Instead of hosting one livestreamed presentation, Apple will roll out announcements over three days, starting on March 2.

The programme will end on March 4, with in-person sessions in New York, London and Shanghai, where journalists will test new products.

The format will focus on hands-on demonstrations rather than a single-stage presentation. Reporters are expected to move through guided demos across the three cities.

According to reports from Bloomberg journalist Mark Gurman, Apple plans to introduce at least five products during the period.

These include a lower-priced MacBook, the iPhone 17e, an iPad Air fitted with an M4 chip, a new entry-level iPad, and refreshed MacBook Air and MacBook Pro models.

He said the devices are due this spring, although the exact timing for each launch is not yet known. John Gruber of Daring Fireball also said the event may be “a hands-on thing with in-person demos.”

Apple has confirmed that the March 4 sessions will take place at the same time in New York, London and Shanghai. That breaks from its standard practice of hosting major launches at its headquarters in Cupertino.

Alongside the hardware, Apple is expected to discuss updates tied to iOS 26.4. The company has also given a sign that Visual Intelligence will play a big part in its next wave of wearable devices.

Chief executive Tim Cook has pointed to the feature as a key part of Apple’s direction in artificial intelligence for hardware.

There are also indications that Apple could preview immersive sports content for the Vision Pro headset, possibly including Formula 1 coverage, using its exclusive United States broadcast rights.

The agreement, according to Bloomberg, would be one of Apple’s biggest collaborations with an external technology partner in years.

For now, Apple plans to rely on Google’s large-scale model, which has 1.2 trillion parameters, to strengthen Siri’s processing power and decision-making. 

That’s nearly eight times more advanced than Apple’s current 150 billion-parameter cloud model. The company sees the deal as a temporary measure while it works to bring its own artificial intelligence system up to par.

Apple tested several models, including OpenAI’s ChatGPT and Anthropic’s Claude, before selecting Google’s Gemini earlier this year. Those close to the project said Apple concluded that Gemini offered the best blend of speed, reliability, and contextual understanding.

The revamped Siri, codenamed Linwood, is expected to launch next spring as part of iOS 26.4. The project, known internally as Glenwood, is being overseen by Mike Rockwell, the executive behind the Vision Pro headset, and software engineering chief Craig Federighi.

Under the terms being finalised, Google’s Gemini model will manage Siri’s “summariser” and “planner” functions, which help the assistant interpret user intent and coordinate complex actions. 

However, Apple’s own models will still handle several on-device tasks. To protect user data, Gemini will operate within Apple’s Private Cloud Compute servers rather than Google’s infrastructure.

Neither company has commented publicly on the partnership. Unlike the Safari search deal, Apple is expected to keep Google’s role behind the scenes, branding Siri’s improvements under its own ecosystem rather than sharing credit.

The collaboration is a rare moment of pragmatism from Apple, which has long avoided outsourcing key software capabilities. But as competitors like OpenAI, Microsoft, and Google grow quickly, Apple appears more willing to depend on outside systems, at least for now, to maintain competitiveness.

Despite leaning on Google, Apple has not abandoned its vision to build proprietary AI tools. The company’s in-house models team is reportedly developing a trillion-parameter cloud model, aiming to match Gemini’s quality by next year. Executives say they can phase out the Google technology in due course.

Globally, Apple is also preparing a version of the new Siri for the Chinese market, where Google services are banned. The Chinese variant is expected to run entirely on Apple’s own models with a compliance layer from Alibaba Group, tailored to meet local regulatory demands.

Shares of both companies briefly rose after reports of the talks surfaced, Apple gaining less than 1% to $271.70, and Alphabet rising as much as 3.2% to $286.42.