HUAWEI Ads, gives advertisers the opportunity to transmit key information and implement targeted campaigns that advertise their brands on the extensive Huawei mobile ecosystem, which enables advertisers to rapidly grow their businesses.

Holding an exclusive event at The Galleria, in Sandton, Huawei took South African advertising agencies through an insightful engagement on how their agencies can optimize campaigns on HUAWEI Ads, to differentiate their media strategy amongst competitors.

With a reach of over 8.5million, Huawei device users utilizing smartphones, PCs, and tablets are given access and the opportunity to reach new audiences.

Value-oriented opportunities for businesses

HUAWEI Ads has assisted various brands to thrive in a competitive marketplace, while exceeding their marketing goals. 

This is made possible by the platform’s features which include: 

• Precise user profiling and targeted advertising to reach exclusive Huawei audiences;
• A variety of mainstream ad streams like splash, banner, rewarded, native and interstitial;
• A broad range of Huawei and third-party apps to deliver display, search and app download inventory, and
• And an exclusive agency offer that meets the needs of customized ad campaigns.

HUAWEI Ads is cost effective and provides agencies with bid options that assist   obtaining a high ROI, against their budget.

Expanding the Huawei Ads offering

Huawei thrives to continuously leverage its mobile ecosystem and expand its offering to provide solutions that provide growth opportunities for digital marketers.

In its commitment to enhance partners’ experience on HUAWEI Ads, new ad features are constantly being added to improve ad efficiency and effectiveness.

In addition, HUAWEI Ads uses Huawei’s native app resources such as AppGallery HUAWEI Music, Petal Search, and HUAWEI Video.

There are over 36,000 third-party publishers and SSP platforms aggregated into the HUAWEI Ads network, assisting advertisers to amplify their businesses, products and services across multi-digital touchpoints.

Are you planning a marketing campaign or wish to offer your clients alternative advertising opportunities, then explore what Huawei Ads offers!

For more information, please get in touch with HUAWEI Ads customer service at HuaweiAdsZA@huawei.com

Or interested media partners’ platform here.

This is where HUAWEI Ads comes in, it offers advertisers access to a demographic not being reached by their current campaigns.

Explore this service as an advertising platform that will allow you to create awareness of what you wish to promote to more than 700 million global Huawei device users.

Huawei Ads, essentially, offers you access to a communication bridge between yourself and potential customers.

An extensive range of third-party and Huawei apps have already integrated the HUAWEI platform into their services.

For example, HUAWEI Video, HUAWEI Music, and HUAWEI Browser all support display ads, search ads and ads shown on HUAWEI AppGallery.

The ads delivers a broad array of mainstream ad formats. These include everything from native, banner, and rewarded ads to interstitial ads.

Reach any audience you want with the user-friendly platform available to you from HUAWEI.

There are abundant traffic sources from massive entries to increase your opportunities to convert users in various scenarios.

Access informative and personalised tags for comprehensive user profiling and get precise data processing to maximise the performance of your ads.

In the modern marketing environment conversions-based advertising has become a primary objective. That is why the HUAWEI Ads Data Management Platform (DMP) has developed tracking functionalities, bid types and other tools to ensure your sales campaigns provide you with a high ROI.

Using the Ads won’t break the bank either.  The platform is cost effective, and benchmarks are below industry average, translating in a lot more bang for your buck.

So, start getting the message out about your business today by emailing rudi.Massyn@Huawei.com for more information on the Huawei solution.

The adage ‘cash is king’ is likely to be replaced by ‘go cashless with your phone’ thanks to how user-friendly technology has become.

Huawei as a consumer driven organisation has a wealth of options available to users to join in on the fun and eliminate having to share their credit card detail to pay for goods or services.

DCB: Make your in-app purchases a delight

DCB, or Direct Carrier Billing for the technically-inclined, is something Huawei launched in partnership with South Africa’s mobile operators.

Think of it as an easy and convenient way of making purchases in the entire HUAWEI ecosystem whether in AppGallery, HUAWEI Video, HUAWEI Music, HUAWEI Mobile Cloud or merely by paying using your airtime.

For prepaid users, transactions are automatically deducted from their available MTN, Vodacom or Cell C airtime. Contract customers will see the amounts added to their monthly phone bills.

So, whether you want to pay for any of the exciting hot games available on the App Store or have an in-app purchase or two that needs to be taken care of, DCB is the magic that makes it happen at the click of a button.

For all gaming enthusiasts, there’s a variety of puzzle, strategy and action shooter games to suit your taste.

Download some of the top games; PubG, Evony:TheKing’sReturn, CrazyCandyBomb-Sweetmatch3game or HeroWars–FantasyBattles. 

You can also get content creation apps such as the Video Maker of Photos with Music &  Video Editor,  wellness apps such as the Calm-Meditate,Sleep,Relax  and a GPS navigation app, such as the Family Locator- GPS Tracker and Find Your Phone App on the HUAWEI AppGallery.

Huawei has also introduced a security safeguard where each DCB transaction is capped at R500, giving you peace of mind that you are protected against potential identity theft or fraud.

Kapow for Ozow app!

Another way HUAWEI is making mobile payments a super cool and hassle-free experience is through Ozow and the Ozow ME app, which is available for free on the AppGallery. 

Ozow ME makes it as easy as pie to buy anything within the Huawei digital services environment.

Unlike DCB, users can make a safe, real-time payment directly from their bank account. By selecting Ozow as a payment option during the checkout process and selecting their bank, the app provides a secure option to log in to the bank account with an OTP sent to their mobile phone or banking app to confirm the transaction.

Even better, users can create their own QR code or send an SMS payment link to make payments from one person to another.

The new HUAWEI Ads platform is a real-time Advertising Exchange through which media companies can bid for ad impressions, app downloads, app installs, search ads and, display ads, using programmatic technology.

As publishers, developers can begin to enjoy a new revenue stream from in-app advertising through our ads kit integration.

The service enables brands to reach users of Huawei devices, third-party apps, and Huawei apps such as HUAWEI AppGallery, HUAWEI Browser, HUAWEI Assistant, HUAWEI Music, HUAWEI Video, HUAWEI Themes, and Petal Search.

This exciting new offering enables both publishers and advertisers to gain exclusive access to a large consumer market that has never been accessible before, while complying with relevant privacy regulations.

HUAWEI Ads also enables publishers to achieve higher fill-rates and eCPM (effective cost per mile), with the potential to increase revenue through yield management based on their ad stack strategy.

Complementing this feature, the self-service demand-side platform (DSP) uses programmatic technology to enable agencies with a powerful tool for their clients’ marketing campaigns.

Advertisers and media planning agencies that register with HUAWEI Ads can take advantage of an exceptional partner program, where they can maximise their returns by leveraging notable features such as unique incentives, performance tracking, and detailed metrics like client retention and more.

Advertisers can also take the opportunity to showcase their outstanding performance as a HUAWEI Ads Certified Partner.

HUAWEI Ads supports diverse media formats, including splash, native, banner, interstitial, and rewarded ads.

Huawei is also working on adding additional device types, including internet-enabled TVs, tablets, PCs and Internet of Things (IoT) devices to be included as part of the offering and  program.