Dr. Ekeh positioned what he termed the “Last Mile Takeover” as the critical differentiator for business success in Nigeria’s evolving commercial landscape.

The event, themed “Consumer Last Mile Takeover – The New Key”, brought together entrepreneurs, marketing executives and brand managers from leading corporations to explore innovative approaches to consumer engagement.

Ekeh, renowned for his transformative ventures in Africa’s digital space, emphasized that the final point of contact between brands and consumers represents the most valuable real estate in modern commerce.

In his address, Leo Stan charged entrepreneurs who are serious about growth to focus on that last engagement point, as the critical pivot.

According to him, that is “where trust is built, loyalty is secured, and value is delivered.”

Dr. Ekeh believes that the media is the strongest link between brand and consumers, and his vision for deeper, more meaningful brand-consumer relationships is what gave birth to KongaFM.

Konga 103.7FM is the latest addition to the Konga Group driven by cutting-edge technology and artificial intelligence.

Earlier in her welcome address, Ifeoma Ajumobi, head of KongaFM, detailing the station’s unique architecture as a robust platform designed with robust support frameworks for brands and businesses, while delivering premium entertainment.

Since its launch in January 2025, the station has experienced remarkable growth, steadily expanding its fanbase and establishing itself as a powerful medium for consumer engagement.

The initiative garnered significant praise from brand representatives across various sectors, including those from Samsung, Nivea, Checkers Custard, Kenya Airways, Emzor Pharmaceuticals, Xiaomi, and LG, who frequently referred to KongaFM as a game-changing platform.

Their positive feedback underscored the station’s emerging role as a critical tool for brand communication, particularly in terms of boosting FMCG visibility and fostering direct connections with consumers.

Peggy Abengowe, marketing manager, Checkers Custard Africa, applauded the station’s impact on distribution and visibility, while Oge Maduagwu of Samsung Electronics West Africa praised its innovative blend of commerce and technology.

Rachael Okeke, Marketing Executive, Emzor Pharmaceuticals, in her words, described the establishment of KongaFM as a “win-win for brands and consumers”.

The event concluded with a unified call to action for businesses to leverage the unique opportunities offered by KongaFM, with Leo Stan reinforcing the importance of boldness in business.

Konga 103.7 FM is Nigeria’s first hit music and commerce radio station, designed to connect brands with consumers through music, storytelling, and targeted promotions.

A brainchild of the Zinox Group and Konga, KongaFM is redefining the role of radio in Nigeria’s digital commerce era.

Businesses interested in exploring partnership opportunities with KongaFM can connect via the station’s social media handles @Konga103.7FM or stream live programming 24/7 through its official website for a firsthand experience of this innovative platform.

KongaFM -103.7, Nigeria’s pioneering Hit Music & Commerce radio station, is set to change the way Nigerians buy and sell with the official launch of “Shop On Radio” on Monday, February 24th, 2025.

This is a game changer at a time when the NCC approved an increase in data costs by 50%.

This groundbreaking initiative, powered by an innovative partnership between KongaFM and Konga.com, turns live radio broadcasts into an interactive shopping experience, allowing listeners to place orders seamlessly, even without expending much cash on data.

Nigerian shoppers now have more options with Konga.com, and most importantly, they can enjoy unbeatable prices on all items announced live on radio. Plus, customers in Lagos can benefit from same-day delivery for orders placed before 12 noon.

Shoppers are encouraged to open a wallet with Kongapay.com as stock may be limited and orders shall be treated on a first-come, first-served basis upon payment.

According to Mayowa Oladeji, communications lead at KongaFM, this marks a major shift in the e-commerce landscape.

“For the first time in Africa, radio is becoming an interactive shopping destination, bringing together millions of listeners and turning them into instant shoppers. We urge manufacturers and business owners to seize this opportunity by reaching out via WhatsApp, email, or Konga.com to showcase their products to a ready market. Thanks to our innovative partnership, customers in Lagos who order during the show will enjoy guaranteed best prices and same-day delivery, while we conclude logistics for same-day delivery in other major cities of Nigeria before the month of June this year, making shopping faster and more convenient than ever. This is a component of the future of commerce in Africa powered by KongaFM -103.7, streaming globally on kongafm.com 24 hours every day.

How It Works

Listeners can tune in to “Shop On Radio” every morning from 7:00 AM – 8:00 AM and again in the evening from 5:00 PM – 6:00 PM. Products will be announced live on air, often with exclusive discounts, and customers can place orders instantly via WhatsApp or Konga.com.

A KongaFM representative confirms the order, and for Lagos-based shoppers, delivery is completed the same day; a service made possible by Konga Logistics’ expanded fleet of 140 trucks, buses, and over 120 motorbikes.

Beyond Lagos, Nigerians across the country, and even in the diaspora, can participate by streaming live at kongafm.com, ensuring that no one is left out of this retail revolution.

A Win-Win for Shoppers and Businesses

With high internet costs, trust issues, and logistical inefficiencies still posing challenges to e-commerce in Nigeria, KongaFM Shop On Radio offers a data-free, fast, and trusted alternative for both buyers and sellers.

For shoppers, this means exclusive deals, quick and easy WhatsApp ordering, and guaranteed same-day delivery in Lagos. For businesses, including manufacturers, distributors, retailers, and SMEs, this is a golden opportunity to reach a massive, engaged audience instantly and boost sales in real time.

Shoppers and merchants beyond Lagos can also seamlessly place orders or advertise their businesses, with Konga Logistics ensuring timely and efficient nationwide delivery.

To further enhance the experience, Konga.com has upgraded its call center to handle increased order volumes, ensuring smooth transactions and customer support.

More Than Just Shopping—A 24/7 Experience

KongaFM is more than a marketplace; it’s a dynamic platform designed to cater to diverse audiences. The station kicks off each day from 5 – 7 am with Morning Inspiration, featuring the best global gospel music with uplifting words to start your day blessed, captioned -Start your Day with God, and the same All Sundays.

It is inspiring for entrepreneurs, students, the unemployed, the employed, and those who are retired.

It is unbelievable these contents are domiciled in a Nigerian radio station powered by AI, ensuring a well-rounded listening experience beyond commerce.

KongaFM 103.7, in support of a new economy, is also extending free advertisement to both big, medium, and small businesses to showcase their products.  Interested companies are advised to call 07080635705 or email info@kongafm.com

The future of shopping is here. Don’t just listen. Shop, sell, and save; all on KongaFM -103.7!

The groundbreaking initiative, set to debut in January 2025, will mark Africa’s first Hit Music & Commerce Station, blending Technology, Entertainment, Commerce and more to drive impactful connections across the continent and the world.

A reliable source reveals that the station – KongaFM will be a pioneering platform to empower brands, distributors, and original equipment manufacturers (OEMs) to connect with untapped markets, revolutionizing commerce in real time.

While offering businesses a new avenue for product visibility and market penetration, the station promises to deliver non-stop hit music, ensuring listeners enjoy a unique mix of entertainment and commercial opportunities. It will be a completely new experience for Nigerians.

Equipped with state-of-the-art broadcasting technology and staffed by a dynamic new blend of seasoned professionals and youthful talent, the station will begin test transmissions in the second week of January 2025.

Konga’s latest media venture comes as part of its broader strategy to disrupt conventional marketing communications and amplify consumer engagement across sectors, including FMCG, electronics, and digital solutions.

The move is expected to send ripples across Nigeria’s FX market, potentially influencing the pricing and availability of key goods and commodities. This aligns with Konga’s history of innovation in the e-commerce sector.

This initiative will also complement Konga’s existing TV arm and other media services, positioning the brand as a dominant force in Marketing Communications.

Together, these platforms will create synergies that set new benchmarks for how entertainment and commerce converge in Africa while streaming globally.

When asked for further details, Prince Nnamdi Ekeh, CEO of Konga Group, remained tight-lipped, stating that “full details and official announcements will be made in January 2025.”

The anticipation around this launch continues to grow as industry experts and media enthusiasts eagerly await what is already being hailed as the next major evolution in Africa’s media and commerce space.

Konga Group

Konga is Africa’s leading e-commerce platform, renowned for its innovative approach to business, technology, and consumer empowerment. With a commitment to driving commerce across Africa, Konga continues to set new standards in retail, logistics, and now, media.