Founded in 2012, Konga.com has a customer base of between four & five million clients/shoppers, and offers products spanning various categories, including consumer electronics, fashion, home appliances, books, children’s items, computers and accessories, phones and tablets, healthcare and personal care products. 

In addition, the company also has a third-party online marketplace where merchants can sell their goods.

“We needed a reliable cloud-based messaging platform to bundle transactional and promotional messages, personalise communication, and enhance the customer experience in order to generate greater awareness and increase the conversion rate on the website,” says Kunle Ajani, Omnichannel Digital Campaign Manager at Konga.com.

The company engaged Infobip to provide a solution and Infobip implemented its omnichannel platform that includes SMS, Rich Communication Services (RCS), email and WhatsApp for Business Application Programming Interface (API) channels, as well as its Moments, Answers and Conversations platforms.

Unique products

“We found that Infobip’s products are not only unique, but also reasonably priced. We are now able to reach customers on their preferred channels and the analytics built into the omnichannel platform allow us to leverage customer data for personalised and targeted communication,” says Ajani.

He explains that with Answers – Infobip’s Artificial Intelligence (AI)-driven chatbot platform – Konga.com is able to provide 24/7 customer support over WhatsApp for basic processes such as signing up to the website or asking FAQs. Conversations is a digital-first cloud contact centre solution that enables seamless omnichannel interactions in a unified and simple workspace.

“With Moments, we are now able to launch targeted campaigns based on unique customer profiles, using personal data, past behaviour and engagement history. This also enables us to segment our audience to ensure that messaging is targeted and relevant,” says Ajani.

“We also rely extensively on mobile messaging channels such as SMS and RCS, which enables us to send order confirmations and for customers to track their orders, from the moment they place an order through to delivery.”

Notable improvements

Since the implementation of the solution, Konga.com has seen an increase in customer retention rates, an increase in order value and conversion and a reduction in cancellations, as well as an improved clickthrough rate to the website.

“The improved customer experience has seen increased sales and greater customer satisfaction, as we are now able to have deeper and more personalised engagements with customers,” says Ajani.

Isaac Akanni, Account Executive at Infobip, says the company’s strong relationship with Konga.com ensured a smooth and efficient implementation of the omnichannel platform, with Infobip also providing marketing advice and general best practice guidelines.

“Having identified Konga.com as one of the major players in the ecommerce space, this was one of the early strategic relationships that Infobip built in Nigeria and we have been honoured to be a trusted advisor for many of their customer experience and marketing initiatives since then,” says Akanni.

The post Infobip Rolls Out Omnichannel Solutions for Nigeria’s Retail Giant Konga.com appeared first on Tech | Business | Economy.

As demand continues to surge, the telecommunications company is enhancing its network capacity nationwide. As part of its rapid expansion, Starlink has increased bandwidth capacity in Rivers, Delta, and Edo states, opening up access for more new users.

Active service is currently available nationwide except in Lagos State, the Federal Capital Territory (FCT), and parts of Ogun, where capacity has temporarily reached its limit.

However, network upgrades are ongoing, with more slots becoming available in these high-demand areas soon.

Starlink is also offering a 1-month free subscription on the purchase of any Starlink Standard or Mini Kit from authorized resellers.

This offer is available to customers who activate a new Residential service plan. This limited-time promotion runs until June 16, 2025.

Konga, Nigeria’s composite e-commerce giant and authorized reseller of Starlink equipment, is further sweetening the deal by offering free nationwide delivery on all Starlink kits.

Shoppers who purchase their Starlink kits or at any Konga retail outlet nationwide are eligible for this deal.

In addition, customers who purchase their Starlink kit on Konga.com will also enjoy an exclusive 50% discount on select products from the world’s number one beauty and cosmetics brand L’Oréal.

The partnership between due has led to better internet accessibility. In just two years, this strategic partnership has grown rapidly, with Starlink now ranking among Nigeria’s top three Internet Service Providers (ISPs) in Nigeria.

This milestone reflects the increasing adoption of satellite internet as a viable alternative to traditional broadband services.

The Starlink Mini Kit is a more compact and affordable option designed for customers in need of portable, high-speed internet.

Its lightweight build, portability and easy setup make it ideal for small households, businesses, travellers, and remote areas where traditional internet infrastructure is limited.

With limited bandwidth slots opening up daily and demand surging, Nigerians are encouraged to secure their kits early before demand increases further.

Whether for home, business, or travel, this promo is your chance to enjoy free high-speed internet for one month, guaranteed reliability, and seamless setup, all with nationwide support from Konga.

To take advantage of these limited-time benefits, visit here or walk into any Konga store nationwide and experience the Starlink difference.

The post Starlink Woos New Users in Nigeria with Free Subscription appeared first on Tech | Business | Economy.