The new integration enables Infobip and Oracle customers and partners to access Infobip’s omnichannel services through Oracle Integration.

Customers increasingly expect omnichannel communications, but integrating and managing new channels can be time-consuming, requiring complex development, deployment, and organizational processes.

Infobip’s new Omnichannel Messaging Adapter for Oracle Integration addresses this challenge by enabling all types of businesses to work with and manage omnichannel messaging channels involving Oracle and third-party solutions, including WhatsApp and RCS.

The solution deploys quickly, reducing time to market.

In addition, Infobip has provided a prebuilt use case – or Accelerator – for Oracle’s contact center solution, Oracle B2C Service.

This Accelerator is a flexible solution that allows consumers to connect with a company’s support team via SMS and WhatsApp, delivering a streamlined two-way communication experience.

Both the Omnichannel Messaging Adapter and Accelerator offer low or no-code solutions, benefiting Oracle’s customers and partners.

Oracle Integration provides secure, highly scalable connectivity regardless of the applications an organization is connecting with or where the applications reside.

“Our new collaboration with Infobip will help enterprises simplify connectivity and provide integration between the Infobip messaging platform and any applications using our unified integration platform as a service, Oracle Integration,” said Deepak Arora, Vice President, Product Management, Oracle. “This partnership builds on our vision of fueling AI innovation for more businesses by integrating any apps, data, and services anywhere.”

“The Omnichannel Messaging Adapter for Oracle Integration enables Infobip and Oracle customers to tailor our omnichannel solutions to their specific needs using the same platform with just a few clicks,” said Veselin Vuković, Chief Alliances Officer, Infobip, “The solution is flexible and works for a broad range of sectors and industries.”

The integration enables businesses and brands using Oracle Responsys Campaign Management to offer consumers rich conversational experiences and AI-driven chatbot services that enhance loyalty and boost sales.

As consumers seek a deeper connection with brands, rich conversational messaging channels such as chat apps and RCS are growing.

For instance, some 4.9 billion business messaging users worldwide use rich messaging, 2.8 billion use WhatsApp, and 1.5 billion use RCS, according to Mobilesquared.

However, to seize the opportunities of such channels, businesses need innovative services such as conversational AI and chatbots to provide tailored and conversational experiences for customers.

Businesses and brands using Oracle Responsys Campaign Management can now create conversational experiences and use intelligent chatbots to drive engagement through Oracle’s integration of Infobip’s channels like chat apps, social media messaging, RCS, and its chatbot-building platform.

Infobip’s AI and GenAI chatbot-building platform Answers helps firms automate customer support and conversational marketing, facilitating smooth interactions throughout the customer journey while also helping reduce costs.

With an unmatched portfolio of telecom partners globally, Infobip’s omnichannel solutions ensure messages are safely and securely delivered to customers anywhere.

Oracle Responsys Campaign Management is a cross-channel campaign management platform that delivers advanced intelligence at scale so firms can create personalized messages based on customers’ and prospects’ individual interests and preferences. It enables brands to build contextually relevant digital marketing campaigns for all consumers.

This is what Stephen Streich, group vice president of Oracle Fusion Cloud Marketing, has to say:

“Oracle delivers leading customer experience solutions that help organizations use data more intelligently to enhance engagement. Now, Oracle Responsys Campaign Management customers can integrate with Infobip’s omnichannel solutions and intelligent chatbot-building platform to create compelling conversational campaigns that drive loyalty.”

Veselin Vukovic, VP of Strategic Partnerships at Infobip, said:

“Infobip is already an Oracle Independent Software Vendor Partner with access to Oracle Integration Cloud, and this new addition further enhances our partnership with the global software company.”

Now, businesses using any Oracle solution can access Infobip’s omnichannel platform through Oracle Cloud Marketplace (OCM).

They can quicklyorchestrate powerful interactions, help increase customer satisfaction, boost sales, and improve campaign performance.

Oracle Cloud Marketplace is a one-stop shop for Oracle customers seeking trusted business applications and services offering unique solutions, including ones that extend Oracle Fusion Cloud Applications.

Infobip’s communication channels will enable businesses to deliver conversational experiences across many sectors including banking and financial services, retail and ecommerce, and hospitality and leisure. Through Infobip’s collaboration, Oracle users will gain customer insights, enabling them to adjust campaign strategies and nurture leads across every stage of the buying process. Oracle users can connect additional channels to a single solution to help them work together, carry conversations from one channel to another, and set up failover options to ensure customers receive time-sensitive alerts and information. Infobip will also be building additional integrations through the Oracle Integration Cloud.

Businesses can achieve their objectives through Infobip’s network of more than 800 direct operator connections and reliable network delivering more than 100 billion messages a year, and Oracle’s best-in-class marketing and sales solutions for B2C and B2B companies.

“Oracle is committed to providing leading customer experience solutions that help our global business-to-business and business-to-consumer customers use data more intelligently to significantly enhance the engagements they have with their customers,” said Stephen Streich, group vice president of product management, Oracle Marketing. “Our collaboration with Infobip will give our customers access to the latest communication solutions to help continuously deliver value.”

Infobip started its collaboration with Oracle in 2018 as a member of OPN, enabling Oracle Cloud Customer Experience (CX) customers to orchestrate consumer interactions using Oracle Responsys, Oracle Eloqua, and Oracle Digital Assistant. Infobip’s solutions have helped enable businesses deliver personalized, omnichannel messaging and nurture customer relationships across WhatsApp, Viber, and SMS. More than 18 billion interactions have been managed across 65 customers through these integrations so far.

“Consumers want to have conversational experiences with a business or brand over the channels they use with their families and friends. This means firms must offer and integrate a broad range of communications channels. That’s why we’ve enhanced our collaboration with Oracle by becoming an Oracle ISV,” said Veselin Vuković, Global VP for Strategic Alliances & Partnerships at Infobip. “With the ability to integrate our full omnichannel communications platform across any Oracle solution, available through Oracle Cloud Marketplace, we can help enterprises, no matter their sector or use case, create conversational experiences that increase conversions, boost sales and drive loyalty.”