The question isn’t whether Nigerians will shop online, but how to make that experience smarter, faster, and more reliable.

One emerging answer is Artificial Intelligence (AI).

Globally, AI powers personalized recommendations, streamlines logistics, and combats fraud. In Nigeria, adoption is still early but growing.

Local players are now leveraging AI to tackle uniquely Nigerian challenges, from fraud prevention to last-mile delivery. Leading the way is Jumia, Nigeria’s largest online marketplace.

Smarter Customer Service with Conversational AI

Customer service has long been a pain point in Nigeria’s digital economy. Long wait times and unresolved complaints hurt trust. That’s changing with conversational AI.

Platforms now use AI-powered bots on WhatsApp, live chat, and social media to handle routine inquiries, from tracking orders to processing refunds.

On Jumia, over half of customer interactions are now managed through conversational AI, cutting response times and offering 24/7 support.

For users, that means a more dependable experience. For platforms, it brings scalability without increasing overhead.

Empowering Vendors with AI Tools

AI is also reshaping the seller experience. From dynamic pricing tools to demand forecasting dashboards, these features help vendors make smarter decisions. For Nigeria’s fragmented retail landscape, this support can be transformative.

Jumia is piloting tools that give small vendors access to data-driven insights, leveling the playing field with larger retailers. E-commerce platforms are becoming not just marketplaces, but true growth partners.

AI Behind the Scenes

Much of AI’s power lies behind the curtain. Platforms are using it to automate compliance checks, reduce fraud, and streamline operations—freeing human teams to focus on innovation and service.

The Future: Personalisation

The next step is hyper-personalised shopping, visual search, virtual try-ons, and tailored recommendations. In a country as diverse as Nigeria, this can make online shopping feel more local and intuitive.

Why it Matters

AI won’t solve every problem overnight, but it offers real tools to help e-commerce scale efficiently and locally. As platforms like Jumia lead the way, AI could become the hidden engine powering the next phase of Nigeria’s digital economy.

Trillions of naira move through these platforms every year, but are we as Nigerians truly the owners of this digital revolution, or are we simply feeding the machine?

The numbers look commendable, as mobile money operators, led by OPay, PalmPay, and others, processed over ₦71.5 trillion in 2024, up from ₦46.6 trillion the previous year. That’s a 53% surge in digital transactions in a single year. 

The total volume of transactions rose from 3 billion to nearly 4 billion, while Nigeria’s e-payment ecosystem crossed the mind-bending threshold of ₦1.07 quadrillion. Flutterwave, PalmPay, and OPay together are worth more than $6 billion. 

Moniepoint alone serves over 10 million customers, processing more than a billion transactions monthly. These platforms have become the arteries of Nigeria’s economy.

But look past the numbers and we see a worrisome picture. Most of these platforms are not Nigerian-owned, at least not in the full sense. They are backed, funded, and in many cases controlled by foreign investors who are ultimately the biggest beneficiaries of the profits. 

Nigerians generate the volume, carry the risks, and pay the fees, but the value extracted rarely stays here. Even Paystack, once a poster child of local innovation, now sits under Stripe, an American company.

The experience for everyday users is not always rosy either. High transfer fees eat into income, hidden charges appear without explanation, and platforms monetise data without ever asking for consent. In April 2024, the Central Bank of Nigeria (CBN) froze new customer onboarding for OPay, PalmPay, and Moniepoint over issues about compliance. 

Millions of users were instantly locked out, not because they did anything wrong, but because regulators and platforms were at war. That moment exposed a painful truth: Nigerians are passengers, not drivers, in this so-called digital economy.

The story is not limited to payments. Ride-hailing and e-commerce also have their part. Bolt is one of Nigeria’s leading transport apps, while Jumia has over four million active customers across West Africa, with Nigeria as its biggest market. 

But again, ownership sits elsewhere. These platforms dominate mobility and retail in Nigeria, yet the wealth created flows outward. Nigerians keep the ecosystem alive, the drivers, riders, buyers, and sellers, but who really profits at the end of the day?

So we circle back to the question: who owns Nigeria’s digital economy? Is it the millions of people who log in every day, building the data, trust, and traffic that keep these platforms alive? Or is it the platforms themselves, backed by capital far beyond Nigeria’s borders? 

On one hand, Nigerians are enjoying convenience, speed, and access like never before. On the other hand, we might be building wealth we’ll never truly share in, trapped in a cycle of dependency where platforms set the rules and people have little choice but to comply.

And that’s where the conversation must begin. Are we content to be consumers, or should we be demanding true participation and ownership? Should regulators create space for real local authorities, or will foreign-backed platforms continue to dictate the terms? 

Until those questions are answered, Nigeria’s digital economy will remain a paradox, built by Nigerians, but not necessarily for Nigerians.

The company also trimmed its after-tax loss by 28% to $16.3 million, compared to $22.5 million in the same period last year.

According to the statement, Jumia’s operating loss fell to $16.5 million from $20.2 million, while loss before income tax also declined by 28% to $16.5 million.

Gross profit rose 11% year-on-year to $23.9 million, from $21.6 million. Adjusted EBITDA loss dropped by 17% to $13.6 million, from $16.3 million in Q2 2024.

However, net cash used in operating activities increased to $12.7 million, up from $8.4 million in the same quarter last year.

Key performance indicators for Jumia’s physical goods business showed strong improvements. Orders rose by 18% year-on-year, driven by better product assortment across major categories. 

Quarterly active customers grew by 13%, signalling improved customer retention. In Nigeria, orders increased by 25%, while Gross Merchandise Value (GMV) surged 36% year-on-year.

Commenting on the results, Francis Dufay, CEO of Jumia Group, said:

“Our second-quarter results demonstrate continued momentum in our core consumer business, with robust usage growth and strong engagement across markets. We believe year-over-year trends are reflecting the underlying strength of our platform. We also delivered a meaningful improvement in cash burn quarter-over-quarter, driven by growth and a positive impact from working capital.

“This reinforces our confidence in reaching our strategic goal to break even on a loss-before-income-tax basis in the fourth quarter of 2026 and achieving full-year profitability in 2027. Based on current trends, we are raising our full-year 2025 guidance and long-term profitability targets.”

Fulfilment expenses increased by 16% to $10.8 million from $9.3 million, while sales and advertising expenses declined by 6% to $4.2 million. Technology and content expenses edged up to $9.2 million from $8.7 million year-on-year.

Although Jumia previously operated at a loss year after year, the company is showing consistent progress towards profitability. The Q2 2025 loss of $16.3 million marks a significant improvement, aligning with its roadmap to achieve profitability by 2027.

The announcement, made last week, is a return home for a seasoned executive whose career has spanned continents, industries, and leadership roles, all culminating in this noteworthy appointment.

Following up the announcement, let’s dive deeper into who Temidayo Ojo is, why he matters now, and what exactly he’s bringing to the table.

Jumia’s E-Commerce Rebound in Nigeria

Temidayo Ojo is taking over at a time when Jumia Nigeria is showing signs of new growth achievement. According to its Q1 2025 report, physical goods orders in Nigeria grew by 22% year-on-year, and gross merchandise value (GMV)increased by 20%. 

After a period of revenue setbacks and customer attrition, the business is stabilising, and Ojo has been tasked with scaling that recovery.

Jumia Nigeria, long seen as the continent’s flagship e-commerce company, faces the dual challenge of navigating a complicated Nigerian consumer market and pushing beyond urban strongholds into untapped secondary markets. That’s exactly where Ojo’s strengths lie.

From Accra to Lagos

Temidayo’s rise within Jumia results from his sharp execution skill, strategic clarity, and deep understanding of Africa’s e-commerce terrain.

He joined Jumia in 2020 as Head of Planning and Performance in Ghana, before ascending to Chief Commercial Officer, and then CEO of Jumia Ghana. Under his leadership, the Ghanaian unit experienced record-breaking commercial growth, enhanced profitability, and a noticeable uptick in team productivity.

He possesses what we call deep operational experience, financial acumen, and a track record of delivering results. At every step, Ojo has combined strategy with precision, consistently aligning business actions with market realities.

Global Insight, Local Roots

Temidayo brings over 14 years of experience in e-commerce, business strategy, project management, commercial sales, and finance. His résumé includes stints at PwC Nigeria, PwC UK, and Globalpraxis, where he advised multinational consumer goods companies across Europe and Africa.

With an MBA in Finance, Strategy, and Consulting from IESE Business School in Spain and a Bachelor’s in Electrical & Electronics Engineering from the University of Lagos, he’s a unique hybrid of technical depth and strategic foresight. He’s also an ACCA-certified accountant, further strengthening his grounding in business fundamentals.

But perhaps most importantly, he grew up in Nigeria. He understands the infrastructure challenges, regional disparities, and behavioural patterns of Nigerian consumers, something no imported executive can replicate. And he’s making that local knowledge central to his vision.

What He’s Bringing to the Table

1. Expansion into Secondary Cities

Ojo says the next phase of Jumia Nigeria’s growth will be outside Lagos, Abuja, and Port Harcourt. He plans to push aggressively into Nigeria’s secondary cities, connecting underserved areas to the digital economy.

“My focus will be on deepening our customer experience, expanding into secondary cities, and enhancing our seller ecosystem,” he told Technext.

2. Customer-Centric Innovation

Temidayo aims to strengthen customer trust, streamline product offerings, and ensure that every initiative is grounded in market relevance.

3. Operational Discipline, Not Downsizing

While many CEOs arrive with cost-cutting strategies, Temidayo is focused on scaling intelligently, not reducing headcount.

“We’re not cutting jobs—we’re streamlining processes, improving logistics, and unlocking more value for customers and sellers.”

4. Sustainable, Long-Term Growth

His focus is not limited to numbers; as a member of the Agents of Change 2025 Global Advisory, Ojo advocates for responsible, ecosystem-focused leadership, recognising that digital platforms like Jumia must grow with, not at the expense of, the society they serve.

“The pace of change today demands not just agility, but wisdom… We all have a part to play in co-creating what comes next.”

A Homecoming with Purpose

This appointment is not just a job to Ojo, it’s personal.

“Being appointed CEO of Jumia Nigeria is a deeply personal milestone for me. As someone who has grown within the Jumia ecosystem and understands the Nigerian landscape firsthand, I see this role as a responsibility and a privilege.”

Why It Matters

Nigeria’s online retail market is projected to hit $40.5 billion by 2025, with over 500 million e-commerce users expected across Africa. Jumia cannot afford to stumble in Nigeria, and Temidayo Ojo’s appointment shows a strong focus on local insight, operational clarity, and customer-first innovation.

We hope to see a more inclusive, expansive, and relevant version of Jumia Nigeria, with Ojo driving the e-commerce giant’s vision.

Nigeria stands at the cusp of an e-commerce revolution, with digital adoption transforming not just how consumers shop but also how businesses scale in a $100 billion informal retail market.

However, operating outside formal structures means many small businesses may still struggle with visibility, access to capital, and expansion beyond their immediate communities.

E-commerce platforms are doubling down on strategies to provide a digital marketplace that connects businesses to millions of customers nationwide.

By leveraging technology, logistics, and fintech solutions, micro, small, and medium enterprises (MSMEs) are empowered to scale sustainably in the informal market.

Expanding Consumer Reach

Nigeria’s informal sector accounts for over 57% of the country’s GDP. A recent report released by Jobberman Nigeria, in partnership with the Mastercard Foundation states that the informal sector employs 76.7% of Nigeria’s workforce signaling an expansive growth in this sector.

However, for many entrepreneurs in Nigeria, the biggest challenge is not just producing or selling products—it’s delivering them. What is commonly obtainable is that distribution channels often limit MSMEs to their immediate surroundings or regions.

E-commerce has rethought this narrative by increasing pick-up stations, hyperlocal delivery networks, and alternative last-mile delivery solutions.

As of mid-2024, Jumia, a leading online platform, has established over 200 pickup stations and more than 24,000 active independent sales consultants nationwide.

Through this City Expansion Initiative, Nigerians can enjoy the convenience of accessing needed products even in rural and sub-urban areas where last-mile delivery systems may seem challenging.

Increasing Visibility for Small Businesses (MSMEs)

With the rise of digital shopping, small businesses no longer need to rely solely on traditional brick-and-mortar stores to attract customers.

Studies indicate that 81% of consumers research products or services online before making a purchase. Through e-commerce, vendors can now list products online, and fulfill orders nationwide, expanding their customer base beyond local borders.

E-commerce Empowering Local Manufacturers

Nigeria’s push for Made-in-Nigeria goods is gaining momentum with the rise of e-commerce. Local manufacturers, often sidelined by imported goods, are tapping into online marketplaces to reach a wider customer base.

E-commerce provides Nigerian producers with a virtual storefront, allowing them to showcase and sell their products to consumers across the country.

This direct access to a national market not only helps reduce dependence on imports but also fosters the growth of local industries, contributing to the county’s economic growth.

Digitizing Payments and Access to Financial Services

The struggle to access and manage finance poses a barrier to operations for informal businesses in Nigeria.

Access to finance has been a significant challenge for MSMEs in Nigeria’s informal economy. Many businesses, particularly in the informal sector, struggle to obtain credit due to the absence of formal financial records.

E-commerce platforms like Jumia are changing this by enabling businesses to accept digital payments and creating transaction histories that enhance financial credibility.

Through fintech integrations on e-commerce, small companies can build a digital footprint that promotes financial inclusion and formalization of the informal sector.

Job Creation Through E-commerce

Beyond vendors, e-commerce is unlocking new income streams for thousands of Nigerians. According to Statista, revenue in the e-commerce market in Nigeria is projected to reach US$7.04bn in 2025, contributing significantly to job creation and economic growth.

A report by Boston Consulting Group reveals that online digital platforms, such as Jumia, which match buyers and providers of goods and services, could create about 3 million new jobs in Africa by 2025.

By establishing Pick-Up Stations, employing thousands of people both directly and indirectly through its ecosystem, Jumia Nigeria has enhanced job creation in Nigeria encompassing roles in customer service, logistics, and technology.

No form of business is without challenges, while business bottlenecks may exist, e-commerce must continually leverage these challenges as springboards for transformative innovation.

At Jumia, we believe that e-commerce is not just about transactions—it’s about transformation. By empowering MSMEs with the tools, reach, and infrastructure they need to thrive, we are not only shaping the future of retail but also accelerating Nigeria’s transition into a more inclusive and dynamic digital economy.

*Sunil Natraj is the CEO of Jumia Nigeria.

Since 2012, Jumia has been at the forefront of transforming the e-commerce landscape across Africa, relentlessly focused on providing a convenient online shopping experience for millions of consumers.

In celebration of this milestone, Jumia will be launching its 12th-anniversary campaign, tagged “Deals in a Party Pack,” offering consumers in Nigeria exciting offers on a wide selection of products.

The campaign which runs from June 24 to July 14, 2024, aims to express gratitude to Jumia’s loyal consumers for their unwavering support over the past twelve years.

Jumia has partnered with top brands, such as Xiaomi, Adidas, Nivea, Infinix, Defacto, Tecno, Oraimo, itel, Unilever, Diageo, Reckitt Benckiser, and Haier Thermocool, to bring consumers exclusive deals and amazing offers across various categories, including electronics, home appliances, mobile phones and accessories, fashion, beauty, and more.

“At Jumia, we’re incredibly humbled by the trust and loyalty our consumers and partners have placed in us. For twelve years, Jumia has been at the forefront of e-commerce in Nigeria and Africa, empowering businesses and bringing convenience and affordability to millions of Nigerians. We’re excited to celebrate this milestone with you, offering the best possible shopping experience no matter where you are in the country,” said Sunil Natraj, CEO of Jumia Nigeria.

The Anniversary sale represents a great opportunity for consumers to explore a diverse range of top-quality products from renowned brands while enjoying exciting activities like Treasure Hunt, Brand Days, Games, and Flash Sales throughout the celebration.

“At itel, we share Jumia’s commitment to empowering consumers through technology. Our ‘Enjoy better life’ brand philosophy perfectly complements Jumia’s mission of providing convenience and affordability. Through our collaboration during Jumia’s 12th-anniversary celebration, we will be able to launch a series of online exclusive products, offering unique value to consumers and catering to the ever-evolving needs of online shoppers in Nigeria,” said Irina Liu, E-commerce Manager Africa, itel Mobile Limited.

With the recent launch of Jumia’s new integrated warehouse in Lagos, the company is well positioned to offer an even wider variety of products online and meet the growing demands of consumers, reaching beyond major cities and into underserved areas where traditional retail options are limited.

In his welcome address, Jumia Nigeria CEO Sunil Natraj thanked various partners, suppliers, advertisers, and most importantly, the people of Nigeria for their support and confidence in Jumia. He highlighted Nigeria’s prospects and called it Jumia’s “home” and “master bedroom.”

Natraj explained that Jumia’s investments focus on supply chain to make it faster, more nimble, and proactive. The new warehouse, spanning over 30,000 square meters with 17,000 square meters of covered storage in Isolo, Lagos,  will enable Jumia to scale up operations and attend to every Nigerian with a wider choice of affordable products nationwide. 

“The launch of our integrated warehouse marks a key moment for Jumia Nigeria. By consolidating our operations under one roof, we are not only streamlining our fulfilment processes but also laying the groundwork for significant improvements in efficiency, scalability, and cost reduction. This will allow us to offer a wider product variety and, most importantly, deliver them to our consumers faster than ever before,” said Sunil Natraj, CEO of Jumia Nigeria.

Representing the Lagos State Governor Babajide Olusola Sanwo-Olu, the Commissioner for Commerce, Cooperatives, Trade and Investment, Mrs Folashade Ambrose-Medebem, commended Jumia’s journey and impact on Nigeria’s e-commerce industry, reiterating Lagos’ zeal to supporting businesses and growth. 

“Jumia’s journey in Nigeria has been nothing short of extraordinary. From simple beginnings, it has grown into a leading e-commerce company revolutionizing the way we shop and do business. This new warehouse with its cutting-edge technology and vast capacity will significantly enhance Jumia’s ability to serve its customers efficiently. 

Meeting the ever-growing demands of the e-commerce sector, it is a bold economic step forward in ensuring that goods can be delivered faster, more reliably and at a lower cost. We are proud to support initiatives such as these that drive economic growth and provide employment opportunities for our people. This warehouse will create numerous jobs and provide skill development opportunities, further strengthening our local workforce.”

During the ribbon-cutting ceremony, Natraj reiterated Jumia’s mission to provide Nigerians with affordable, original products with no hidden charges. He assured of Jumia’s rigorous supplier screening process.

Natraj affirmed Jumia welcomes competition as it brings more credibility and allows consumers to compare and choose best options. With its investments in supply chain and expansion plans, Jumia has the capacity and scale to meet the demands of Nigeria’s thriving e-commerce sector. 

The facility will enhance Jumia’s supply chain capabilities, allowing for faster deliveries across Nigeria as well as the ability to rapidly scale operations and service more consumers nationwide. This eliminates the need for first-mile transportation between multiple warehouses and sorting centres, resulting in a huge reduction in carbon emissions.

As Jumia Nigeria CEO Sunil Raj explained, Jumia has enhanced shopping in Nigeria by directly connecting brand owners and consumers. This provides choices for those in remote areas who previously lacked options when shopping online. 

The investments in supply chain through the new warehouse will help Jumia solidify this role and live up to its mission of being Nigeria’s preferred online shopping destination.

“We are excited to provide our dedicated supply chain team with a modern and improved working environment. The new facility’s central location in Isolo Offers convenient access for our staff and streamlines the logistics processes. Additionally, the integration of various services will empower us to optimize fulfilment and reduce our environmental impact through minimized transportation requirements,” said Richmond Otu, Chief Supply Chain Officer of Jumia Nigeria.

Jumia also maintains good standards, projecting increased job opportunities between 400-600, giving customers assurance about the quality and originality of products sold on the platform.

The Lagos State Government through the Lagos State Wastewater Management Office (LSWMO) @lswmomedia saddled with the responsibility of managing all Wastewater activities in the state under the Lagos State Ministry of the Environment and Water Resources @LasgMOE Wednesday sealed the Jumia outlet in Herbert Macaulay Way, Yaba for illegal discharge of Sewage into the environment.

Tokunbo Wahab, the Lagos state commissioner for Environment, has revealed this, stating that the facility used by Jumia engaged the use of a submersible pumping machine to pump raw sewage from its sewage holding tanks directly into the environment on adjoining drainage outlets and road setbacks.

“The property owners will be prosecuted in accordance with the provisions of the Lagos State Environmental Management Protection Law, 2017”, the Commissioner said.

However, Jumia in a statement made available to Techeconomy, said it is committed to the environmental responsibility in Lagos.

Jumia’s statement reads:

“We are aware of the Lagos State Ministry of the Environment and Water Resources’ (the Ministry) action regarding our Yaba outlet (the Premises) where we currently occupy as a tenant.

“We have since contacted the property’s landlord, that is the responsible party for waste management at the specific location.

“The landlord of the Premises is currently in communication with the Ministry to address the issue promptly and ensure full compliance with local regulations. We are confident that this will be resolved swiftly and effectively.

“Jumia remains committed to upholding the highest environmental standards as a reputable organization in Lagos State. We appreciate the Ministry’s efforts to maintain a clean and healthy environment for all residents and fully support their work to ensure proper waste management practices”.

Management

Jumia Nigeria

This view was canvassed by Ijeoma Arum, the chief commercial officer, Jumia Nigeria, in her presentation titled: Growing your business, presented at the maiden edition of Ecobank Nigeria’s MySME Growth Series.

The MySME Growth Series is an innovative training program of Ecobank Nigeria targeted at empowering SME operators in the country.

Under this initiative, the Bank aims to train over 1 million SME operators across the country in 2024.

Ms. Arum observed that small and medium-sized businesses in Africa are faced with challenges such as access to limited access to financing, stiff competition from established brands and regulatory compliance, noting that technology has the potential to transform the subsector.

According to her, eCommerce increases reach and awareness of products and services; allows businesses to gain valuable insights into customer behavior, and can be used to create targeted marketing campaigns and personalized experiences.

She added that eCommerce allows customers to shop at their convenience, day or night and small businesses can also streamline the sales process to reduce overhead and achieve greater profitability.

Further, she noted that the eCommerce is faced with constant disruption with social media platforms and other sites competing for wallet share and purchase frequency, inconsistent stock supplies and lack of trust, stressing that “overall, quality, price, delivery fee, and delivery waiting time are found to be some of the most important factors for consumers when choosing a shopping experience.”

Earlier, Osahon Akpata, the head, SME & Partnerships, Ecobank Nigeria, said the webinar series is line with the Bank’s commitment to power the success of SMEs in different sectors of the economy.

According to him;

“Ecobank aims to train 1 million SMEs in Nigeria to improve their capabilities and stimulate growth. We are launching the first phase of our training program – MySME Growth Series, a selection of virtual bootcamps led by facilitators who are experts in their fields. SMEs are the growth engine of Nigeria’s economy contributing almost 50% of GDP and 90% of jobs. As a bank that is growth focused, Ecobank is committed to the success of SMEs in different sectors of the economy,” he said.

Further, he disclosed that with an overall theme of “Scaling up your SME in 2024”, the webinar will hold every other Thursday throughout the year.

In addition, Mr. Akpata explained that the series will dwell on various topics that cover key areas of concern for small businesses such as accounting, credit, sales & marketing, taxation and inventory management, adding that the Bank is also planning to launch an SME Mentorship program to collaborate with successful entrepreneurs.

“We will also equip SMEs with tools to help their business such as budget templates, calculators for simulating scenarios and links to government forms. They will be trained on resources for starting a business including how to register, market opportunities and key points to consider when running a business. We will also provide articles on key topics including tips to increase sales, advertising ideas, business management practices, case studies and guides to leveraging technology, amongst others,” he enthused.

Designed to empower sellers and advertisers with cutting-edge technology and data-driven strategies, Programmatic Advertising opens up new avenues for collaboration and campaign optimization in the rapidly evolving digital advertising landscape.

With an extensive and high-quality audience reach of over 27 million unique visitors per month across multiple African countries, Jumia Advertising represents a huge opportunity for brands and SMEs to reach more online shoppers.

The Jumia Programmatic Advertising service enables advertisers to control their targeted audiences, budget spends and enhance the performance of their campaigns through a real time dashboard. They can leverage two distinctive collaboration options tailored to their specific needs.

The first option, “Preferred Deal,” is available for both sellers and advertising agencies, allowing brands to utilize their first-party data, ensuring campaigns are precisely targeted and optimized.

The second type, “Private Auction,” is exclusively available for advertising agencies, providing an opportunity to launch awareness campaigns targeting e-commerce customers at significantly lower costs per thousand impressions (CPM) compared to benchmark CPM rates.

“We’re excited to unveil Programmatic Advertising as a transformative solution for our esteemed partners. At Jumia, we’ve consistently championed innovation in digital advertising, and this underscores our dedication. Through Programmatic Advertising, we seek to empower sellers and advertisers across Nigeria, arming them with advanced tools and data-driven insights to attain outstanding campaign outcomes,” stated Massimiliano Spalazzi, CEO, Jumia Nigeria.

This launch is part of Jumia’s strategic plan to increase revenue and accelerate its path to profitability. Jumia Advertising ranked third (and first in Africa) in Digital Ad Revenue Growth in 2022 in the world’s top 10 fast-growing digital advertising players, by e-marketer – Inside Intelligence.