For many Nigerians, it meant a chance to buy high-end gadgets at more affordable prices. Globally, the month brought fresh changes in device design and more use of artificial intelligence.

But November is not just about shopping anymore. It has become a period when e-commerce platforms step out for market share, smartphone makers unveil their latest devices, and buyers benefit from the competition.

Biggest Tech Deals of November

November is now called “Black Friday season” as e-commerce platforms stretch their promotions across the month. Some even refer to it as “Black November.”

Competition Among Nigerian E-Commerce Platforms

Nigeria’s e-commerce space was highly competitive this year. Jumia opened the season with its Do Pass Yourself campaign (October 31–December 1).

Konga responded with its Yakata Sale throughout November, and Jiji joined in with its Deals Na Water campaign, offering discounts of up to 85% across several categories.

These platforms were clearly invested in month-long sales, not just the holiday weekend.

Shoppers found HP laptops discounted by as much as 70%, especially top-tier notebooks and EliteBooks, strong value for professionals needing reliable machines.

Jumia also listed EcoFlow Solar Power Stations at half price and bundled freebies with Redmi phones. Oraimo rolled out a Buy-1-Get-1-Free offer for selected headphones and smartwatches.

There were extra incentives too: free delivery in Lagos, Abuja and Ibadan on selected items, an additional 30% off for Mastercard users, and voucher codes that trimmed roughly ₦2,000 off orders above ₦20,000.

Global Shopping Trends

The trend wasn’t limited to Nigeria. Amazon pushed the 2025 MacBook Air to a record low of $749, while HP Chromebooks saw price cuts of around $91. Gamers enjoyed some of the biggest savings, with laptops sporting RTX 4060 GPUs and Ryzen 5 processors selling below $700, solid value for smooth 1080p gaming.

Unlike previous years, most discounts were genuine, not inflated prices artificially slashed for effect. Samsung, Tecno, Infinix and Xiaomi all featured prominently, offering strong options across budget, mid-range, and premium categories.

Major Tech Releases and Announcements

Beyond the sales, November brought releases and announcements that will impact tech trends going into 2026.

Smarter Smartphones

Several key smartphone launches took place, including the OnePlus 15, Oppo Find X9 Pro, and Realme GT 8 Pro. All three use Qualcomm’s Snapdragon 8 Elite Gen 5, which brings a 20% CPU speed boost and roughly 35% better battery efficiency than earlier models, highly recommended for performance and daily use.

Battery life also improved sharply.

• Oppo Find X9 Pro packs a 7,500mAh battery capable of lasting several days.
• OnePlus 15 carries a 7,300mAh battery that comfortably lasts two days and can fully charge in about 25 minutes.

Camera systems saw upgrades too. Many new flagships now offer triple 50MP lenses with 5x optical zoom, making it easier to capture professional-quality photos without carrying dedicated gear.

Computing and AI Integration

In computing, both hardware and software developments stood out. Apple launched the iPhone 17, with improved AI-powered cameras, a faster A18 chip, and better battery performance. Microsoft rolled out an early developer version of Windows 12, revealing the next phase of its operating system.

Meta launched the Quest 5 mixed-reality headset, featuring an ultra-sharp display, improved gesture tracking, and upgraded audio. It’s designed for gaming and productivity, showing that industry investment in extended reality is still strong despite earlier doubts.

There were strategic moves too. Microsoft confirmed that Microsoft 365 Copilot for Business would launch on December 1, 2025, for small companies with fewer than 300 staff, priced at about $21, a more accessible rate aimed at encouraging wider adoption of AI productivity tools.

Samsung also revealed ongoing work on tri-fold smartphones and deeper integration of its Galaxy AI ecosystem, while slowing production of some current foldables to balance innovation with demand.

Conclusion

November 2025 stands out both for heavy discounts and for commendable progress across many areas of consumer technology. The biggest takeaway is that buyers now have more power, thanks to more choices, better competition, stronger supply chains, and real improvements in product quality.

Whether you bought something during the sales or simply kept an eye on the trends, November showed us that timing, platform choice, and value assessment matter more than ever.

The post November Highlights: Top Tech Deals, Key Announcements appeared first on Tech | Business | Economy.

By leveraging online platforms, SMEs can access global markets, reduce reliance on physical stores, and automate processes like order processing and payment. This allows them to compete more effectively, grow their customer base, and increase profitability.

Several e-commerce platforms are fueling SME growth in Africa. Prominent e-commerce platforms like Jumia, Konga, Jiji, and Kilimall have established a strong presence, while emerging platforms like Bumpa, SokoSQ, Squarespace, and Shopify are also making waves.

Here’s a more detailed look at some of the key players:

Jumia:

CEO: Sunil Natraj

Jumia is a dominant force in the African e-commerce market, operating in multiple countries and offering a wide range of products. Jumia, a prominent e-commerce platform in Africa, has seen fluctuating results. In the third quarter of 2024, they had 2.4 million quarterly active customers, a slight increase from the previous quarter. Their 2023 revenue was $186.4 million.

Konga:

CEO: Prince Nnamdi Ekeh

Another major player in Nigeria and beyond, Konga offers a diverse selection of goods and services. In the year 2020, Konga, an online marketplace for physical goods based in Lagos, Nigeria, had 23 million web visitors. About 36% of these visitors were aged 25 to 34 years. Konga is considered one of Nigeria’s leading online marketplaces.

Kilimall:

Founder: Yang Tao

Based in Kenya, Kilimall is a significant player in the East African market. Kilimall, a Chinese e-commerce company, has a significant presence in Africa, with a strong focus on Kenya, Uganda, and Nigeria.

They offer a wide range of products and cater to local tastes and preferences. Kilimall has also implemented initiatives to support education and entrepreneurship on the continent.

Bumpa:

Founders: Kelvin Umechukwu and Adetunji Opayele

Focusing on the Nigerian market, Bumpa is a growing platform for SMEs. Bumpa has seen significant growth, increasing its customer base from 2,500 to over 7,000 merchants, with an average monthly growth of 50%. They’ve also supported over 200,000 orders and a gross merchandise volume (GMV) of $20 million. It is estimated that Bumpa will experience a 38% increase in stores created on their platform by the end of 2024.

Jiji:

Founder: Anton Volianskyi

Jiji is another popular Nigerian e-commerce platform. The marketplace provides buyers and sellers with an avenue to meet and exchange goods and services.

Jiji boasts 12 million monthly active users across seven African countries, including Nigeria, Kenya, and Ghana. It also operates in Bangladesh. Its annual transaction value exceeds $10 billion USD. The platform had 10 million unique monthly visits and two million active ads with a combined worth of $10 billion as of this year.

SokoSQ:

Founders: Ezeala Adaugo Godsgift and Frankline Ugwu

SokoSQ is an AI-powered e-commerce tool helping African small businesses do more than just go digital, it helps their websites work harder.

In just a few months since launch, it has onboarded over 1,500 SMEs and is already approaching ₦1 billion in GMV.

Tailored to the realities of African entrepreneurs, SokoSQ combines high-converting online stores with AI-driven marketing, business management, and customer engagement, all in one seamless platform.

For SMEs that have relied on Instagram or WhatsApp, it bridges the gap between visibility and actual scalability, offering AI-generated product descriptions, store optimization, sales tracking, and inventory tools.

Squarespace:

Founder: Anthony Casalena

While primarily a website builder, Squarespace offers features for selling products, making it a suitable option for some SMEs. Squarespace is a popular website builder with over 4.9 million unique subscriptions and a $1.12 billion annual revenue run rate. In 2023, the company generated $1.01 billion in revenue, with a 17% increase in revenue compared to 2022. Squarespace is used by approximately 2.0% of all websites and has a 17% market share among simple website builders.

Shopify:

Founders: Scott Lake, Tobias Lütke and Daniel Weinand

Shopify is a popular platform for building online stores, with a strong presence in the African market. Shopify powers over 4 million online stores globally and has processed over $886 billion in e-commerce sales since its launch. The platform’s annual revenue reached $5.6 billion in 2023, a 20% increase from the previous year. Shopify supports over 175 countries and has a significant presence in North America, with 70% of its merchants located there. Mobile traffic makes up 71% of Shopify’s total traffic.

KudiGo Storefront:

Founder: Kingsley Abrokwah

This platform is specifically tailored for the African market, offering affordable pricing and features for SMEs. The freemium platform for e-commerce, saw a significant increase in merchant success in the last quarter, with a 260% rise in monthly transaction volume.

The platform offers features like payment processing, customer management, and inventory management, with a limit of 50 products in the free version and up to 5,000 in the full, paid version. In 2019, a high percentage (95%) of sales on the system were cash transactions, indicating the prevalence of cash transactions in some regions.

Other Notable Platforms:

Platforms like Yoco, Kalahari.com, and Bidorbuy.com also contribute to the growth of e-commerce in Africa.

These platforms are helping SMEs reach a wider audience, increase their sales, and grow their businesses by leveraging the power of online retail in Africa.

The post 10 E-commerce Platforms Fuelling SME Growth in Africa appeared first on Tech | Business | Economy.

The ever innovative team is pushing this new mark with a fresh, user-friendly interface website with added features to better showcase Treepz’s range of services for companies looking to efficiently and sustainably move employees and clients in major African cities.

From on-demand employee shuttles, and school bus solutions to intra-city group trips for events and conferences, Treepz is positioning itself as an all-in-one corporate transportation provider.

Managing transportation logistics across multiple sites has always been an operational nightmare for companies,” said Onyeka Akumah, co-founder and chief executive officer of Treepz. “Our goal is to streamline that experience through Treepz’s powerful technology platform.”

With nearly 6,000 employees of companies daily relying on Treepz’s innovative tech and reliable fleet for employee transportation or staff bus commutes, we understand the complexities of managing corporate transportation firsthand.

“Our revamped website simplifies the process, offering businesses a seamless solution to optimize their transportation needs and empower their workforce in Nigeria, Kenya, Uganda and Ghana,” Onyeka added.

Key Features of the New Treepz Website

• Trackable Dashboard for a bird’s eye view of all guests’ trips in real-time when using Treepz.
• 24/7 customer support to assist with all mobility inquiries.
• Wide selection of vehicle options, each with professional drivers tailored to specific needs.
• Friendly interface for easy navigation and booking.
• Client testimonials and case studies showcasing Treepz’s success stories.

Treepz’s mission extends beyond just transportation – they aim to revolutionize how over 1 million daily commuters experience mobility across Africa.

Treepz’s Milestones

• Established in 2019, Treepz is Africa’s leading corporate mobility solution startup headquartered in Canada that offers convenient and flexible access to rental vehicles for individuals and businesses.
• Operating in Nigeria, Ghana, Uganda, and Kenya, Treepz has achieved impressive milestones, including over 3 million bookings, $5 million in income to vehicle partners, and 3 million kg of CO2 emissions saved across all markets.
• Its success is supported by renowned investors like Google, SOSV, Techstars, BKR Capital, and Shock Ventures.
• Notable clients such as Tek Experts, Wakanow, Multichoice, Jiji, and Diamond Trust Bank trust Treepz to power their corporate mobility needs.

With this digital reinvention, the startup doubles down on transforming corporate mobility through tech-driven solutions.

The post Treepz Revamps Website, Doubles Down on Corporate Mobility in Africa appeared first on Tech | Business | Economy.

====

The information and communication technology (ICT) sector in Nigeria has seen significant growth and development in recent years.

The National Bureau of Statistics (NBS) revealed that the sector contributed 18.44 per cent to the nation’s GDP in the second quarter of 2022. Experts argue that the country’s youth-dominated 210 million-strong population is driving demand for ICT products and services.

The government has made significant efforts to promote the development of the ICT sector and increase access to ICT infrastructure and services.

This has included initiatives such as the National Broadband Plan, which aims to increase broadband penetration in the country, and the National eGovernment Master Plan, which aims to increase the use of ICT in government operations and services.

Of course, there are several challenges that the Nigerian ICT sector faces, including a lack of reliable and affordable electricity, multiple taxations, regulatory bottlenecks, limited access to ICT infrastructure in rural areas, and a dearth of skilled ICT professionals.

Despite these challenges, the sector has continued to grow with the potential to play a significant role in the country’s economic development.

Looking ahead into 2023 here are potential trends that may shape the development of ICT in the new year.

1. Increased adoption of cloud computing:

As businesses in Nigeria look to reduce costs and improve efficiency, many will turn to cloud computing solutions to store and process data. There are a growing number of important players in this space including Rack Centre, Cloudflex Computing Services Limited, and Layer3Cloud among others.

2. Growth of the e-commerce industry:

Nigeria’s large and rapidly growing population and the adoption of mobile devices and internet access has made e-commerce more accessible. With improvements in electronic payment and logistics sectors, the growth trend is likely to continue into the coming years. Konga, Jumia and Jiji continue to show what is possible in this space.

3. Expansion of mobile broadband:

The proliferation of mobile broadband is expected to continue in Nigeria, driven by the increasing demand for data services and the roll-out of 4G and 5G networks.

The Nigeria Communications Commission (NCC) in 2021 granted 5G licenses to MTN Nigeria and Mafab Communications with Airtel joining the party this December. MTN is known to have rolled out services in certain cities. 2023 holds promises of more roll-outs and improved access to 5G services in general.

4. Rise of fintech:

The fintech industry in Nigeria has seen significant growth in recent years, and this trend is likely to continue as more people turn to digital financial services.

Reports suggest that there are over 200 Fintech firms in Nigeria rapidly helping to bridge the financial inclusion gap.

The fintech ecosystem covers businesses focused on mobile payments, digital banking, merchant solutions and personal finance among others. Interswitch, Flutterwave, Paystack, PiggyVest, Paga, and E-tranzact are some of the biggest players in this space.

5. Increasing use of artificial intelligence (AI):

The use of AI in various sectors, including healthcare, education, and agriculture, is expected to increase in Nigeria as the country looks to leverage technology to solve problems and improve services. The early players here include Lare Ayoola’s IoT Africa Networks Limited, Kobo360 and Data Scientists Network.

6. Growth of the outsourcing industry:

Nigeria’s highly educated workforce and lower labour costs make it an attractive destination for outsourcing. This trend is likely to continue as companies look to outsource certain business functions to save costs, improve productivity and boost profitability. Renda, Philip Outsourcing, and Workforce Group are leading players in this space.

7. Increased adoption of digital skills:

As the ICT sector continues to grow, there will be greater demand for individuals with digital skills. This trend is likely to drive the development of training programs and initiatives to help people acquire the necessary skills. Governments at different levels are making tremendous efforts in this space.

The National Information Technology Development Agency (NITDA) through its subsidiary, the National Center for Artificial Intelligence & Robotics (NCAIR) is training one million developers with a focus on Python for Machine Learning and Data Science.

The Lagos State Government has also commenced the Second Phase of the Eko Digital programme which aims to empower one million youths in the State with cybersecurity skills. Numerous other initiatives are ongoing in the private sector space.

ICT will remain a significant proportion of the economy in the foreseeable future. Human capacity development and infrastructure deployment will however dominate the ICT space in 2023.

Happy New Year in Advance!

The post Top 7 Trends That Will Shape Nigeria’s ICT Sector In 2023 appeared first on Tech | Business | Economy.

The sub-sector’s contributions to the country’s economy in recent years are exceptional and the economic outlook for this year looks stable too.

The ecommerce platforms and delivery agents sustained essential services in the heights of global Coronavirus Pandemic (COVID-19) lockdown. One won’t forget in a hurry how the services of these ecommerce companies, logistics and delivery agents led essential delivery services to thousands of homes in Nigeria at the time.

Recently, the Federal Government of Nigeria revealed the improving impact of e-commerce on the country’s economy, saying the current ecommerce spend in Nigeria has grown to $13billion per annum and is expected to hit $75billion in revenue per annum by 2025.

Dr. Evelyn Ngige, permanent secretary in the Federal Ministry of Industry, Trade and Investment (FMITI) said ecommerce grew in Nigeria from 14% in 2019 to 17% in 2020.

She stated that her ministry was passionate about the growing Investment opportunities in the ecommerce value chain, which are capable of contributing significantly to the country’s Gross Domestic Product (GDP).

Statista’s digital market outlook for Nigeria’s ecommerce also said the number of online shoppers in the country, which was at 76.7 million in 2021, is expected to hit 122.5 million by 2025.

A report by Agusto & Co predicted new entrants into the small and medium scale enterprises (SMEs) segment of the Nigerian economy thanks to the emerging e-commerce sales trend.

“Through e-commerce, players enjoy a wider customer reach with the ability to simultaneously connect to millions of consumers locally and globally. We note that the emergence of COVID-19 positively impacted the sector, with players recording a gush of customer orders particularly during the lockdown period. We expect this trend to continue into the emerging post COVID-19 era premised on the rising rate of adoption of online shopping by consumers on the back of the relative convenience it offers,” the report stated.

In this report, TechEconomy.ng looks at top 10 eCommerce websites in Nigeria to watch in 2022. The underlisted companies operator either in B2C or B2B marketplace.

• Jumia
• Konga
• Kaiglo
• Jiji
• PayPorte
• Njalo
• Chooya
• Alerzo
• WABI Nigeria
• Omnibiz

1. Jumia Nigeria

Jumia is a go to place for online shopping of electronics, books, home appliances, kiddies items, fashion items for men, women, and children; cool gadgets, computers, groceries, automobile parts, and more on the go.

The mass conversion to online shopping during and post the lockdown period, gave the e-commerce platforms a major commercial boost.

Africa’s ecommerce market leader, Jumia recorded 11% year-on-year gross profit increase according to its 2021 quarter one report (Q1 2021), as adjusted EBITDA loss decreased by 24% year-over-year.

The report by the company also showed a sixth consecutive quarter of positive Gross Profit After Fulfillment Expense, which reached €6.2 million, more than doubling YoY.  The Q1 2021 report is a reflection of a solid progress towards profitability, with gradual monetization and cost discipline as major drivers.

The first quarter of 2021 was the sixth consecutive quarter of positive gross profit after fulfillment expense, which reached €6.2million, more than doubling year-over-year, while Adjusted EBITDA loss contracted by 24% year-over-year, reaching €27.0 million.

Jumia’s strategy is to increase it exposure to everyday product categories continues to yield positive results and enhancing the relevance of the marketplace for consumers.

As you purchase on Jumia you can have them delivered directly to you and shopping online comes with great ease as you pay with JumiaPay which guarantees safe online shopping payment method, allowing you to make stress free payments.

With the appointment of Adedamola Giwa as MD, JumiaPay is metamorphosing to full-fledge Fintech and will play huge role in shaping the financial inclusion space in Nigeria. There is no mentioning of top 10 eCommerce websites in Nigeria without naming Jumia in the list.

2. Konga

Konga has gone through various transformations since its acquisition by Zinox Group in 2018. Today, Konga can be adjudged Nigeria’s largest online mall and has grown to become a Group with Konga Travel, KongaHealth, Kxpress and KongaPay thriving in their respective sub-sector. Konga is a powerhouse among the top 10 eCommerce websites in Nigeria.

Konga prides itself in having everything you could possibly need for life and living at the best prices than anywhere else. What sets Konga apart is the access to Original Equipment Manufacturers (OEMs) and the premium sellers give the platform a wide range of products at very low prices.

Some of the popular categories include electronics, mobile phones, computers, fashion, beauty products, home and kitchen, Building and construction materials and a whole lot more from premium brands.

Some of other categories on Konga include Food and drinks, automotive and industrial, books, musical equipment, babies and kids items, sports and fitness, to mention a few.

KongaPay is projected to hit 3 million subscribers by 2022. Launched in 2015, KongaPay debuted as a pilot product in partnership with Nigerian commercial banks in response to concerns expressed by customers about the confidentiality of their details while trying to make payment for products on the Konga website.

3. Kaiglo

Kaiglo is number three on our list of top 10 eCommerce websites in Nigeria to watch in 2022. Kaiglo is one of the most reliable e-commerce platforms in Nigeria, even though they are not that popular yet. We give Kaiglo.com A⁺ for the following reasons:

1. Prompt and Diligent Customer Service: Their customer service is reachable via phone calls, WhatsApp, and Instagram. I checked out their IG profile and discovered that every comment from customers got prompt responses. Few hours after signing up on their website, I got a call from them. That was a real display of diligence.
2. Fast Delivery: They have this 2-5 working-days delivery clause on their website. But to my surprise, I most times get my package on the same day! I really don’t know how they do that.
3. Most Affordable Prices: This is where you get quality and affordability. I’ve seen sneakers that are meant for the high class in the society, made available at a common man’s price without compromise to the quality. They really know their onions in striking a balance with customers’ purchasing power.
4. Multiple Variations: This platform does well in making products available in different colors, sizes, and other attributes.

One thing we see as their Core-Competency is “Shared Value.” A system where buyers are wining, vendors are wining, and Kaiglo as a brand is also winning. This is a commendable approach in the Nigerian e-commerce ecosystem.

Kaiglo’s delivery system is topnotch. Remember we told when we started seeing some KG Express “KGExpress.ng” bikes in parts of Lagos. Kaiglo is actually adopting a model for ecommerce delivery that will take many enterprises by storm! And deservedly, the startup should be watched closely in 2022. We believe they got some innovative products in their sleeves.

4. Jiji

Who has not heard about Jiji.ng. Jiji is the biggest online classified in Nigeria with an advanced security system.

Founded by Anton Wolyansky, Mykola Zorin in 2014, Jiji was first launched in Nigeria before diving into four other African countries in 2019.

The company’s product offering includes buying, selling, hiring, renting, swapping, advertising, among others.

Prior to its acquisition, around 2019, jiji released staggering monthly users up to 8,000,000. In June 2021, Cars45 also acquired the company. Before then, the Jiji app attained the number one most downloaded app in the Shopping category by Nigerian Android users in 2018, and it is currently the highest rated app in Nigerian e-commerce.

Around September last year, Jiji announced plans to go beyond its current reach across five markets in Africa, including Kenya, Uganda, Tanzania, Nigeria, and Ghana.

The company seeks to widen its scope, gaining global recognition and expanding its customer base. Therefore, it is among the top 10 eCommerce website to watch in 2022.

5. PayPorte

PayPorte is the ‘Instagram’ of online store in Nigeria. As one the top 10 ecommerce websites in Nigeria, PayPorte provides fashion, cosmetics, shoes, handbags, watches and sunglasses for women.

In 2017, MultiChoice Nigeria, the leading Pay TV operator in the country, announced the return of Africa’s biggest reality television show, Big Brother Nigeria, for a third edition. That edition was ‘proudly’ sponsored by Payporte. The BBNaija gave Payporte such it become a household name in the Nigerian e-commerce market beating Yudala, Jumia, Kaymu, Dealday, OLX,Jiji, Slot, Taafoo, Kara and a host of others to the sponsorship.

During the course of the show, Payporte supplied housemates with many of their glamorous outfits. By serving as models to promote the attire, the housemates in turn made viewers aware that ordering the same outfits was just a click away, which ultimately gives Payporte its desired publicity and larger clientele.

However, since 2019 when Bet9ja replaced PayPorte on the BBNaija sponsorship table, the e-commerce platform has been relatively quiet. In fact, PayPorte temporarily closed shop, and re-launched its website in 2019. PayPorte is in the list of top 10 eCommerce websites in Nigeria to watch in 2022.

6. Njalo.ng

Njalo.ng made a triumphant entry into the Nigerian classifieds space in January 06, 2020 as a free platform that emphasizes safety and convenience to sellers and buyers.

Njalo.ng went live with a promise to empower millions of individuals and businesses in Nigerians with free access to sell anything ranging from smartphones, cars, laptops, clothes, shoes, bags, property, furniture, books/literature, kiddies’ wears, job placement/vacancies, amongst others.

With little advertisement and/or marketing, Njalo has maintained steady growth. TechEconomy.ng’s findings shows that Njalo.ng as among the top 10 eCommerce Website in Nigeria provides unique meeting room for close to 20,000 merchants who have signed up on the platform to engage with over 10,000 daily visitors (buyers) on products ranging from smartphones, cars, laptops, clothes, shoes, bags, property, furniture, books/literature, kiddies’ wears, job placement/vacancies, real estate, amongst others.

Njalo.ng is definitely one of the top ecommerce websites in Nigeria to watch in 2022 as we gathered that the promoters are set to introduce premium packages and launch its app with unique user interface (UI).

7. Chooya

Chooya is an Aba-based eCommerce Startup digitizing word-of-mouth marketing for African businesses and consumers. In the last quarter of 2021, Chooya as one of the top 100 EWC finalists chosen from 200,000 participants spread across 200 countries, benefitted from the over $75,000,000 service support from Misk Global Forum, Global Entrepreneurship Network (GEN), and other world-class partners.

From this year, Chooya will plow the resources into product development, marketing and human resources to reach businesses (local and online) struggling with new customer acquisition to help them digitize word-of-mouth marketing and grow their sales.

Why is Chooya among the top 10 eCommerce Websites in Nigeria to watch in 2022? The simple answer is that Chooya’s services are unique. By default, for any business to reach new customers and grow their sales they have to engage in marketing. Unfortunately, currently available channels do not provide an easy or budget friendly way to automate word-of-mouth marketing which by research is the most effective type of marketing.

Chooya’s word-of-mouth mobile solution called “addds” plans to target 5,000 businesses by Q3, 2022 and help them boost sales by 3x. Watch out for Chooya! Click here for more facts about Chooya.

8. Alerzo

Alerzo’s slogan is ‘harnessing technology to empower informal retailers’. By implication, Alerzo is a go-to B2B marketplace in Nigeria. The platform is more than a digital marketplace which operates majorly via its mobile app – Alerzoshop.

Apart from serving as the all-in-one technology partner for informal retail store operators, with Alerzo, informal retailers can receive and make cashless payments, track store profitability better and facilitate a portfolio of digital services including airtime purchase, bill payments as well as processing peer-to-peer transfers.

About five months ago, the startup raised $10.5 million in a Series A round led by Nosara Capital, a New York-based venture capital firm focused on investing in online marketplaces globally.

The round which received participation from FJ Labs, a stage-agnostic investment firm that empowers the financial services, software, mobile, and gaming sectors, is to enable Alerzo launch its fintech product – AlerzoPay

With a zeal to empower women handling independent businesses and help resolve the challenges faced in the sector, Adewale Opaleye founded Alerzo in 2018.

9. WABI

WABI, an ecommerce ecosystem that seeks to transform the way consumers buy their products, on December 1, 2021 launched Wabi2b in Nigeria to digitise the existing traditional trade channels and empower women. Already, more than 10,000 retailers transact on Wabi Nigeria with 95% of them are women

With plans to expand to other Nigerian states in 2022, WABI deserves a place in the top 10 eCommerce websites in Nigeria to watch.

WABI is a tool that democratizes the market without intermediaries. Its services include Wabi2B– a marketplace that enables FMCGs to sell all their products directly to the Traditional Trade stores fulfilling through multiple channels and allowing them to know each customer, Wabi2C: software as a service that integrates Customer Packaged Good players to Wabi and WabiPay: an e-Wallet that enables integration of the value chain in a cashless and more cost-effective way.

10. Omnibiz Africa

Omnibiz Africa is another B2B ecommerce platform that connects fast-moving consumer goods (FMCGs) manufacturers to retailers by digitizing the supply. In November 2021, Omnibiz Africa introduced ‘Buy Now Pay Later’ payment model and launched Bookkeeping app.

These products were introduced few months after Omnibiz raised a seed round of $3 million, in a bid to accelerate its growth. The seed round was led by V&R Africa, Timon Capital and Tangerine Insurance. Other investors included Lofty Inc., Musha Ventures, Sunu Capital, Launch Africa, and Rising Tide Africa.

The founder of the company, Deepankar Rustagi disclosed that the company initially received funding from Seedstars and will participate in the accelerator’s growth programme.

While the Buy Now Pay Later model will help retailers scale their businesses faster by providing them with credit options to grow their businesses, MyStore, a book-keeping application for retailers to track their sales, cost, price, profit and manage customers.

The products will help retailers scale their businesses by providing them with credit options to purchase more goods and pay back after selling the products.

Omnibiz Africa is a startup to watch in the B2B eCommerce space in Nigeria.

SHARE YOUR VIEW:

Which other eCommerce website would you have include?

The post Top 10 eCommerce websites in Nigeria to watch in 2022 appeared first on Tech | Business | Economy.

With the seed round led by Flyer One Ventures and Solid, including Jiji, TA Ventures, u.ventures, and AVentures Capital also participated, Fintech Farm targets launching neobanks in 8 countries during the next two years. 

The company creates neobanks providing customers with user-friendly mobile apps and credit products for mass audiences and even clients with thin credit histories. In November 2021, Fintech Farm launched Leobank in Azerbaijan, and 100,000 cards have already been issued. Over the next two years, the company plans to enter eight emerging markets spread across Africa and Asia.

Fintech Farm partners with local banks to enter the new market instead of getting its banking license. In each country, neobanks are launched with new names but the same design and mascot — a funny lion with a lilac mane.

Dmytro Dubilet, a co-founder of Fintech Farm, commented: “We have a theory that today digital banks have to be not only useful and simple but even entertaining. So we’ve developed our app with beautiful design, useful functions and made it fun to use. There is a cool lion that you meet in the app. Also, there are a lot of nice micro-interactions that bring the UX to the next level. On the other hand, we have one of the best data science teams globally, so we can launch neobanks with credit products from Day 1 and issue credits even to clients with a thin credit history.”

Nigeria is the next market on the company’s radar, where they expect to launch in the coming months.

Nick Bezkrovnyy, a co-founder of Fintech Farm, said: “In terms of the credit product, we see an opportunity for a ‘mass credit card’ in Nigeria. Currently, credit cards issued by traditional banks are limited to the upper-middle class. At the same time, APRs of credit offerings from neobanks and alternative lenders may well be over 100%. We are going to fill this gap and accept those customers neglected by traditional banks and offer them fair interest rates.”

Along with financial support, Flyer One brings extensive operational expertise in Africa and other emerging markets. Vladimir Mnogoletniy, Flyer One partner and CEO of Genesis, a tech group, which operates a leading African e-commerce platform Jiji, will be joining Fintech Farm’s board. 

Vladimir Mnogoletniy, said: “We firmly believe in the long-term potential of emerging markets. Over the past 7 years, we had tremendous success building Jiji — the largest e-commerce platform (on the GMV basis) on the continent and the only sizable e-commerce player in Africa operating near profitability. We were looking for the right partner to enter the second most interesting market — neobanking — on the continent. We believe that Fintech Farm, with its extensive experience, is the right team for the move, and we’re delighted to announce this strategic investment.”

The post Fintech Farm completes $7,400,000 Seed round to launch neobanks in 8 countries appeared first on Tech | Business | Economy.

With 58 online marketplaces in the Nigerian e-commerce space, the contribution of companies such as Jumia, Konga, Jiji, Kaiglo, Njalo.ng, in recent years are exceptional and the economic outlook for the next few years of stability and consolidation.

Recently, the federal government revealed the improving impact of e-commerce on the country’s economy, saying the current e-commerce spend in Nigeria has grown to  $13billion per annum and is expected to hit $75billion in revenue per annum by 2025.

According to Dr. Evelyn Ngige, permanent secretary in the Federal Ministry of Industry, Trade and Investment, e-commerce grew in Nigeria from 14% in 2019 to 17% in 2020.  She stated that her ministry was passionate about the growing Investment opportunities in the e-commerce value chain, which are capable of contributing significantly to the country’s Gross Domestic Product (GDP).

Statista’s digital market outlook for Nigeria’s e-commerce also said the number of online shoppers in the country, which was at 76.7 million  in 2021, is expected to hit 122.5 million by 2025.

A report by Agusto & Co predicted new entrants into the small and medium scale enterprises (SMEs) segment of the Nigerian economy thanks to the emerging e-commerce sales trend.

“Through e-commerce, players enjoy a wider customer reach with the ability to simultaneously connect to millions of consumers locally and globally. We note that the emergence of COVID-19 positively impacted the sector, with players recording a gush of customer orders particularly during the lockdown period. We expect this trend to continue into the emerging post COVID-19 era premised on the rising rate of adoption of online shopping by consumers on the back of the relative convenience it offers,” the report stated.

Commenting on this development, Jumia CEO,  Spalazzi said: “It shows that Nigerians are embracing e-commerce more, and the services are becoming part of their daily lives. Importantly, this also shows that consumers are getting value from e-commerce services. This has been our aim at Jumia from the onset, and we are happy that the country is gradually seeing the impact of e-commerce to the  economy.”

He added that e-commerce holds a lot of economic potential for Nigeria if given the needed support. “This is just like a tip of the economic benefits the country stands to get from e-commerce. A huge chunk of the market is yet to be exploited. The industry holds a lot of economic potential for Nigeria in terms of employment, technology development and overall GDP of the country,” Spalazzi said.

Figures by the Nigeria Inter-Bank Settlement System (NIBSS), also showed that Nigeria’s e-payment transactions increased by 85.5% year-on-year to N171.99tn in August 2021.

Little wonder the Nigerian government is paying more attention to this sector and formulating policies to facilitate a vibrant digital economy.

Abdullahi Kashifu, the Director-General of the National Information Technology Development Agency (NITDA) in his congratulatory message to Jumia on its 9th anniversary said that the federal government is visibly at work to improve digital economy activities in the country, especially seeing as it provided immense support to the government during the covid lockdowns.

He stated that Jumia has had an impressive nine years of e-commerce journey which has seen it expand to several African countries, creating employment opportunities and becoming a good reference for innovative startups on the continent.

He said “These are the kind of startups we encourage, an innovation-driven enterprise. You look at the global market and huge capital investment and job creation. And also you are innovative and creating a lot of jobs in the ecosystem.”

According to the Ministry of Communication and Digital Economy, “Internet penetration in Nigeria in the last one year is unprecedented. Based on available records, the internet came to Nigeria most probably around the year 2000. Up to 2919, the penetration was 33%. Averagely, that’s about 1.7% penetration annually. But from August 2019 to November 2020, the penetration catapulted to 47%. That is about a 12% increase within one year. It is expected that, by the end of 2021, we could have more that 50% internet penetration in Nigeria and this is encouraging indeed. E-commerce, leverages on internet penetration, without it’s very difficult. So the more broadband penetration, by implication, the more e-commerce activities in the country.”

Going by these indices and other pillars falling into place, e-commerce is set to  be a major contributor to the direction of Nigeria’s digital economy as the nation surges towards  the projected 2025 growth mark.

The post E-commerce showing huge contribution to Nigeria’s economy  appeared first on Tech | Business | Economy.