iOS – Tech | Business | Economy https://techeconomy.ng Tech | Business | Economy Thu, 16 Apr 2026 08:30:57 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://techeconomy.ng/wp-content/uploads/2025/06/cropped-256Px-32x32.png iOS – Tech | Business | Economy https://techeconomy.ng 32 32 Breedjr, a Crypto-to-Naira Payout Driver Crosses $4M in Payouts https://techeconomy.ng/breedjr-a-crypto-to-naira-payout-driver-crosses-4m-in-payouts/ https://techeconomy.ng/breedjr-a-crypto-to-naira-payout-driver-crosses-4m-in-payouts/#respond Thu, 16 Apr 2026 08:30:57 +0000 https://techeconomy.ng/?p=179899 Breedjr, a Crypto-to-naira payout platform, has surpassed $4 million in total payouts since its launch in 2025, while unveiling an upgraded payout experience designed to deliver faster settlements and improved rate transparency for users.

The update is tailored for a growing segment of users, including traders, freelancers, and recurring converters, who rely on seamless conversion of digital assets into naira.

With the enhanced experience, users can generate a receiving address within the app, view exchange rates upfront before initiating transactions, send funds from any exchange, and receive naira directly into their Nigerian bank accounts in under 60 seconds.

The latest improvements focus on speed and clarity, particularly for users handling larger transaction volumes.

According to the company, settlement times have been further optimised across supported assets, including USDT, USDC, and BTC, while rate confirmation is now provided before funds are transferred, eliminating uncertainty in the conversion process.

“For many active crypto users, the challenge is not receiving digital assets—it’s being able to convert them into naira quickly and with confidence, especially at higher volumes,” said Ikenna Eneje, CEO of Breedjr. “What we are building goes beyond speed. It’s about creating a payout experience user can trust when transaction size truly matters.”

The milestone and product update signal a strategic shift in Breedjr’s positioning within Nigeria’s crypto-to-naira market.

The platform’s growth has been driven largely by high-frequency users generating significant transaction volumes, a trend the company is now leaning into as it sharpens its focus on this segment.

This evolution comes amid rapid changes in Nigeria’s crypto landscape. The country ranked among the top globally in crypto transaction volume in early 2026 and continues to lead in peer-to-peer trading activity.

Stablecoins such as USDT and USDC play a central role, serving as both a hedge against naira volatility and a key channel for receiving international payments.

At the same time, the regulatory environment has become more structured following the enactment of the Investments and Securities Act 2025, which places virtual asset service providers under the oversight of the Securities and Exchange Commission (SEC), raising compliance expectations across the ecosystem.

Breedjr’s mobile application is currently available on both Android and iOS, providing users with a streamlined interface for converting crypto assets into naira quickly and securely.

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Google Adds ‘Ask Maps’ Conversational Search, Rolls Out 3D Immersive Navigation https://techeconomy.ng/google-maps-gemini-ask-maps-immersive-navigation/ https://techeconomy.ng/google-maps-gemini-ask-maps-immersive-navigation/#respond Thu, 12 Mar 2026 13:45:54 +0000 https://techeconomy.ng/?p=177709 Google Maps is introducing a new conversational feature powered by Gemini, allowing users to ask detailed questions directly inside the app. 

At the same time, the company is rolling out a redesigned navigation system that shows routes in a more detailed 3D view and offers clearer driving guidance.

The update was announced on Thursday and affects both exploration and driving features in the mapping service.

Google says the new tool, called Ask Maps, allows people to search for places using natural language. Instead of typing short queries, users can ask full questions about real-world situations.

For example, someone could ask where to charge a dying phone without waiting in a coffee shop queue. Another query might be about public tennis courts with lights available at night.

The feature can also help with trip planning. A user heading to locations such as the Grand Canyon, Horseshoe Bend and Coral Dunes could ask for recommended stops along the route. Maps then provides directions, estimated travel times and suggestions drawn from reviews and tips shared by other users.

Google says the answers are personalised as the system uses signals from a person’s past searches and saved locations in their account. If someone often searches for vegan restaurants, the service may prioritise restaurants with vegan options when suggesting places to meet friends.

The company says the feature draws on information from more than 300 million places listed in Maps and reviews contributed by over 500 million community members.

Ask Maps is now rolling out in the United States and India on Android and iOS devices. Google says desktop access will follow later.

Alongside the conversational tool, Google is also updating the app’s navigation system with a new experience called Immersive Navigation.

The update brings a 3D view that reflects nearby buildings, overpasses and terrain. It also highlights important road details, including lanes, traffic lights, crosswalks and stop signs, giving drivers a clearer sense of their surroundings.

Maps will also provide a wider preview of the route ahead. Smart zoom features and transparent buildings help drivers prepare for lane changes or difficult turns earlier.

Voice instructions are also changing. Instead of standard directions, the app now provides more natural guidance. For example, drivers approaching a highway exit may hear instructions such as, “Go past this exit and take the next one for Illinois 43 South.”

In addition, the system explains alternative routes and the trade-offs involved. A longer route with lighter traffic or a faster route that includes toll roads may both appear, allowing drivers to choose.

The app will also alert drivers to disruptions along their route, including crashes or road construction. Google says these updates rely on information shared by users across both Maps and Waze communities.

Before starting a trip, users can preview their destination using Street View imagery. Maps can suggest parking areas and, as drivers get closer, highlight the correct entrance to a building and the side of the street where it is located.

“Our team set out to redesign the driving experience with the objective of taking the guesswork out of trips,” said Miriam Daniel during a briefing with reporters.

 “Immersive navigation is a complete transformation of the navigation experience. It’s got redesigned visuals, fresh real-world information that’s brought to you just in time, and more intuitive guidance.”

Immersive Navigation begins rolling out in the United States from Thursday. Google says the feature will gradually reach supported Android and iOS devices, as well as Apple CarPlay, Android Auto and vehicles with Google built-in systems.

Google had already begun integrating Gemini into Maps last year. That earlier update allowed the assistant to answer questions about locations along a route and use landmarks identified through Street View imagery to improve navigation directions.

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Apple Mandates 18+ Verification for App Downloads in Major Markets as Global Age-Gate Laws Expand https://techeconomy.ng/apple-blocks-18-plus-apps-age-verification-australia-brazil-singapore/ https://techeconomy.ng/apple-blocks-18-plus-apps-age-verification-australia-brazil-singapore/#respond Wed, 25 Feb 2026 08:01:30 +0000 https://techeconomy.ng/?p=176776 Apple will block users in Australia, Brazil and Singapore from downloading 18+ apps unless they confirm they are adults. 

The change started on February 24, 2026, as the company also expanded its age-verification tools for developers in Brazil and in two U.S. states, Utah and Louisiana.

The update affects how age categories are shared between users and app developers. Apple said it is rolling out new features through its Declared Age Range API, which is now available in beta.

The tool allows developers to request a user’s age category without accessing personal data such as a date of birth.

In Brazil, developers can use the updated API to obtain a user’s age category. The age category will only be shared if the user, or a parent or guardian where relevant, agrees, while API will also return a signal from the user’s device about the method of age assurance.

Apple confirmed that, from February 24, 2026, it will block downloads of apps rated 18+ in Australia, Brazil and Singapore unless users are confirmed to be adults through reasonable methods.

The App Store will carry out that confirmation automatically. However, Apple noted that developers may still have separate legal duties to verify users under local law.

In Brazil, developers who identify their apps as containing loot boxes through Apple’s age rating questionnaire will see their app ratings updated to 18+ on the Brazil storefront. Lawmakers in the country have spoken about gambling-like features in games.

In the United States, new regulations will take effect in two states. For users with new Apple accounts in Utah from 6 May 2026, and in Louisiana from 1 July 2026, age categories will be shared with developers’ apps when requested through the Declared Age Range API.

Apple said it has expanded its existing tools to help developers meet legal requirements in both states.

These tools include the Declared Age Range API, the Significant Change API under PermissionKit, a new age rating property type in StoreKit, and App Store Server Notifications.

Apple said: “New signals are now available through the Declared Age Range API, including whether age-related regulatory requirements apply to the user and if the user is required to share their age range.

“The API will also let you know if you need to get a parent or guardian’s permission for significant app updates for a child.”

Developers can use the API to present important update notifications to adults in Utah and Louisiana through what Apple calls the Significant Update Action, which remains in beta.

When releasing a significant update, developers must follow Apple’s Human Interface Guidelines and provide a clear description of the changes.

Apple previously worked to meet similar age-assurance requirements in Texas in October last year. It later paused parts of that plan in December after the state law faced a court challenge.

Governments in several countries have introduced stricter age-assurance rules aimed at limiting minors’ access to certain digital services. Apple’s latest changes adjust how its platforms, including iOS, iPadOS and macOS, handle age ratings, permissions and account signals in response to those laws.

For developers, the changes mean closer attention to local regulations. In Brazil, game makers that include loot boxes must now accept an automatic 18+ rating.

In Australia, Brazil and Singapore, 18+ apps will not download until adult status is confirmed. In Utah and Louisiana, age categories will flow directly to apps when requested, provided the user meets the new account conditions.

Apple said the updated tools are designed to give developers a way to meet legal obligations without collecting sensitive personal information.

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Amazon Rolls Out Alexa+ on Amazon Music App for iOS, Android https://techeconomy.ng/amazon-alexa-plus-launches-on-music-app-ios-android/ https://techeconomy.ng/amazon-alexa-plus-launches-on-music-app-ios-android/#respond Tue, 04 Nov 2025 15:20:23 +0000 https://techeconomy.ng/?p=170525 Amazon has expanded access to its upgraded voice assistant, Alexa+, to users of the Amazon Music app on iOS and Android. 

The rollout, which is currently open to Alexa+ Early Access participants across all subscription plans, enhances how the company wants people to discover and interact with music.

Unlike the traditional Alexa that responded to straightforward commands, Alexa+ brings a more conversational and intelligent approach. 

It’s built to talk with users like a knowledgeable music companion, someone who not only takes requests but also understands curiosity. With Alexa+, users can dig into the details of songs, artists, or even eras of music. 

You can ask who influenced a particular artist, what a song means, or find that elusive track you only remember from a movie scene.

Amazon said it’s already seeing strong engagement from users testing the feature. Listeners who used Alexa+ explored three times more songs than those using the old version, and users asking for recommendations listened to nearly 70% more music. 

Those numbers show that people are no longer just pressing play; they’re conversing with their music app.

The feature’s conversational depth is what sets it apart. A user might say, “Play pop songs from the ’90s including Madonna, but skip the boy bands,” or “Make a playlist of 2010s hits that keep me moving fast, starting with a track from Nicki Minaj.” 

Alexa+ then builds dynamic playlists based on tone, tempo, and personal taste. You can even request something as niche as, “Create a music playlist that sounds like a Parisian café and only include songs in French.”

Beyond playlist creation, Alexa+ acts as a musical researcher in your pocket. It can explain the story behind lyrics, trace the origins of samples, or connect artists by genre or geography. 

Asking, “What’s the story behind the lyrics to Hotel California?” or “Recommend some artists from the London punk scene in the ’70s” now leads to detailed, conversational responses rather than robotic answers.

Spotify recently integrated similar conversational features, and Amazon’s move places Alexa+ as a competitor capable of deep engagement and contextual understanding.

The rollout also reveals Amazon’s larger investment in embedding intelligent systems across its ecosystem. Earlier this year, Alexa+ was unveiled as part of Amazon’s broader plan to bring “agent-level” assistance to everyday use, handling not just music, but tasks such as restaurant bookings and grocery orders.

For now, the new feature remains limited to early access users, but a wider release is expected soon. To try it, Amazon Music users can simply update their app, tap the “a” button in the lower right corner, and start talking.

Amazon says, “Alexa+ transforms the way we discover music by offering a more intuitive, conversation-based approach, turning what used to be a basic search function into an interactive discussion guided by your own curiosity.”

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WhatsApp Rolls Out Passkey-Encrypted Chat Backups for Easier, Safer Access https://techeconomy.ng/whatsapp-passkey-encrypted-chat-backups/ https://techeconomy.ng/whatsapp-passkey-encrypted-chat-backups/#comments Thu, 30 Oct 2025 15:44:36 +0000 https://techeconomy.ng/?p=170229 WhatsApp has rolled out a new way to keep chat backups safe, and this time, you won’t need to remember a single password.

The messaging platform now allows users to secure and access their backups using passkeys. This lets users secure their chat history using fingerprint, facial recognition, or screen lock code. 

Replacing the old method that required WhatsApp users to store a 64-character encryption key or recall a backup password, the passkey makes security become as effortless as unlocking your phone, a simple tap or glance is all it takes to protect or restore your chat history.

WhatsApp says users can now restore their chats seamlessly even after losing a device, without having to hunt for passwords or manually enter encryption keys. The system relies on biometric or device-level authentication, giving users a faster way to protect their data.

Many of us carry years of precious memories in our WhatsApp chats – photos, heartfelt voice notes, and important conversations,” the company said. “That’s why protecting them if you ever lose your phone or need to transfer to a new device is so important.”

The passkey upgrade expands on the WhatsApp end-to-end encrypted backups introduced in 2021, reiterating the company’s focus on a password-free app.

It also builds on the platform’s earlier rollout of passkeys for account logins, making it clear that WhatsApp wants to make strong security simpler for everyone.

WhatsApp, which now serves over 3 billion users worldwide, said the new feature will roll out gradually over the next few weeks and months on both Android and iOS..

To activate the feature once available, users can open Settings > Chats > Chat Backup > End-to-End Encrypted Backup, then choose to secure their backups using a passkey.

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Apple Rebrands Streaming Platform, Drops the “Plus” from Apple TV+ https://techeconomy.ng/apple-tv-plus-rebrand-to-apple-tv/ https://techeconomy.ng/apple-tv-plus-rebrand-to-apple-tv/#respond Tue, 14 Oct 2025 11:24:09 +0000 https://techeconomy.ng/?p=169297 Apple has officially renamed its streaming service from Apple TV+ to simply Apple TV. 

The change was subtly mentioned in a press release announcing the December 12 streaming debut of F1: The Movie, which stated: “Apple TV+ is now simply Apple TV, with a vibrant new identity.”

The company gave no further explanation on the rebrand, and as of Monday, Apple’s website and press portal still displayed the old Apple TV+ branding. 

However, early beta versions of iOS and tvOS reportedly show small design adjustments that point at the new identity.

While the Apple TV rebrand appears straightforward, it has already led to confusion among users and observers in the space. Apple now operates three distinct products under the same name, the Apple TV streaming service, the Apple TV app for content aggregation and rentals, and the Apple TV hardware such as the Apple TV 4K device. 

Even Apple’s own press release added to the muddle, stating that “Apple TV is available on the Apple TV app… on Apple TV.”

The decision also separates Apple from the crowded group of streaming platforms that embraced the “plus” naming trend, including Disney+, Paramount+, and ESPN+. 

Interestingly, Apple continues to use the symbol for other subscription-based products like Apple News+, Apple Fitness+, and iCloud+, making the rebrand somewhat inconsistent across its ecosystem.

Apple TV+, launched in November 2019, was Apple’s entry into the global streaming competition against Netflix, Amazon, and HBO. The service gained early recognition through The Morning Show and later secured major acclaim with CODA, which became the first film from a streaming platform to win the Academy Award for Best Picture. 

Other successes, such as Ted Lasso, helped establish Apple’s reputation for high-quality original content.

Still, this branding decision invites comparisons to a similar misstep by Warner Bros. Discovery, which rebranded HBO Max to Max in 2023. Confusion among subscribers and the entertainment industry grew, prompting the company to restore the original name months later.

Apple has yet to clarify whether the rebranding will extend to visual elements such as a new logo or app design. The company also declined to comment on whether its Apple TV hardware or app experience will be updated to align with the change.

For now, the “vibrant new identity” is more of a statement than a visible transformation, and users may have to wait to see exactly what Apple’s simplified streaming identity really looks like.

 

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Apple Files Appeal After Judge Finds It in Contempt over App Store Restrictions https://techeconomy.ng/apple-files-appeal-in-contempt-case-over-app-store/ https://techeconomy.ng/apple-files-appeal-in-contempt-case-over-app-store/#respond Mon, 05 May 2025 16:57:14 +0000 https://techeconomy.ng/?p=158074 Apple has formally contested a U.S. court ruling that found it in contempt of an earlier antitrust injunction, escalating its legal dispute with Epic Games over App Store restrictions. 

The tech company filed its appeal with the 9th U.S. Circuit Court of Appeals, aiming to overturn a decision that could alter how developers operate within its iOS ecosystem.

The appeal comes in response to U.S. District Judge Yvonne Gonzalez Rogers’ April 30 decision, which held Apple in contempt for defying a 2021 injunction. 

The original order was intended to prevent Apple from obstructing app developers from directing users to alternative, often cheaper, payment options outside the App Store.

Judge Gonzalez Rogers did not mince words in her ruling. “Apple sought to maintain a revenue stream worth billions in direct defiance of this court’s injunction,” she wrote. She refused Apple’s request to pause the enforcement of her decision, accusing the company of deliberate noncompliance and misleading conduct.

The judge referred Apple and one of its senior executives to the U.S. Department of Justice for a possible criminal contempt investigation—an unusual escalation in corporate litigation that signals the severity of the court’s view on Apple’s conduct.

Apple has rejected the court’s claims, asserting that its App Store rules were not in violation of the injunction and are aimed at ensuring safety and maintaining user trust. In its notice of appeal, Apple did not publicly disclose its full legal reasoning but confirmed that it would challenge the contempt finding in detail.

At the core of the case is a 2020 lawsuit filed by Epic Games, creator of Fortnite, which accused Apple of monopolistic behaviour by restricting developers’ access to third-party payment systems and charging what it described as unreasonable fees. 

The company claimed that Apple’s policies gave it unfair control over app distribution and in-app commerce on iPhones and iPads.

Following the contempt ruling, Apple was ordered to eliminate new practices that the judge deemed obstructive. This included a controversial 27% commission imposed on developers when users completed purchases outside the App Store—a tactic the court viewed as undermining the spirit of the original injunction. 

The judge also banned the use of warning prompts, often labelled “scare screens,” which Apple displayed to dissuade users from using alternative payment options.

The ruling has triggered immediate ripple effects across the tech industry. Companies such as Spotify, which had long criticised Apple’s grip on app payments, are reportedly adjusting their in-app user experiences to embrace the new legal framework and allow external payments.

Neither Apple nor Epic Games responded to media inquiries at the time of filing this report.

The outcome of this appeal carries significant implications for the digital economy. Should Apple fail to overturn the ruling, the decision could reshape how major platforms manage their app marketplaces, setting a precedent that other jurisdictions may follow. 

Meanwhile, the prospect of a criminal contempt probe adds further issues to Apple’s legal standing.

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Apple’s Q1 Shipments in China Drop 9% to 9.8m as Xiaomi Soars 40% to 13.3m https://techeconomy.ng/apple-q1-shipments-in-china-drop-as-xiaomi-soars/ https://techeconomy.ng/apple-q1-shipments-in-china-drop-as-xiaomi-soars/#respond Fri, 18 Apr 2025 07:37:45 +0000 https://techeconomy.ng/?p=157054 The grip Apple has on China’s smartphone market is slipping, with the company being the only major brand to report a decline in shipments in the first quarter of 2025

While local competitors soared, Apple’s numbers dropped 9% compared to the same period last year — down to 9.8 million units.

This is the seventh consecutive quarter Apple has seen its shipment volume shrink in China. For a company that once shaped global tech culture, that’s a worrying trend.

At the heart of the issue? Pricing. Apple is sticking to its high-end strategy, but that playbook isn’t working anymore — at least not in China.

A new wave of government subsidies, rolled out in January, is giving Chinese consumers a 15% rebate on devices priced below 6,000 yuan (about $820). Most iPhones don’t qualify. But brands like Xiaomi do, and they’re cashing in.

Xiaomi shipped 13.3 million phones — a 40% jump from the same time last year. That puts it comfortably ahead of Apple in market share, as more Chinese buyers choose value over brand prestige.

“The subsidy scheme is clearly designed to boost domestic consumption, but it’s also giving Chinese brands a strong edge,” said IDC analyst Will Wong. “Apple’s premium pricing structure has prevented the U.S. company from capitalising on new government subsidies.”

Overall, China’s smartphone market grew by 3.3% in Q1. So while the pie got bigger, Apple’s slice got smaller. Its market share now sits at 13.7%, down from 17.4% in the previous quarter — a sharp drop in such a competitive space.

Now, to be fair, Apple isn’t doing badly in shipments everywhere. Globally, it shipped 57.9 million phones in Q1 — its best first-quarter performance ever, with a 10% increase year-on-year.

But China isn’t just another market. It’s the world’s largest consumer electronics battlefield, and losing ground here sends a strong signal.

Chinese consumers are changing. They’re more price-sensitive, more nationalistic, and less dazzled by the Apple logo. And with brands like Xiaomi, Oppo, and Vivo offering sleek design and solid performance at lower prices — backed now by government support — Apple’s old charm isn’t quite cutting it.

The company has a decision to make. Stick to its high-margin strategy and risk further erosion in one of its most important markets? Or rethink its approach to pricing and product positioning in China?

Anyways, this is beyond being one bad quarter. It’s about whether Apple can still compete in a market that’s no longer waiting to be impressed.

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Apple Quietly Changes Tactics to Fix Flawed AI Tools, But Only If You Say Yes https://techeconomy.ng/apple-quietly-changes-tactics-to-fix-flawed-ai-tools/ https://techeconomy.ng/apple-quietly-changes-tactics-to-fix-flawed-ai-tools/#respond Tue, 15 Apr 2025 12:04:00 +0000 https://techeconomy.ng/?p=156869 Apple has a problem. Its so-called smart features—summarised notifications, auto-generated emails, personalised content—haven’t exactly wowed users. 

Some say they’re clunky, slow, and miss the point entirely. Now, in a rare pivot, Apple is quietly trying to fix things by tapping into something it has long guarded: your device’s data.

No, they’re not harvesting your emails. But they are sending test data to your iPhone or Mac—if you’ve opted in to share analytics. That’s the catch. They call this process differential privacy, but in real terms, here’s what it means: Apple creates large pools of fake emails, analyses their structure, and then compares them to snippets from real user content—without ever collecting that content.

It’s a workaround. A clever one.

The company admitted in a blog post: “To curate a representative set of synthetic emails, we start by creating a large set of synthetic messages on a variety of topics […] We then derive a representation, called an embedding, of each synthetic message that captures some of the key dimensions of the message like language, topic, and length.”

Apple Sued Over Apple Intelligence Delay; Customers Seek Compensation for Missing AI Features

These “embeddings” are sent to devices participating in Apple’s Device Analytics programme. Those devices then silently check them against your real email samples—not to send back your data, but to inform Apple which of its synthetic datasets hit the mark.

I get why they’re doing it. Apple’s current AI features have fallen behind the likes of OpenAI and Google. Its models are struggling because they’re too reliant on data that doesn’t reflect how people actually communicate. Real-world input is messy, nuanced, and unpredictable. The synthetic stuff? Too polished, too generic.

Apple is hoping this new feedback loop will breathe life into tools like Genmoji, Image Playground, Visual Intelligence, and Writing Tools. And while they claim to respect your privacy—“Synthetic data are created to mimic the format and important properties of user data, but do not contain any actual user-generated content”—the success of this hinges entirely on whether enough users say yes to the background data checks.

There’s more. In the same blog post, Apple explained that it’s using this method to refine summaries, writing suggestions, and even memory-based image creation. It all ties into a bigger initiative the company has branded as “Apple Intelligence”, which—let’s be honest—hasn’t exactly inspired confidence yet.

Interestingly, Apple’s recent management shuffle has its own story. In March, the company stripped Siri from long-time executive John Giannandrea. Control was handed instead to Mike Rockwell, the man behind the Vision Pro, and software boss Craig Federighi. They want results, not promises.

But the timeline is still murky. While the changes are expected to appear in beta versions of iOS 18.5 and macOS 15.5, the more significant AI updates—especially for Siri—won’t land until next year.

It’s a wait-and-see game now. Apple’s new approach is smarter, more private, and frankly overdue. But if people don’t opt in—or if the synthetic datasets still fall flat—then Apple may find itself further behind in a path it used to lead.

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Apple Faces £1.5 Billion Lawsuit Over 30% App Store Commission in the UK https://techeconomy.ng/apple-faces-1-5-billion-lawsuit-over-30-app-store-commission-in-the-uk/ https://techeconomy.ng/apple-faces-1-5-billion-lawsuit-over-30-app-store-commission-in-the-uk/#respond Mon, 13 Jan 2025 14:44:43 +0000 https://techeconomy.ng/?p=151069 Apple is defending itself in a London tribunal against a £1.5 billion lawsuit, alleging it misused its top spot in the market to impose a 30% commission on app developers, costs that were reportedly passed on to nearly 20 million iPhone and iPad users in the United Kingdom.

The lawsuit, led by Rachel Kent, a lecturer at King’s College London, claims Apple has exploited its control over the distribution of apps and in-app purchases to make excessive profits. The case, filed under Britain’s developing collective lawsuit system, is the first major trial of its kind targeting a tech giant in the country.

Kent’s legal team argues that Apple operates a monopoly by restricting app distribution exclusively to its App Store, leaving developers with no alternatives. They allege that the high commissions charged by Apple result in inflated costs for consumers. Mark Hoskins, representing Kent, stated in court filings that Apple holds “a 100% monopoly position” and enforces restrictive terms that limit competition.

Apple has rejected the accusations, labelling the case baseless. The company says that most app developers either pay no commission or benefit from reduced rates. 

Apple’s legal representative, Marie Demetriou, contends that the fees reflect the value provided by Apple’s iOS ecosystem, which she described as highly secure and innovative. She criticised the lawsuit for overlooking Apple’s intellectual property rights, framing the demand to open its space as “an unjust expropriation.”

This trial is expected to run for seven weeks and will include testimony from Apple’s Chief Financial Officer, Kevan Parekh. 

Meanwhile, Apple is also dealing with separate legal challenges in the UK, including a £785 million claim led by Professor Sean Ennis on behalf of app developers. 

This case accuses Apple of overcharging developers and will test the company across international storefronts.

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