Dr. Ekeh positioned what he termed the “Last Mile Takeover” as the critical differentiator for business success in Nigeria’s evolving commercial landscape.

The event, themed “Consumer Last Mile Takeover – The New Key”, brought together entrepreneurs, marketing executives and brand managers from leading corporations to explore innovative approaches to consumer engagement.

Ekeh, renowned for his transformative ventures in Africa’s digital space, emphasized that the final point of contact between brands and consumers represents the most valuable real estate in modern commerce.

In his address, Leo Stan charged entrepreneurs who are serious about growth to focus on that last engagement point, as the critical pivot.

According to him, that is “where trust is built, loyalty is secured, and value is delivered.”

Dr. Ekeh believes that the media is the strongest link between brand and consumers, and his vision for deeper, more meaningful brand-consumer relationships is what gave birth to KongaFM.

Konga 103.7FM is the latest addition to the Konga Group driven by cutting-edge technology and artificial intelligence.

Earlier in her welcome address, Ifeoma Ajumobi, head of KongaFM, detailing the station’s unique architecture as a robust platform designed with robust support frameworks for brands and businesses, while delivering premium entertainment.

Since its launch in January 2025, the station has experienced remarkable growth, steadily expanding its fanbase and establishing itself as a powerful medium for consumer engagement.

The initiative garnered significant praise from brand representatives across various sectors, including those from Samsung, Nivea, Checkers Custard, Kenya Airways, Emzor Pharmaceuticals, Xiaomi, and LG, who frequently referred to KongaFM as a game-changing platform.

Their positive feedback underscored the station’s emerging role as a critical tool for brand communication, particularly in terms of boosting FMCG visibility and fostering direct connections with consumers.

Peggy Abengowe, marketing manager, Checkers Custard Africa, applauded the station’s impact on distribution and visibility, while Oge Maduagwu of Samsung Electronics West Africa praised its innovative blend of commerce and technology.

Rachael Okeke, Marketing Executive, Emzor Pharmaceuticals, in her words, described the establishment of KongaFM as a “win-win for brands and consumers”.

The event concluded with a unified call to action for businesses to leverage the unique opportunities offered by KongaFM, with Leo Stan reinforcing the importance of boldness in business.

Konga 103.7 FM is Nigeria’s first hit music and commerce radio station, designed to connect brands with consumers through music, storytelling, and targeted promotions.

A brainchild of the Zinox Group and Konga, KongaFM is redefining the role of radio in Nigeria’s digital commerce era.

Businesses interested in exploring partnership opportunities with KongaFM can connect via the station’s social media handles @Konga103.7FM or stream live programming 24/7 through its official website for a firsthand experience of this innovative platform.

While Lagos residents can tune in terrestrially to 103.7, the rest of the world is not left out, as the media powerhouse also streams online 24 x 7, on KongaFM.com, allowing global audiences to connect to its unique offerings.

Currently in its test-run phase, KongaFM invites listeners to engage, share feedback, and experience an entirely new way of interacting with radio.

As part of this soft launch, the station is extending an unprecedented opportunity to businesses of all sizes.

For the first two weeks, corporate advertisers—including small, medium, and established enterprises—can air their ads for free on a first-come, first-served basis. This initiative is designed to boost economic activity by providing brands with a valuable platform to showcase their products and services at no cost.

Speaking on the groundbreaking initiative, Ifeoma Ajumobi, head of KongaTV and KongaFM, emphasized the station’s commitment to its audience.

“Konga FM is here to serve Nigerians, and we are open to feedback as we continue our test run until February 21st and shall start defining standard from the 22nd of February. During this period, we are extending an unprecedented opportunity to businesses to air their ads for free. As usual, limited slots are available; email info@kongafm.com to secure your slot. It’s our way of empowering businesses to thrive while providing listeners with quality content and unbeatable deals. In short, the station is loaded with content driven by the power of AI. We are new, bold, and different from others, and our station is a huge knowledge domain of spirituality, trade, and commerce,” she said.

KongaFM is also a haven for bargain lovers, signaling it as a station that is more than just hit music. It incorporates exclusive deals broadcast daily from 7:00 – 8:00 AM, and these special offers also include the convenience of same-day delivery.

Listeners shall enjoy remarkable discounts and promotions in real time. Thanks to a strategic partnership between Konga Online and Konga FM, Konga FM listeners can simply send a WhatsApp message to place their orders while deals and products are being promoted on air.

This seamless integration of e-commerce and radio makes Konga FM a one-of-a-kind platform. With the recent 50% increase in data price by telecom companies, Konga FM dynamically and interactively bridges the gap between buyers and sellers.

Adding to its uniqueness, Konga FM is dedicating the early morning hours from 5:00 AM to 7:00 AM to spiritual inspirational hit tracks with short comments by true men of God.

This segment, filled with the best gospel hit music, aims to uplift and inspire listeners, setting a positive tone for the rest of the day.

Beyond music, the station is committing to be a major knowledge platform ensuring that entrepreneurs, professionals, and individuals seeking growth have a go-to platform for success-driven content.

It also targets Nigerians in the diaspora and in other states who may connect to its streaming platform on KongaFm.com

Konga 103.7FM is more than just another station on the dial; it is a game-changer. It is set to redefine the broadcasting landscape with a focus on inspiration, education, and business empowerment.

For brands, distributors, and Original Equipment Manufacturers (OEMs), the station presents an opportunity to tap into previously untapped markets, expand visibility, and drive real-time commerce.

Whether you’re in Lagos or anywhere else in the world, you can tune in to Konga 103.7FM and experience the future of radio. We now have the platform to enjoy great music, access amazing deals, and gain inspiration for personal and professional growth.

KongaFM is not just a radio station; it’s a revolutionizing radio that will shape the future of entertainment and commerce.

Don’t miss out on this revolutionary platform. Tune in, engage, and be part of the change. For enquiries, you can email Konga FM at info@kongafm.com.