout Time’, ‘Pop of the World’ and ‘Club Remixes’ just to give you a taste of variety.

If you’re more into old school listening habits, check out the Albums section. Some of the hottest albums on offer include Brandy’s ‘Human’, Nick Jonas’ ‘Spaceman’ and ‘Twelve Carat Toothache’ from Post Malone.

HUAWEI Music also supports cross-device streaming. This enables you to enjoy high quality music anytime and anywhere. There’s also a very nifty identify feature where you can identify the title of the music you are listening to and easily add it to your playlist.

Remember to keep checking out the ‘Fresh Fridays’ section to catch some amazing deals as well. For example, get a six-month premium subscription to HUAWEI Music for just R35.99 which is a massive saving of 90%. You can select from monthly, weekly or daily package options. Have access to millions of high-quality songs, stream your favourite tunes offline, get exclusive member gifts and even personalise your themes according to your mood.

If you are more of a Thursday person, then you have to check out the ‘Throwback Thursdays’ playlist which is hand curated for all HUAWEI Music listeners who love old skool RnB and Hip Hop. 

Consisting of 90s game changers such as Tamia, Jay Z, Missy Elliot, Boyz II Men, Tevin Campbell, Joe Thomas, Lauryn Hill among many other greats, this playlist is guaranteed to get you going.

So get into the beat, download HUAWEI Music today and take a different view of what ‘Fresh Fridays’ and ‘Throwback Thursdays’ are all about!

The post Huawei Delivers ‘Fresh Fridays’  appeared first on Tech | Business | Economy.

This is where HUAWEI Ads comes in, it offers advertisers access to a demographic not being reached by their current campaigns.

Explore this service as an advertising platform that will allow you to create awareness of what you wish to promote to more than 700 million global Huawei device users.

Huawei Ads, essentially, offers you access to a communication bridge between yourself and potential customers.

An extensive range of third-party and Huawei apps have already integrated the HUAWEI platform into their services.

For example, HUAWEI Video, HUAWEI Music, and HUAWEI Browser all support display ads, search ads and ads shown on HUAWEI AppGallery.

The ads delivers a broad array of mainstream ad formats. These include everything from native, banner, and rewarded ads to interstitial ads.

Reach any audience you want with the user-friendly platform available to you from HUAWEI.

There are abundant traffic sources from massive entries to increase your opportunities to convert users in various scenarios.

Access informative and personalised tags for comprehensive user profiling and get precise data processing to maximise the performance of your ads.

In the modern marketing environment conversions-based advertising has become a primary objective. That is why the HUAWEI Ads Data Management Platform (DMP) has developed tracking functionalities, bid types and other tools to ensure your sales campaigns provide you with a high ROI.

Using the Ads won’t break the bank either.  The platform is cost effective, and benchmarks are below industry average, translating in a lot more bang for your buck.

So, start getting the message out about your business today by emailing rudi.Massyn@Huawei.com for more information on the Huawei solution.

The post Build Your Brand with HUAWEI Ads appeared first on Tech | Business | Economy.

The adage ‘cash is king’ is likely to be replaced by ‘go cashless with your phone’ thanks to how user-friendly technology has become.

Huawei as a consumer driven organisation has a wealth of options available to users to join in on the fun and eliminate having to share their credit card detail to pay for goods or services.

DCB: Make your in-app purchases a delight

DCB, or Direct Carrier Billing for the technically-inclined, is something Huawei launched in partnership with South Africa’s mobile operators.

Think of it as an easy and convenient way of making purchases in the entire HUAWEI ecosystem whether in AppGallery, HUAWEI Video, HUAWEI Music, HUAWEI Mobile Cloud or merely by paying using your airtime.

For prepaid users, transactions are automatically deducted from their available MTN, Vodacom or Cell C airtime. Contract customers will see the amounts added to their monthly phone bills.

So, whether you want to pay for any of the exciting hot games available on the App Store or have an in-app purchase or two that needs to be taken care of, DCB is the magic that makes it happen at the click of a button.

For all gaming enthusiasts, there’s a variety of puzzle, strategy and action shooter games to suit your taste.

Download some of the top games; PubG, Evony:TheKing’sReturn, CrazyCandyBomb-Sweetmatch3game or HeroWars–FantasyBattles. 

You can also get content creation apps such as the Video Maker of Photos with Music &  Video Editor,  wellness apps such as the Calm-Meditate,Sleep,Relax  and a GPS navigation app, such as the Family Locator- GPS Tracker and Find Your Phone App on the HUAWEI AppGallery.

Huawei has also introduced a security safeguard where each DCB transaction is capped at R500, giving you peace of mind that you are protected against potential identity theft or fraud.

Kapow for Ozow app!

Another way HUAWEI is making mobile payments a super cool and hassle-free experience is through Ozow and the Ozow ME app, which is available for free on the AppGallery. 

Ozow ME makes it as easy as pie to buy anything within the Huawei digital services environment.

Unlike DCB, users can make a safe, real-time payment directly from their bank account. By selecting Ozow as a payment option during the checkout process and selecting their bank, the app provides a secure option to log in to the bank account with an OTP sent to their mobile phone or banking app to confirm the transaction.

Even better, users can create their own QR code or send an SMS payment link to make payments from one person to another.

The post Huawei Delivers a World of Mobile Payment Options appeared first on Tech | Business | Economy.

The new HUAWEI Ads platform is a real-time Advertising Exchange through which media companies can bid for ad impressions, app downloads, app installs, search ads and, display ads, using programmatic technology.

As publishers, developers can begin to enjoy a new revenue stream from in-app advertising through our ads kit integration.

The service enables brands to reach users of Huawei devices, third-party apps, and Huawei apps such as HUAWEI AppGallery, HUAWEI Browser, HUAWEI Assistant, HUAWEI Music, HUAWEI Video, HUAWEI Themes, and Petal Search.

This exciting new offering enables both publishers and advertisers to gain exclusive access to a large consumer market that has never been accessible before, while complying with relevant privacy regulations.

HUAWEI Ads also enables publishers to achieve higher fill-rates and eCPM (effective cost per mile), with the potential to increase revenue through yield management based on their ad stack strategy.

Complementing this feature, the self-service demand-side platform (DSP) uses programmatic technology to enable agencies with a powerful tool for their clients’ marketing campaigns.

Advertisers and media planning agencies that register with HUAWEI Ads can take advantage of an exceptional partner program, where they can maximise their returns by leveraging notable features such as unique incentives, performance tracking, and detailed metrics like client retention and more.

Advertisers can also take the opportunity to showcase their outstanding performance as a HUAWEI Ads Certified Partner.

HUAWEI Ads supports diverse media formats, including splash, native, banner, interstitial, and rewarded ads.

Huawei is also working on adding additional device types, including internet-enabled TVs, tablets, PCs and Internet of Things (IoT) devices to be included as part of the offering and  program.

The post Huawei Ads Empowers Advertisers to Reach Millions Using its Smart Device and App appeared first on Tech | Business | Economy.

More specifically, its research shows that blood flows more easily when music is played and that it can help relieve symptoms of depression.

Not that we needed an excuse to put on those pumping summer beats. We all love music. And whether we can do so in tune or not, we sing and hum along when our favourite track hits the radio.

But why wait for a chance when HUAWEIMusic gives you the perfect platform to listen to those tunes that get your heart pumping and blood flowing?

Blame our physiology. The human brain and nervous system are hard-wired to distinguish music from noise and to respond to rhythm and repetition, tones, and tunes. Some researchers even suggest that music may enhance our health.

For example, one of the world’s oldest and best-known general medical journals, The Lancet, found that patients who were played music were less likely to need pain medication and had higher overall satisfaction post-surgery than those who did not listen to music.

And thanks to HUAWEI Music, you can experiment for yourself and see just how much music can benefit your life.

There’s no arguing the fact, thatmusic motivates movement. After all, that’s what it’s designed to do. Music can either fuel the desire to ‘get jiggy with it’ or to relax.

Listening to music during sports activities or workouts can inspire you to do one more rep or to run that extra kilometre.

The Adrenaline Workout playlist in HUAWEI Music, for example, features 47 adrenaline-filled tracks guaranteed to get you to keep pushing yourself. And then there is the Jogging Mix playlist that keeps you focused when hitting the asphalt for kilometres on end.

Beyond lifting weights and jogging, yoga and meditation also rely on music during sessions. With HUAWEIMusic, you can get the perfect audio selection to help your body and mind immerse completely and get the most from your quiet time.

The Classical Yoga playlist soothes the mind, body, and soul for those more contemporary-minded listeners. Meanwhile, the Ayurveda Yoga playlist contains an eclectic mix of Eastern tracks for those so inclined.

Regardless of your exercise routine or mood, HUAWEIMusic has the perfect playlist for you. For example, the Happy Beats playlist is a joyful selection of foot-tapping rhythms to get your groove going. For those times you are more pensive, check out the Blues Classics playlist that will help keep you relaxed and your thoughts focused.

There is also a radio feature that gives you access to a wealth of tracks that are recommended based on your likes and moods.

So, whether you want to live healthier, push yourself with that next exercise routine, relax, or party this New Year, click here to download and explore the world of HUAWEI Music today.

The post How music is a necessity for a healthy life appeared first on Tech | Business | Economy.