KongaFM -103.7, Nigeria’s pioneering Hit Music & Commerce radio station, is set to change the way Nigerians buy and sell with the official launch of “Shop On Radio” on Monday, February 24th, 2025.

This is a game changer at a time when the NCC approved an increase in data costs by 50%.

This groundbreaking initiative, powered by an innovative partnership between KongaFM and Konga.com, turns live radio broadcasts into an interactive shopping experience, allowing listeners to place orders seamlessly, even without expending much cash on data.

Nigerian shoppers now have more options with Konga.com, and most importantly, they can enjoy unbeatable prices on all items announced live on radio. Plus, customers in Lagos can benefit from same-day delivery for orders placed before 12 noon.

Shoppers are encouraged to open a wallet with Kongapay.com as stock may be limited and orders shall be treated on a first-come, first-served basis upon payment.

According to Mayowa Oladeji, communications lead at KongaFM, this marks a major shift in the e-commerce landscape.

“For the first time in Africa, radio is becoming an interactive shopping destination, bringing together millions of listeners and turning them into instant shoppers. We urge manufacturers and business owners to seize this opportunity by reaching out via WhatsApp, email, or Konga.com to showcase their products to a ready market. Thanks to our innovative partnership, customers in Lagos who order during the show will enjoy guaranteed best prices and same-day delivery, while we conclude logistics for same-day delivery in other major cities of Nigeria before the month of June this year, making shopping faster and more convenient than ever. This is a component of the future of commerce in Africa powered by KongaFM -103.7, streaming globally on kongafm.com 24 hours every day.

How It Works

Listeners can tune in to “Shop On Radio” every morning from 7:00 AM – 8:00 AM and again in the evening from 5:00 PM – 6:00 PM. Products will be announced live on air, often with exclusive discounts, and customers can place orders instantly via WhatsApp or Konga.com.

A KongaFM representative confirms the order, and for Lagos-based shoppers, delivery is completed the same day; a service made possible by Konga Logistics’ expanded fleet of 140 trucks, buses, and over 120 motorbikes.

Beyond Lagos, Nigerians across the country, and even in the diaspora, can participate by streaming live at kongafm.com, ensuring that no one is left out of this retail revolution.

A Win-Win for Shoppers and Businesses

With high internet costs, trust issues, and logistical inefficiencies still posing challenges to e-commerce in Nigeria, KongaFM Shop On Radio offers a data-free, fast, and trusted alternative for both buyers and sellers.

For shoppers, this means exclusive deals, quick and easy WhatsApp ordering, and guaranteed same-day delivery in Lagos. For businesses, including manufacturers, distributors, retailers, and SMEs, this is a golden opportunity to reach a massive, engaged audience instantly and boost sales in real time.

Shoppers and merchants beyond Lagos can also seamlessly place orders or advertise their businesses, with Konga Logistics ensuring timely and efficient nationwide delivery.

To further enhance the experience, Konga.com has upgraded its call center to handle increased order volumes, ensuring smooth transactions and customer support.

More Than Just Shopping—A 24/7 Experience

KongaFM is more than a marketplace; it’s a dynamic platform designed to cater to diverse audiences. The station kicks off each day from 5 – 7 am with Morning Inspiration, featuring the best global gospel music with uplifting words to start your day blessed, captioned -Start your Day with God, and the same All Sundays.

It is inspiring for entrepreneurs, students, the unemployed, the employed, and those who are retired.

It is unbelievable these contents are domiciled in a Nigerian radio station powered by AI, ensuring a well-rounded listening experience beyond commerce.

KongaFM 103.7, in support of a new economy, is also extending free advertisement to both big, medium, and small businesses to showcase their products.  Interested companies are advised to call 07080635705 or email info@kongafm.com

The future of shopping is here. Don’t just listen. Shop, sell, and save; all on KongaFM -103.7!

Operating on terrestrial frequencies in Lagos on 103.7 and streaming online for listeners globally, KongaFM has quickly become a favourite among audiences.

The radio station blends entertainment, inspiration, and commerce in a way that is both refreshing and impactful. Despite being in its test run phase, the station has already garnered thousands of listeners, with many praising its professionalism, unique programming, and commitment to delivering value.

The station kicked off with an exciting mix of hit music, motivational content, and commercial activities, setting itself apart as a trailblazer in the radio industry.

True to its promise, KongaFM has been inspiring listeners while offering exclusive deals and opportunities.

One of the standout features of the station is its daily exclusive deals segment, broadcast from 7:00 to 8:00 AM.

Listeners have lauded the genuineness of these deals, with many expressing their satisfaction with the quality and affordability of the products promoted.

Feedback from listeners has been overwhelmingly positive. During a recent show on Thursday afternoon, the station was inundated with calls from enthusiastic listeners eager to share their thoughts.

While not all calls could be taken, the feedback received was nothing short of astounding, especially for a newcomer in the radio industry.

One listener, Grace Yusuf, mentioned how the station has positively impacted her daily routine.

“KongaFM is my go-to station every morning while commuting to work. The gospel music is great, while other content and inspiring discussions keep me motivated throughout the day,” she said.

Tunde Obaposh, currently pursuing his PhD in Robotics in Kansas, shared his experience streaming Konga FM online. “I believe KongaFM is going to redefine the standard in the radio space. I love how they incorporate AI into their broadcasts, making the experience seamless and engaging,” he noted.

Another enthusiastic listener, Michael Arinze, described KongaFM as “a breath of fresh air in the radio space. They’ve not only delivered on their promise of hit music but have also created a platform where businesses can thrive. I’ve already taken advantage of two deals they promoted, and I can confirm they’re genuine.”

What truly sets KongaFM apart is its commitment to inspiring and motivating its audience. From the best gospel hits from 5:00 – 7:00 AM to thought-provoking discussions and hit music throughout the day, the station has created a unique listening experience that resonates with a wide range of audiences.

As the station continues gaining momentum, one thing remains certain — KongaFM 103.7 has carved a niche for itself in the industry.

With a unique blend of entertainment, business empowerment, and audience engagement, it is no surprise that many have hailed it as a game-changer in the Nigerian radio landscape.

For those yet to tune in, KongaFM promises an exciting and rewarding experience.

While Lagos residents can tune in terrestrially to 103.7, the rest of the world is not left out, as the media powerhouse also streams online 24 x 7, on KongaFM.com, allowing global audiences to connect to its unique offerings.

Currently in its test-run phase, KongaFM invites listeners to engage, share feedback, and experience an entirely new way of interacting with radio.

As part of this soft launch, the station is extending an unprecedented opportunity to businesses of all sizes.

For the first two weeks, corporate advertisers—including small, medium, and established enterprises—can air their ads for free on a first-come, first-served basis. This initiative is designed to boost economic activity by providing brands with a valuable platform to showcase their products and services at no cost.

Speaking on the groundbreaking initiative, Ifeoma Ajumobi, head of KongaTV and KongaFM, emphasized the station’s commitment to its audience.

“Konga FM is here to serve Nigerians, and we are open to feedback as we continue our test run until February 21st and shall start defining standard from the 22nd of February. During this period, we are extending an unprecedented opportunity to businesses to air their ads for free. As usual, limited slots are available; email info@kongafm.com to secure your slot. It’s our way of empowering businesses to thrive while providing listeners with quality content and unbeatable deals. In short, the station is loaded with content driven by the power of AI. We are new, bold, and different from others, and our station is a huge knowledge domain of spirituality, trade, and commerce,” she said.

KongaFM is also a haven for bargain lovers, signaling it as a station that is more than just hit music. It incorporates exclusive deals broadcast daily from 7:00 – 8:00 AM, and these special offers also include the convenience of same-day delivery.

Listeners shall enjoy remarkable discounts and promotions in real time. Thanks to a strategic partnership between Konga Online and Konga FM, Konga FM listeners can simply send a WhatsApp message to place their orders while deals and products are being promoted on air.

This seamless integration of e-commerce and radio makes Konga FM a one-of-a-kind platform. With the recent 50% increase in data price by telecom companies, Konga FM dynamically and interactively bridges the gap between buyers and sellers.

Adding to its uniqueness, Konga FM is dedicating the early morning hours from 5:00 AM to 7:00 AM to spiritual inspirational hit tracks with short comments by true men of God.

This segment, filled with the best gospel hit music, aims to uplift and inspire listeners, setting a positive tone for the rest of the day.

Beyond music, the station is committing to be a major knowledge platform ensuring that entrepreneurs, professionals, and individuals seeking growth have a go-to platform for success-driven content.

It also targets Nigerians in the diaspora and in other states who may connect to its streaming platform on KongaFm.com

Konga 103.7FM is more than just another station on the dial; it is a game-changer. It is set to redefine the broadcasting landscape with a focus on inspiration, education, and business empowerment.

For brands, distributors, and Original Equipment Manufacturers (OEMs), the station presents an opportunity to tap into previously untapped markets, expand visibility, and drive real-time commerce.

Whether you’re in Lagos or anywhere else in the world, you can tune in to Konga 103.7FM and experience the future of radio. We now have the platform to enjoy great music, access amazing deals, and gain inspiration for personal and professional growth.

KongaFM is not just a radio station; it’s a revolutionizing radio that will shape the future of entertainment and commerce.

Don’t miss out on this revolutionary platform. Tune in, engage, and be part of the change. For enquiries, you can email Konga FM at info@kongafm.com.