According to information gathered by ID Africa and Plaqad on Sunday, August 21, 2022, online conversations about BBNaija produced 1.7 billion digital impressions, making the fourth live eviction episode the most dramatic so far.

This is more than what was generated during the previous eviction shows this season.

From a total of 78,700 people who talked about Groovy a day before, 83,400 people generated 101,900 online mentions of the pink-headed housemate after he escaped eviction for the second time and reunited with his fellow housemates in the Level Up house.

We are eagerly anticipating Big Brother’s response to Bryann’s plea to take Modella out on a date as the new week gets underway. If this request is approved, Bryann, who presently has 48,500 online mentions, will have to face the awkward rumors about his new pal head-on without flinching.

The dynamics of the game are back to normal, and it’s the survival of the fittest for the remaining weeks of the show. Tune in at 7 pm today on Showmax, DStv (channel 198), and GOtv (channel 29) to find out who wins the next Head of Challenge and gets automatic autonomy during the nomination process.

He stated this in his submission in the PRCA Ethics Council’s 2022 Annual Perspective report unveiled on Tuesday. 

The report which is published annually by the world’s largest professional PR body, the Public Relations and Communications Association (PRCA) features insights from 30 global leaders, and explores the ethical challenges when engaging in the Metaverse, NFTs, Artificial Intelligence (AI), and other new technology.

Speaking on the report, PRCA Global Ethics Council Co-Chair West MPRCA, Mary Beth, said: “The PRCA Ethics Council urges the whole of the PR industry – at every level of experience and practice – to embrace new areas of learning, awareness, and strategic consideration tied to the ethics of AI and how digital technology might be engaged in ways that potentially risk stakeholder trust and brand reputation”.

“This year’s PRCA Ethics Council Annual Perspective provides PR professionals with the tools to push their clients to be ethical and use every touch point as an opportunity to tell human stories that truly make an impact and build a deeper connection with the people the industry serves,” PRCA Global Ethics Council Co-Chair Nitin Mantri added.

On his contribution, Femi stated that, “PR practitioners who work in and around the web3 ecosystem must pay close attention to ethical issues in web3, in order to properly guide their stakeholders. As long as PR practitioners stay adequately informed on the tech, and remain people-centric, they will emerge as trusted partners for governments, web3 builders and society of users, helping them to find and communicate the best ways that these technologies can enrich the human experience.”

He added that many of the concerns about web3-related technologies are the ambiguity about what is right or wrong. 

“A key concern with web3 is sustainability. According to Digiconomist, Bitcoin mining generates up to 96 million tons of CO2 emissions yearly, while Ethereum mining produces 47 million tons. The Bitcoin network also produces 30,000 tons of electronic waste per year. Although proponents are introducing new methods that are less energy-intensive, it is expected that crypto’s carbon footprint will continue to increase as adoption grows.

“The biggest ethical concerns with AI include racial bias from robots, inequality in the distribution of wealth created by robots, cybersecurity risks, robot rights, unemployment due to loss of jobs to machines, and the Singularity, fear that someday, humanity will lose control to complex intelligent systems,” he added.

Through its understanding of emerging technologies, industry and consumer trends, ID Africa helps provide strategic advisory and communications services to brands and  organisations in Africa looking to connect better with their stakeholders.

ID Africa is a part of the BlackHouse Media (BHM) family, where Femi is also a Director.

ID Africa serves as BHM’s Pan-African advisory and execution firm; helping  consumers, brands, organisations, and governments make sense of the world’s most promising continent, Africa. Through local and regional adviser-led outfits, ID Africa uses a combination of  owned media consumer insights, market knowledge, vast content studio and editorial distribution, and super-advisers, to design and execute award-winning and impactful work across the continent.

NECLive9, the 2022 edition, one of Africa’s biggest and longest running gatherings of entertainment and creative industry professionals, will return in-person for the first time in three years, as a hybrid event.

NECLive9 will blend an in-person event featuring a select number of guests, with online participants and a live global broadcast across cable TV, radio and online. The creative and entertainment industry platform which was founded in 2013 will feature a multinational roster of speakers, panelists and performers interacting with a live audience from around the world.

Themed “Sustaining The Africa Momentum”, NECLive9 will explore how African creatives and entertainers can use digital media and technology tools to build sustainable economic power for themselves, the industry, and their nations.

The event will curate conversations and discussions focused on the cross-border opportunities available to Africa’s entertainment industry through the Africa Continental Free Trade Area (AfCFTA) when it becomes fully operational, as well as global opportunities available within diaspora communities.

In light of the upcoming 2023 general elections in Nigeria, NECLive9 will also delve into the role of creatives and the entertainment industry in nation building, including how to use entertainment as a vehicle for driving social change on the continent.

According to NECLive Convener, Ayeni Adekunle, “In the past two years, we’ve seen how powerful entertainment and pop culture can be in influencing social change and driving narratives. NECLive has been at the forefront of conversations around moving the entertainment industry forward and maximizing its potentials; and for the ninth installment, we’re continuing with this mission by engaging relevant stakeholders in discussions that will set the tone for the future of not just the industry but our continent as a whole.”

Femi Falodun, CEO, ID Africa added, “Creativity, pop culture, technology and youthful energy are some of the most powerful forces that can create meaningful social and economic change in Africa today and tomorrow. The true potential of Africa’s creative sector will be fully unlocked when practitioners have acquired the necessary skills and tapped into the growing global interest in the unique African offering. This is why NECLive9 is bringing together key industry players from across the continent for a much needed conversation on how to sustain the Africa momentum.”

The conference will feature live performances by entertainers from across Africa, and will also include product unveilings, brand announcements and industry tributes.

NECLive9 will be held in-person in Lagos and simultaneously broadcast live across the world on DStv and on the NECLive website.