This growth is largely attributed to a surge in users from Brazil following the shutdown of Elon Musk’s X in the country. 

The company marked the occasion with a celebratory message, stating that its early adopters are part of this initial wave of 10 million users.

Interestingly, Bluesky has included a playful feature on its homepage – when users click on a celebration emoji, they can discover their unique joining number and share it with friends. This interactive element adds a personalised touch to the user experience.

The dramatic rise in Bluesky’s user base follows Brazil’s Supreme Court ruling that banned X, formerly Twitter, from operating in the country. Users were also fined for attempting to access the platform via VPNs. 

In the wake of X’s exit, other social networks, including Bluesky and Meta’s Threads, saw a sharp increase in popularity, particularly within Brazil, where both apps now rank among the top 10 in app store ratings.

Bluesky reportedly gained over 3 million users within a matter of days after the X ban, bringing its total user base to more than 9 million earlier in the month. Notably, the majority of these new users, over 85%, hail from Brazil. 

The platform’s rapid expansion even led to some technical challenges last week, with Bluesky experiencing temporary server issues as users signed up in large numbers.

Having operated on an invite-only basis for almost a year, Bluesky opened its doors to the wider public in February.

The platform has also introduced a series of updates, including self-moderation features, allowing users greater control over their interactions by setting limits on who can quote their posts, hiding certain replies, and muting specific words for a chosen period.

Despite Bluesky’s rapid growth, its competitor, Threads, has amassed over 200 million users, maintaining a strong foothold in the race for social media dominance. 

Nevertheless, Bluesky continues to grow, recently enabling users to upload videos, adding another dimension to its platform as it seeks to distinguish itself in an increasingly competitive market.

This came after Jack Dorsey responded to a query on social media regarding his current involvement with Bluesky, simply stating, “no.” Despite numerous follow-up inquiries, Dorsey did not provide further details about his decision to leave.

The exact timing of Dorsey’s departure remains unclear. As of Sunday morning, Bluesky’s official FAQ still listed him as a board member. However, later that afternoon, Bluesky released a formal statement stating gratitude for Dorsey’s contributions to the project’s inception and funding.  

The company noted that Bluesky continues to flourish as an open-source social network operating on the atproto decentralized protocol.

Following Dorsey’s exit, Bluesky is actively seeking a new board member who shares the company’s vision of enabling users to control their social media experience. 

CEO Jay Graber now leads Bluesky, which transitioned into an independent public benefit corporation with venture capital backing and opened to the public in February.

Dorsey’s involvement with Bluesky had remained prominent, despite indications that he deleted his Bluesky account last year, a change not widely acknowledged until recently. 

This move contrasts with Dorsey’s active presence on social media, where he has shared updates about Bluesky alongside personal reflections and commentary on current events.

In addition to his role in Bluesky, Dorsey has engaged in various discussions and posts on social media, including commentary on music industry feuds and advocating for personal empowerment through “freedom technology.”

This surge in users will drive Bluesky to break the 4 million total signup capacity later today, a huge achievement considering it hit the 3 million mark just last week.

After nearly a year of operating as an invite-only platform, Bluesky recently opened its doors to the public, inviting users from all corners of the internet to join the platform. Its unique user count nearly doubled from Monday to Tuesday following its public launch, highlighting the epic interest and anticipation surrounding Bluesky’s entry into the mainstream.

However, Bluesky’s path to success hasn’t been without its challenges. Following its public launch, many of the platform’s user-generated custom algorithmic feeds encountered disruptions overnight, confirmed CEO Jay Graber. Despite these initial setbacks, Bluesky’s engineering team swiftly addressed the issues, ensuring that the platform is now operating smoothly for its growing user base.

Explaining the recent outages, Bluesky engineer Paul Frazee noted the technical challenges faced by the platform, likening them to a “multi-polar tachyon flow” overload, drawing similarities to science fiction motifs.

Despite the occasional hiccup, the overall reception to Bluesky’s public launch has been overwhelmingly positive. The platform received endorsement from legendary internet figure Dril, considered by many as the ultimate seal of approval in online circles.

With about 3 million sign-ups during its invite-only phase, Bluesky is now faced with the challenge of competing with established players like Threads, having 130 million monthly active users, and Mastodon, with 1.8 million users.

Bluesky may resemble Twitter at first glance, but its core lies in its decentralized infrastructure called the AT Protocol for social networking. Unlike centralized platforms, Bluesky’s code is open source, empowering developers to build custom algorithms or even entirely new social platforms on top of it.

CEO Jay Graber emphasized Bluesky’s focus on user experience, ensuring it’s both intuitive and enjoyable. The platform also introduces features like open federation, allowing developers to build separate servers akin to Mastodon, offering users greater choice and flexibility.

Bluesky’s innovative approach extends to content moderation. Users can subscribe to custom moderation services, including fact-checking organizations, enhancing transparency and trust within the community. However, the decentralized nature also poses challenges, particularly regarding harmful content moderation and user responsibility.

Bluesky’s journey began as part of Twitter, envisioned as its future decentralized evolution. However, with Twitter’s changing priorities under new leadership, Bluesky spun off into its own public benefit corporation, competing with Twitter’s new direction under X.

Now, Bluesky aims to enhance social networking by opening its doors to the public, providing an alternative to centralized platforms. The company is set to transform the space of social media, offering users more control, transparency, and customization options in their online interactions.

While Bluesky launches to the public, the conversation about decentralized protocols like ActivityPub continues to evolve. Despite ActivityPub’s rising popularity, Bluesky sees an opportunity to offer a distinct approach to decentralized social networking, embracing experimentation and innovation in the ever-evolving digital sector.

The competing platform, Bluesky, promises to be a “social internet” that thinks in the future, giving consumers additional options and liberating them from platforms.

The app is still under construction and may only be accessed with an invitation code.

New York Post claims that Dorsey started working on Bluesky in 2019 as a side project with money from Twitter.

Many users of Bluesky say the app’s current beta version is similar to a pared-down copy of Twitter, Tech Crunch said. However, demand for the exclusive app has been growing, and the platform reportedly has about 20,000 users in its current form.

In the nearest future, the app developers hope to give users “algorithmic choice,” which would allow them to choose how content is fed onto their screens, instead of a one-fits-all algorithm controlled by the app developers.

After Jack Dorsey released hold of Twitter, he started working on something new and launched Bluesky Social barely 2 weeks after Elon Musk bought the blue bird app.

Bluesky is a blockchain-based decentralized social networking platform built to ensure users have adequate data control, creators have independence from platforms, developers have the freedom to build and users have a choice in their experience.

The platform, still in beta, already garnered over 30,000 sign-ups just two days after launch and is still getting more. Its technology ‘AT Protocol’ gives users control of their algorithms.

Bluesky Social will be using the ADX – ‘Authenticated Data eXperiment’ (ADX) protocol to utilize self-authenticating data, a model that would enable operations on a network to be certified independently without a centralized host or authority.

This ADX protocol has been renamed Authenticated Transfer Protocol – AT protocol which still allows users to move their details from one platform to another without losing data.

The AT protocol is for large-scale distributed social applications and will allow users to port accounts, make algorithmic choices, interoperability and performance.

In 2019, Dorsey posted a tweet that read “Twitter is funding a small independent team of up to five open source architects, engineers, and designers to develop an open and decentralized standard for social media,” adding that the goal was for Twitter to ultimately be a client of this standard.

Reports of messages sent to Elon Musk, Dorsey explained that a new platform was needed and can’t be a company, that’s why he left Twitter. He said Twitter should have an “open-sourced protocol” similar to the encrypted-messaging app Signal and can’t have an advertising model.

Now coming to reality, the new platform will enable users to control what they see and move between several social platforms, with the ability to see the amount of data given to those platforms while using them.

In response to Bluesky being a competitor to other social media sites, Dorsey said “It’s a competitor to any company trying to own the underlying fundamentals for social media or the data of the people using it.”