In today’s digital age, defined by rapid innovation and borderless opportunity, women are not merely stepping into leadership; they are redefining it.

They are no longer waiting for permission or validation. Instead, they are creating new spaces, narratives, and possibilities.

Today, we celebrate women across boardrooms, laboratories, classrooms, parliaments, and digital communities, women who build nations not through rhetoric, but through relentless action.

We especially recognise Gen Z women and African women whose brilliance and boldness are expanding the limits of what is possible.

A Legacy That Made This Moment Possible

The rise of women today is rooted in a powerful historical legacy. International Women’s Day itself reflects generations of struggle and triumph by women who refused to be silenced.

History offers enduring examples. Queen Amina of Zazzau demonstrated strategic leadership and strength. Funmilayo Ransome-Kuti challenged colonial authority and championed women’s rights. Globally, Marie Curie transformed science, while Rosa Parks ignited a civil rights movement through quiet defiance.

These women laid the foundation for today’s progress. Their courage and clarity created momentum that now propels a new generation into greater influence. This moment is not accidental—it is inherited, built on sacrifice, and sustained by resilience.

Gen Z Women: Shaping the Digital Frontier

One of the most defining forces of our time is the rise of Gen Z women. Raised in a digital-first world, they understand that influence is not inherited, it is created.

They are launching startups, driving innovation in artificial intelligence, fintech, and creative industries, and challenging outdated systems. They are vocal about mental health, climate responsibility, and digital ethics. They use technology not just as a tool, but as a platform for impact.

Their leadership is intentional and bold. They are not waiting for the future; they are actively shaping it.

African Women: Driving a Continental Renaissance

Alongside these digital pioneers are African women whose contributions remain central to the continent’s transformation.

For generations, African women have sustained families and economies, often without recognition. Today, they are increasingly visible and influential. They lead governments, run enterprises, and drive innovation across agriculture, healthcare, education, and technology.

They are builders of nations and custodians of culture. Their leadership is not symbolic, it is essential. They combine resilience with vision, bridging tradition and modernity, heritage and transformation.

Africa’s future cannot be told without them.

Leadership in a Changing World

The digital age demands a new kind of leadership, one grounded in courage, competence, and clarity. It rewards innovation over convention and purpose over popularity.

Women rising in this era understand that leadership is responsibility, not status. They refuse to shrink or dim their light to fit expectations. Their presence in positions of influence is not an exception, it is a necessary restoration of balance.

They bring empathy into systems, integrity into innovation, and purpose into power. They recognise that this is not just a technological revolution, but a cultural and moral one.

A Call to Women Everywhere

To every woman, whether a student, professional, entrepreneur, mother, or dreamer, this is a reminder: you are not an afterthought in this era; you are central to it.

Your voice matters. Your ideas matter. Your leadership matters.

The world needs your courage to challenge the old and your creativity to build the new. It needs your ability to nurture, innovate, and transform.

This is a tribute to women who rise early and rest late, carrying immense responsibilities with grace. To those who break barriers and build bridges. To those who mentor others while navigating their own journeys. To those who refuse to be silenced or diminished.

Women Are Not the Future – They Are the Now

As we mark this year’s International Women’s Day, one truth is clear: women are not waiting—and neither is the world.

Women are leading, building, and transforming. They are redefining leadership, not as dominance, but as service; not as control, but as influence; not as power alone, but as purpose.

When women rise, societies flourish. When women innovate, economies grow. When women lead, the world advances.

Women are not the future, they are the now. They are the force driving progress, the architects of transformation, and the custodians of hope.

The world is better because of them, and history will remember their impact.

Women are increasingly taking on leadership roles and starting their own businesses in the tech sector. As we celebrate International Women’s Day, it is important to acknowledge and celebrate the contributions of women in tech and the barriers they continue to face.

This article will explore the challenges women face in the tech industry, the progress that has been made, and the importance of empowering women in leadership and entrepreneurship.

Permit me to expound on some key points about women in tech leadership, management, and entrepreneurship:

Bridging the Gender Gap: Empowering Women in Tech Leadership

In the tech industry, women continue to be significantly underrepresented in leadership roles, highlighting a persistent gender imbalance that hinders diversity and innovation.

The importance of addressing this imbalance cannot be overstated, as it not only limits the potential for women to contribute their unique perspectives and expertise but also stifles the industry’s overall progress and growth.

Despite the increasing awareness of gender diversity issues in the workplace, tech leadership positions remain predominantly occupied by men.

This lack of representation not only perpetuates gender stereotypes but also creates barriers for women aspiring to advance their careers in the tech sector.

Addressing this imbalance requires a concerted effort from both individuals and organizations to challenge existing biases, create opportunities for women to excel, and establish a more inclusive and supportive environment for all employees.

By empowering women in tech leadership, we can tap into a vast pool of talent and creativity that has been historically underutilized. Through mentorship programs, networking opportunities, and advocacy for gender equality, we can inspire and support the next generation of female technology leaders.

Additionally, by promoting diversity and inclusion at all levels of the organization, we can foster a workplace culture that values and celebrates the contributions of women in tech leadership roles.

Ultimately, bridging the gender gap in tech leadership is not just a matter of fairness or equality—it is essential for driving innovation, sustainability, and success in the tech industry.

By recognizing the importance of empowering women in leadership roles and taking proactive steps to address existing barriers, we can create a more diverse, equitable, and progressive tech ecosystem that benefits everyone.

Breaking Barriers: Overcoming Challenges for Women in Tech Leadership

Women in the tech industry face a myriad of unique challenges and barriers that hinder their advancement in leadership roles.

From gender bias and discrimination to a lack of mentorship and support, these obstacles can create significant hurdles for women striving to succeed in a male-dominated field.

Gender bias and discrimination are pervasive issues that women in tech leadership often encounter, whether in hiring practices, promotions, or daily interactions in the workplace.

Stereotypes and preconceived notions about women’s capabilities and leadership potential can undermine their confidence and limit their opportunities for advancement.

Addressing these biases requires a fundamental shift in organizational culture and a commitment to promoting a more inclusive and equitable work environment.

Moreover, the lack of mentorship and support systems for women in tech leadership further compounds the challenges they face.

Without access to role models, advocates, and professional development opportunities, women may struggle to navigate the complex landscape of the tech industry and advance their careers.

Establishing mentorship programs, networking initiatives, and leadership training tailored to the needs of women can help bridge this gap and empower them to achieve their full potential.

By recognizing and addressing the unique challenges and barriers that women face in the tech industry, we can create a more inclusive and diverse ecosystem that enables all individuals to thrive.

Breaking down stereotypes, fostering mentorship and support networks, and promoting gender equality are essential steps in empowering women to overcome obstacles and succeed in tech leadership roles. Together, we can work towards a more equitable and inclusive future for women in the tech industry.

Driving Change: The Power of Diversity in Tech Leadership

Diverse leadership teams have a profound impact on innovation, creativity, and problem-solving within tech companies.

By bringing together individuals with different backgrounds, perspectives, and experiences, organizations can unlock new ideas, drive innovation, and achieve greater success in a rapidly evolving industry.

When women are represented in tech leadership roles, diverse teams are better equipped to tackle complex challenges and drive forward-thinking solutions.

Research has consistently shown that diverse teams outperform homogeneous groups in terms of creativity, problem-solving, and decision-making.

By valuing diversity and inclusion in leadership, tech companies can tap into a wealth of talent and perspectives that fuel innovation and drive competitive advantage.

Moreover, diverse leadership teams are better equipped to understand and cater to a diverse customer base.

In an increasingly globalized marketplace, companies that prioritize diversity in leadership are better positioned to create products and services that resonate with a wide range of consumers. By fostering a culture of inclusivity and diversity at all levels of the organization, tech companies can enhance their competitive edge and drive sustainable growth.

Ultimately, the impact of diverse leadership teams extends beyond individual companies to the broader tech industry as a whole.

By championing diversity, equity, and inclusion in tech leadership, we can create a more vibrant and innovative ecosystem that reflects the diversity of our society. Embracing diverse perspectives, empowering underrepresented voices, and fostering inclusive leadership practices are essential steps towards driving change and shaping a more equitable future for all individuals in the tech industry.

Breaking the Glass Ceiling: Inspirational Stories of Women in Tech Leadership

Amidst the challenges and barriers that women face in the tech industry, there are numerous success stories of women who have defied the odds and risen to leadership positions, making significant contributions to the field of technology.

These trailblazers have not only shattered glass ceilings but have also paved the way for future generations of women to pursue their dreams in tech.

One such inspiring success story is that of Sheryl Sandberg, the Chief Operating Officer of Facebook. Sandberg has been a driving force behind the company’s growth and success, advocating for gender equality in the workplace and serving as a mentor to aspiring women leaders in tech.

Through her leadership and advocacy, Sandberg has shown that women can thrive in tech leadership roles and make a lasting impact on the industry.

Another shining example is Reshma Saujani, the founder and CEO of Girls Who Code, a nonprofit organization dedicated to closing the gender gap in technology.

Saujani’s passion for empowering young women in tech has led to the establishment of numerous coding programs and initiatives that have reached thousands of girls across the globe. Through her tireless efforts, Saujani has inspired a new generation of female tech leaders and entrepreneurs to pursue their passions and break down barriers in the industry.

Additionally, the story of Arlan Hamilton, the founder and managing partner of Backstage Capital, serves as a testament to resilience and determination in the face of adversity. Hamilton, who started her venture capital firm from scratch while homeless, has made it her mission to invest in underrepresented founders, including women, people of colour, and other individuals.

Through her innovative approach and commitment to diversity, Hamilton has disrupted the traditional venture capital landscape and paved the way for greater inclusivity in tech entrepreneurship.

These success stories, along with many others, serve as a reminder of the transformative power of women in tech leadership and entrepreneurship.

By sharing their journeys, experiences, and achievements, these trailblazing women inspire and empower future generations to envision a more equitable and diverse tech industry.

Their stories underscore the importance of perseverance, resilience, and collaboration in overcoming obstacles and achieving success in a male-dominated field.

Empowering Women in Tech: Strategies for Success

In the tech industry, where women continue to face unique challenges and barriers, it is crucial to implement strategies that empower and support them in leadership roles and entrepreneurship.

By providing mentorship programs, networking opportunities, and advocating for diversity and inclusion, companies and organizations can create a more inclusive and supportive environment for women to thrive and succeed.

Mentorship programs play a significant role in nurturing the growth and development of women in tech leadership.

Pairing aspiring women leaders with experienced mentors can provide valuable guidance, support, and insight into overcoming obstacles and navigating the complexities of the industry.

These mentorship relationships can help women build confidence, expand their professional networks, and gain access to opportunities for advancement and career growth.

Networking opportunities also play a crucial role in supporting women in tech leadership and entrepreneurship.

By facilitating connections with other professionals in the field, women can gain valuable insights, build relationships, and access resources that can help them advance their careers and achieve their goals.

Networking events, conferences, and industry forums provide women with the platform to showcase their expertise, learn from others, and collaborate on innovative projects that drive success and innovation in the tech industry.

Advocacy for diversity and inclusion is another key strategy for empowering women in tech leadership roles.

By promoting a culture of diversity, equity, and inclusivity, companies and organizations can create a more welcoming and supportive environment for women to thrive and succeed.

This includes implementing policies and practices that address gender bias, discrimination, and barriers to advancement, as well as providing equal opportunities for women to excel and lead in the tech industry.

By implementing these strategies and fostering a culture that values and supports women in tech leadership, companies and organizations can create a more diverse, innovative, and successful industry.

Empowering women in tech not only benefits individual professionals but also drives positive change and progress for the industry as a whole.

Through mentorship, networking, and advocacy for diversity and inclusion, we can build a more equitable and inclusive tech ecosystem that empowers women to reach their full potential and make a lasting impact on the industry.

Championing Gender Equality in Tech: The Impact of Male Allies

In the tech industry, where women are often underrepresented and face systemic barriers to advancement, the role of male allies is crucial in promoting gender equality and creating a more inclusive workplace culture.

By actively supporting and advocating for women in tech, male allies can help break down barriers, challenge stereotypes, and drive positive change that benefits everyone in the industry.

Male allies play a vital role in promoting gender equality in the tech industry by being vocal advocates for diversity and inclusion.

They can use their positions of privilege and influence to amplify the voices of women, advocate for equitable opportunities, and challenge biases and stereotypes that hinder women’s advancement.

By speaking up and taking action, male allies can help create a more inclusive and supportive environment where women feel empowered to succeed and thrive.

One example of the power of male allies in promoting gender equality is the Male Allies program at Microsoft.

This initiative encourages male employees to take an active role in supporting women in the workplace, providing training, resources, and opportunities for men to engage in conversations about gender diversity and inclusion.

Through mentoring, sponsorship, and allyship, male employees at Microsoft have helped create a more inclusive culture that values and supports the contributions of all employees, regardless of gender.

Another example of the impact of male allies in promoting gender equality is the work of David Smith and Brad Johnson, authors of the book “Athena Rising: How and Why Men Should Mentor Women.”

Through their research and advocacy, Smith and Johnson highlight the importance of male allies in mentoring and sponsoring women in the workplace, emphasizing the benefits of diverse leadership teams and the need for men to actively support women’s advancement in male-dominated industries like tech.

By championing gender equality and creating a more inclusive workplace culture, male allies can help drive positive change and make a lasting impact on the tech industry.

Through mentorship, sponsorship, advocacy, and allyship, male allies can help break down barriers, challenge biases, and create a more equitable and inclusive environment where everyone has the opportunity to succeed.

Together, male allies and women in tech can work towards a more diverse, innovative, and inclusive industry that benefits individuals, organizations, and society as a whole.

Closing the Gender Gap: Unlocking Economic and Social Benefits in Tech

There is a significant gender gap in tech leadership and entrepreneurship, with women often underrepresented in key decision-making roles and facing barriers to advancement and success.

However, research shows that closing this gap and promoting gender equality in the tech industry can have far-reaching economic and social benefits for individuals, organizations, and society as a whole.

Economic Benefits:

1. Increased Innovation and Creativity: Studies have shown that diverse teams, including those with gender-balanced leadership, are more innovative and creative. By closing the gender gap in tech leadership and entrepreneurship, organizations can tap into a wider range of perspectives, ideas, and solutions, leading to more innovative products and services.

2. Enhanced Financial Performance: Research by McKinsey & Company has found that companies with gender-diverse executive teams are more likely to outperform their peers financially. By promoting gender equality in tech leadership, organizations can improve their financial performance and competitiveness in the market.

3. Access to Untapped Talent: By encouraging and supporting women in tech leadership and entrepreneurship, organizations can access a pool of talented individuals who may have been previously overlooked or underutilized. Closing the gender gap in tech can help organizations attract and retain top talent, driving long-term success and growth.

Social Benefits:

1. Promoting Diversity and Inclusion: Closing the gender gap in tech leadership and entrepreneurship can help create a more diverse and inclusive industry that values and respects individuals from all backgrounds. By promoting diversity and inclusion, organizations can build stronger teams, foster creativity and innovation, and create a more positive work culture for all employees.

2. Empowering Women and Girls: By promoting gender equality in tech leadership, organizations can empower women and girls to pursue careers in STEM fields, break down stereotypes and barriers, and inspire the next generation of female leaders and innovators.

Closing the gender gap in tech can have a ripple effect on society, leading to greater gender equality and opportunities for all.

Data from organizations such as the World Economic Forum and the International Labour Organization highlights the potential economic and social benefits of closing the gender gap in tech leadership and entrepreneurship.

By investing in gender equality, organizations can drive positive change, unlock new opportunities, and create a more inclusive and prosperous tech industry that benefits individuals, organizations, and society as a whole.

Consequently, by examining these factors, the analysis offers a deep dive into the challenges and opportunities faced by women in tech leadership, management, and entrepreneurship, encouraging us all to drive change towards a more inclusive and fair tech industry.

Closing the gender gap in tech leadership and entrepreneurship has the potential to yield significant economic benefits such as increased innovation, financial performance, and access to a diverse talent pool.

Additionally, it can lead to social advantages such as promoting diversity, empowering women and girls, and fostering a more inclusive workplace environment.

Supported by data demonstrating the economic and social advantages of gender equality in the tech sector, it becomes evident that embracing diversity and inclusivity is not just the right thing to do morally, but also a strategic move for organizations striving for success in the digital age.

As we acknowledge the progress and successes of women in the tech sector thus far and set our sights on the future, it is evident that the journey toward achieving genuine gender equality in the field is far from over.

Empowering women in tech leadership and entrepreneurship is not merely a question of equality, but a critical factor in sustaining innovation and growth within the industry.

By championing and elevating women in tech, we pave the way for a more diverse and inclusive environment that fosters creativity and prosperity for all.

Let us continue to honour and support the women who are leading the way in shaping the future of technology, and unite in our efforts to forge a more equitable and inclusive landscape for everyone involved in the tech industry.

Together, we can strive towards a future where all individuals have an equal opportunity to thrive and succeed in the dynamic and evolving world of technology.

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The writer: Prof. Ojo Emmanuel Ademola is the first Nigerian Professor of Cyber Security and Information Technology Management, and the first Professor of African descent to be awarded a Chartered Manager Status.

Amidst this challenging landscape is the Nigerian woman. It’s the women who are bearing the brunt of this economic turmoil. It is the women who are at the forefront, tirelessly working to hold their families together. Every Nigerian woman deserves a medal and bag of rice this season.

As we commemorate International Women’s Day (IWD) on March 8th, we must spare a thought for the Nigerian woman. Globally, IWD is a day when people worldwide come together to envision and advocate for a gender-equal world, devoid of bias, stereotypes, and discrimination. This year, it should be a great time to remember the Nigerian woman.

To my mind, IWD 2024 serves as a poignant reminder of the incredible resilience and strength displayed by Nigerian women in the face of adversity. Despite the overwhelming pressures of inflation, they continue to navigate through the storm, employing ingenious strategies to ensure the well-being of their families.

At the heart of every household, women are the pillars of strength, the silent heroes who work tirelessly to stretch every naira and kobo to its limit.

They meticulously plan meals, scour markets for the best deals, and ingeniously repurpose resources to make ends meet. Their resourcefulness and unwavering determination are commendable, serving as a beacon of hope amidst economic uncertainty.

While Nigerian women have proven their resilience time and again, they must now receive the support and empowerment they deserve, especially during these trying times. We must look at immediate and long-term initiatives to empower and uplift Nigerian women.

The best place to start today is social interventions. By social interventions, I’m thinking of immediate and orderly distribution of food items, particularly nutritious ones, to women in need.

This can involve establishing and or funding existing food banks or community kitchens that provide essential food items to women facing food insecurity.

Additionally, educational programs on nutrition and cooking could accompany these initiatives to empower women to make healthier choices for themselves and their families.

His Excellency, Babajide Sanwo-Olu, Governor of Lagos, was in the news recently about plans to engage the services of canteens locally known as “mama put” to feed between 1,000 to 1,500 residents daily in each of the LGAs of the state. It is time to put that plan to work. It must prioritize women.

Secondly, access to funds and grants is pivotal in providing Nigerian women with the financial resources to start businesses, expand existing ventures, or invest in education and training.

Government and non-governmental organisations can play a crucial role in facilitating access to these opportunities by implementing targeted funding schemes and grant programs specifically designed to support women entrepreneurs and small business owners.

Providing women with access to microfinance and credit facilities can enable them to invest in income-generating activities or cope with unexpected expenses.

By facilitating access to grants and affordable credit, women can seize opportunities for economic advancement and weather financial shocks more effectively. Deposit Money Banks (MDB), microfinance institutions and fintechs must now move beyond rhetoric.

Additionally, in an increasingly digital world, digital skills are indispensable for economic participation and empowerment. Building the digital skills capacity of Nigerian women is essential in equipping them with the tools and knowledge needed to thrive in the digital economy.

Training programs focused on digital literacy, computer proficiency, and online entrepreneurship can empower women to leverage digital technologies for business innovation, marketing, and e-commerce. Moreover, initiatives aimed at bridging the digital divide, such as providing access to affordable internet connectivity and digital infrastructure, can ensure that women have equal opportunities to access information, education, and economic opportunities online.

The Nigeria Communications Commission (NCC), National Information Technology Development Agency (NITDA) and NigComSat working in concert with major telecom services providers must actively drive and promote access to digital technologies with a special focus on women across the length and breadth of the country.

Furthermore, creating and strengthening social support networks for women can foster collaboration, knowledge sharing, and mutual assistance.

Community-based initiatives such as savings groups, cooperative societies, and women’s associations can provide women with a platform to access resources, share experiences, and advocate for their needs collectively.

On International Women’s Day 2024, we celebrate the indomitable spirit and resilience of Nigerian women in the face of galloping inflation.

We recognize their invaluable contributions to families, communities, and the nation as a whole. We must now commit to empowering them with the tools, resources, and opportunities they need to thrive, not just survive, in challenging times. Let us stand in solidarity with Nigerian women and Inspire Inclusion.

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The initiatives include the Google for Startups Accelerator Africa: Women Founders Cohort, the Hustle Academy for Women-Led SMEs, and a social media series celebrating inspiring women in Africa’s technology sector.

Folarin Aiayegbusi, Head of Startup Ecosystem, Africa, said, “We are thrilled to announce the selected startups for the inaugural class of our Google for Startups Accelerator Africa: Women Founders Cohort. These women are tackling some of Africa’s most pressing challenges, and we’re excited to support them as they build the future.” The 15 startups selected for the program are from eight African countries and are creating innovative solutions that improve livelihoods in their communities.

Google’s Hustle Academy is a bootcamp-style training program designed to help entrepreneurs increase revenue, position themselves for investment, and build sustainable businesses for the future.

As part of its International Women’s Day celebrations, Google plans to host six women-focused cohorts of the Hustle Academy program in Kenya, Nigeria, and South Africa throughout the month of March. Women entrepreneurs in these countries are invited to apply to join these cohorts at the website.

Finally, Google is celebrating inspiring women in Africa’s technology sector through its #WomeninIT social media series. The series features the stories of six inspiring women who are breaking barriers and making an impact in the fields of technology, business, entrepreneurship, innovation, and startups on the continent.

According to Dorothy Ooko, Head of Communications, Google Africa, “At Google, we are committed to providing women entrepreneurs in Africa with access to funding, mentorship, and networking opportunities. Through our programs, we aim to bridge the gap and empower women to succeed in their respective fields.”

The Google for Startups Accelerator Africa Women Founders Cohort (in alphabetical order)

1. Afriwell Health (Congo) 

2. Alajo App (Nigeria)

3. eWaka (Kenya)

4. Farmer Lifeline (Kenya)

5. Maxibuy (Nigeria)

6. MosMos (Kenya)

7. Gobeba (Kenya)

8. Hepta Pay (Rwanda)

9. Jem HR (South Africa)

10. Kola Market (Ghana)

11. Mipango (Tanzania)

12. Smart Ikigega (Rwanda)

13. Suitch (Cameroon)

14. Tyms Africa (Nigeria)

15. Zydii (Kenya)

Every day is public relations day. This is because the business of strategy and planning, communications and positioning never sleeps or stops. March 8, International Women’s Day, a day set aside to celebrate women, is a good time to recognize the role of women in public relations practice and the opportunity for growth. 

You would agree that public relations is an exciting and challenging field, one that offers a variety of opportunities for women to grow and thrive. It is equally engraced and enriched through the practice of women.

While it is true that women in public relations face unique challenges, there are also many opportunities for women to contribute, excel and make a significant impact.

My goal is to explore opportunities for growth in the field of public relations for women, with a particular focus on the skills and qualities that women bring to the table.

One of the biggest opportunities for growth in public relations for women is the increasing demand for diverse voices and perspectives.

According to a recent survey by the Public Relations Society of America (PRSA), diversity and inclusion are among the top trends that are shaping the public relations industry.

This means that companies and organisations are looking for public relations professionals who can bring a fresh perspective and a diverse range of experiences to their work.

Also, the reality is that women are uniquely positioned to meet this demand for diversity and inclusion in public relations. Women bring a range of experiences and perspectives to the table, and they are often skilled at building relationships and communicating effectively with a variety of stakeholders.

These skills are particularly valuable in the field of public relations, where building and maintaining relationships with the media, clients, and other stakeholders is essential.

Another opportunity for growth in public relations for women is the increasing focus on social media and digital communications. According to a report by the Pew Research Center, women are more likely than men to use social media platforms like Facebook and Instagram.

This means that women in public relations are well-positioned to help companies and organisations navigate the complex world of social media and digital communications.

In addition, women are skilled at storytelling and creating engaging content, which is essential in the field of public relations. Women are often natural storytellers, and they have a talent for creating content that resonates with their target audience.

This skill is particularly valuable in the digital age, where creating compelling content is essential for engaging audiences and building relationships with stakeholders.

Furthermore, there are many opportunities for women to take on leadership roles in the field of public relations. According to a recent report by PRWeek, women make up a significant portion of the public relations industry, but they are underrepresented in leadership positions. This means that there is a significant opportunity for women to step up and take on leadership roles in the field. Many women are already taking up this challenge.

Aside from everything else, women tend to excel at multitasking, managing multiple projects and clients simultaneously, and navigating complex situations with tact and diplomacy.

These skills are essential for success in the public relations industry, where professionals are often juggling various responsibilities and work in high-pressure environments.

Undoubtedly, with a focus on developing leadership skills and taking advantage of the opportunities available, women in public relations can achieve great success and make a meaningful contribution to the industry.

As we celebrate the achievements of women today, it is also a call to action to create more opportunities for women to succeed as entrepreneurs, leaders, and changemakers.

I salute every woman in public relations. Thank you for your contributions. Specifically, I’ll love to mention the best public relations strategist that I know, Funmi Onajide.

She is a teacher, mentor, and coach. Thank you for ALL that you do.

Happy International Women’s Day 2023!

Elvis Eromosele, a Corporate Communication professional and public affairs analyst lives in Lagos.