Infobip WhatsApp Business Calling – Tech | Business | Economy https://techeconomy.ng Tech | Business | Economy Thu, 12 Feb 2026 20:56:44 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://techeconomy.ng/wp-content/uploads/2025/06/cropped-256Px-32x32.png Infobip WhatsApp Business Calling – Tech | Business | Economy https://techeconomy.ng 32 32 Four Ways to Maximise the Gains of Nigeria’s TSA https://techeconomy.ng/four-ways-to-maximise-the-gains-of-nigerias-tsa/ https://techeconomy.ng/four-ways-to-maximise-the-gains-of-nigerias-tsa/#respond Thu, 12 Feb 2026 20:56:44 +0000 https://techeconomy.ng/?p=176077 After a decade of demonstrated success, Nigeria’s Treasury Single Account faces a critical juncture. However, sustaining and deepening these gains requires deliberate action.

Here are four essential steps to maximise the TSA’s effectiveness going forward.

1. Undertake a Comprehensive Review Involving Critical Stakeholders:

A thorough review of the TSA must be undertaken to identify operational, administrative and technology processes that need to be retained, optimised, or upgraded.

This review should involve all critical stakeholders to ensure the initiative continues to deliver and meet expectations.

2. Anchor the TSA Framework on Robust Legislation:

The updated TSA framework must be anchored on robust legislation that insulates it from political interference.

This is essential to deepen transparency as a non-negotiable pillar of Nigeria’s financial architecture, regardless of which administration holds power.

Whilst the TSA has survived multiple governments, permanent institutional protection requires legal foundations that cannot be easily dismantled or circumvented by future administrations.

3. Resist Replacing Indigenous Technology With Foreign Alternatives:

Nigeria must resist the typical challenge of replacing indigenous technology with foreign technology.

Remita and indigenous fintech powerhouse, has powered the TSA successfully for over a decade, earning international recognition.

Maintaining indigenous solutions is essential for growing the local technology market and becoming a true net earner from technology, rather than perpetually dependent on foreign systems.

4. Expand the TSA Framework to Capture Foreign Exchange Inflows:

The TSA framework must be expanded to capture foreign exchange inflows into government accounts.

This extends the same transparency and accountability principles that have worked brilliantly for naira transactions to dollar and other foreign currency revenue streams, ensuring comprehensive visibility across all government financial flows.

The TSA represents more than a revenue management system. It embodies a choice about what kind of government Nigeria aspires to have: one that operates transparently within constitutional bounds, or one that tolerates the opacity enabling corruption.

After a decade of demonstrated success, the TSA must be protected, strengthened, improved, and institutionalised as a permanent feature of Nigeria’s governance framework.

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Infobip Brings Voice Calling to WhatsApp Business Users https://techeconomy.ng/infobip-brings-voice-calling-to-whatsapp-business-users/ https://techeconomy.ng/infobip-brings-voice-calling-to-whatsapp-business-users/#respond Wed, 16 Jul 2025 09:08:21 +0000 https://techeconomy.ng/?p=163117 Infobip, a global cloud communications platform, has launched WhatsApp Business Calling, a new feature that enables businesses to make and receive voice calls via their WhatsApp Business numbers.

This addition enhances Infobip’s omnichannel platform by delivering richer, real-time conversations within the messaging app used by millions worldwide.

The feature allows businesses to receive and initiate voice calls globally, using WhatsApp’s native interface so customers never leave the app.

Calls can be started directly from WhatsApp chats, interactive messages, or deep links embedded in websites and apps, providing multiple convenient entry points.

Integration with Infobip Conversations, the company’s cloud contact center solution, enables customer support agents to switch seamlessly from chat to voice while maintaining unified conversation history and context.

“WhatsApp Business Calling enables our customers to deliver real-time, personalized support within a trusted app, resolve complex inquiries faster, and provide seamless transitions between chat and voice. This enhances customer satisfaction, builds trust, and improves operational efficiency,” said Dean Baker, regional sales lead at Infobip.

Available across global markets, WhatsApp Business Calling supports industries such as retail, banking, airlines, and eCommerce by enabling faster issue resolution.

By embedding app-based voice within WhatsApp, it reduces friction and ensures seamless customer interactions. Integrated reporting and billing with the WhatsApp Business Platform simplify operations and provide valuable insights.

A key advantage of WhatsApp Business Calling is branded calling: verified business profiles display the company name, logo, and checkmark during calls, reinforcing brand authenticity, combatting fraud, and boosting customer trust and answer rates.

This feature aligns with Infobip’s commitment to trusted, safe, and branded communication channels and complements the upcoming launch of Infobip’s Branded Calling ID (BCID) solution later this year.

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