The revamped platform offers travellers a seamless, end to end booking experience, combining Kenya Airways’ extensive global network with TUI’s established expertise in curated holiday solutions.

KQ Holidays is designed to position Kenya as a vibrant, year round leisure destination through meaningful and well curated travel experiences. The platform emphasises sustainable tourism, authentic local engagement, and personalised journeys that reflect travellers’ individual interests, while positively contributing to local communities and the regional economy.

In addition, the platform allows travellers connecting through Nairobi to stop over and experience Kenya as part of a wider itinerary. Passengers transiting through the hub can incorporate a short stay into their journey, explore the country’s diverse attractions, and then continue seamlessly to their final destination, all within a single, coordinated booking. This offers added flexibility and transforms a connecting journey into a richer travel experience.

Commenting on the partnership, Kenya Airways Chief Commercial and Customer Officer, Julius Thairu, said,

“The launch of KQ Holidays marks an important milestone in our journey to enhance customer choice and deliver greater value beyond the flight. By partnering with TUI Airline Holidays, we are combining world class technology with our strong brand and network to offer travellers curated holiday experiences that showcase the very best of Kenya and our wider network, while supporting sustainable tourism growth.”

KQ Holidays will offer tailor made packages that include flights, premium hotel stays, transfers, and authentic local experiences.

Powered by TUI Airline Holidays’ white label solution, the platform enables real time inventory management and personalised travel options, ensuring a seamless journey from inspiration to arrival. Customers can book services individually or bundle them into dynamic packages, providing flexibility for diverse travel preferences.

TUI’s Head of Specialist Businesses, Danyal Kaya, added,

“We are delighted to expand our expertise into the African market through this partnership with Kenya Airways. By leveraging our technology platform and travel knowledge, Kenya Airways will be able to drive additional revenue, offer distinctive experiences, and broaden its customer base.”

With KQ Holidays, travellers can now experience Kenya in a way that is seamless, personalised, and meaningful, while supporting the growth of sustainable tourism and the local economy.

Dr. Ekeh positioned what he termed the “Last Mile Takeover” as the critical differentiator for business success in Nigeria’s evolving commercial landscape.

The event, themed “Consumer Last Mile Takeover – The New Key”, brought together entrepreneurs, marketing executives and brand managers from leading corporations to explore innovative approaches to consumer engagement.

Ekeh, renowned for his transformative ventures in Africa’s digital space, emphasized that the final point of contact between brands and consumers represents the most valuable real estate in modern commerce.

In his address, Leo Stan charged entrepreneurs who are serious about growth to focus on that last engagement point, as the critical pivot.

According to him, that is “where trust is built, loyalty is secured, and value is delivered.”

Dr. Ekeh believes that the media is the strongest link between brand and consumers, and his vision for deeper, more meaningful brand-consumer relationships is what gave birth to KongaFM.

Konga 103.7FM is the latest addition to the Konga Group driven by cutting-edge technology and artificial intelligence.

Earlier in her welcome address, Ifeoma Ajumobi, head of KongaFM, detailing the station’s unique architecture as a robust platform designed with robust support frameworks for brands and businesses, while delivering premium entertainment.

Since its launch in January 2025, the station has experienced remarkable growth, steadily expanding its fanbase and establishing itself as a powerful medium for consumer engagement.

The initiative garnered significant praise from brand representatives across various sectors, including those from Samsung, Nivea, Checkers Custard, Kenya Airways, Emzor Pharmaceuticals, Xiaomi, and LG, who frequently referred to KongaFM as a game-changing platform.

Their positive feedback underscored the station’s emerging role as a critical tool for brand communication, particularly in terms of boosting FMCG visibility and fostering direct connections with consumers.

Peggy Abengowe, marketing manager, Checkers Custard Africa, applauded the station’s impact on distribution and visibility, while Oge Maduagwu of Samsung Electronics West Africa praised its innovative blend of commerce and technology.

Rachael Okeke, Marketing Executive, Emzor Pharmaceuticals, in her words, described the establishment of KongaFM as a “win-win for brands and consumers”.

The event concluded with a unified call to action for businesses to leverage the unique opportunities offered by KongaFM, with Leo Stan reinforcing the importance of boldness in business.

Konga 103.7 FM is Nigeria’s first hit music and commerce radio station, designed to connect brands with consumers through music, storytelling, and targeted promotions.

A brainchild of the Zinox Group and Konga, KongaFM is redefining the role of radio in Nigeria’s digital commerce era.

Businesses interested in exploring partnership opportunities with KongaFM can connect via the station’s social media handles @Konga103.7FM or stream live programming 24/7 through its official website for a firsthand experience of this innovative platform.