The brand which commenced its journey into the Nigeran market on October 23, 2008, with the disruptive ‘0809ja’ campaign, has been at the forefront of innovation, delivering cutting-edge telecommunications solutions to meet the evolving needs of businesses and individuals.

Over the past 15 years, 9mobile has affirmed its heritage as a truly Nigerian company renowned for youthfulness, innovation, reliability, and outstanding customer service.

Throughout its journey, the company has continuously embraced technological advancements, ensuring that its services remain at the forefront of the industry.

From the early days of voice services to today’s high-speed internet connectivity, cloud solutions, and digital communications, 9mobile has consistently adapted and evolved to meet the demands of the digital age.

“We are thrilled to celebrate our 15th anniversary, a significant milestone that showcases our dedication to providing top-notch telecommunications solutions,” said Juergen Peschel, CEO of 9mobile. “We owe our success to our loyal customers, partners, investors, regulators, and the hard work of our talented team. Some of our staff have been with the business since inception and this anniversary is a testament to their unwavering support and commitment.”

As we retrospect, we take great joy in our heritage as a truly Nigerian company that has revolutionized Nigeria’s telecommunications industry with an array of innovative products, services, and solutions that empower the youth, entrepreneurs, and indeed all segments across the country”. he said.

Peschel emphasized that a strong and resilient Nigerian spirit resides in the brand, which is a testament to the company’s dynamism, responsiveness, and agility as a business while leveraging the power of technology to deliver innovative products and services to meet customers’ needs.

Over the past 15 years, 9mobile has achieved numerous milestones, including expanding its network coverage, launching innovative products and services, and forging strategic partnerships with industry leaders.

The company’s commitment to excellence has earned it several prestigious awards and recognition within the telecoms sector.

“We are proud of all our achievements – the firsts we have recorded in this industry.  We are poised to do more even with the challenging business environment. We have had our ups and downs, but we will continue to consolidate on our successes and milestones in the coming years”, he continued.

The brand has recorded many firsts in the industry including its most daring Masterbrand campaign ‘0809UChoose’ which put the power in the hands of subscribers to determine their mobile numbers.

The brand also deployed Moreblaze, its revolutionary data bundle that offers the fastest data, and Cloud 9, a music platform that offers the best of unique end-to-end experiential music performances.

It recently launched The Hack, an SME initiative that serves as a growth enabler for small businesses, which has seen it traverse cities and campuses.

It has also left significant footprints on education, arts, and culture with the 9mobile Telecommunications Engineering Postgraduate Program (9TEPP), its flagship pan-Africa 9mobile Prize for Literature which promotes literacy and encourages writers to hone their craft across Africa and Photography Competition.

“Looking towards the future, 9mobile is on a transformation journey and is committed to continuing its legacy of excellence, innovation, and exceptional customer service. With a dedicated team and a clear vision, we are poised to explore new horizons, push boundaries, and redefine the telecommunications landscape. We remain focused on our mission to connect people, empower businesses, and drive digital transformation in Nigeria,” Peschel concluded.

Speaking as the company marks the 2023 Customer Service Week, Juergen Peschel, the Chief Executive Officer, said, “The role of customer service to organizational growth cannot be overemphasized. It is what drives business performance and growth. It is the essence of every business’ survival.”

He said, “On this unique occasion of the international celebration of the ‘Customer Service Week’ with the theme, ‘Team Service’, we reflect as an organisation on how we have served our customers, recognized our incredible team’s achievements, and showed our commitment to service excellence.

‘At 9mobile, customer service is beyond a department; it’s a culture, a way of life for everyone in the organisation. All our critical parts and outlets provide seamless support that guarantees customer satisfaction.”

He added that “at 9mobile, customer service is at the heart of our growth and one we have consistently practiced since inception. It is one of the tripods of our strategy and we see the vital role it plays in successful business practice.

Also commenting on this, Ehimare Omoike, Director, Customer Care, 9mobile, said, “As a company, 9mobile has always remained committed to its dynamic and vibrant customer service operations and culture and has shown a devotion to rendering gold standard services to customers and stakeholders regardless of where they may be across all business touchpoints. The company will continually aim to satisfy customer needs through innovation backed by strategic investments in its network modernization, and more importantly, its people.”

Speaking recently at the Economic Forum Series on Fintech Cybersecurity & Fraud Summit in Lagos, Peschel noted that the frequency and sophistication of cyberattacks had increased significantly in recent years, posing a threat to individuals, businesses, and the country’s economy at large.

The telecom chief stressed the value of cooperation between government agencies, private organizations, and key stakeholders to improve Nigeria’s cybersecurity posture.

Peschel said:

“Cyber threats constantly evolve, and we must work together to stay ahead of them because no single entity can achieve this on its own. We must collaborate, share information, and coordinate our efforts to achieve a more secure cyberspace. 9mobile, a leading telecommunications company in Nigeria that provides voice and data services to millions of subscribers nationwide, is also involved. With cybersecurity threats on the rise, we are committed to ensuring the safety and security of our network and subscribers.”

“We have witnessed a sweeping transformation in the financial sector buoyed in no small part by technology. As we hail this win, we must also pay attention to the framework that will allow us to thrive and support the development of a more digitized and robust financial system and pave the way for innovation and a more integrated digital banking system. There is a need to strengthen mechanisms to mitigate the risks of cyber-attacks, consumer data breaches, fraud, and money laundering,” Peschel remarked.

“We are in an exciting phase of the FinTech journey. The industry is evolving, and it has come to a point where we are now seeing a lot of global activities in the FinTech space, most importantly, investments in emerging markets. Google and Apple consider Africa a critical market and even incubating centers for FinTech. The fact that FinTech affects every industry and aspect of our lives is one reason people should be interested in the sector, as it immensely adds value to how we do business and work,” he added.

9mobile has implemented several safeguards to secure its network and subscribers as part of its commitment to Cybersecurity.

Some of these measures are regular security audits, round-the-clock surveillance, and the usage of cutting-edge threat detection systems.

The Economic Forum Series is a platform for thought leadership, innovation, and businesses in different segments of the economy.

A carefully chosen group of erudite discussants, including Kashifu Inuwa Abdullah, DG/CEO, National Information Technology Development Agency (NITDA), Chika Nwosu CEO, Palmpay, Niyi Toluwalope, MD/Chief Executive Officer, eTRANZACT Int’ Plc, Ade Bajomo, President, Fintech Association of Nigeria among others. The Summit would examine, amongst other topics: The future of Financial Fraud and Digital Security.

According to the Economic Forum Series (EFS), the summit organizers, “This event will converge industry stakeholders to discuss cyber security challenges and Risk Management Systems to mitigate attacks especially in the financial sector and beyond. The Summit will also create opportunities for stakeholders to examine cyber security policies and regulatory interventions needed to protect individuals and institutions to function efficiently and effectively.’’

Juergen is a senior international executive with an exceptional track record within the Digital, IT, & Telecommunications Industry, including expertise in a wide variety of industry verticals and markets.

Register for the Summit Here. 

9mobile, Nigeria’s innovative and customer-friendly telecommunications company, affirmed that its business is on the path of a resurgence following the enormous investments into its network operations and a strong commitment by the board and management to aggressively reclaim market share.

This assertion was made at its annual Channel Partners Conference which held recently at the Marriott Hotel Ikeja, Lagos.

Speaking on the theme, “Re-engage to Succeed”, Juergen Peschel, the Chief Executive Officer of 9mobile, said, “9mobile is on the path of resurgence. We are taking back lost territories in the market and forging ahead to reclaim our innovative position and industry leadership”.

Peschel appreciated the presence and business commitment of the channel partners while emphasizing the significance of the brand’s renaissance, which he said is hinged on sustained stakeholder relations.

Thank you very much for joining us on this special day. You have been with us through thick and thin; we are in this together, and I particularly thank you all for supporting 9mobile throughout the years. The years ahead are promising when you consider the level of expansion we are embarking on. We look forward to constantly interfacing with you, supporting you in various ways, enhancing our network, and making our relationships competitive”.

– Peschel

He highlighted the business plans for the partners and revealed that 9mobile had invested over N70 Billion for its ongoing network modernization.

He further informed them of the addition of 600 New Sites, equipped with 4G LTE facilities for enhanced operations and market competitiveness, being deployed alongside new broadband services to enlarge its fibre network across some Nigerian cities, amongst other technical, digital, and organizational upgrade to demonstrate 9mobile’s core values of Innovation, Quality of Service, and Customer-centricity. 

Also speaking at the Channel Partner Conference, Victor Nwaobia, Chief Sales Officer at 9mobile, emphasized the impact of the unique relationship 9mobile has enjoyed with its committed channel partners and said that this has aided in driving the company’s growth over the years.

“That we have sustained or retained almost 75% of our channel partners over the years is a massive testament to your love and commitment for our business which is in its fifteenth year and going strong”, he enthused.

On their part, the channel partners also expressed their delight and belief in the brand’s renaissance. One of them, Jude Ukachukwu of TIG Communications, expressed trust in the network, saying, “I have been with 9mobile since inception. They’ve been quite supportive; they’ve done their very best. At some point, they pushed through and moved from the position of a new entrant and struggled and climbed steadily, and they did very well. The truth is that they have treated us well, and we are happy to work with them”.

This announcement was made during a recent visit of 9mobile’s leadership team to the institution.

This partnership first established 10 years ago, has been revitalized to bring new and exciting opportunities to the institution and the learning community.

The renewed partnership will leverage the strengths of 9mobile’s technology to provide the institution with world-class virtual learning tools and products, internships for students of the Master’s programme instituted in 2013, and Sabbatical leave opportunities for lecturers, among other initiatives.

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The telco will also upgrade the existing Telecoms Engineering laboratory it previously installed to offer students and lecturers the highest level of support and improve the capacity of the department to deliver quality teaching.

Juergen Peschel, Chief Executive Officer of 9mobile, who led the team, said, “We are excited at rekindling our partnership with this great institution of learning. This partnership, which was established a decade ago, is part of our Corporate Social Responsibility which is aimed at bridging the shortage of highly skilled local manpower in Nigeria’s telecommunications industry following identified knowledge gaps. We are eager to work with the leadership of ABU once again, and we believe this renewed partnership will bring exciting new opportunities for the institution.’’ he enthused.

Professor Ahmed Ibrahim, the Deputy Vice-Chancellor, Admin at ABU Zaria, in his welcome remarks said, “We appreciate the collaboration and partnership with 9mobile over the years because it has strengthened the capacity of the Telecommunications Engineering department of the institution to manage the fast-changing technology age. The Telecommunication laboratory established by 9mobile in 2013 serves internal stakeholders and enables external institutions to carry out industry research. We believe this renewed partnership will create more opportunities for our students and 9mobile”.

9mobile launched the 9mobile Telecommunications Engineering Program 9TEPP, in partnership with Plymouth University UK; Etisalat Academy, UAE; Huawei; and National Office for Technology Acquisition & Promotion (NOTAP).

The key objective of the programme is to contribute at developing local manpower with regard to telecommunications technology skills and knowledge.

The long-term goals were to develop a pool of telecom technology experts to serve as a possible workforce for 9mobile and other verticals, promote industry/academia partnerships, and sustainably empower society through strategic and innovative CSR initiatives.

9mobile funded four ABU Zaria Lecturers to obtain their Ph.D in Communication Engineering from the Plymouth University, United Kingdom and more than 30 MSc. Students graduated from the programme on a fully funded scholarship by 9mobile.